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Harley-Davidson, Inc.

HOG
Exchange
NYSE
Industry
Motorcycles, Bicycles & Parts
SEC CIK
0000793952

In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.

13F holders, Q2 2025

Institutional positions in Harley-Davidson, Inc. as of Jun 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
397
+8 vs. Q1 2025
Shares held
107.0M
−5.83M (−5.2%) vs. Q1 2025
Total value
$2.53B
−$324.4M (−11.4%) vs. Q1 2025
New holders
58
125 more added
Sold out
50
141 more reduced

3 institutions that held it in Q1 2025 haven't filed for Q2 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2025: 397 institutions
Q1 2021: 421 institutionsQ2 2021: 449 institutionsQ3 2021: 413 institutionsQ4 2021: 429 institutionsQ1 2022: 425 institutionsQ2 2022: 404 institutionsQ3 2022: 415 institutionsQ4 2022: 450 institutionsQ1 2023: 438 institutionsQ2 2023: 431 institutionsQ3 2023: 416 institutionsQ4 2023: 421 institutionsQ1 2024: 413 institutionsQ2 2024: 412 institutionsQ3 2024: 421 institutionsQ4 2024: 410 institutionsQ1 2025: 392 institutionsQ2 2025: 397 institutionsQ3 2025: 404 institutionsQ4 2025: 390 institutionsQ1 2026: 400 institutionsQ2 2026: 441 institutions
Value heldQ2 2025: $2.53B
Q1 2021: $5.49BQ2 2021: $6.56BQ3 2021: $5.07BQ4 2021: $5.23BQ1 2022: $5.12BQ2 2022: $4.01BQ3 2022: $4.31BQ4 2022: $5.24BQ1 2023: $4.65BQ2 2023: $4.14BQ3 2023: $3.77BQ4 2023: $4.28BQ1 2024: $5.01BQ2 2024: $3.85BQ3 2024: $4.50BQ4 2024: $3.50BQ1 2025: $2.85BQ2 2025: $2.53BQ3 2025: $2.88BQ4 2025: $2.22BQ1 2026: $2.16BQ2 2026: $2.66B
Institutions holding HOG and their total value by quarter
QuarterHoldersValue
Q2 2026441$2.66B
Q1 2026400$2.16B
Q4 2025390$2.22B
Q3 2025404$2.88B
Q2 2025397$2.53B
Q1 2025392$2.85B
Q4 2024410$3.50B
Q3 2024421$4.50B
Q2 2024412$3.85B
Q1 2024413$5.01B
Q4 2023421$4.28B
Q3 2023416$3.77B
Q2 2023431$4.14B
Q1 2023438$4.65B
Q4 2022450$5.24B
Q3 2022415$4.31B
Q2 2022404$4.01B
Q1 2022425$5.12B
Q4 2021429$5.23B
Q3 2021413$5.07B
Q2 2021449$6.56B
Q1 2021421$5.49B

Institutions, Q2 2025

Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q1 2025.

Institutions holding HOG in Q2 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Amalgamated Bank50,247$1.19M0.01%−2,959−5.6%Reduced
Banco BTG Pactual S.A.50,000$1.18M0.24%−50,000−50.0%Reduced
Mork Capital Management, LLC50,000$1.18M0.86%00.0%Unchanged
Prentice Capital Management, LP49,980$1.18M1.97%+49,980New
Susquehanna Portfolio Strategies, LLC49,470$1.17M0.03%+49,470New
State of Wisconsin Investment Board49,077$1.16M0.00%−7,795−13.7%Reduced
Toronto Dominion Bank48,946$1.16M0.00%−379−0.8%Reduced
Ameritas Investment Partners, Inc.48,229$1.14M0.04%−1,724−3.5%Reduced
Wolverine Trading, LLC48,172$1.14M0.03%+36,860+325.8%Added
Renaissance Technologies LLC47,900$1.13M0.00%+47,900New
Entropy Technologies, LP47,302$1.12M0.09%+47,302New
Gabelli Funds LLC47,300$1.12M0.01%−4,000−7.8%Reduced
Jump Financial, LLC46,113$1.09M0.01%−248,258−84.3%Reduced
Janus Henderson Group PLC45,751$1.08M0.00%−9,000−16.4%Reduced
LPL Financial LLC45,214$1.07M0.00%−4,474−9.0%Reduced
Teachers Retirement System of the State of Kentucky44,206$1.04M0.01%00.0%Unchanged
Police & Firemen's Retirement System of New Jersey43,485$1.03M0.01%+1,553+3.7%Added
Group One Trading, L.P.42,122$994.1K0.03%+23,217+122.8%Added
Commonwealth Equity Services, LLC41,851$988.0K0.00%+1,735+4.3%Added
State of Tennessee, Treasury Department40,710$960.8K0.00%−5,000−10.9%Reduced
SG Americas Securities, LLC40,543$957.0K0.00%−12,234−23.2%Reduced
Yousif Capital Management, LLC39,973$943.4K0.01%−2,262−5.4%Reduced
Ensign Peak Advisors, Inc39,916$942.0K0.00%00.0%Unchanged
Brown Advisory Inc39,532$933.0K0.00%−110.0%Reduced
Ilex Capital Partners (UK) LLP36,867$870.1K0.03%−41,138−52.7%Reduced
Centiva Capital, LP36,687$865.8K0.06%+36,687New
KLP Kapitalforvaltning AS36,200$854.3K0.00%+2,300+6.8%Added
Public Employees Retirement System of Ohio34,616$816.9K0.00%−649−1.8%Reduced
Handelsbanken Fonder AB34,523$815.0K0.00%−800−2.3%Reduced
Arizona State Retirement System34,297$809.4K0.00%−400−1.2%Reduced
Bailard, Inc.34,031$803.1K0.02%+14,802+77.0%Added
Ontario Teachers Pension Plan Board33,573$792.3K0.02%+33,573New
Comerica Bank32,988$778.5K0.00%−1,804−5.2%Reduced
Oppenheimer & Co Inc32,894$776.3K0.01%+1,911+6.2%Added
PEAK6 LLC32,539$767.9K0.03%+5,442+20.1%Added
Voya Investment Management LLC31,615$746.1K0.00%−43,040−57.7%Reduced
TD Waterhouse Canada Inc.29,288$734.1K0.01%−3,070−9.5%Reduced
Louisiana State Employees Retirement System30,800$726.9K0.01%−1,300−4.0%Reduced
TCM Advisors, LLC–$717.4K0.60%––
Zurcher Kantonalbank (Zurich Cantonalbank)29,928$706.3K0.00%00.0%Unchanged
Wells Fargo & Company29,350$692.7K0.00%−7,989−21.4%Reduced
Commonwealth of Pennsylvania Public School Empls Retrmt Sys28,093$663.0K0.00%+700+2.6%Added
New Mexico Educational Retirement Board27,200$642.0K0.02%00.0%Unchanged
Virginia Retirement Systems Et Al27,164$641.1K0.00%00.0%Unchanged
Russell Investments Group, Ltd.26,816$632.9K0.00%+200+0.8%Added
Wealthfront Advisers LLC26,612$628.0K0.00%−8,271−23.7%Reduced
Ethic Inc.26,307$621.4K0.01%+15,128+135.3%Added
State of Michigan Retirement System26,261$619.8K0.00%−1,200−4.4%Reduced
CoreCap Advisors, LLC26,150$617.1K0.02%+1,830+7.5%Added
Thrivent Financial for Lutherans25,961$613.0K0.00%−1,151−4.2%Reduced
JustInvest LLC25,640$605.1K0.01%+10,773+72.5%Added
Intech Investment Management LLC25,631$604.9K0.01%+5,507+27.4%Added
Dark Forest Capital Management LP25,573$603.5K0.02%+25,573New
Advisor Group Holdings, Inc.25,242$596.5K0.00%−1,257−4.7%Reduced
Jefferies Financial Group Inc.24,960$589.1K0.01%+24,960New
Northwestern Mutual Investment Management Company, LLC24,413$576.1K0.01%−1,066−4.2%Reduced
Creative Planning24,027$567.0K0.00%−10,539−30.5%Reduced
Advisory Services Network, LLC21,966$534.4K0.01%+4,608+26.5%Added
Aster Capital Management (DIFC) Ltd22,545$532.1K0.12%+9,066+67.3%Added
Oregon Public Employees Retirement Fund22,351$527.5K0.01%−900−3.9%Reduced
Vontobel Holding Ltd.22,146$522.6K0.00%−3,970−15.2%Reduced
Teacher Retirement System of Texas22,110$521.8K0.00%−6,503−22.7%Reduced
McDonald Partners LLC20,825$491.5K0.12%−950−4.4%Reduced
Teza Capital Management LLC20,515$484.2K0.36%−12,349−37.6%Reduced
Toroso Investments, LLC20,306$479.2K0.00%+6,418+46.2%Added
Guggenheim Capital LLC20,295$479.0K0.00%+4,406+27.7%Added
Stifel Financial Corp19,841$468.2K0.00%+1,002+5.3%Added
Cetera Investment Advisers19,834$468.1K0.00%−8,088−29.0%Reduced
Fox Run Management, L.L.C.19,690$464.7K0.08%−6,412−24.6%Reduced
IMC-Chicago, LLC18,738$442.2K0.01%−20,113−51.8%Reduced
FORA Capital, LLC18,015$425.2K0.05%+18,015New
Wealth Enhancement Advisory Services, LLC16,129$411.8K0.00%+607+3.9%Added
Lecap Asset Management Ltd16,834$397.3K0.14%−6,771−28.7%Reduced
Jain Global LLC16,822$397.0K0.01%+8,420+100.2%Added
Pictet Asset Management Holding SA16,441$388.0K0.00%−2,024−11.0%Reduced
Natixis Advisors, L.P.16,382$387.0K0.00%+546+3.4%Added
Federated Hermes, Inc.16,076$379.4K0.00%+3,967+32.8%Added
CIBC World Markets Inc.16,046$378.7K0.00%+427+2.7%Added
Axq Capital, LP15,956$376.6K0.12%+15,956New
Summit Trail Advisors, LLC15,759$371.9K0.01%+15,759New
Envestnet Asset Management Inc15,422$364.0K0.00%−46,851−75.2%Reduced
Advisor OS, LLC14,901$351.7K0.03%−395−2.6%Reduced
Prospera Financial Services Inc14,729$347.6K0.01%+1,552+11.8%Added
US Bancorp14,688$346.6K0.00%−907−5.8%Reduced
Empowered Funds, LLC14,637$345.4K0.00%−2,923−16.6%Reduced
Bayesian Capital Management, LP14,565$343.7K0.05%+4,100+39.2%Added
Bridgefront Capital, LLC14,226$335.7K0.09%+14,226New
Mairs & Power Inc14,000$330.4K0.00%+14,000New
Ferguson Wellman Capital Management, Inc13,914$328.4K0.01%00.0%Unchanged
Xponance, Inc.13,513$318.9K0.00%−598−4.2%Reduced
Occudo Quantitative Strategies LP13,306$314.0K0.04%+13,306New
Callan Family Office, LLC13,207$311.7K0.01%+13,207New
MJP Associates Inc13,068$308.4K0.05%+261+2.0%Added
Oak Thistle LLC12,933$305.2K0.04%+12,933New
The PNC Financial Services Group, Inc.12,868$303.7K0.00%−4,854−27.4%Reduced
LS Investment Advisors, LLC12,529$295.7K0.04%00.0%Unchanged
Public Employees Retirement Association of Colorado12,465$294.0K0.00%00.0%Unchanged
State of Alaska, Department of Revenue12,263$289.0K0.00%−930−7.0%Reduced
SummitTX Capital, L.P.12,239$288.8K0.01%−71,565−85.4%Reduced
Matrix Trust Co11,449$270.0K0.04%+2,262+24.6%Added