Harley-Davidson, Inc.
HOG- Exchange
- NYSE
- Industry
- Motorcycles, Bicycles & Parts
- SEC CIK
- 0000793952
In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.
13F holders, Q4 2025
Institutional positions in Harley-Davidson, Inc. as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 390
- −8 vs. Q3 2025
- Shares held
- 108.2M
- +5.02M (+4.9%) vs. Q3 2025
- Total value
- $2.22B
- −$660.1M (−22.9%) vs. Q3 2025
- New holders
- 66
- 107 more added
- Sold out
- 74
- 147 more reduced
6 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 441 | $2.66B |
| Q1 2026 | 400 | $2.16B |
| Q4 2025 | 390 | $2.22B |
| Q3 2025 | 404 | $2.88B |
| Q2 2025 | 397 | $2.53B |
| Q1 2025 | 392 | $2.85B |
| Q4 2024 | 410 | $3.50B |
| Q3 2024 | 421 | $4.50B |
| Q2 2024 | 412 | $3.85B |
| Q1 2024 | 413 | $5.01B |
| Q4 2023 | 421 | $4.28B |
| Q3 2023 | 416 | $3.77B |
| Q2 2023 | 431 | $4.14B |
| Q1 2023 | 438 | $4.65B |
| Q4 2022 | 450 | $5.24B |
| Q3 2022 | 415 | $4.31B |
| Q2 2022 | 404 | $4.01B |
| Q1 2022 | 425 | $5.12B |
| Q4 2021 | 429 | $5.23B |
| Q3 2021 | 413 | $5.07B |
| Q2 2021 | 449 | $6.56B |
| Q1 2021 | 421 | $5.49B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Tower Research Capital LLC (TRC) | 10,861 | $222.5K | 0.01% | +6,670+159.2% | Added |
| Virtu Financial LLC | 10,366 | $212.0K | 0.01% | +10,366 | New |
| Prospera Financial Services Inc | 10,089 | $206.7K | 0.00% | −4,435−30.5% | Reduced |
| Cambridge Investment Research Advisors, Inc. | 10,052 | $206.0K | 0.00% | −112−1.1% | Reduced |
| Federated Hermes, Inc. | 9,682 | $198.4K | 0.00% | −1,398−12.6% | Reduced |
| TD Waterhouse Canada Inc. | 9,215 | $188.8K | 0.00% | −11,563−55.7% | Reduced |
| Securian Asset Management, Inc | 8,609 | $176.4K | 0.01% | −494−5.4% | Reduced |
| CoreCap Advisors, LLC | 8,073 | $165.4K | 0.01% | −5,146−38.9% | Reduced |
| Mirae Asset Global ETFs Holdings Ltd. | 7,803 | $159.9K | 0.00% | −1,734−18.2% | Reduced |
| Ensign Peak Advisors, Inc | 6,966 | $142.7K | 0.00% | −15,750−69.3% | Reduced |
| CWM, LLC | 6,749 | $138.0K | 0.00% | −19,239−74.0% | Reduced |
| Group One Trading, L.P. | 6,714 | $137.6K | 0.00% | −46,829−87.5% | Reduced |
| Sterling Capital Management LLC | 6,478 | $132.7K | 0.00% | −11,132−63.2% | Reduced |
| Covestor Ltd | 5,832 | $120.0K | 0.06% | −1,225−17.4% | Reduced |
| Northwestern Mutual Wealth Management Co | 5,735 | $117.5K | 0.00% | −2,135−27.1% | Reduced |
| Kestra Advisory Services, LLC | 5,496 | $112.6K | 0.00% | +5,496 | New |
| Global Retirement Partners, LLC | 5,273 | $108.0K | 0.00% | +3,552+206.4% | Added |
| EMC Capital Management | 4,757 | $97.0K | 0.04% | −839−15.0% | Reduced |
| Farther Finance Advisors, LLC | 4,119 | $84.4K | 0.00% | +1,098+36.3% | Added |
| Westfuller Advisors, LLC | 4,002 | $82.0K | 0.03% | +1,588+65.8% | Added |
| Harbour Investments, Inc. | 3,914 | $80.2K | 0.00% | +68+1.8% | Added |
| Twin Lakes Capital Management, LLC | 3,719 | $76.2K | 0.03% | +32+0.9% | Added |
| Johnson Financial Group, Inc. | 3,705 | $75.9K | 0.00% | −12−0.3% | Reduced |
| KBC Group NV | 3,334 | $68.0K | 0.00% | 00.0% | Unchanged |
| Matrix Trust Co | 3,257 | $67.0K | 0.01% | −8,008−71.1% | Reduced |
| Allworth Financial LP | 2,904 | $59.5K | 0.00% | −1,410−32.7% | Reduced |
| STRS Ohio | 2,623 | $53.7K | 0.00% | +5+0.2% | Added |
| BNP PARIBAS ASSET MANAGEMENT Holding S.A. | 2,578 | $53.0K | 0.00% | +784+43.7% | Added |
| DekaBank Deutsche Girozentrale | 1,373 | $53.0K | 0.00% | 00.0% | Unchanged |
| GAMMA Investing LLC | 2,477 | $50.8K | 0.00% | −5,705−69.7% | Reduced |
| Parallel Advisors, LLC | 2,311 | $47.4K | 0.00% | −464−16.7% | Reduced |
| Nomura Asset Management Co Ltd | 2,280 | $46.7K | 0.00% | 00.0% | Unchanged |
| Hantz Financial Services, Inc. | 2,193 | $45.0K | 0.00% | −233−9.6% | Reduced |
| Bank Julius Baer & Co. Ltd, Zurich | 2,150 | $44.1K | 0.00% | −3−0.1% | Reduced |
| Federation des caisses Desjardins du Quebec | 2,095 | $42.9K | 0.00% | +50+2.4% | Added |
| Mirae Asset Global Investments Co., Ltd. | 2,067 | $42.4K | 0.00% | −1,051−33.7% | Reduced |
| Investors Research Corp | 2,030 | $41.6K | 0.01% | 00.0% | Unchanged |
| Wellington-Altus USA Inc. | 2,000 | $41.0K | 0.03% | +2,000 | New |
| Geneos Wealth Management Inc. | 1,893 | $38.8K | 0.00% | −196−9.4% | Reduced |
| Fifth Third Bancorp | 1,764 | $36.1K | 0.00% | +579+48.9% | Added |
| Hilltop National Bank | 1,755 | $36.0K | 0.01% | −1,000−36.3% | Reduced |
| Pinnacle Wealth Planning Services, Inc. | 1,692 | $34.7K | 0.00% | +1,692 | New |
| National Bank of Canada | 1,597 | $32.7K | 0.00% | −42−2.6% | Reduced |
| Capital Analysts, LLC | 1,584 | $32.0K | 0.00% | 00.0% | Unchanged |
| CIBC Private Wealth Group, LLC | 1,535 | $31.5K | 0.00% | +21+1.4% | Added |
| Umb Bank N A | 1,512 | $31.0K | 0.00% | −659−30.4% | Reduced |
| Pinnacle Holdings, LLC | 1,468 | $30.1K | 0.01% | +1,468 | New |
| CX Institutional | 1,475 | $30.0K | 0.00% | +372+33.7% | Added |
| SBI Securities Co., Ltd. | 1,308 | $26.8K | 0.00% | +494+60.7% | Added |
| Armstrong Advisory Group, Inc | 1,227 | $25.1K | 0.00% | −67−5.2% | Reduced |
| Parkside Financial Bank & Trust | 1,152 | $23.6K | 0.00% | +47+4.3% | Added |
| Rockefeller Capital Management L.P. | 1,095 | $22.4K | 0.00% | +483+78.9% | Added |
| Triumph Capital Management | 1,048 | $21.5K | 0.00% | −9,123−89.7% | Reduced |
| Huntington National Bank | 1,046 | $21.4K | 0.00% | −203−16.3% | Reduced |
| Steward Partners Investment Advisory, LLC | 1,042 | $21.4K | 0.00% | +212+25.5% | Added |
| Central Trust Co | 1,000 | $20.5K | 0.00% | 00.0% | Unchanged |
| MTM Investment Management, LLC | 1,000 | $20.5K | 0.01% | 00.0% | Unchanged |
| Gilpin Wealth Management, LLC | 1,000 | $20.5K | 0.02% | +1,000 | New |
| IAG Wealth Partners, LLC | 999 | $20.5K | 0.00% | 00.0% | Unchanged |
| MAI Capital Management | 989 | $20.3K | 0.00% | +138+16.2% | Added |
| Trust Co | 893 | $18.3K | 0.00% | +15+1.7% | Added |
| First United Bank Trust | 860 | $17.6K | 0.01% | 00.0% | Unchanged |
| Bare Financial Services, Inc | 835 | $17.1K | 0.00% | +77+10.2% | Added |
| Creative Financial Designs Inc | 832 | $17.0K | 0.00% | 00.0% | Unchanged |
| TD Private Client Wealth LLC | 822 | $16.8K | 0.00% | +811+7,372.7% | Added |
| TD Capital Management LLC | 752 | $15.4K | 0.00% | 00.0% | Unchanged |
| Strategic Advocates LLC | 739 | $15.4K | 0.00% | +6+0.8% | Added |
| Mitsubishi UFJ Kokusai Asset Management Co., Ltd. | 715 | $14.8K | 0.00% | 00.0% | Unchanged |
| Quadrant Capital Group LLC | 701 | $14.4K | 0.00% | −297−29.8% | Reduced |
| North Ridge Wealth Advisors, Inc. | 689 | $14.1K | 0.01% | 00.0% | Unchanged |
| IFP Advisors, Inc | 665 | $13.6K | 0.00% | +48+7.8% | Added |
| Graney & King, LLC | 661 | $13.5K | 0.01% | +6+0.9% | Added |
| Rothschild Investment LLC | 607 | $12.4K | 0.00% | −1,854−75.3% | Reduced |
| Cherry Tree Wealth Management, LLC | 600 | $12.3K | 0.00% | 00.0% | Unchanged |
| DV Equities, LLC | 600 | $12.3K | 0.00% | +600 | New |
| Basecamp Wealth Advisors LLC | 599 | $12.3K | 0.00% | +599 | New |
| Nalls Sherbakoff Group, LLC | 540 | $11.1K | 0.01% | 00.0% | Unchanged |
| GWM Advisors LLC | 537 | $11.0K | 0.00% | +1+0.2% | Added |
| Clearstead Advisors, LLC | 533 | $10.9K | 0.00% | −77−12.6% | Reduced |
| Bokf, NA | 525 | $10.8K | 0.00% | 00.0% | Unchanged |
| Strategic Wealth Partners, Ltd. | 500 | $10.2K | 0.00% | 00.0% | Unchanged |
| Sittner & Nelson, LLC | 500 | $10.2K | 0.00% | 00.0% | Unchanged |
| Root Financial Partners, LLC | 480 | $9.84K | 0.00% | +140+41.2% | Added |
| Ronald Blue Trust, Inc. | 459 | $9.40K | 0.00% | 00.0% | Unchanged |
| McGuire Capital Advisors Inc | 458 | $9.38K | 0.01% | +458 | New |
| Basepoint Wealth LLC | 425 | $8.71K | 0.01% | +425 | New |
| Moisand Fitzgerald Tamayo, LLC | 415 | $8.50K | 0.00% | 00.0% | Unchanged |
| Luken Investment Analytics, LLC | 412 | $8.44K | 0.00% | 00.0% | Unchanged |
| Country Trust Bank | 400 | $8.20K | 0.00% | 00.0% | Unchanged |
| HHM Wealth Advisors, LLC | 400 | $8.20K | 0.00% | +200+100.0% | Added |
| Elevated Capital Advisors, LLC | 400 | $8.20K | 0.00% | +400 | New |
| Hazlett, Burt & Watson, Inc. | 414 | $8.00K | 0.00% | +3+0.7% | Added |
| Front Row Advisors LLC | 380 | $7.79K | 0.00% | 00.0% | Unchanged |
| Signaturefd, LLC | 372 | $7.62K | 0.00% | −93−20.0% | Reduced |
| NBT Bank N A | 354 | $7.44K | 0.00% | −8−2.2% | Reduced |
| Godfrey Financial Associates, Inc. | 362 | $7.42K | 0.01% | +362 | New |
| North Star Investment Management Corp. | 340 | $6.97K | 0.00% | 00.0% | Unchanged |
| SageView Advisory Group, LLC | 319 | $6.54K | 0.00% | −7,725−96.0% | Reduced |
| Smartleaf Asset Management LLC | 309 | $6.43K | 0.00% | +4+1.3% | Added |
| New England Capital Financial Advisors LLC | 302 | $6.19K | 0.00% | +1+0.3% | Added |