Harley-Davidson, Inc.
HOG- Exchange
- NYSE
- Industry
- Motorcycles, Bicycles & Parts
- SEC CIK
- 0000793952
In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.
Open-market trades, last 90 days
Open-market purchases (P) and sales (S) by Harley-Davidson, Inc. insiders, counted by Form 4 filing. Trades with a flagged price and duplicate filings are left out.
- Open-market buys
- 3 filings
- 3 insiders, $1.44M in total
- Open-market sells
- 3 filings
- 1 insider, $119.3K in total
- Insiders trading
- 4
- Net value
- +$1.32M
- Purchases minus sales
Insider roster
Directors, officers and 10% owners who have filed a Form 4 for Harley-Davidson, Inc., current and former, most recent filer first. Last reported holding is the position after the last non-derivative trade in their latest filing.
| Name | Title | Last reported holding | Last filing | Filings, past year |
|---|---|---|---|---|
| Root Jonathan R | CFO and CCO | 26,292 | Sep 2, 2026 | 8 |
| Littleton Gayle | CLO, CCO, CAO & Corp Sec | 7,500 | Aug 13, 2026 | 2 |
| Starrs Artie | President & CEO | 25,000 | Aug 11, 2026 | 4 |
| Nova Daniel J | Director | 47,605 | Aug 3, 2026 | 2 |
| Alstead Troy | Director | 41,249 | May 26, 2026 | 2 |
| Golston Allan C. | Director | 7,310 | May 26, 2026 | 2 |
| Reintjes Matthew J | Director | 2,479 | May 26, 2026 | 1 |
| Sylvester Maryrose | Director | 27,890 | May 26, 2026 | 2 |
| Masood Rafeh | Director | 13,495 | May 26, 2026 | 3 |
| Flees Lori Ann | Director | 17,223 | May 26, 2026 | 3 |
| Farley Jr James D | Director | 22,220 | May 18, 2026 | 2 |
| Krause Paul J | Chief Legal Officer | 30,012 | May 13, 2026 | 4 |
| Beck Bryan Andrew | Other: Chief Accounting Officer | 1,377 | Apr 8, 2026 | 3 |
| Do Charles | Sr. Vice President, HDFSI | 183 | Mar 16, 2026 | 4 |
| Niketh Bryan | Chief Operations Officer | 14,708 | Feb 26, 2026 | 1 |
| Termaat Tori | Chief Human Resources Officer | 16,761 | Feb 26, 2026 | 3 |
| Koval Glen | SVP Motorcycle Development | 13,898 | Feb 26, 2026 | 3 |
| Ryan Matthew A | Chief Marketing & Tech. Off. | – | Feb 26, 2026 | 2 |
| Mansfield Luke Christopher | Chief Commercial Officer | 12,055 | Nov 24, 2025 | 1 |
| Linebarger Norman Thomas | Director | 29,066 | May 16, 2025 | 0 |
| Levinson Sara L | Director | – | May 16, 2025 | 0 |
| Zeitz Jochen | President and CEO | 656,158 | Feb 11, 2025 | 0 |
| Kornetzke Mark R | Other: Chief Accounting Officer | 7,736 | Feb 11, 2025 | 0 |
| Krishnan Jagdish | Chief Digital Officer | 28,129 | Feb 11, 2025 | 0 |
| O'Sullivan Coyne Edel M. | Chief Commercial Officer | 9,482 | Feb 12, 2024 | 0 |
| Anderson R John | Director | 17,300 | May 15, 2023 | 0 |
| Goetter Gina M | Chief Financial Officer | 5,434 | Feb 13, 2023 | 0 |
| Joshi Deepak Jugatram | VP M/C Ops & Chief Quality Ofc | – | Feb 13, 2023 | 0 |
| Cave Michael J | Director, Other: Chairman of the Board | – | May 16, 2022 | 0 |
| Thomas James Darrell | VP/Treasurer | 29,519 | Feb 11, 2022 | 0 |
Insider trades
Each row adds up one type of transaction in one Form 4 filing. Only open-market purchases (P) and sales (S) are shown by default; use the filters to see grants, option exercises and other codes.
| Filed (ET) | Trade date | Filing delay | Insider | Transaction | Shares | Avg price | Value | Holding change | Flags |
|---|---|---|---|---|---|---|---|---|---|
| Sep 2, 2026 (view filing)5:02 PM ET | Sep 1 | 1 day | Root Jonathan RCFO and CCO | SSale | −1.55K | $27.46 | −$42.7K | −5.6%26.3K after | 10b5-1 |
| Aug 13, 2026 (view filing)4:37 PM ET | Aug 11 | 2 days | Littleton GayleCLO, CCO, CAO & Corp Sec | PPurchase | +7.50K | $26.38 | +$197.8K | New position7.50K after | |
| Aug 11, 2026 (view filing)4:20 PM ET | Aug 10 | 1 day | Starrs ArtiePresident & CEO | PPurchase | +10.0K | $25.89 | +$258.9K | +66.7%25.0K after | |
| Aug 5, 2026 (view filing)4:46 PM ET | Aug 3 | 2 days | Root Jonathan RCFO and CCO | SSale | −1.55K | $24.88 | −$38.7K | −5.3%27.8K after | 10b5-1 |
| Aug 3, 2026 (view filing)4:18 PM ET | Jul 31 | 3 days | Nova Daniel JDirector | PPurchase | +40.0K | $24.57 | +$982.7K | +526.0%47.6K after | |
| Jul 6, 2026 (view filing)4:31 PM ET | Jul 1 | 5 days | Root Jonathan RCFO and CCO | SSale | −1.55K | $24.44 | −$38.0K | −5.0%29.4K after | 10b5-1 |
| Jun 3, 2026 (view filing) | Jun 1 | 2 days | Root Jonathan RCFO and CCO | SSale | −1.55K | $23.87 | −$37.1K | −4.8%31.0K after | 10b5-1 |
| May 21, 2026 (view filing) | May 19 | 2 days | Root Jonathan RCFO and CCO | SSale | −1.55K | $24.21 | −$37.6K | −4.6%32.5K after | 10b5-1 |
| May 13, 2026 (view filing) | May 11 | 2 days | Krause Paul JChief Legal Officer | SSale | −1.56K | $26.00 | −$40.7K | −5.0%30.0K after | 10b5-1 |
| Mar 16, 2026 (view filing) | Mar 12 | 4 days | Do CharlesSr. Vice President, HDFSI | SSale | −4.24K | $18.10 | −$76.8K | −95.9%183 after | |
| Mar 9, 2026 (view filing) | Mar 9 | Same day | Flees Lori AnnDirector | PPurchase | +4.00K | $18.89 | +$75.6K | +55.5%11.2K after | |
| Mar 9, 2026 (view filing) | Mar 9 | Same day | Starrs ArtiePresident & CEO | PPurchase | +15.0K | $19.10 | +$286.5K | New position15.0K after | |
| Mar 2, 2026 (view filing) | Feb 27 | 3 days | Masood RafehDirector | PPurchase | +2.77K | $18.00 | +$50.0K | +59.0%7.48K after | |
| Feb 26, 2026 (view filing) | Feb 25 | 1 day | Farley Jr James DDirector | SSale | −6.45K | $18.71 | −$120.8K | −28.5%16.2K after | |
| Nov 24, 2025 (view filing) | Nov 20 | 4 days | Mansfield Luke ChristopherChief Commercial Officer | SSale | −11.5K | $23.21 | −$266.9K | −48.8%12.1K after | |
| Nov 12, 2025 (view filing) | Nov 7 | 5 days | Do CharlesSr. Vice President, HDFSI | SSale | −4.14K | $25.51 | −$105.5K | −95.8%183 after | |
| Aug 7, 2025 (view filing) | Aug 5 | 2 days | Masood RafehDirector | PPurchase | +2.07K | $24.06 | +$49.8K | +78.4%4.71K after | |
| Feb 18, 2025 (view filing) | Feb 13 | 5 days | Mansfield Luke ChristopherChief Commercial Officer | SSale | −3.40K | $25.96 | −$88.3K | −12.6%23.6K after | |
| Nov 1, 2024 (view filing) | Oct 30 | 2 days | Sylvester MaryroseDirector | SSale | −4.28K | $32.25 | −$138.0K | −19.5%17.7K after | |
| Aug 2, 2023 (view filing) | Aug 1 | 1 day | Masood RafehDirector | PPurchase | +1.30K | $38.40 | +$50.0K | +97.5%2.64K after | |
| Feb 8, 2023 (view filing) | Feb 6 | 2 days | Root Jonathan RSVP - HDFSI | SSale | −2.24K | $50.17 | −$112.3K | −29.0%5.47K after | |
| Sep 6, 2022 (view filing) | Sep 2 | 4 days | Zeitz JochenPresident and CEO | PPurchase | +25.8K | $38.94 | +$1.00M | +5.3%508.9K after | |
| Aug 10, 2022 (view filing) | Aug 9 | 1 day | Masood RafehDirector | PPurchase | +1.33K | $37.50 | +$50.1K | New position1.33K after | |
| Mar 3, 2022 (view filing) | Mar 1-2 | 2 days | Kornetzke Mark ROther: Chief Accounting Officer | SSale | −8.61K | $40.17 | −$346.0K | −100.0%0 after | 3 lots |