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Harley-Davidson, Inc.

HOG
Exchange
NYSE
Industry
Motorcycles, Bicycles & Parts
SEC CIK
0000793952

In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.

13F holders, Q2 2025

Institutional positions in Harley-Davidson, Inc. as of Jun 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
397
+8 vs. Q1 2025
Shares held
107.0M
−5.83M (−5.2%) vs. Q1 2025
Total value
$2.53B
−$324.4M (−11.4%) vs. Q1 2025
New holders
58
125 more added
Sold out
50
141 more reduced

3 institutions that held it in Q1 2025 haven't filed for Q2 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2025: 397 institutions
Q1 2021: 421 institutionsQ2 2021: 449 institutionsQ3 2021: 413 institutionsQ4 2021: 429 institutionsQ1 2022: 425 institutionsQ2 2022: 404 institutionsQ3 2022: 415 institutionsQ4 2022: 450 institutionsQ1 2023: 438 institutionsQ2 2023: 431 institutionsQ3 2023: 416 institutionsQ4 2023: 421 institutionsQ1 2024: 413 institutionsQ2 2024: 412 institutionsQ3 2024: 421 institutionsQ4 2024: 410 institutionsQ1 2025: 392 institutionsQ2 2025: 397 institutionsQ3 2025: 404 institutionsQ4 2025: 390 institutionsQ1 2026: 400 institutionsQ2 2026: 441 institutions
Value heldQ2 2025: $2.53B
Q1 2021: $5.49BQ2 2021: $6.56BQ3 2021: $5.07BQ4 2021: $5.23BQ1 2022: $5.12BQ2 2022: $4.01BQ3 2022: $4.31BQ4 2022: $5.24BQ1 2023: $4.65BQ2 2023: $4.14BQ3 2023: $3.77BQ4 2023: $4.28BQ1 2024: $5.01BQ2 2024: $3.85BQ3 2024: $4.50BQ4 2024: $3.50BQ1 2025: $2.85BQ2 2025: $2.53BQ3 2025: $2.88BQ4 2025: $2.22BQ1 2026: $2.16BQ2 2026: $2.66B
Institutions holding HOG and their total value by quarter
QuarterHoldersValue
Q2 2026441$2.66B
Q1 2026400$2.16B
Q4 2025390$2.22B
Q3 2025404$2.88B
Q2 2025397$2.53B
Q1 2025392$2.85B
Q4 2024410$3.50B
Q3 2024421$4.50B
Q2 2024412$3.85B
Q1 2024413$5.01B
Q4 2023421$4.28B
Q3 2023416$3.77B
Q2 2023431$4.14B
Q1 2023438$4.65B
Q4 2022450$5.24B
Q3 2022415$4.31B
Q2 2022404$4.01B
Q1 2022425$5.12B
Q4 2021429$5.23B
Q3 2021413$5.07B
Q2 2021449$6.56B
Q1 2021421$5.49B

Institutions, Q2 2025

Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q1 2025.

Institutions holding HOG in Q2 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Capital Advisors, Ltd. LLC18$00.00%+18New
DZ BANK AG Deutsche Zentral Genossenschafts Bank, Frankfurt am Main1$120.00%+1Added
GPS Wealth Strategies Group, LLC2$470.00%+2New
Accordant Advisory Group Inc4$940.00%+4New
Winnow Wealth LLC4$940.00%+4New
Essential Partners LLC4$940.00%+4New
Private Wealth Management Group, LLC4$950.00%00.0%Unchanged
Twin Peaks Wealth Advisors, LLC4$1020.00%+4New
Parkworth Wealth Management, Inc.5$1180.00%+4+400.0%Added
Kayne Anderson Rudnick Investment Management LLC5$1180.00%+5New
Atlantic Union Bankshares Corp7$1660.00%+7New
Bay Harbor Wealth Management, LLC8$1880.00%+8New
HFM Investment Advisors, LLC9$2120.00%+5+125.0%Added
Rialto Wealth Management, LLC10$2360.00%+10New
Spurstone Advisory Services, LLC11$2590.00%00.0%Unchanged
TD Private Client Wealth LLC11$2600.00%−48−81.4%Reduced
SJS Investment Consulting Inc.15$3540.00%+7+87.5%Added
Larson Financial Group LLC15$3540.00%+15New
West Branch Capital LLC16$3780.00%00.0%Unchanged
Cromwell Holdings LLC19$4480.00%+19New
MV Capital Management, Inc.19$4490.00%00.0%Unchanged
Hoey Investments, Inc20$4720.00%00.0%Unchanged
S&T Bank20$4720.00%+20New
TFC Financial Management21$4960.00%00.0%Unchanged
Riggs Asset Managment Co. Inc.21$5070.00%00.0%Unchanged
Johnson Financial Group, Inc.24$5670.00%+24New
AdvisorNet Financial, Inc29$6840.00%00.0%Unchanged
Atlantic Edge Private Wealth Management, LLC33$7790.00%00.0%Unchanged
Thompson Investment Management, Inc.33$7790.00%00.0%Unchanged
Grove Bank & Trust35$8260.00%00.0%Unchanged
Darwin Advisors, LLC37$8730.00%00.0%Unchanged
Fortitude Family Office, LLC40$9440.00%−67−62.6%Reduced
Bank of Jackson Hole Trust40$9440.00%00.0%Unchanged
City State Bank40$9440.00%00.0%Unchanged
Sunbelt Securities, Inc.38$1.15K0.00%00.0%Unchanged
Glass Jacobson Investment Advisors llc50$1.18K0.00%00.0%Unchanged
Massmutual Trust Co FSB51$1.20K0.00%+1+2.0%Added
Principal Securities, Inc.52$1.23K0.00%−570−91.6%Reduced
UMA Financial Services, Inc.54$1.27K0.00%+43+390.9%Added
True Wealth Design, LLC54$1.27K0.00%+26+92.9%Added
Rossby Financial, LCC62$1.46K0.00%+62New
Cape Investment Advisory, Inc.63$1.49K0.00%−225−78.1%Reduced
Kilter Group LLC64$1.51K0.00%+64New
Evergreen Private Wealth LLC68$1.60K0.00%+68New
Brown Brothers Harriman & Co69$1.63K0.00%+69New
Global Wealth Strategies & Associates70$1.65K0.00%00.0%Unchanged
High Note Wealth, LLC78$1.84K0.00%−83−51.6%Reduced
Sound Income Strategies, LLC80$1.89K0.00%00.0%Unchanged
Sachetta, LLC84$1.98K0.00%+17+25.4%Added
Hemington Wealth Management98$2.00K0.00%+5+5.4%Added
Farmers & Merchants Investments Inc100$2.36K0.00%−388−79.5%Reduced
Danske Bank A/S100$2.36K0.00%00.0%Unchanged
Lavaca Capital LLC100$2.36K0.00%00.0%Unchanged
Centricity Wealth Management, LLC100$2.36K0.00%00.0%Unchanged
Mascoma Wealth Management LLC100$2.36K0.00%+100New
CoreFirst Bank & Trust100$2.36K0.00%+100New
N.E.W. Advisory Services LLC105$2.48K0.00%00.0%Unchanged
Activest Wealth Management110$2.60K0.00%+33+42.9%Added
Whipplewood Advisors, LLC130$3.07K0.00%−30−18.8%Reduced
DiNuzzo Private Wealth, Inc.130$3.08K0.00%+15+13.0%Added
Boyd Watterson Asset Management LLC132$3.12K0.00%00.0%Unchanged
Winch Advisory Services, LLC133$3.14K0.00%+1+0.8%Added
Manchester Capital Management LLC137$3.23K0.00%−31−18.5%Reduced
Bell Investment Advisors, Inc138$3.26K0.00%+37+36.6%Added
Horrell Capital Management, Inc.147$3.47K0.00%00.0%Unchanged
Spire Wealth Management165$3.89K0.00%00.0%Unchanged
Global Trust Asset Management, LLC166$3.92K0.00%00.0%Unchanged
Ameritas Advisory Services, LLC173$4.08K0.00%+173New
JFS Wealth Advisors, LLC180$4.25K0.00%+7+4.0%Added
Richardson Capital Management LLC185$4.36K0.00%00.0%Unchanged
Private Wealth Asset Management, LLC190$4.48K0.00%00.0%Unchanged
McIlrath & Eck, LLC192$4.53K0.00%00.0%Unchanged
Oliver Lagore Vanvalin Investment Group181$4.57K0.00%+181New
Community Bank, N.A.200$4.72K0.00%00.0%Unchanged
GHP Investment Advisors, Inc.200$4.72K0.00%−302−60.2%Reduced
Trust Co of Vermont200$4.72K0.00%00.0%Unchanged
HHM Wealth Advisors, LLC200$4.72K0.00%00.0%Unchanged
Bruce G. Allen Investments, LLC224$5.29K0.00%−11−4.7%Reduced
Old Second National Bank of Aurora229$5.40K0.00%00.0%Unchanged
Curat Global, LLC230$5.43K0.01%+100+76.9%Added
Strategic Investment Solutions, Inc.237$5.58K0.00%+2+0.9%Added
Bradley & Co. Private Wealth Management, LLC250$5.90K0.00%00.0%Unchanged
NBC Securities, Inc.256$6.00K0.00%−36−12.3%Reduced
Prudent Man Investment Management, Inc.200$6.03K0.00%00.0%Unchanged
Barrett & Company, Inc.256$6.04K0.00%00.0%Unchanged
First Command Advisory Services, Inc.268$6.33K0.00%00.0%Unchanged
Private Trust Co NA278$6.56K0.00%−200−41.8%Reduced
Fortis Group Advisors, LLC290$6.84K0.00%00.0%Unchanged
New England Capital Financial Advisors LLC300$7.08K0.00%+2+0.7%Added
PFS Partners, LLC300$7.08K0.00%00.0%Unchanged
SRS Capital Advisors, Inc.332$7.84K0.00%−578−63.5%Reduced
WPG Advisers, LLC334$7.88K0.01%−4−1.2%Reduced
North Star Investment Management Corp.340$8.02K0.00%00.0%Unchanged
Clearstead Advisors, LLC342$8.07K0.00%+242+242.0%Added
NBT Bank N A363$8.56K0.00%−699−65.8%Reduced
Versant Capital Management, Inc366$8.64K0.00%−610−62.5%Reduced
Front Row Advisors LLC380$8.97K0.00%00.0%Unchanged
EverSource Wealth Advisors, LLC395$9.32K0.00%+173+77.9%Added
Country Trust Bank400$9.44K0.00%+400New
Atlantic Trust, LLC404$9.54K0.00%+307+316.5%Added