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Harley-Davidson, Inc.

HOG
Exchange
NYSE
Industry
Motorcycles, Bicycles & Parts
SEC CIK
0000793952

In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.

13F holders, Q4 2025

Institutional positions in Harley-Davidson, Inc. as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
390
−8 vs. Q3 2025
Shares held
108.2M
+5.02M (+4.9%) vs. Q3 2025
Total value
$2.22B
−$660.1M (−22.9%) vs. Q3 2025
New holders
66
107 more added
Sold out
74
147 more reduced

6 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2025: 390 institutions
Q1 2021: 421 institutionsQ2 2021: 449 institutionsQ3 2021: 413 institutionsQ4 2021: 429 institutionsQ1 2022: 425 institutionsQ2 2022: 404 institutionsQ3 2022: 415 institutionsQ4 2022: 450 institutionsQ1 2023: 438 institutionsQ2 2023: 431 institutionsQ3 2023: 416 institutionsQ4 2023: 421 institutionsQ1 2024: 413 institutionsQ2 2024: 412 institutionsQ3 2024: 421 institutionsQ4 2024: 410 institutionsQ1 2025: 392 institutionsQ2 2025: 397 institutionsQ3 2025: 404 institutionsQ4 2025: 390 institutionsQ1 2026: 400 institutionsQ2 2026: 441 institutions
Value heldQ4 2025: $2.22B
Q1 2021: $5.49BQ2 2021: $6.56BQ3 2021: $5.07BQ4 2021: $5.23BQ1 2022: $5.12BQ2 2022: $4.01BQ3 2022: $4.31BQ4 2022: $5.24BQ1 2023: $4.65BQ2 2023: $4.14BQ3 2023: $3.77BQ4 2023: $4.28BQ1 2024: $5.01BQ2 2024: $3.85BQ3 2024: $4.50BQ4 2024: $3.50BQ1 2025: $2.85BQ2 2025: $2.53BQ3 2025: $2.88BQ4 2025: $2.22BQ1 2026: $2.16BQ2 2026: $2.66B
Institutions holding HOG and their total value by quarter
QuarterHoldersValue
Q2 2026441$2.66B
Q1 2026400$2.16B
Q4 2025390$2.22B
Q3 2025404$2.88B
Q2 2025397$2.53B
Q1 2025392$2.85B
Q4 2024410$3.50B
Q3 2024421$4.50B
Q2 2024412$3.85B
Q1 2024413$5.01B
Q4 2023421$4.28B
Q3 2023416$3.77B
Q2 2023431$4.14B
Q1 2023438$4.65B
Q4 2022450$5.24B
Q3 2022415$4.31B
Q2 2022404$4.01B
Q1 2022425$5.12B
Q4 2021429$5.23B
Q3 2021413$5.07B
Q2 2021449$6.56B
Q1 2021421$5.49B

Institutions, Q4 2025

Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q3 2025.

Institutions holding HOG in Q4 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Villanova Investment Management Co LLC78,945$1.62M1.14%−246−0.3%Reduced
Aquatic Capital Management LLC76,689$1.57M0.04%−31,705−29.2%Reduced
Simplex Trading, LLC75,979$1.56M0.04%−64,459−45.9%Reduced
Nisa Investment Advisors, LLC74,198$1.52M0.01%−5,800−7.3%Reduced
Mitsubishi UFJ Trust & Banking Corp65,941$1.35M0.00%+4,476+7.3%Added
Money Concepts Capital Corp64,299$1.32M0.07%+64,299New
New York State Common Retirement Fund63,876$1.31M0.00%00.0%Unchanged
Nomura Asset Management International Inc.59,700$1.22M0.00%+59,700New
MetLife Investment Management57,586$1.18M0.01%−4,689−7.5%Reduced
Ontario Teachers Pension Plan Board57,270$1.17M0.03%+46,441+428.9%Added
Bailard, Inc.54,032$1.11M0.02%+26,219+94.3%Added
Amalgamated Bank53,730$1.10M0.01%−1,159−2.1%Reduced
Janus Henderson Group PLC52,099$1.07M0.00%+6,348+13.9%Added
Mork Capital Management, LLC50,000$1.02M0.63%00.0%Unchanged
IMC-Chicago, LLC49,605$1.02M0.02%+30,991+166.5%Added
Mutual of America Capital Management LLC49,168$1.01M0.01%−6,968−12.4%Reduced
Toronto Dominion Bank48,216$987.0K0.00%−185−0.4%Reduced
Blueshift Asset Management, LLC47,496$973.2K0.28%+47,496New
EntryPoint Capital, LLC47,027$963.6K0.38%+30,324+181.5%Added
Police & Firemen's Retirement System of New Jersey46,765$958.2K0.01%−1,881−3.9%Reduced
Twelve Points Wealth Management LLC44,293$949.2K0.21%−34,393−43.7%Reduced
Gabelli Funds LLC46,300$948.7K0.01%−1,000−2.1%Reduced
Treasurer of the State of North Carolina45,882$940.0K0.00%−3,352−6.8%Reduced
HSBC Holdings PLC44,665$920.5K0.00%+21,931+96.5%Added
Ameritas Investment Partners, Inc.44,262$906.9K0.03%−3,483−7.3%Reduced
Teachers Retirement System of the State of Kentucky44,206$905.0K0.01%00.0%Unchanged
State of Wisconsin Investment Board41,649$853.4K0.00%−7,533−15.3%Reduced
Handelsbanken Fonder AB40,923$839.0K0.00%+1,300+3.3%Added
Brown Advisory Inc39,738$814.2K0.00%+189+0.5%Added
LPL Financial LLC39,536$810.1K0.00%−3,131−7.3%Reduced
Yousif Capital Management, LLC39,142$786.8K0.01%−1,616−4.0%Reduced
Russell Investments Group, Ltd.37,917$776.9K0.00%−18,199−32.4%Reduced
State of Tennessee, Treasury Department39,038$773.0K0.00%−1,672−4.1%Reduced
KLP Kapitalforvaltning AS35,500$727.4K0.00%−700−1.9%Reduced
Zurcher Kantonalbank (Zurich Cantonalbank)35,431$726.0K0.00%+3,386+10.6%Added
Summit Trail Advisors, LLC35,127$719.8K0.01%−4,388−11.1%Reduced
Commonwealth Equity Services, LLC33,800$692.6K0.00%−1,328−3.8%Reduced
Public Employees Retirement System of Ohio32,959$675.3K0.00%−1,250−3.7%Reduced
Louisiana State Employees Retirement System32,700$670.0K0.01%−1,100−3.3%Reduced
Arizona State Retirement System32,400$663.9K0.00%−1,753−5.1%Reduced
Banco Bilbao Vizcaya Argentaria, S.A.32,201$662.7K0.00%+32,201New
Wells Fargo & Company32,124$658.2K0.00%+6,242+24.1%Added
Schonfeld Strategic Advisors LLC29,866$612.0K0.00%−189,737−86.4%Reduced
Advisory Services Network, LLC29,670$607.9K0.01%+9,772+49.1%Added
Commonwealth of Pennsylvania Public School Empls Retrmt Sys29,564$605.8K0.00%−1,632−5.2%Reduced
Comerica Bank28,280$579.5K0.00%−4,685−14.2%Reduced
State of Michigan Retirement System27,961$572.9K0.00%−1,000−3.5%Reduced
New Mexico Educational Retirement Board27,200$557.0K0.02%00.0%Unchanged
Toroso Investments, LLC26,986$552.9K0.00%+1,772+7.0%Added
Thrivent Financial for Lutherans26,820$550.0K0.00%−1,323−4.7%Reduced
Oppenheimer & Co Inc26,732$547.7K0.01%−15,106−36.1%Reduced
Northwestern Mutual Investment Management Company, LLC26,432$541.6K0.01%−661−2.4%Reduced
TCM Advisors, LLC–$537.2K0.45%––
FNY Investment Advisers, LLC25,000$512.0K0.15%+25,000New
Oxford Asset Management LLP23,938$490.5K0.17%+23,938New
Oregon Public Employees Retirement Fund23,651$484.6K0.01%−800−3.3%Reduced
Guggenheim Capital LLC23,280$477.0K0.00%+2,156+10.2%Added
Quest Partners LLC21,937$449.5K0.03%+16,459+300.5%Added
Cetera Investment Advisers21,626$443.1K0.00%−911−4.0%Reduced
Wealthfront Advisers LLC21,452$439.6K0.00%−3,596−14.4%Reduced
Vontobel Holding Ltd.21,347$437.4K0.00%+8,887+71.3%Added
McDonald Partners LLC19,350$396.5K0.12%−975−4.8%Reduced
Teacher Retirement System of Texas19,028$389.9K0.00%−8,738−31.5%Reduced
Acadian Asset Management LLC18,936$387.0K0.00%00.0%Unchanged
Stifel Financial Corp18,651$382.1K0.00%−248−1.3%Reduced
Pictet Asset Management Holding SA18,575$380.6K0.00%+2,134+13.0%Added
Advisor Group Holdings, Inc.18,353$376.4K0.00%−6,167−25.2%Reduced
Jain Global LLC17,538$359.4K0.00%+17,538New
Wealth Enhancement Advisory Services, LLC16,833$358.5K0.00%−4,349−20.5%Reduced
Jump Financial, LLC17,263$353.7K0.00%+17,263New
Amundi16,899$346.3K0.00%+16,899New
JustInvest LLC16,604$340.2K0.00%−7,070−29.9%Reduced
AlphaGrep UK Ltd16,384$335.7K0.11%+16,384New
Skylands Capital, LLC16,000$327.8K0.04%+9,800+158.1%Added
CIBC World Markets Inc.15,857$324.9K0.00%−396−2.4%Reduced
Leonteq Securities AG15,688$321.4K0.02%+14,452+1,169.3%Added
Marex Group plc15,499$317.6K0.00%+15,499New
Factorial Partners, LLC15,404$315.6K0.21%+15,404New
Ethic Inc.15,205$311.6K0.00%−9,836−39.3%Reduced
Mirabella Financial Services LLP14,409$295.2K0.03%+14,409New
Xponance, Inc.14,395$295.0K0.00%−2,198−13.2%Reduced
Pacer Advisors, Inc.14,130$289.5K0.00%−1,100,939−98.7%Reduced
Mairs & Power Inc14,000$286.9K0.00%00.0%Unchanged
Ferguson Wellman Capital Management, Inc13,764$282.0K0.00%00.0%Unchanged
International Assets Investment Management, LLC13,271$271.9K0.02%+13,271New
Engineers Gate Manager LP13,123$268.9K0.00%−75,898−85.3%Reduced
Advisor OS, LLC12,991$266.2K0.02%−1,530−10.5%Reduced
Quantbot Technologies LP12,918$264.7K0.01%−55,014−81.0%Reduced
The PNC Financial Services Group, Inc.12,818$262.6K0.00%−2,053−13.8%Reduced
MJP Associates Inc12,550$257.2K0.03%−1,530−10.9%Reduced
Public Employees Retirement Association of Colorado12,465$255.0K0.00%00.0%Unchanged
Neo Ivy Capital Management12,393$253.9K0.04%+12,393New
Deutsche Bank AG12,123$248.4K0.00%+27+0.2%Added
State of Alaska, Department of Revenue11,753$240.0K0.00%−1,520−11.5%Reduced
US Bancorp11,592$237.5K0.00%−2,242−16.2%Reduced
Jones Financial Companies LLLP11,396$233.5K0.00%+648+6.0%Added
Walleye Trading LLC11,111$227.7K0.00%−9,256−45.4%Reduced
Creative Planning11,040$226.2K0.00%−12,313−52.7%Reduced
Integrated Wealth Concepts LLC10,908$223.5K0.00%+10,908New
State of Wyoming10,865$222.6K0.02%+1,121+11.5%Added