Harley-Davidson, Inc.
HOG- Exchange
- NYSE
- Industry
- Motorcycles, Bicycles & Parts
- SEC CIK
- 0000793952
In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.
13F holders, Q1 2026
Institutional positions in Harley-Davidson, Inc. as of Mar 31, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 400
- +19 vs. Q4 2025
- Shares held
- 106.6M
- +11.4M (+12.0%) vs. Q4 2025
- Total value
- $2.16B
- +$202.2M (+10.3%) vs. Q4 2025
- New holders
- 81
- 136 more added
- Sold out
- 62
- 93 more reduced
9 institutions that held it in Q4 2025 haven't filed for Q1 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 441 | $2.66B |
| Q1 2026 | 400 | $2.16B |
| Q4 2025 | 390 | $2.22B |
| Q3 2025 | 404 | $2.88B |
| Q2 2025 | 397 | $2.53B |
| Q1 2025 | 392 | $2.85B |
| Q4 2024 | 410 | $3.50B |
| Q3 2024 | 421 | $4.50B |
| Q2 2024 | 412 | $3.85B |
| Q1 2024 | 413 | $5.01B |
| Q4 2023 | 421 | $4.28B |
| Q3 2023 | 416 | $3.77B |
| Q2 2023 | 431 | $4.14B |
| Q1 2023 | 438 | $4.65B |
| Q4 2022 | 450 | $5.24B |
| Q3 2022 | 415 | $4.31B |
| Q2 2022 | 404 | $4.01B |
| Q1 2022 | 425 | $5.12B |
| Q4 2021 | 429 | $5.23B |
| Q3 2021 | 413 | $5.07B |
| Q2 2021 | 449 | $6.56B |
| Q1 2021 | 421 | $5.49B |
Institutions, Q1 2026
Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q4 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| BlackRock, Inc. | 10,605,802 | $214.4M | 0.00% | +128,536+1.2% | Added |
| Donald Smith & Co., Inc. | 10,016,874 | $202.5M | 3.64% | +1,117,670+12.6% | Added |
| Dimensional Fund Advisors LP | 5,844,941 | $118.2M | 0.02% | −761,284−11.5% | Reduced |
| Vanguard Portfolio Management LLC | 5,283,574 | $106.8M | 0.01% | +5,283,574 | New |
| LSV Asset Management | 5,174,024 | $104.6M | 0.23% | +83,312+1.6% | Added |
| Vanguard Capital Management LLC | 5,060,962 | $102.3M | 0.00% | +5,060,962 | New |
| American Century Companies Inc | 4,756,434 | $96.2M | 0.05% | +445,412+10.3% | Added |
| State Street Corp | 3,795,273 | $76.7M | 0.00% | +58,469+1.6% | Added |
| Two Sigma Investments, LP | 3,042,450 | $61.5M | 0.05% | +1,320,037+76.6% | Added |
| UBS Group AG | 2,855,214 | $57.7M | 0.01% | +1,614,685+130.2% | Added |
| Geode Capital Management, LLC | 2,285,577 | $46.2M | 0.00% | +129,422+6.0% | Added |
| Pine Valley Investments Ltd Liability Co | 2,278,237 | $46.1M | 2.24% | +1,133,505+99.0% | Added |
| Gate City Capital Management, LLC | 2,269,416 | $45.9M | 17.86% | +2,269,416 | New |
| FIFTHDELTA Ltd | 2,130,300 | $43.1M | 5.94% | +1,683,100+376.4% | Added |
| Bank of New York Mellon Corp | 2,110,552 | $42.7M | 0.01% | +163,762+8.4% | Added |
| Morgan Stanley | 1,890,534 | $38.2M | 0.00% | +314,127+19.9% | Added |
| Bank of America Corp | 1,735,378 | $35.1M | 0.00% | +1,423,675+456.7% | Added |
| AQR Capital Management LLC | 1,593,129 | $32.0M | 0.01% | +1,227,781+336.1% | Added |
| Citadel Advisors LLC | 1,514,429 | $30.6M | 0.02% | −439,575−22.5% | Reduced |
| Third Avenue Management LLC | 1,462,670 | $29.6M | 4.80% | +1,462,670 | New |
| Aegis Financial Corp | 1,369,000 | $27.7M | 4.77% | +1,369,000 | New |
| Millennium Management LLC | 1,310,624 | $26.5M | 0.02% | +874,259+200.4% | Added |
| Gotham Asset Management, LLC | 1,180,407 | $23.9M | 0.07% | +946,249+404.1% | Added |
| D. E. Shaw & Co., Inc. | 1,143,545 | $23.1M | 0.02% | −79,059−6.5% | Reduced |
| Northern Trust Corp | 1,024,230 | $20.7M | 0.00% | +20,670+2.1% | Added |
| Charles Schwab Investment Management Inc | 1,018,160 | $20.6M | 0.00% | −10,820−1.1% | Reduced |
| Pacer Advisors, Inc. | 937,836 | $19.0M | 0.05% | +923,706+6,537.2% | Added |
| Jane Street Group, LLC | 835,338 | $16.9M | 0.02% | −5,433−0.6% | Reduced |
| Vanguard Fiduciary Trust Co | 731,353 | $14.8M | 0.00% | +731,353 | New |
| Marshall Wace, LLP | 703,959 | $14.2M | 0.02% | +583,169+482.8% | Added |
| Bridgeway Capital Management, LLC | 698,071 | $14.1M | 0.28% | +597,949+597.2% | Added |
| Invesco Ltd. | 674,081 | $13.6M | 0.00% | −29,745−4.2% | Reduced |
| First Trust Advisors LP | 645,934 | $13.1M | 0.01% | +345,948+115.3% | Added |
| Susquehanna International Group, LLP | 632,337 | $12.8M | 0.02% | +236,671+59.8% | Added |
| Jupiter Asset Management Ltd | 616,159 | $12.5M | 0.07% | +411,236+200.7% | Added |
| Algert Global LLC | 611,860 | $12.4M | 0.19% | +248,340+68.3% | Added |
| Trexquant Investment LP | 559,015 | $11.3M | 0.08% | +149,830+36.6% | Added |
| Squarepoint Ops LLC | 494,930 | $10.0M | 0.02% | +170,241+52.4% | Added |
| Voloridge Investment Management, LLC | 484,576 | $9.80M | 0.04% | −677,148−58.3% | Reduced |
| Hotchkis & Wiley Capital Management LLC | 479,263 | $9.69M | 0.03% | +10,827+2.3% | Added |
| Empowered Funds, LLC | 465,085 | $9.40M | 0.06% | +465,085 | New |
| Walleye Capital LLC | 450,142 | $9.10M | 0.06% | +179,359+66.2% | Added |
| Quantinno Capital Management LP | 433,999 | $8.78M | 0.01% | +188,746+77.0% | Added |
| Connor, Clark & Lunn Investment Management Ltd. | 426,517 | $8.62M | 0.02% | +151,625+55.2% | Added |
| UBS Asset Management Americas Inc | 406,862 | $8.23M | 0.00% | +6,833+1.7% | Added |
| JPMorgan Chase & Co | 374,402 | $7.28M | 0.00% | −145,451−28.0% | Reduced |
| Jacobs Levy Equity Management, Inc | 358,290 | $7.24M | 0.03% | +358,290 | New |
| PDT Partners, LLC | 356,264 | $7.20M | 0.43% | +356,264 | New |
| Rhumbline Advisers | 315,655 | $6.38M | 0.01% | +5,105+1.6% | Added |
| Victory Capital Management Inc | 287,501 | $5.81M | 0.00% | +43,596+17.9% | Added |
| Holocene Advisors, LP | 271,172 | $5.48M | 0.01% | +168,938+165.2% | Added |
| Barclays PLC | 270,356 | $5.47M | 0.00% | −5,410−2.0% | Reduced |
| Principal Financial Group Inc | 263,734 | $5.33M | 0.00% | +9,922+3.9% | Added |
| Man Group plc | 260,792 | $5.27M | 0.01% | −85,992−24.8% | Reduced |
| Nuveen, LLC | 255,086 | $5.16M | 0.00% | −41,235−13.9% | Reduced |
| Goldman Sachs Group Inc | 254,719 | $5.15M | 0.00% | −704,798−73.5% | Reduced |
| Schonfeld Strategic Advisors LLC | 231,348 | $4.68M | 0.04% | +201,482+674.6% | Added |
| Royal Bank of Canada | 229,216 | $4.63M | 0.00% | +1,830+0.8% | Added |
| SEI Investments Co | 228,009 | $4.61M | 0.00% | +114,441+100.8% | Added |
| Swiss National Bank | 222,100 | $4.49M | 0.00% | −5,600−2.5% | Reduced |
| Capital Fund Management S.A. | 222,054 | $4.49M | 0.04% | −55,445−20.0% | Reduced |
| Universal- Beteiligungs- und Servicegesellschaft mbH | 219,575 | $4.44M | 0.01% | 00.0% | Unchanged |
| Russell Investments Group, Ltd. | 212,965 | $4.31M | 0.00% | +175,048+461.7% | Added |
| Ninety One UK Ltd | 206,172 | $4.17M | 0.01% | +206,172 | New |
| BNP PARIBAS ASSET MANAGEMENT Holding S.A. | 202,035 | $4.09M | 0.00% | +199,457+7,736.9% | Added |
| Citigroup Inc | 198,572 | $4.02M | 0.00% | +23,701+13.6% | Added |
| Ameriprise Financial Inc | 187,519 | $3.79M | 0.00% | +3,587+2.0% | Added |
| Los Angeles Capital Management LLC | 168,942 | $3.42M | 0.01% | −162,117−49.0% | Reduced |
| Robinson Value Management, Ltd. | 158,986 | $3.21M | 1.79% | +158,986 | New |
| Legal & General Group Plc | 158,095 | $3.20M | 0.00% | −21,215−11.8% | Reduced |
| Retirement Systems of Alabama | 144,836 | $2.93M | 0.01% | +3,046+2.1% | Added |
| SummitTX Capital, L.P. | 143,812 | $2.91M | 0.09% | −28,488−16.5% | Reduced |
| State of Wisconsin Investment Board | 143,495 | $2.90M | 0.01% | +101,846+244.5% | Added |
| Thomist Capital Management, LP | 140,600 | $2.84M | 0.97% | +140,600 | New |
| Alliancebernstein L.P. | 127,153 | $2.61M | 0.00% | −2,161−1.7% | Reduced |
| SG Americas Securities, LLC | 128,044 | $2.59M | 0.00% | −966,075−88.3% | Reduced |
| California State Teachers Retirement System | 123,757 | $2.50M | 0.00% | +16,911+15.8% | Added |
| State Board of Administration of Florida Retirement System | 122,547 | $2.48M | 0.00% | 00.0% | Unchanged |
| Quinn Opportunity Partners LLC | 117,572 | $2.38M | 0.12% | +10,000+9.3% | Added |
| Money Concepts Capital Corp | 112,833 | $2.28M | 0.13% | +48,534+75.5% | Added |
| State of New Jersey Common Pension Fund D | 110,894 | $2.24M | 0.01% | +20,079+22.1% | Added |
| Price T Rowe Associates Inc | 103,911 | $2.10M | 0.00% | +10,176+10.9% | Added |
| Vanguard Asset Management, Ltd | 97,450 | $1.97M | 0.00% | +97,450 | New |
| PEAK6 LLC | 96,246 | $1.95M | 0.06% | +5,821+6.4% | Added |
| Brevan Howard Capital Management LP | 95,139 | $1.92M | 0.02% | +434+0.5% | Added |
| VARCOV Co. | 92,012 | $1.86M | 0.69% | +92,012 | New |
| Banco Bilbao Vizcaya Argentaria, S.A. | 92,431 | $1.85M | 0.01% | +60,230+187.0% | Added |
| Bridgewater Associates, LP | 86,800 | $1.76M | 0.01% | −277,366−76.2% | Reduced |
| New York State Teachers Retirement System | 84,144 | $1.70M | 0.00% | −24,851−22.8% | Reduced |
| Nisa Investment Advisors, LLC | 83,675 | $1.69M | 0.01% | +9,477+12.8% | Added |
| Winton Group Ltd | 83,554 | $1.69M | 0.06% | +83,554 | New |
| Great West Life Assurance Co | 79,397 | $1.61M | 0.00% | 00.0% | Unchanged |
| Manufacturers Life Insurance Company, The | 78,976 | $1.60M | 0.00% | −1,183−1.5% | Reduced |
| Night Squared LP | 74,460 | $1.51M | 0.22% | +74,460 | New |
| EntryPoint Capital, LLC | 72,343 | $1.46M | 0.43% | +25,316+53.8% | Added |
| Twelve Points Wealth Management LLC | 69,073 | $1.40M | 0.31% | +24,780+55.9% | Added |
| Simplex Trading, LLC | 68,731 | $1.39M | 0.04% | −7,248−9.5% | Reduced |
| Villanova Investment Management Co LLC | 68,530 | $1.39M | 1.42% | −10,415−13.2% | Reduced |
| Taproot Management LP | 65,278 | $1.32M | 0.25% | +65,278 | New |
| New York State Common Retirement Fund | 63,876 | $1.29M | 0.00% | 00.0% | Unchanged |