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Harley-Davidson, Inc.

HOG
Exchange
NYSE
Industry
Motorcycles, Bicycles & Parts
SEC CIK
0000793952

In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.

13F holders, Q2 2025

Institutional positions in Harley-Davidson, Inc. as of Jun 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
397
+8 vs. Q1 2025
Shares held
107.0M
−5.83M (−5.2%) vs. Q1 2025
Total value
$2.53B
−$324.4M (−11.4%) vs. Q1 2025
New holders
58
125 more added
Sold out
50
141 more reduced

3 institutions that held it in Q1 2025 haven't filed for Q2 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2025: 397 institutions
Q1 2021: 421 institutionsQ2 2021: 449 institutionsQ3 2021: 413 institutionsQ4 2021: 429 institutionsQ1 2022: 425 institutionsQ2 2022: 404 institutionsQ3 2022: 415 institutionsQ4 2022: 450 institutionsQ1 2023: 438 institutionsQ2 2023: 431 institutionsQ3 2023: 416 institutionsQ4 2023: 421 institutionsQ1 2024: 413 institutionsQ2 2024: 412 institutionsQ3 2024: 421 institutionsQ4 2024: 410 institutionsQ1 2025: 392 institutionsQ2 2025: 397 institutionsQ3 2025: 404 institutionsQ4 2025: 390 institutionsQ1 2026: 400 institutionsQ2 2026: 441 institutions
Value heldQ2 2025: $2.53B
Q1 2021: $5.49BQ2 2021: $6.56BQ3 2021: $5.07BQ4 2021: $5.23BQ1 2022: $5.12BQ2 2022: $4.01BQ3 2022: $4.31BQ4 2022: $5.24BQ1 2023: $4.65BQ2 2023: $4.14BQ3 2023: $3.77BQ4 2023: $4.28BQ1 2024: $5.01BQ2 2024: $3.85BQ3 2024: $4.50BQ4 2024: $3.50BQ1 2025: $2.85BQ2 2025: $2.53BQ3 2025: $2.88BQ4 2025: $2.22BQ1 2026: $2.16BQ2 2026: $2.66B
Institutions holding HOG and their total value by quarter
QuarterHoldersValue
Q2 2026441$2.66B
Q1 2026400$2.16B
Q4 2025390$2.22B
Q3 2025404$2.88B
Q2 2025397$2.53B
Q1 2025392$2.85B
Q4 2024410$3.50B
Q3 2024421$4.50B
Q2 2024412$3.85B
Q1 2024413$5.01B
Q4 2023421$4.28B
Q3 2023416$3.77B
Q2 2023431$4.14B
Q1 2023438$4.65B
Q4 2022450$5.24B
Q3 2022415$4.31B
Q2 2022404$4.01B
Q1 2022425$5.12B
Q4 2021429$5.23B
Q3 2021413$5.07B
Q2 2021449$6.56B
Q1 2021421$5.49B

Institutions, Q2 2025

Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q1 2025.

Institutions holding HOG in Q2 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Vanguard Group Inc12,071,563$284.9M0.00%−475,449−3.8%Reduced
BlackRock, Inc.10,439,815$246.4M0.00%−666,702−6.0%Reduced
H Partners Management, LLC8,000,000$188.8M57.16%−3,300,000−29.2%Reduced
Beutel, Goodman & Co Ltd.7,348,126$173.4M0.99%−227,776−3.0%Reduced
Dimensional Fund Advisors LP6,568,508$155.0M0.04%−67,844−1.0%Reduced
FMR LLC5,982,822$141.2M0.01%−136,397−2.2%Reduced
Donald Smith & Co., Inc.5,517,795$130.2M3.07%+2,108,099+61.8%Added
LSV Asset Management5,261,952$124.2M0.29%−107,380−2.0%Reduced
Boston Partners3,936,562$92.9M0.10%−2,361,920−37.5%Reduced
American Century Companies Inc3,884,107$91.7M0.05%+117,686+3.1%Added
State Street Corp3,757,709$88.7M0.00%+64,118+1.7%Added
Millennium Management LLC2,595,002$61.2M0.05%+1,253,065+93.4%Added
Geode Capital Management, LLC2,072,204$48.9M0.00%−57,808−2.7%Reduced
Bank of New York Mellon Corp1,838,532$43.4M0.01%+426,808+30.2%Added
Morgan Stanley1,286,803$30.4M0.00%−438,608−25.4%Reduced
Bank of America Corp1,283,528$30.3M0.00%+664,804+107.4%Added
Charles Schwab Investment Management Inc1,245,917$29.4M0.01%−18,210−1.4%Reduced
Pacer Advisors, Inc.1,182,340$27.9M0.07%−292,300−19.8%Reduced
Northern Trust Corp1,027,402$24.2M0.00%−10,791−1.0%Reduced
Norges Bank915,532$21.6M0.00%−169,843−15.6%Reduced
UBS Group AG783,856$18.5M0.00%−537,613−40.7%Reduced
Royal Bank of Canada759,971$17.9M0.00%+511,929+206.4%Added
Citadel Advisors LLC719,481$17.0M0.01%−1,359,467−65.4%Reduced
Verition Fund Management LLC681,932$16.1M0.09%+313,875+85.3%Added
Raymond James Financial Inc665,792$15.7M0.01%−7,561−1.1%Reduced
Pine Valley Investments Ltd Liability Co634,107$15.0M0.88%+312,887+97.4%Added
UBS Asset Management Americas Inc569,581$13.4M0.00%+117,925+26.1%Added
Hotchkis & Wiley Capital Management LLC518,442$12.2M0.04%+29,984+6.1%Added
Goldman Sachs Group Inc478,608$11.3M0.00%+208,499+77.2%Added
Invesco Ltd.468,601$11.1M0.00%−289,146−38.2%Reduced
Bank of Montreal396,602$9.36M0.00%−9,038−2.2%Reduced
Jane Street Group, LLC364,239$8.60M0.01%−279,423−43.4%Reduced
Capital Fund Management S.A.354,499$8.37M0.09%+82,507+30.3%Added
Citigroup Inc351,047$8.28M0.01%+282,826+414.6%Added
JPMorgan Chase & Co350,468$8.27M0.00%−37,001−9.5%Reduced
Nuveen, LLC324,253$7.65M0.00%−54,511−14.4%Reduced
Rhumbline Advisers315,567$7.45M0.01%−16,793−5.1%Reduced
Quinn Opportunity Partners LLC307,732$7.26M0.62%+307,732New
Quantinno Capital Management LP301,245$7.11M0.03%+135,424+81.7%Added
BNP Paribas Arbitrage, SA299,729$7.07M0.01%+192,339+179.1%Added
First Trust Advisors LP298,817$7.05M0.01%−173,369−36.7%Reduced
Edgestream Partners, L.P.295,310$6.97M0.19%+156,163+112.2%Added
Ameriprise Financial Inc283,425$6.69M0.00%−15,373−5.1%Reduced
Walleye Capital LLC276,239$6.52M0.06%+248,765+905.5%Added
Principal Financial Group Inc248,011$5.85M0.00%−16,174−6.1%Reduced
Kiltearn Partners LLP247,820$5.85M1.18%−18,000−6.8%Reduced
D. E. Shaw & Co., Inc.245,244$5.79M0.01%+83,620+51.7%Added
Gotham Asset Management, LLC244,698$5.77M0.03%+117,931+93.0%Added
AQR Capital Management LLC238,357$5.60M0.00%+137,527+136.4%Added
Swiss National Bank224,400$5.30M0.00%−9,900−4.2%Reduced
Jupiter Asset Management Ltd208,627$4.92M0.04%00.0%Unchanged
Man Group plc204,502$4.83M0.01%+58,397+40.0%Added
California Public Employees Retirement System204,156$4.82M0.00%+21,913+12.0%Added
Holocene Advisors, LP201,247$4.75M0.01%+19,780+10.9%Added
Legal & General Group Plc200,197$4.72M0.00%−56,256−21.9%Reduced
ExodusPoint Capital Management, LP196,845$4.65M0.06%+132,361+205.3%Added
Aquatic Capital Management LLC178,379$4.21M0.09%+169,148+1,832.4%Added
Universal- Beteiligungs- und Servicegesellschaft mbH169,709$4.01M0.01%−5,080−2.9%Reduced
Alliancebernstein L.P.165,910$3.92M0.00%+26,245+18.8%Added
Artisan Partners Limited Partnership156,172$3.69M0.01%−6,600−4.1%Reduced
State Board of Administration of Florida Retirement System148,772$3.51M0.01%+1,260+0.9%Added
Victory Capital Management Inc147,771$3.49M0.00%+4,718+3.3%Added
Redwood Investment Management, LLC143,131$3.38M0.36%−3,001−2.1%Reduced
Prudential Financial Inc142,836$3.37M0.00%−12,535−8.1%Reduced
Barclays PLC137,188$3.24M0.00%+44,048+47.3%Added
SEI Investments Co134,977$3.19M0.00%+19,335+16.7%Added
Retirement Systems of Alabama133,637$3.15M0.01%−5,839−4.2%Reduced
Great West Life Assurance Co121,802$2.88M0.00%−8,663−6.6%Reduced
Crossmark Global Holdings, Inc.120,659$2.85M0.05%+24,965+26.1%Added
New York State Teachers Retirement System120,600$2.85M0.01%−1,047−0.9%Reduced
California State Teachers Retirement System114,805$2.71M0.00%00.0%Unchanged
New Age Alpha Advisors, LLC103,633$2.45M0.11%−333−0.3%Reduced
Diversified Trust Co100,365$2.37M0.05%−161−0.2%Reduced
Hudson Bay Capital Management LP100,149$2.36M0.02%+100,149New
Campbell & CO Investment Adviser LLC99,489$2.35M0.15%+99,489New
Brevan Howard Capital Management LP93,239$2.20M0.02%+93,239New
Engineers Gate Manager LP91,217$2.15M0.03%+91,217New
Simplex Trading, LLC90,680$2.14M0.06%−10,471−10.4%Reduced
Susquehanna International Group, LLP88,844$2.10M0.00%−125,608−58.6%Reduced
Twelve Points Wealth Management LLC81,335$1.92M0.52%+9,966+14.0%Added
Manufacturers Life Insurance Company, The81,148$1.92M0.00%−9,219−10.2%Reduced
Price T Rowe Associates Inc80,677$1.90M0.00%+1,868+2.4%Added
Nisa Investment Advisors, LLC79,984$1.89M0.01%+5,800+7.8%Added
State of New Jersey Common Pension Fund D76,068$1.80M0.01%+3,012+4.1%Added
Schonfeld Strategic Advisors LLC72,751$1.72M0.01%+72,751New
New York State Common Retirement Fund71,376$1.68M0.00%−3,033−4.1%Reduced
Franklin Resources Inc71,314$1.68M0.00%−4,280−5.7%Reduced
Walleye Trading LLC71,296$1.68M0.04%+9,306+15.0%Added
Caxton Associates LLP67,905$1.60M0.04%+5,465+8.8%Added
HRT Financial LP60,971$1.44M0.01%−380,528−86.2%Reduced
Macquarie Group Ltd59,700$1.41M0.00%−639−1.1%Reduced
MetLife Investment Management58,912$1.39M0.01%−4,721−7.4%Reduced
Villanova Investment Management Co LLC57,912$1.37M1.42%+37,601+185.1%Added
Skylands Capital, LLC57,550$1.36M0.20%+14,350+33.2%Added
Quantbot Technologies LP54,843$1.29M0.03%−47,694−46.5%Reduced
Mutual of America Capital Management LLC54,376$1.28M0.01%−4,603−7.8%Reduced
Winton Group Ltd53,769$1.27M0.06%+10,732+24.9%Added
Banco Bilbao Vizcaya Argentaria, S.A.52,919$1.24M0.01%+9,345+21.4%Added
Treasurer of the State of North Carolina52,082$1.23M0.00%−320−0.6%Reduced
Bayforest Capital Ltd51,613$1.22M0.53%+51,613New