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Harley-Davidson, Inc.

HOG
Exchange
NYSE
Industry
Motorcycles, Bicycles & Parts
SEC CIK
0000793952

In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.

13F holders, Q3 2025

Institutional positions in Harley-Davidson, Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
404
+12 vs. Q2 2025
Shares held
103.3M
−2.80M (−2.6%) vs. Q2 2025
Total value
$2.88B
+$378.3M (+15.1%) vs. Q2 2025
New holders
52
128 more added
Sold out
40
126 more reduced

5 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2025: 404 institutions
Q1 2021: 421 institutionsQ2 2021: 449 institutionsQ3 2021: 413 institutionsQ4 2021: 429 institutionsQ1 2022: 425 institutionsQ2 2022: 404 institutionsQ3 2022: 415 institutionsQ4 2022: 450 institutionsQ1 2023: 438 institutionsQ2 2023: 431 institutionsQ3 2023: 416 institutionsQ4 2023: 421 institutionsQ1 2024: 413 institutionsQ2 2024: 412 institutionsQ3 2024: 421 institutionsQ4 2024: 410 institutionsQ1 2025: 392 institutionsQ2 2025: 397 institutionsQ3 2025: 404 institutionsQ4 2025: 390 institutionsQ1 2026: 400 institutionsQ2 2026: 441 institutions
Value heldQ3 2025: $2.88B
Q1 2021: $5.49BQ2 2021: $6.56BQ3 2021: $5.07BQ4 2021: $5.23BQ1 2022: $5.12BQ2 2022: $4.01BQ3 2022: $4.31BQ4 2022: $5.24BQ1 2023: $4.65BQ2 2023: $4.14BQ3 2023: $3.77BQ4 2023: $4.28BQ1 2024: $5.01BQ2 2024: $3.85BQ3 2024: $4.50BQ4 2024: $3.50BQ1 2025: $2.85BQ2 2025: $2.53BQ3 2025: $2.88BQ4 2025: $2.22BQ1 2026: $2.16BQ2 2026: $2.66B
Institutions holding HOG and their total value by quarter
QuarterHoldersValue
Q2 2026441$2.66B
Q1 2026400$2.16B
Q4 2025390$2.22B
Q3 2025404$2.88B
Q2 2025397$2.53B
Q1 2025392$2.85B
Q4 2024410$3.50B
Q3 2024421$4.50B
Q2 2024412$3.85B
Q1 2024413$5.01B
Q4 2023421$4.28B
Q3 2023416$3.77B
Q2 2023431$4.14B
Q1 2023438$4.65B
Q4 2022450$5.24B
Q3 2022415$4.31B
Q2 2022404$4.01B
Q1 2022425$5.12B
Q4 2021429$5.23B
Q3 2021413$5.07B
Q2 2021449$6.56B
Q1 2021421$5.49B

Institutions, Q3 2025

Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q2 2025.

Institutions holding HOG in Q3 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Vanguard Group Inc12,958,561$361.5M0.01%+886,998+7.3%Added
BlackRock, Inc.10,909,387$304.4M0.01%+469,572+4.5%Added
Beutel, Goodman & Co Ltd.6,867,982$191.6M1.15%−480,144−6.5%Reduced
Donald Smith & Co., Inc.6,803,727$189.8M3.79%+1,285,932+23.3%Added
Dimensional Fund Advisors LP6,597,336$184.1M0.04%+28,828+0.4%Added
FMR LLC5,923,324$165.3M0.01%−59,498−1.0%Reduced
H Partners Management, LLC5,750,000$160.4M53.78%−2,250,000−28.1%Reduced
LSV Asset Management5,117,494$142.8M0.32%−144,458−2.7%Reduced
Boston Partners4,021,078$112.2M0.12%+84,516+2.1%Added
American Century Companies Inc3,946,754$110.1M0.06%+62,647+1.6%Added
State Street Corp3,827,109$106.8M0.00%+69,400+1.8%Added
Geode Capital Management, LLC2,228,192$62.2M0.00%+155,988+7.5%Added
Bank of New York Mellon Corp1,877,559$52.4M0.01%+39,027+2.1%Added
Morgan Stanley1,262,262$35.2M0.00%−24,541−1.9%Reduced
Pacer Advisors, Inc.1,115,069$31.1M0.08%−67,271−5.7%Reduced
Northern Trust Corp1,062,919$29.7M0.00%+35,517+3.5%Added
Charles Schwab Investment Management Inc1,031,738$28.8M0.00%−214,179−17.2%Reduced
AQR Capital Management LLC828,068$23.1M0.01%+589,711+247.4%Added
Voloridge Investment Management, LLC779,955$21.8M0.07%+779,955New
UBS Group AG771,716$21.5M0.00%−12,140−1.5%Reduced
Citadel Advisors LLC690,733$19.3M0.02%−28,748−4.0%Reduced
Raymond James Financial Inc624,589$17.4M0.01%−41,203−6.2%Reduced
Algert Global LLC618,133$17.2M0.29%+618,133New
Pine Valley Investments Ltd Liability Co501,699$14.0M0.73%−132,408−20.9%Reduced
D. E. Shaw & Co., Inc.472,152$13.2M0.01%+226,908+92.5%Added
Hotchkis & Wiley Capital Management LLC465,375$13.0M0.04%−53,067−10.2%Reduced
Invesco Ltd.462,781$12.9M0.00%−5,820−1.2%Reduced
Gotham Asset Management, LLC440,002$12.3M0.05%+195,304+79.8%Added
JPMorgan Chase & Co438,568$12.2M0.00%+88,100+25.1%Added
Los Angeles Capital Management LLC403,639$11.3M0.04%+403,639New
UBS Asset Management Americas Inc401,478$11.2M0.00%−168,103−29.5%Reduced
Renaissance Technologies LLC397,900$11.1M0.01%+350,000+730.7%Added
Jane Street Group, LLC390,606$10.9M0.01%+26,367+7.2%Added
Quantinno Capital Management LP379,606$10.6M0.03%+78,361+26.0%Added
Bank of Montreal375,133$10.5M0.00%−21,469−5.4%Reduced
Goldman Sachs Group Inc374,924$10.5M0.00%−103,684−21.7%Reduced
Rhumbline Advisers331,068$9.24M0.01%+15,501+4.9%Added
Verition Fund Management LLC322,146$8.99M0.05%−359,786−52.8%Reduced
Tudor Investment Corp Et Al306,652$8.56M0.06%+306,652New
Barclays PLC296,883$8.28M0.00%+159,695+116.4%Added
Winton Group Ltd295,687$8.25M0.31%+241,918+449.9%Added
First Trust Advisors LP294,165$8.21M0.01%−4,652−1.6%Reduced
Nuveen, LLC289,689$8.08M0.00%−34,564−10.7%Reduced
Royal Bank of Canada288,340$8.04M0.00%−471,631−62.1%Reduced
Principal Financial Group Inc269,681$7.52M0.00%+21,670+8.7%Added
Bank of America Corp266,528$7.44M0.00%−1,017,000−79.2%Reduced
Capital Fund Management S.A.255,960$7.14M0.07%−98,539−27.8%Reduced
Ameriprise Financial Inc253,143$7.06M0.00%−30,282−10.7%Reduced
Prudential Financial Inc251,536$7.02M0.01%+108,700+76.1%Added
Kiltearn Partners LLP228,320$6.37M1.28%−19,500−7.9%Reduced
Swiss National Bank223,800$6.24M0.00%−600−0.3%Reduced
Schonfeld Strategic Advisors LLC219,603$6.13M0.04%+146,852+201.9%Added
Victory Capital Management Inc213,534$5.96M0.00%+65,763+44.5%Added
California Public Employees Retirement System209,983$5.86M0.00%+5,827+2.9%Added
Jupiter Asset Management Ltd204,923$5.72M0.05%−3,704−1.8%Reduced
Legal & General Group Plc195,493$5.45M0.00%−4,704−2.3%Reduced
Universal- Beteiligungs- und Servicegesellschaft mbH191,144$5.33M0.01%+21,435+12.6%Added
SEI Investments Co168,678$4.71M0.01%+33,701+25.0%Added
Alliancebernstein L.P.158,789$4.43M0.00%−7,121−4.3%Reduced
Retirement Systems of Alabama146,965$4.10M0.01%+13,328+10.0%Added
Millennium Management LLC146,849$4.10M0.00%−2,448,153−94.3%Reduced
Simplex Trading, LLC140,438$3.92M0.09%+49,758+54.9%Added
Great West Life Assurance Co128,247$3.68M0.01%+6,445+5.3%Added
State Board of Administration of Florida Retirement System131,737$3.68M0.01%−17,035−11.5%Reduced
Holocene Advisors, LP120,528$3.36M0.01%−80,719−40.1%Reduced
Brevan Howard Capital Management LP119,539$3.34M0.05%+26,300+28.2%Added
Redwood Investment Management, LLC113,162$3.16M0.34%−29,969−20.9%Reduced
Quinn Opportunity Partners LLC112,572$3.14M0.23%−195,160−63.4%Reduced
Diversified Trust Co111,905$3.12M0.06%+11,540+11.5%Added
Aquatic Capital Management LLC108,394$3.02M0.06%−69,985−39.2%Reduced
California State Teachers Retirement System107,064$2.99M0.00%−7,741−6.7%Reduced
New Age Alpha Advisors, LLC101,310$2.83M0.12%−2,323−2.2%Reduced
New York State Teachers Retirement System98,872$2.76M0.01%−21,728−18.0%Reduced
Citigroup Inc93,900$2.62M0.00%−257,147−73.3%Reduced
Engineers Gate Manager LP89,021$2.48M0.03%−2,196−2.4%Reduced
Price T Rowe Associates Inc85,976$2.40M0.00%+5,299+6.6%Added
Manufacturers Life Insurance Company, The85,246$2.38M0.00%+4,098+5.1%Added
Bridgewater Associates, LP84,231$2.35M0.01%+84,231New
Susquehanna International Group, LLP82,427$2.30M0.00%−6,417−7.2%Reduced
Crossmark Global Holdings, Inc.82,349$2.30M0.03%−38,310−31.8%Reduced
Wolverine Trading, LLC79,196$2.27M0.05%+31,024+64.4%Added
Nisa Investment Advisors, LLC79,998$2.23M0.01%+140.0%Added
SG Americas Securities, LLC79,459$2.22M0.01%+38,916+96.0%Added
Villanova Investment Management Co LLC79,191$2.21M1.53%+21,279+36.7%Added
Twelve Points Wealth Management LLC78,686$2.20M0.55%−2,649−3.3%Reduced
State of New Jersey Common Pension Fund D78,605$2.19M0.01%+2,537+3.3%Added
Franklin Resources Inc68,454$1.91M0.00%−2,860−4.0%Reduced
Quantbot Technologies LP67,932$1.90M0.05%+13,089+23.9%Added
New York State Common Retirement Fund63,876$1.78M0.00%−7,500−10.5%Reduced
MetLife Investment Management62,275$1.74M0.01%+3,363+5.7%Added
Brandywine Global Investment Management, LLC61,719$1.72M0.01%+61,719New
Mitsubishi UFJ Trust & Banking Corp61,465$1.71M0.00%+52,875+615.5%Added
Macquarie Group Ltd59,700$1.67M0.00%00.0%Unchanged
Thomist Capital Management, LP57,850$1.65M0.52%+57,850New
Mutual of America Capital Management LLC56,136$1.57M0.02%+1,760+3.2%Added
Russell Investments Group, Ltd.56,116$1.57M0.00%+29,300+109.3%Added
Amalgamated Bank54,889$1.53M0.01%+4,642+9.2%Added
Group One Trading, L.P.53,543$1.49M0.04%+11,421+27.1%Added
Mork Capital Management, LLC50,000$1.40M0.96%00.0%Unchanged
Toronto Dominion Bank48,401$1.39M0.00%−545−1.1%Reduced