Harley-Davidson, Inc.
HOG- Exchange
- NYSE
- Industry
- Motorcycles, Bicycles & Parts
- SEC CIK
- 0000793952
In the last 90 days, Harley-Davidson, Inc. insiders filed 0 open-market purchases and 2 sales; 444 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.
Key figures
- Market capClose on Nov 11, 2026
- $3.43B
- Insider buysOpen market, last 90 days
- 0
- Insider sellsLast 90 days, $80.8K in total
- 2
- 13F holdersQ2 2026, +48 vs. previous quarter
- 444
- 13F valueReported value at the end of Q2 2026
- $2.66B
- Superinvestors holdingAt the end of Q2 2026
- 0
Price chart
Financials
See financial statementsFrom SEC filings, in USD.
- Revenue, FY2025
- $4.47B
- −13.8% year over year
- Net income, FY2025
- $338.7M
- −25.6% year over year
- Free cash flow, FY2025
- $415.2M
- −52.1% year over year
- Revenue, Q3 FY2026
- $1.08B
- −19.2% year over year
Revenue flow, FY2025
Green is profit; orange is costs, expenses and taxes. Percentages are shares of revenue.
Short interest
See short dataFrom FINRA, settlement date Oct 30, 2026.
- Short interest
- 19.8M
- Shares sold short
- Change
- −895.4K
- −4.3% vs. previous
- Days to cover
- 8.54
- At average daily volume
Superinvestors holding HOG, Q2 2026
Go to the superinvestors tabNo superinvestor reported holding HOG at the end of Q2 2026.
Latest insider trades
See all insider tradesOpen-market purchases and sales by Harley-Davidson, Inc. insiders from Form 4, newest first.
| Filed (ET) | Trade date | Filing delay | Insider | Transaction | Shares | Avg price | Value | Holding change | Flags |
|---|---|---|---|---|---|---|---|---|---|
| Oct 5, 2026 (view filing)4:35 PM ET | Oct 1 | 4 days | Root Jonathan RCFO and CCO | SSale | −1.56K | $24.43 | −$38.1K | −5.9%24.7K after | 10b5-1 |
| Sep 2, 2026 (view filing)5:02 PM ET | Sep 1 | 1 day | Root Jonathan RCFO and CCO | SSale | −1.55K | $27.46 | −$42.7K | −5.6%26.3K after | 10b5-1 |
| Aug 13, 2026 (view filing)4:37 PM ET | Aug 11 | 2 days | Littleton GayleCLO, CCO, CAO & Corp Sec | PPurchase | +7.50K | $26.38 | +$197.8K | New position7.50K after | |
| Aug 11, 2026 (view filing)4:20 PM ET | Aug 10 | 1 day | Starrs ArtiePresident & CEO | PPurchase | +10.0K | $25.89 | +$258.9K | +66.7%25.0K after | |
| Aug 5, 2026 (view filing)4:46 PM ET | Aug 3 | 2 days | Root Jonathan RCFO and CCO | SSale | −1.55K | $24.88 | −$38.7K | −5.3%27.8K after | 10b5-1 |
| Aug 3, 2026 (view filing)4:18 PM ET | Jul 31 | 3 days | Nova Daniel JDirector | PPurchase | +40.0K | $24.57 | +$982.7K | +526.0%47.6K after | |
| Jul 6, 2026 (view filing)4:31 PM ET | Jul 1 | 5 days | Root Jonathan RCFO and CCO | SSale | −1.55K | $24.44 | −$38.0K | −5.0%29.4K after | 10b5-1 |
| Jun 3, 2026 (view filing) | Jun 1 | 2 days | Root Jonathan RCFO and CCO | SSale | −1.55K | $23.87 | −$37.1K | −4.8%31.0K after | 10b5-1 |
| May 21, 2026 (view filing) | May 19 | 2 days | Root Jonathan RCFO and CCO | SSale | −1.55K | $24.21 | −$37.6K | −4.6%32.5K after | 10b5-1 |
| May 13, 2026 (view filing) | May 11 | 2 days | Krause Paul JChief Legal Officer | SSale | −1.56K | $26.00 | −$40.7K | −5.0%30.0K after | 10b5-1 |
Top 10 13F holders, Q2 2026
See all 444 holdersThe largest institutional positions in Harley-Davidson, Inc. at the end of Q2 2026; share changes are against Q1 2026.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| BlackRock, Inc. | 10,196,018 | $249.4M | 0.00% | −409,784−3.9% | Reduced |
| Donald Smith & Co., Inc. | 9,279,072 | $227.0M | 4.02% | −737,802−7.4% | Reduced |
| Dimensional Fund Advisors LP | 5,968,319 | $146.0M | 0.03% | +123,378+2.1% | Added |
| Vanguard Portfolio Management LLC | 5,625,072 | $137.6M | 0.01% | +341,498+6.5% | Added |
| American Century Companies Inc | 5,351,228 | $130.9M | 0.06% | +594,794+12.5% | Added |
| LSV Asset Management | 5,081,044 | $124.3M | 0.23% | −92,980−1.8% | Reduced |
| Vanguard Capital Management LLC | 4,747,108 | $116.1M | 0.00% | −313,854−6.2% | Reduced |
| FIFTHDELTA Ltd | 4,372,149 | $106.9M | 12.54% | +2,241,849+105.2% | Added |
| State Street Corp | 4,236,174 | $103.6M | 0.00% | +440,901+11.6% | Added |
| Geode Capital Management, LLC | 2,995,865 | $73.3M | 0.00% | +710,288+31.1% | Added |
Holders of 5% or more of HOG
See all 6 holders and filingsHolders whose latest Schedule 13D or 13G filing reports 5% or more of Harley-Davidson, Inc..
| Holder | Latest form | Stake | Change | First filed | Latest filing | Filing |
|---|---|---|---|---|---|---|
| BlackRock, Inc. | 13G/A | 9.40%10.6M shares | – | Apr 24, 20261 filing | Apr 24, 2026 | SEC |
| Donald Smith & Co., Inc. | 13G | 8.80%9.28M shares | −0.20 ppfrom 9.00% | Nov 13, 20254 filings | Aug 11, 2026 | SEC |
| Dimensional Fund Advisors LP | 13G | 5.40%6.84M shares | New | Jan 23, 20251 filing | Jan 23, 2025 | SEC |
| Vanguard Portfolio Management LLC | 13G | 5.38%5.67M shares | New | Jul 31, 20261 filing | Jul 31, 2026 | SEC |
| Vanguard Capital Management LLC | 13G | 5.32%5.96M shares | New | Apr 30, 20261 filing | Apr 30, 2026 | SEC |
Politician trades
All politician trades in HOG3 members of Congress reported 37 trades in Harley-Davidson, Inc. since 2020. Newest filings:
