Skip to main content

Harley-Davidson, Inc.

HOG
Exchange
NYSE
Industry
Motorcycles, Bicycles & Parts
SEC CIK
0000793952

In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.

13F holders, Q2 2026

Institutional positions in Harley-Davidson, Inc. as of Jun 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
441
+47 vs. Q1 2026
Shares held
108.9M
+2.39M (+2.2%) vs. Q1 2026
Total value
$2.66B
+$508.4M (+23.6%) vs. Q1 2026
New holders
96
125 more added
Sold out
49
123 more reduced

6 institutions that held it in Q1 2026 haven't filed for Q2 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2026: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2026: 441 institutions
Q1 2021: 421 institutionsQ2 2021: 449 institutionsQ3 2021: 413 institutionsQ4 2021: 429 institutionsQ1 2022: 425 institutionsQ2 2022: 404 institutionsQ3 2022: 415 institutionsQ4 2022: 450 institutionsQ1 2023: 438 institutionsQ2 2023: 431 institutionsQ3 2023: 416 institutionsQ4 2023: 421 institutionsQ1 2024: 413 institutionsQ2 2024: 412 institutionsQ3 2024: 421 institutionsQ4 2024: 410 institutionsQ1 2025: 392 institutionsQ2 2025: 397 institutionsQ3 2025: 404 institutionsQ4 2025: 390 institutionsQ1 2026: 400 institutionsQ2 2026: 441 institutions
Value heldQ2 2026: $2.66B
Q1 2021: $5.49BQ2 2021: $6.56BQ3 2021: $5.12BQ4 2021: $5.24BQ1 2022: $5.15BQ2 2022: $4.01BQ3 2022: $4.31BQ4 2022: $5.25BQ1 2023: $4.87BQ2 2023: $4.15BQ3 2023: $3.77BQ4 2023: $4.38BQ1 2024: $5.25BQ2 2024: $3.86BQ3 2024: $4.52BQ4 2024: $3.50BQ1 2025: $2.85BQ2 2025: $2.55BQ3 2025: $2.90BQ4 2025: $2.22BQ1 2026: $2.16BQ2 2026: $2.66B
Institutions holding HOG and their total value by quarter
QuarterHoldersValue
Q2 2026441$2.66B
Q1 2026400$2.16B
Q4 2025390$2.22B
Q3 2025404$2.90B
Q2 2025397$2.55B
Q1 2025392$2.85B
Q4 2024410$3.50B
Q3 2024421$4.52B
Q2 2024412$3.86B
Q1 2024413$5.25B
Q4 2023421$4.38B
Q3 2023416$3.77B
Q2 2023431$4.15B
Q1 2023438$4.87B
Q4 2022450$5.25B
Q3 2022415$4.31B
Q2 2022404$4.01B
Q1 2022425$5.15B
Q4 2021429$5.24B
Q3 2021413$5.12B
Q2 2021449$6.56B
Q1 2021421$5.49B

Institutions, Q2 2026

Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q1 2026.

Institutions holding HOG in Q2 2026
InstitutionSharesValue% of portfolioChange in sharesAction
BlackRock, Inc.10,196,018$249.4M0.00%−409,784−3.9%Reduced
Donald Smith & Co., Inc.9,279,072$227.0M4.02%−737,802−7.4%Reduced
Dimensional Fund Advisors LP5,968,319$146.0M0.03%+123,378+2.1%Added
Vanguard Portfolio Management LLC5,625,072$137.6M0.01%+341,498+6.5%Added
American Century Companies Inc5,351,228$130.9M0.06%+594,794+12.5%Added
LSV Asset Management5,081,044$124.3M0.23%−92,980−1.8%Reduced
Vanguard Capital Management LLC4,747,108$116.1M0.00%−313,854−6.2%Reduced
FIFTHDELTA Ltd4,372,149$106.9M12.54%+2,241,849+105.2%Added
State Street Corp4,236,174$103.6M0.00%+440,901+11.6%Added
Geode Capital Management, LLC2,995,865$73.3M0.00%+710,288+31.1%Added
AQR Capital Management LLC2,615,019$63.8M0.02%+1,021,890+64.1%Added
D. E. Shaw & Co., Inc.2,273,686$55.6M0.03%+1,130,141+98.8%Added
Jane Street Group, LLC2,106,977$51.5M0.03%+1,271,639+152.2%Added
Gate City Capital Management, LLC1,972,970$48.3M12.51%−296,446−13.1%Reduced
UBS Group AG1,946,037$47.6M0.01%−909,177−31.8%Reduced
Two Sigma Investments, LP1,858,544$45.5M0.03%−1,183,906−38.9%Reduced
Bank of America Corp1,842,376$45.1M0.00%+106,998+6.2%Added
Morgan Stanley1,836,693$44.9M0.00%−53,841−2.8%Reduced
Third Avenue Management LLC1,480,880$36.2M5.79%+18,210+1.2%Added
Invesco Ltd.1,380,067$33.8M0.00%+705,986+104.7%Added
Aegis Financial Corp1,369,000$33.5M5.29%00.0%Unchanged
Northern Trust Corp1,366,085$33.4M0.00%+341,855+33.4%Added
Gotham Asset Management, LLC1,334,328$32.6M0.08%+153,921+13.0%Added
Pine Valley Investments Ltd Liability Co1,327,218$32.5M1.38%−951,019−41.7%Reduced
Charles Schwab Investment Management Inc1,252,213$30.6M0.00%+234,053+23.0%Added
Trexquant Investment LP1,204,180$29.5M0.18%+645,165+115.4%Added
Magarian Capital Management, LLC1,164,134$28.5M9.12%+1,164,134New
Bank of New York Mellon Corp1,158,910$28.3M0.00%−951,642−45.1%Reduced
Goldman Sachs Group Inc1,122,571$27.5M0.00%+867,852+340.7%Added
Quantinno Capital Management LP759,898$18.6M0.02%+325,899+75.1%Added
Bridgeway Capital Management, LLC702,109$17.2M0.30%+4,038+0.6%Added
Vanguard Fiduciary Trust Co696,571$17.0M0.00%−34,782−4.8%Reduced
Empowered Funds, LLC669,269$16.4M0.09%+204,184+43.9%Added
First Trust Advisors LP642,954$15.7M0.01%−2,980−0.5%Reduced
Millennium Management LLC616,757$15.1M0.01%−693,867−52.9%Reduced
RVW Wealth, LLC604,052$14.8M0.97%+604,052New
Hotchkis & Wiley Capital Management LLC436,423$10.7M0.03%−42,840−8.9%Reduced
JPMorgan Chase & Co434,131$10.6M0.00%+59,729+16.0%Added
UBS Asset Management Americas Inc373,395$9.13M0.00%−33,467−8.2%Reduced
Algert Global LLC366,620$8.97M0.11%−245,240−40.1%Reduced
Nuveen, LLC359,179$8.79M0.00%+104,093+40.8%Added
Capital Fund Management S.A.333,169$8.15M0.06%+111,115+50.0%Added
Rhumbline Advisers329,241$8.05M0.01%+13,586+4.3%Added
Towle & Co278,861$6.82M2.31%+278,861New
SEI Investments Co278,716$6.82M0.01%+50,707+22.2%Added
PDT Partners, LLC267,478$6.54M0.34%−88,786−24.9%Reduced
Alliancebernstein L.P.320,511$6.48M0.00%+193,358+152.1%Added
Bessemer Group Inc264,037$6.46M0.01%+261,100+8,890.0%Added
Jacobs Levy Equity Management, Inc262,803$6.43M0.02%−95,487−26.7%Reduced
Franklin Resources Inc253,837$6.21M0.00%+195,252+333.3%Added
Victory Capital Management Inc245,567$6.01M0.00%−41,934−14.6%Reduced
Man Group plc244,266$5.97M0.01%−16,526−6.3%Reduced
Principal Financial Group Inc240,084$5.87M0.00%−23,650−9.0%Reduced
Susquehanna International Group, LLP222,300$5.44M0.00%−410,037−64.8%Reduced
Swiss National Bank218,900$5.35M0.00%−3,200−1.4%Reduced
Connor, Clark & Lunn Investment Management Ltd.212,781$5.20M0.01%−213,736−50.1%Reduced
Universal- Beteiligungs- und Servicegesellschaft mbH212,147$5.19M0.01%−7,428−3.4%Reduced
Jupiter Asset Management Ltd204,923$5.01M0.02%−411,236−66.7%Reduced
Russell Investments Group, Ltd.202,029$4.94M0.00%−10,936−5.1%Reduced
BNP PARIBAS ASSET MANAGEMENT Holding S.A.200,897$4.91M0.00%−1,138−0.6%Reduced
Caxton Associates LLP197,826$4.84M0.09%+150,514+318.1%Added
Holowesko Partners Ltd.188,000$4.60M1.16%+188,000New
Barclays PLC184,939$4.52M0.00%−85,417−31.6%Reduced
Squarepoint Ops LLC184,863$4.52M0.01%−310,067−62.6%Reduced
Royal Bank of Canada177,060$4.33M0.00%−52,156−22.8%Reduced
State of Wisconsin Investment Board164,076$4.01M0.01%+20,581+14.3%Added
Ameriprise Financial Inc160,461$3.92M0.00%−27,058−14.4%Reduced
Citigroup Inc157,653$3.86M0.00%−40,919−20.6%Reduced
Robinson Value Management, Ltd.157,085$3.84M2.06%−1,901−1.2%Reduced
Legal & General Group Plc154,556$3.78M0.00%−3,539−2.2%Reduced
Price T Rowe Associates Inc148,672$3.64M0.00%+44,761+43.1%Added
Holocene Advisors, LP145,617$3.56M0.01%−125,555−46.3%Reduced
Jump Financial, LLC140,524$3.44M0.03%+140,524New
Acadian Asset Management LLC137,304$3.36M0.00%+96,579+237.1%Added
SG Americas Securities, LLC134,060$3.28M0.00%+6,016+4.7%Added
Walleye Capital LLC133,325$3.26M0.02%−316,817−70.4%Reduced
California State Teachers Retirement System129,281$3.16M0.00%+5,524+4.5%Added
Bridgewater Associates, LP128,632$3.15M0.01%+41,832+48.2%Added
Virginia Retirement Systems Et Al117,700$2.88M0.02%+117,700New
Money Concepts Capital Corp117,398$2.87M0.13%+4,565+4.0%Added
Wells Fargo & Company114,669$2.80M0.00%+90,106+366.8%Added
Deutsche Bank AG112,908$2.76M0.00%+99,807+761.8%Added
MetLife Investment Management110,376$2.70M0.01%+52,370+90.3%Added
Schonfeld Strategic Advisors LLC109,870$2.69M0.01%−121,478−52.5%Reduced
Retirement Systems of Alabama108,878$2.66M0.01%−35,958−24.8%Reduced
Engineers Gate Manager LP99,046$2.42M0.03%+73,946+294.6%Added
Vanguard Asset Management, Ltd97,450$2.38M0.00%00.0%Unchanged
Manufacturers Life Insurance Company, The93,935$2.30M0.00%+14,959+18.9%Added
Nisa Investment Advisors, LLC93,768$2.29M0.01%+10,093+12.1%Added
Redwood Investment Management, LLC90,891$2.22M0.22%+90,891New
VARCOV Co.87,653$2.14M0.81%−4,359−4.7%Reduced
New York State Teachers Retirement System84,590$2.07M0.00%+446+0.5%Added
JCP Investment Management, LLC83,030$2.03M1.09%+83,030New
Great West Life Assurance Co81,191$1.99M0.00%+1,794+2.3%Added
Aquatic Capital Management LLC75,189$1.84M0.06%+75,189New
XTX Topco Ltd75,145$1.84M0.02%+47,724+174.0%Added
Tudor Investment Corp Et Al75,086$1.84M0.01%+75,086New
FMR LLC70,286$1.72M0.00%+19,272+37.8%Added
Bailard, Inc.68,108$1.67M0.03%+14,243+26.4%Added
Twelve Points Wealth Management LLC67,624$1.65M0.33%−1,449−2.1%Reduced