Harley-Davidson, Inc.
HOG- Exchange
- NYSE
- Industry
- Motorcycles, Bicycles & Parts
- SEC CIK
- 0000793952
In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.
13F holders, Q1 2026
Institutional positions in Harley-Davidson, Inc. as of Mar 31, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 400
- +19 vs. Q4 2025
- Shares held
- 106.6M
- +11.4M (+12.0%) vs. Q4 2025
- Total value
- $2.16B
- +$202.2M (+10.3%) vs. Q4 2025
- New holders
- 81
- 136 more added
- Sold out
- 62
- 93 more reduced
9 institutions that held it in Q4 2025 haven't filed for Q1 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 441 | $2.66B |
| Q1 2026 | 400 | $2.16B |
| Q4 2025 | 390 | $2.22B |
| Q3 2025 | 404 | $2.88B |
| Q2 2025 | 397 | $2.53B |
| Q1 2025 | 392 | $2.85B |
| Q4 2024 | 410 | $3.50B |
| Q3 2024 | 421 | $4.50B |
| Q2 2024 | 412 | $3.85B |
| Q1 2024 | 413 | $5.01B |
| Q4 2023 | 421 | $4.28B |
| Q3 2023 | 416 | $3.77B |
| Q2 2023 | 431 | $4.14B |
| Q1 2023 | 438 | $4.65B |
| Q4 2022 | 450 | $5.24B |
| Q3 2022 | 415 | $4.31B |
| Q2 2022 | 404 | $4.01B |
| Q1 2022 | 425 | $5.12B |
| Q4 2021 | 429 | $5.23B |
| Q3 2021 | 413 | $5.07B |
| Q2 2021 | 449 | $6.56B |
| Q1 2021 | 421 | $5.49B |
Institutions, Q1 2026
Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q4 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Hussman Strategic Advisors, Inc. | 63,000 | $1.27M | 0.28% | +63,000 | New |
| Summit Trail Advisors, LLC | 62,700 | $1.27M | 0.02% | +27,573+78.5% | Added |
| Nomura Asset Management International Inc. | 59,700 | $1.21M | 0.00% | 00.0% | Unchanged |
| Ontario Teachers Pension Plan Board | 58,956 | $1.19M | 0.03% | +1,686+2.9% | Added |
| Franklin Resources Inc | 58,585 | $1.18M | 0.00% | +58,585 | New |
| MetLife Investment Management | 58,006 | $1.17M | 0.01% | +420+0.7% | Added |
| Raymond James Financial Inc | 57,197 | $1.16M | 0.00% | −389,173−87.2% | Reduced |
| Factorial Partners, LLC | 54,404 | $1.10M | 0.80% | +39,000+253.2% | Added |
| Bailard, Inc. | 53,865 | $1.09M | 0.03% | −167−0.3% | Reduced |
| Vanguard Global Advisers, LLC | 53,463 | $1.08M | 0.00% | +53,463 | New |
| Prudential Financial Inc | 52,903 | $1.07M | 0.00% | −212,660−80.1% | Reduced |
| Amalgamated Bank | 52,762 | $1.07M | 0.01% | −968−1.8% | Reduced |
| Janus Henderson Group PLC | 52,099 | $1.05M | 0.00% | 00.0% | Unchanged |
| Darwins River Capital, LP | 51,361 | $1.04M | 0.56% | +51,361 | New |
| FMR LLC | 51,014 | $1.03M | 0.00% | −5,807,792−99.1% | Reduced |
| Mork Capital Management, LLC | 50,000 | $1.01M | 0.72% | 00.0% | Unchanged |
| Handelsbanken Fonder AB | 48,523 | $981.0K | 0.00% | +7,600+18.6% | Added |
| Treasurer of the State of North Carolina | 47,711 | $965.0K | 0.00% | +1,829+4.0% | Added |
| Caxton Associates LLP | 47,312 | $956.6K | 0.02% | +47,312 | New |
| Police & Firemen's Retirement System of New Jersey | 46,765 | $945.6K | 0.01% | 00.0% | Unchanged |
| Gabelli Funds LLC | 46,300 | $936.2K | 0.01% | 00.0% | Unchanged |
| Advisory Services Network, LLC | 45,437 | $918.7K | 0.01% | +15,767+53.1% | Added |
| Mutual of America Capital Management LLC | 45,274 | $915.4K | 0.01% | −3,894−7.9% | Reduced |
| Ameritas Investment Partners, Inc. | 44,262 | $895.0K | 0.03% | 00.0% | Unchanged |
| Teachers Retirement System of the State of Kentucky | 44,206 | $894.0K | 0.01% | 00.0% | Unchanged |
| Oppenheimer & Co Inc | 40,732 | $823.6K | 0.01% | +14,000+52.4% | Added |
| Acadian Asset Management LLC | 40,725 | $822.0K | 0.00% | +21,789+115.1% | Added |
| State of Tennessee, Treasury Department | 39,038 | $789.3K | 0.00% | 00.0% | Unchanged |
| Brown Advisory Inc | 38,932 | $787.2K | 0.00% | −806−2.0% | Reduced |
| Commonwealth Equity Services, LLC | 38,357 | $775.6K | 0.00% | +4,557+13.5% | Added |
| LPL Financial LLC | 37,658 | $761.4K | 0.00% | −1,878−4.8% | Reduced |
| Yousif Capital Management, LLC | 37,331 | $754.8K | 0.01% | −1,811−4.6% | Reduced |
| Amundi | 37,140 | $751.0K | 0.00% | +20,241+119.8% | Added |
| KLP Kapitalforvaltning AS | 35,500 | $717.8K | 0.00% | 00.0% | Unchanged |
| Louisiana State Employees Retirement System | 34,300 | $693.5K | 0.01% | +1,600+4.9% | Added |
| Graham Capital Management, L.P. | 33,781 | $683.1K | 0.02% | +33,781 | New |
| HSBC Holdings PLC | 33,644 | $677.7K | 0.00% | −11,021−24.7% | Reduced |
| Public Employees Retirement System of Ohio | 32,438 | $655.9K | 0.00% | −521−1.6% | Reduced |
| TCM Advisors, LLC | – | $633.3K | 0.52% | – | – |
| Vanguard Investments Australia, Ltd. | 31,050 | $627.8K | 0.00% | +31,050 | New |
| Arizona State Retirement System | 30,846 | $623.7K | 0.00% | −1,554−4.8% | Reduced |
| Caisse de Depot Et Placement du Quebec | 30,000 | $606.6K | 0.00% | +30,000 | New |
| Jain Global LLC | 29,865 | $603.9K | 0.01% | +12,327+70.3% | Added |
| Fifth Third Bancorp | 29,797 | $602.5K | 0.00% | +28,033+1,589.2% | Added |
| Commonwealth of Pennsylvania Public School Empls Retrmt Sys | 29,601 | $598.5K | 0.00% | +37+0.1% | Added |
| Coldstream Capital Management Inc | 29,018 | $586.7K | 0.01% | +29,018 | New |
| Numerai GP LLC | 28,879 | $583.9K | 0.06% | +28,879 | New |
| Toroso Investments, LLC | 28,788 | $582.1K | 0.00% | +1,802+6.7% | Added |
| Bank of Montreal | 28,544 | $577.2K | 0.00% | −246,256−89.6% | Reduced |
| State of Michigan Retirement System | 28,461 | $575.5K | 0.00% | +500+1.8% | Added |
| XTX Topco Ltd | 27,421 | $554.5K | 0.01% | −143,410−83.9% | Reduced |
| New Mexico Educational Retirement Board | 27,200 | $550.0K | 0.02% | 00.0% | Unchanged |
| Thrivent Financial for Lutherans | 26,835 | $543.0K | 0.00% | +15+0.1% | Added |
| BNP Paribas Arbitrage, SA | 26,502 | $535.9K | 0.00% | −237,518−90.0% | Reduced |
| Northwestern Mutual Investment Management Company, LLC | 26,467 | $535.2K | 0.01% | +35+0.1% | Added |
| Mitsubishi UFJ Trust & Banking Corp | 26,075 | $527.2K | 0.00% | −39,866−60.5% | Reduced |
| Dark Forest Capital Management LP | 25,337 | $512.3K | 0.05% | +25,337 | New |
| Engineers Gate Manager LP | 25,100 | $507.5K | 0.01% | +11,977+91.3% | Added |
| Wells Fargo & Company | 24,563 | $496.7K | 0.00% | −7,561−23.5% | Reduced |
| CWM, LLC | 24,412 | $493.6K | 0.00% | +17,663+261.7% | Added |
| Jones Financial Companies LLLP | 25,254 | $491.8K | 0.00% | +13,858+121.6% | Added |
| Mercer Global Advisors Inc | 24,313 | $491.6K | 0.00% | +24,313 | New |
| Oregon Public Employees Retirement Fund | 24,251 | $490.4K | 0.01% | +600+2.5% | Added |
| Jefferies Financial Group Inc. | 23,364 | $472.4K | 0.01% | +23,364 | New |
| Envestnet Asset Management Inc | 23,177 | $468.6K | 0.00% | +23,177 | New |
| Gallacher Capital Management LLC | 23,091 | $466.9K | 0.18% | +23,091 | New |
| Guggenheim Capital LLC | 23,038 | $465.8K | 0.00% | −242−1.0% | Reduced |
| Wealth Enhancement Advisory Services, LLC | 22,268 | $464.5K | 0.00% | +5,435+32.3% | Added |
| Wiley Bros.-Aintree Capital, LLC | 20,667 | $450.3K | 0.00% | +20,667 | New |
| Creative Planning | 22,119 | $447.3K | 0.00% | +11,079+100.4% | Added |
| Landscape Capital Management, L.L.C. | 21,797 | $440.7K | 0.03% | +21,797 | New |
| Cetera Investment Advisers | 21,048 | $425.6K | 0.00% | −578−2.7% | Reduced |
| Zurcher Kantonalbank (Zurich Cantonalbank) | 20,944 | $423.5K | 0.00% | −14,487−40.9% | Reduced |
| Stifel Financial Corp | 18,769 | $379.5K | 0.00% | +118+0.6% | Added |
| Pictet Asset Management Holding SA | 18,575 | $375.6K | 0.00% | 00.0% | Unchanged |
| Krane Funds Advisors LLC | 17,531 | $368.3K | 0.02% | +17,531 | New |
| Axq Capital, LP | 17,846 | $360.8K | 0.05% | +17,846 | New |
| McDonald Partners LLC | 17,050 | $344.8K | 0.08% | −2,300−11.9% | Reduced |
| Xponance, Inc. | 17,009 | $343.9K | 0.00% | +2,614+18.2% | Added |
| Blueshift Asset Management, LLC | 16,880 | $341.3K | 0.10% | −30,616−64.5% | Reduced |
| CIBC World Markets Inc. | 16,730 | $338.3K | 0.00% | +873+5.5% | Added |
| Crossmark Global Holdings, Inc. | 16,599 | $335.6K | 0.00% | −68,265−80.4% | Reduced |
| Vontobel Holding Ltd. | 16,286 | $329.3K | 0.00% | −5,061−23.7% | Reduced |
| JustInvest LLC | 16,083 | $325.2K | 0.00% | −521−3.1% | Reduced |
| Calamos Advisors LLC | 15,948 | $322.5K | 0.00% | +15,948 | New |
| Calamos Wealth Management LLC | 15,948 | $322.5K | 0.01% | +15,948 | New |
| Syon Capital LLC | 15,676 | $317.0K | 0.02% | +15,676 | New |
| Cerity Partners LLC | 15,331 | $310.0K | 0.00% | +15,331 | New |
| Advisor Group Holdings, Inc. | 14,976 | $303.0K | 0.00% | −3,377−18.4% | Reduced |
| Verition Fund Management LLC | 14,296 | $289.1K | 0.00% | −127,877−89.9% | Reduced |
| CI Private Wealth, LLC | 15,735 | $288.9K | 0.00% | +15,735 | New |
| Mairs & Power Inc | 14,000 | $283.1K | 0.00% | 00.0% | Unchanged |
| Centiva Capital, LP | 13,929 | $281.6K | 0.01% | +13,929 | New |
| Ferguson Wellman Capital Management, Inc | 13,764 | $278.3K | 0.00% | 00.0% | Unchanged |
| International Assets Investment Management, LLC | 13,621 | $276.9K | 0.02% | +350+2.6% | Added |
| DRW Securities, LLC | 13,659 | $276.2K | 0.02% | +13,659 | New |
| Leonteq Securities AG | 13,494 | $272.8K | 0.02% | −2,194−14.0% | Reduced |
| Callan Family Office, LLC | 13,209 | $267.1K | 0.01% | +13,209 | New |
| Deutsche Bank AG | 13,101 | $264.9K | 0.00% | +978+8.1% | Added |
| Exchange Traded Concepts, LLC | 13,085 | $264.6K | 0.00% | +13,085 | New |