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Harley-Davidson, Inc.

HOG
Exchange
NYSE
Industry
Motorcycles, Bicycles & Parts
SEC CIK
0000793952

In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.

Q2 2025 vs. Q1 2025

How the institutions holding Harley-Davidson, Inc. changed between Q1 2025 and Q2 2025.

All holders in Q2 2025All holders in Q1 2025

13F holders of HOG: Q1 2025 compared with Q2 2025
MeasureQ1 2025Of which not filed for Q2 2025Q2 2025Change
Holders3923397+8
Shares112.9M11.6K107.0M−5.83M (−5.2%)
Value$2.85B$290.9K$2.53B−$324.4M (−11.4%)

3 institutions that held it in Q1 2025 haven't filed for Q2 2025 yet. Not filing isn't selling, so the changes leave them out.

New holders (58)

Institutions that held Harley-Davidson, Inc. at the end of Q2 2025 but not at the end of Q1 2025.

Institutions new to HOG in Q2 2025
InstitutionSharesValue% of portfolio
Quinn Opportunity Partners LLC307,732$7.26M0.62%
Hudson Bay Capital Management LP100,149$2.36M0.02%
Campbell & CO Investment Adviser LLC99,489$2.35M0.15%
Brevan Howard Capital Management LP93,239$2.20M0.02%
Engineers Gate Manager LP91,217$2.15M0.03%
Schonfeld Strategic Advisors LLC72,751$1.72M0.01%
Bayforest Capital Ltd51,613$1.22M0.53%
Prentice Capital Management, LP49,980$1.18M1.97%
Susquehanna Portfolio Strategies, LLC49,470$1.17M0.03%
Renaissance Technologies LLC47,900$1.13M0.00%
Entropy Technologies, LP47,302$1.12M0.09%
Centiva Capital, LP36,687$865.8K0.06%
Ontario Teachers Pension Plan Board33,573$792.3K0.02%
Dark Forest Capital Management LP25,573$603.5K0.02%
Jefferies Financial Group Inc.24,960$589.1K0.01%
FORA Capital, LLC18,015$425.2K0.05%
Axq Capital, LP15,956$376.6K0.12%
Summit Trail Advisors, LLC15,759$371.9K0.01%
Bridgefront Capital, LLC14,226$335.7K0.09%
Mairs & Power Inc14,000$330.4K0.00%
Occudo Quantitative Strategies LP13,306$314.0K0.04%
Callan Family Office, LLC13,207$311.7K0.01%
Oak Thistle LLC12,933$305.2K0.04%
Squarepoint Ops LLC11,207$264.5K0.00%
AXA S.A.10,400$245.4K0.00%
Claret Asset Management Corp9,848$232.0K0.03%
CI Private Wealth, LLC9,553$225.5K0.00%
Hilltop National Bank2,755$65.0K0.02%
STRS Ohio2,665$62.9K0.00%
Quarry LP2,486$58.7K0.01%
Global Retirement Partners, LLC2,108$49.7K0.00%
BNP PARIBAS ASSET MANAGEMENT Holding S.A.1,772$42.0K0.00%
MTM Investment Management, LLC1,000$23.6K0.01%
FNY Investment Advisers, LLC1,002$23.0K0.01%
Strategic Wealth Partners, Ltd.500$11.8K0.00%
Country Trust Bank400$9.44K0.00%
Oliver Lagore Vanvalin Investment Group181$4.57K0.00%
Ameritas Advisory Services, LLC173$4.08K0.00%
Mascoma Wealth Management LLC100$2.36K0.00%
CoreFirst Bank & Trust100$2.36K0.00%
Brown Brothers Harriman & Co69$1.63K0.00%
Evergreen Private Wealth LLC68$1.60K0.00%
Kilter Group LLC64$1.51K0.00%
Rossby Financial, LCC62$1.46K0.00%
Johnson Financial Group, Inc.24$5670.00%
S&T Bank20$4720.00%
Cromwell Holdings LLC19$4480.00%
Larson Financial Group LLC15$3540.00%
Rialto Wealth Management, LLC10$2360.00%
Bay Harbor Wealth Management, LLC8$1880.00%
Atlantic Union Bankshares Corp7$1660.00%
Kayne Anderson Rudnick Investment Management LLC5$1180.00%
Twin Peaks Wealth Advisors, LLC4$1020.00%
Accordant Advisory Group Inc4$940.00%
Winnow Wealth LLC4$940.00%
Essential Partners LLC4$940.00%
GPS Wealth Strategies Group, LLC2$470.00%
Capital Advisors, Ltd. LLC18$00.00%

Sold out (50)

Institutions that held Harley-Davidson, Inc. at the end of Q1 2025 and filed for Q2 2025 without it.

Institutions that sold out of HOG in Q2 2025
InstitutionShares, Q1 2025Value, Q1 2025
Brickwood Asset Management LLP1,145,259$28.9M
Arrowstreet Capital, Limited Partnership336,165$8.49M
J. Goldman & Co LP250,866$6.33M
Connor, Clark & Lunn Investment Management Ltd.158,446$4.00M
Corebridge Financial, Inc.126,574$3.20M
Algert Global LLC107,391$2.71M
Kingsview Wealth Management, LLC104,293$2.63M
Alaska Permanent Fund Corp73,667$1.65M
Clark Estates Inc54,832$1.38M
Alberta Investment Management Corp52,000$1.31M
Divisadero Street Capital Management, LP28,125$710.2K
Natixis26,919$673.5K
Allianz Asset Management GmbH24,702$623.7K
Caisse de Depot Et Placement du Quebec20,500$517.6K
Congress Wealth Management LLC17,002$429.7K
RBF Capital, LLC16,100$406.5K
Sherbrooke Park Advisers LLC14,339$362.1K
Gsa Capital Partners LLP12,484$315.0K
Marex Group plc12,181$307.6K
Everence Capital Management Inc11,510$291.0K
MML Investors Services, LLC11,204$283.0K
M&T Bank Corp10,058$254.2K
Mariner, LLC8,818$222.7K
Atom Investors LP8,626$217.8K
HighTower Advisors, LLC8,515$215.0K
Perennial Investment Advisors, LLC8,000$202.0K
Coldstream Capital Management Inc3,313$83.7K
Promus Capital, LLC2,536$64.0K
Continuum Advisory, LLC1,043$26.3K
Global Financial Private Client, LLC969$24.5K
Quadrant Capital Group LLC619$15.6K
Bryn Mawr Trust Co253$6.39K
Hexagon Capital Partners LLC250$6.31K
Amundi270$6.21K
Beacon Capital Management, LLC227$5.73K
Cypress Capital Management LLC (WY)150$3.79K
Investment Research & Advisory Group, Inc.136$3.44K
Motco120$3.03K
Greenline Partners, LLC71$1.79K
Bank of New Hampshire35$884
South State Corp.25$632
WealthTrak Capital Management LLC25$632
CVA Family Office, LLC19$480
MPWM Advisory Solutions, LLC15$379
Binnacle Investments Inc11$278
American Capital Advisory, LLC8$202
Mather Group, LLC.6$152
Bernard Wealth Management Corp.6$147
Creekmur Asset Management LLC2$51
Financial Harvest, LLC1,178–

Not filed for Q2 2025 yet (3)

Institutions that held Harley-Davidson, Inc. at the end of Q1 2025 and haven't filed a 13F for Q2 2025. Not filing isn't selling, so they aren't counted as sold out.

Institutions holding HOG in Q1 2025 that haven't filed for Q2 2025
InstitutionShares, Q1 2025Value, Q1 2025
CCM Investment Group, LLC11,208$281.8K
Lindbrook Capital, LLC355$8.96K
Sandy Spring Bank7$177