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Harley-Davidson, Inc.

HOG
Exchange
NYSE
Industry
Motorcycles, Bicycles & Parts
SEC CIK
0000793952

In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.

13F holders, Q4 2025

Institutional positions in Harley-Davidson, Inc. as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
390
−8 vs. Q3 2025
Shares held
108.2M
+5.02M (+4.9%) vs. Q3 2025
Total value
$2.22B
−$660.1M (−22.9%) vs. Q3 2025
New holders
66
107 more added
Sold out
74
147 more reduced

6 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2025: 390 institutions
Q1 2021: 421 institutionsQ2 2021: 449 institutionsQ3 2021: 413 institutionsQ4 2021: 429 institutionsQ1 2022: 425 institutionsQ2 2022: 404 institutionsQ3 2022: 415 institutionsQ4 2022: 450 institutionsQ1 2023: 438 institutionsQ2 2023: 431 institutionsQ3 2023: 416 institutionsQ4 2023: 421 institutionsQ1 2024: 413 institutionsQ2 2024: 412 institutionsQ3 2024: 421 institutionsQ4 2024: 410 institutionsQ1 2025: 392 institutionsQ2 2025: 397 institutionsQ3 2025: 404 institutionsQ4 2025: 390 institutionsQ1 2026: 400 institutionsQ2 2026: 441 institutions
Value heldQ4 2025: $2.22B
Q1 2021: $5.49BQ2 2021: $6.56BQ3 2021: $5.07BQ4 2021: $5.23BQ1 2022: $5.12BQ2 2022: $4.01BQ3 2022: $4.31BQ4 2022: $5.24BQ1 2023: $4.65BQ2 2023: $4.14BQ3 2023: $3.77BQ4 2023: $4.28BQ1 2024: $5.01BQ2 2024: $3.85BQ3 2024: $4.50BQ4 2024: $3.50BQ1 2025: $2.85BQ2 2025: $2.53BQ3 2025: $2.88BQ4 2025: $2.22BQ1 2026: $2.16BQ2 2026: $2.66B
Institutions holding HOG and their total value by quarter
QuarterHoldersValue
Q2 2026441$2.66B
Q1 2026400$2.16B
Q4 2025390$2.22B
Q3 2025404$2.88B
Q2 2025397$2.53B
Q1 2025392$2.85B
Q4 2024410$3.50B
Q3 2024421$4.50B
Q2 2024412$3.85B
Q1 2024413$5.01B
Q4 2023421$4.28B
Q3 2023416$3.77B
Q2 2023431$4.14B
Q1 2023438$4.65B
Q4 2022450$5.24B
Q3 2022415$4.31B
Q2 2022404$4.01B
Q1 2022425$5.12B
Q4 2021429$5.23B
Q3 2021413$5.07B
Q2 2021449$6.56B
Q1 2021421$5.49B

Institutions, Q4 2025

Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q3 2025.

Institutions holding HOG in Q4 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Vanguard Group Inc11,446,616$234.5M0.00%−1,511,945−11.7%Reduced
BlackRock, Inc.10,477,266$214.7M0.00%−432,121−4.0%Reduced
Donald Smith & Co., Inc.8,899,204$182.3M3.42%+2,095,477+30.8%Added
Dimensional Fund Advisors LP6,606,225$135.4M0.03%+8,889+0.1%Added
Beutel, Goodman & Co Ltd.6,377,492$130.7M0.80%−490,490−7.1%Reduced
FMR LLC5,858,806$120.0M0.01%−64,518−1.1%Reduced
LSV Asset Management5,090,712$104.3M0.23%−26,782−0.5%Reduced
American Century Companies Inc4,311,022$88.3M0.04%+364,268+9.2%Added
State Street Corp3,736,804$76.6M0.00%−90,305−2.4%Reduced
H Partners Management, LLC2,500,000$51.2M32.44%−3,250,000−56.5%Reduced
Geode Capital Management, LLC2,156,155$44.2M0.00%−72,037−3.2%Reduced
Citadel Advisors LLC1,954,004$40.0M0.03%+1,263,271+182.9%Added
Bank of New York Mellon Corp1,946,790$39.9M0.01%+69,231+3.7%Added
Two Sigma Investments, LP1,722,413$35.3M0.05%+1,722,413New
Morgan Stanley1,576,407$32.3M0.00%+314,145+24.9%Added
Two Sigma Advisers, LP1,532,780$31.4M0.06%+1,532,780New
Norges Bank1,257,507$25.8M0.00%+1,257,507New
UBS Group AG1,240,529$25.4M0.01%+468,813+60.7%Added
D. E. Shaw & Co., Inc.1,222,604$25.1M0.02%+750,452+158.9%Added
Voloridge Investment Management, LLC1,161,724$23.8M0.08%+381,769+48.9%Added
Pine Valley Investments Ltd Liability Co1,144,732$23.5M1.17%+643,033+128.2%Added
SG Americas Securities, LLC1,094,119$22.4M0.03%+1,014,660+1,277.0%Added
Charles Schwab Investment Management Inc1,028,980$21.1M0.00%−2,758−0.3%Reduced
Northern Trust Corp1,003,560$20.6M0.00%−59,359−5.6%Reduced
Goldman Sachs Group Inc959,517$19.7M0.00%+584,593+155.9%Added
Jane Street Group, LLC840,771$17.2M0.02%+450,165+115.2%Added
Qube Research & Technologies Ltd721,987$14.8M0.02%+721,987New
Invesco Ltd.703,826$14.4M0.00%+241,045+52.1%Added
Renaissance Technologies LLC541,544$11.1M0.02%+143,644+36.1%Added
JPMorgan Chase & Co519,853$10.7M0.00%+81,285+18.5%Added
Hotchkis & Wiley Capital Management LLC468,436$9.60M0.03%+3,061+0.7%Added
FIFTHDELTA Ltd447,200$9.16M1.93%+447,200New
Raymond James Financial Inc446,370$9.15M0.00%−178,219−28.5%Reduced
Millennium Management LLC436,365$8.94M0.01%+289,516+197.2%Added
Los Angeles Capital Management LLC331,059$8.82M0.03%−72,580−18.0%Reduced
Trexquant Investment LP409,185$8.38M0.07%+409,185New
UBS Asset Management Americas Inc400,029$8.20M0.00%−1,449−0.4%Reduced
Susquehanna International Group, LLP395,666$8.11M0.01%+313,239+380.0%Added
AQR Capital Management LLC365,348$7.49M0.00%−462,720−55.9%Reduced
Bridgewater Associates, LP364,166$7.46M0.03%+279,935+332.3%Added
Algert Global LLC363,520$7.45M0.12%−254,613−41.2%Reduced
Man Group plc346,784$7.11M0.01%+346,784New
Squarepoint Ops LLC324,689$6.65M0.01%+324,689New
Bank of America Corp311,703$6.39M0.00%+45,175+16.9%Added
Rhumbline Advisers310,550$6.36M0.01%−20,518−6.2%Reduced
First Trust Advisors LP299,986$6.15M0.00%+5,821+2.0%Added
Nuveen, LLC296,321$6.07M0.00%+6,632+2.3%Added
Capital Fund Management S.A.277,499$5.69M0.05%+21,539+8.4%Added
Barclays PLC275,766$5.65M0.00%−21,117−7.1%Reduced
Connor, Clark & Lunn Investment Management Ltd.274,892$5.63M0.01%+274,892New
Bank of Montreal274,800$5.63M0.00%−100,333−26.7%Reduced
Walleye Capital LLC270,783$5.55M0.03%+226,116+506.2%Added
Brandywine Global Investment Management, LLC270,744$5.55M0.04%+209,025+338.7%Added
Prudential Financial Inc265,563$5.53M0.01%+14,027+5.6%Added
BNP Paribas Arbitrage, SA264,020$5.41M0.00%+218,627+481.6%Added
Principal Financial Group Inc253,812$5.20M0.00%−15,869−5.9%Reduced
Quantinno Capital Management LP245,253$5.03M0.01%−134,353−35.4%Reduced
Victory Capital Management Inc243,905$5.00M0.00%+30,371+14.2%Added
Gotham Asset Management, LLC234,158$4.80M0.02%−205,844−46.8%Reduced
California Public Employees Retirement System227,929$4.67M0.00%+17,946+8.5%Added
Swiss National Bank227,700$4.67M0.00%+3,900+1.7%Added
Royal Bank of Canada227,386$4.66M0.00%−60,954−21.1%Reduced
HRT Financial LP223,337$4.58M0.01%+223,337New
Universal- Beteiligungs- und Servicegesellschaft mbH219,575$4.50M0.01%+28,431+14.9%Added
Tudor Investment Corp Et Al214,480$4.39M0.02%−92,172−30.1%Reduced
Jupiter Asset Management Ltd204,923$4.20M0.03%00.0%Unchanged
Weiss Asset Management LP199,404$4.09M0.06%+199,404New
Kiltearn Partners LLP193,320$3.96M0.86%−35,000−15.3%Reduced
Ameriprise Financial Inc183,932$3.77M0.00%−69,211−27.3%Reduced
Legal & General Group Plc179,310$3.67M0.00%−16,183−8.3%Reduced
Citigroup Inc174,871$3.58M0.00%+80,971+86.2%Added
SummitTX Capital, L.P.172,300$3.53M0.11%+172,300New
XTX Topco Ltd170,831$3.50M0.09%+170,831New
ExodusPoint Capital Management, LP169,636$3.48M0.04%+153,718+965.7%Added
Point72 Asset Management, L.P.143,105$2.93M0.00%+143,105New
Verition Fund Management LLC142,173$2.91M0.02%−179,973−55.9%Reduced
Retirement Systems of Alabama141,790$2.91M0.01%−5,175−3.5%Reduced
MUFG Securities EMEA plc140,000$2.87M0.03%+140,000New
Alliancebernstein L.P.129,314$2.65M0.00%−29,475−18.6%Reduced
Redwood Investment Management, LLC122,931$2.52M0.28%+9,769+8.6%Added
State Board of Administration of Florida Retirement System122,547$2.51M0.00%−9,190−7.0%Reduced
Marshall Wace, LLP120,790$2.47M0.00%+111,907+1,259.8%Added
Diversified Trust Co114,265$2.34M0.04%+2,360+2.1%Added
Y-Intercept (Hong Kong) Ltd114,144$2.34M0.05%+114,144New
SEI Investments Co113,568$2.33M0.00%−55,110−32.7%Reduced
Bridgefront Capital, LLC113,064$2.32M0.58%+113,064New
New York State Teachers Retirement System108,995$2.23M0.00%+10,123+10.2%Added
Quinn Opportunity Partners LLC107,572$2.20M0.10%−5,000−4.4%Reduced
California State Teachers Retirement System106,846$2.19M0.00%−218−0.2%Reduced
Holocene Advisors, LP102,234$2.09M0.00%−18,294−15.2%Reduced
Bridgeway Capital Management, LLC100,122$2.05M0.04%+100,122New
Brevan Howard Capital Management LP94,705$1.94M0.04%−24,834−20.8%Reduced
Price T Rowe Associates Inc93,735$1.92M0.00%+7,759+9.0%Added
Atom Investors LP90,937$1.86M0.15%+90,937New
State of New Jersey Common Pension Fund D90,815$1.86M0.01%+12,210+15.5%Added
PEAK6 LLC90,425$1.85M0.05%+84,366+1,392.4%Added
Crossmark Global Holdings, Inc.84,864$1.74M0.02%+2,515+3.1%Added
Campbell & CO Investment Adviser LLC83,636$1.71M0.08%+74,543+819.8%Added
Manufacturers Life Insurance Company, The80,159$1.64M0.00%−5,087−6.0%Reduced
Great West Life Assurance Co79,397$1.63M0.00%−48,850−38.1%Reduced