Harley-Davidson, Inc.
HOG- Exchange
- NYSE
- Industry
- Motorcycles, Bicycles & Parts
- SEC CIK
- 0000793952
In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.
13F holders, Q1 2026
Institutional positions in Harley-Davidson, Inc. as of Mar 31, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 400
- +19 vs. Q4 2025
- Shares held
- 106.6M
- +11.4M (+12.0%) vs. Q4 2025
- Total value
- $2.16B
- +$202.2M (+10.3%) vs. Q4 2025
- New holders
- 81
- 136 more added
- Sold out
- 62
- 93 more reduced
9 institutions that held it in Q4 2025 haven't filed for Q1 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 441 | $2.66B |
| Q1 2026 | 400 | $2.16B |
| Q4 2025 | 390 | $2.22B |
| Q3 2025 | 404 | $2.88B |
| Q2 2025 | 397 | $2.53B |
| Q1 2025 | 392 | $2.85B |
| Q4 2024 | 410 | $3.50B |
| Q3 2024 | 421 | $4.50B |
| Q2 2024 | 412 | $3.85B |
| Q1 2024 | 413 | $5.01B |
| Q4 2023 | 421 | $4.28B |
| Q3 2023 | 416 | $3.77B |
| Q2 2023 | 431 | $4.14B |
| Q1 2023 | 438 | $4.65B |
| Q4 2022 | 450 | $5.24B |
| Q3 2022 | 415 | $4.31B |
| Q2 2022 | 404 | $4.01B |
| Q1 2022 | 425 | $5.12B |
| Q4 2021 | 429 | $5.23B |
| Q3 2021 | 413 | $5.07B |
| Q2 2021 | 449 | $6.56B |
| Q1 2021 | 421 | $5.49B |
Institutions, Q1 2026
Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q4 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Evergreen Capital Management LLC | 13,060 | $264.1K | 0.01% | +13,060 | New |
| Skopos Labs, Inc. | 12,995 | $262.8K | 0.01% | +12,995 | New |
| Swiss Life Asset Management Ltd | 8,316 | $257.0K | 0.00% | +8,316 | New |
| Public Employees Retirement Association of Colorado | 12,465 | $252.0K | 0.00% | 00.0% | Unchanged |
| Marex Group plc | 12,380 | $250.3K | 0.00% | −3,119−20.1% | Reduced |
| Bayesian Capital Management, LP | 12,251 | $247.7K | 0.30% | +12,251 | New |
| State of Wyoming | 12,124 | $245.1K | 0.03% | +1,259+11.6% | Added |
| The PNC Financial Services Group, Inc. | 11,983 | $242.3K | 0.00% | −835−6.5% | Reduced |
| State of Alaska, Department of Revenue | 11,753 | $237.0K | 0.00% | 00.0% | Unchanged |
| Campbell & CO Investment Adviser LLC | 11,668 | $235.9K | 0.01% | −71,968−86.0% | Reduced |
| Natixis Advisors, L.P. | 11,351 | $230.0K | 0.00% | +11,351 | New |
| Chicago Partners Investment Group LLC | 10,016 | $229.7K | 0.01% | +10,016 | New |
| Lido Advisors, LLC | 11,029 | $223.0K | 0.00% | +11,029 | New |
| HighTower Advisors, LLC | 11,020 | $222.8K | 0.00% | +11,020 | New |
| Chicago Trust Co NA | 10,978 | $222.0K | 0.04% | +10,978 | New |
| Atria Investments LLC | 10,811 | $218.6K | 0.00% | +10,811 | New |
| Cambridge Investment Research Advisors, Inc. | 10,512 | $213.0K | 0.00% | +460+4.6% | Added |
| Neuberger Berman Group LLC | 10,215 | $206.5K | 0.00% | +10,215 | New |
| Federated Hermes, Inc. | 9,535 | $192.8K | 0.00% | −147−1.5% | Reduced |
| US Bancorp | 9,397 | $190.0K | 0.00% | −2,195−18.9% | Reduced |
| Securian Asset Management, Inc | 8,609 | $174.1K | 0.01% | 00.0% | Unchanged |
| Group One Trading, L.P. | 7,250 | $146.6K | 0.00% | +536+8.0% | Added |
| CoreCap Advisors, LLC | 7,060 | $142.8K | 0.00% | −1,013−12.5% | Reduced |
| Ensign Peak Advisors, Inc | 6,966 | $140.9K | 0.00% | 00.0% | Unchanged |
| Covestor Ltd | 5,558 | $112.0K | 0.08% | −274−4.7% | Reduced |
| Harbour Investments, Inc. | 5,255 | $106.3K | 0.00% | +1,341+34.3% | Added |
| Federation des caisses Desjardins du Quebec | 5,126 | $103.6K | 0.00% | +3,031+144.7% | Added |
| TD Waterhouse Canada Inc. | 5,098 | $103.5K | 0.00% | −4,117−44.7% | Reduced |
| Northwestern Mutual Wealth Management Co | 5,046 | $102.0K | 0.00% | −689−12.0% | Reduced |
| GAMMA Investing LLC | 4,640 | $93.8K | 0.00% | +2,163+87.3% | Added |
| Farther Finance Advisors, LLC | 4,421 | $89.9K | 0.00% | +302+7.3% | Added |
| Westfuller Advisors, LLC | 4,160 | $84.1K | 0.04% | +158+3.9% | Added |
| Allworth Financial LP | 3,934 | $79.5K | 0.00% | +1,030+35.5% | Added |
| Nomura Asset Management Co Ltd | 3,900 | $78.9K | 0.00% | +1,620+71.1% | Added |
| Sterling Capital Management LLC | 3,812 | $77.1K | 0.00% | −2,666−41.2% | Reduced |
| Twin Lakes Capital Management, LLC | 3,758 | $76.0K | 0.03% | +39+1.0% | Added |
| Johnson Financial Group, Inc. | 3,705 | $74.9K | 0.00% | 00.0% | Unchanged |
| Tower Research Capital LLC (TRC) | 3,649 | $73.8K | 0.00% | −7,212−66.4% | Reduced |
| Hantz Financial Services, Inc. | 3,549 | $72.0K | 0.00% | +1,356+61.8% | Added |
| MAI Capital Management | 3,428 | $69.3K | 0.00% | +2,439+246.6% | Added |
| KBC Group NV | 3,334 | $67.0K | 0.00% | 00.0% | Unchanged |
| Bessemer Group Inc | 2,937 | $59.0K | 0.00% | +2,779+1,758.9% | Added |
| Umb Bank N A | 2,907 | $58.8K | 0.00% | +1,395+92.3% | Added |
| STRS Ohio | 2,666 | $53.9K | 0.00% | +43+1.6% | Added |
| Wellington-Altus USA Inc. | 2,000 | $48.9K | 0.03% | 00.0% | Unchanged |
| SBI Securities Co., Ltd. | 2,275 | $46.0K | 0.00% | +967+73.9% | Added |
| Bank Julius Baer & Co. Ltd, Zurich | 2,144 | $43.4K | 0.00% | −6−0.3% | Reduced |
| Parallel Advisors, LLC | 2,042 | $41.3K | 0.00% | −269−11.6% | Reduced |
| Investors Research Corp | 2,030 | $41.0K | 0.01% | 00.0% | Unchanged |
| Rockefeller Capital Management L.P. | 1,891 | $38.3K | 0.00% | +796+72.7% | Added |
| Hilltop National Bank | 1,755 | $35.5K | 0.01% | 00.0% | Unchanged |
| Pinnacle Wealth Planning Services, Inc. | 1,750 | $35.4K | 0.00% | +58+3.4% | Added |
| National Bank of Canada | 1,684 | $34.1K | 0.00% | +87+5.4% | Added |
| Capital Analysts, LLC | 1,585 | $32.0K | 0.00% | +1+0.1% | Added |
| Geneos Wealth Management Inc. | 1,578 | $31.9K | 0.00% | −315−16.6% | Reduced |
| Rothschild Investment LLC | 1,507 | $30.5K | 0.00% | +900+148.3% | Added |
| Pinnacle Holdings, LLC | 1,468 | $29.7K | 0.01% | 00.0% | Unchanged |
| Salem Investment Counselors Inc | 1,415 | $28.6K | 0.00% | +1,415 | New |
| Quent Capital, LLC | 1,408 | $28.5K | 0.00% | +1,408 | New |
| Armstrong Advisory Group, Inc | 1,227 | $24.8K | 0.00% | 00.0% | Unchanged |
| Parkside Financial Bank & Trust | 1,036 | $20.9K | 0.00% | −116−10.1% | Reduced |
| Central Trust Co | 1,000 | $20.2K | 0.00% | 00.0% | Unchanged |
| MTM Investment Management, LLC | 1,000 | $20.2K | 0.01% | 00.0% | Unchanged |
| Gilpin Wealth Management, LLC | 1,000 | $20.2K | 0.02% | 00.0% | Unchanged |
| IAG Wealth Partners, LLC | 999 | $20.2K | 0.00% | 00.0% | Unchanged |
| TD Private Client Wealth LLC | 969 | $19.6K | 0.00% | +147+17.9% | Added |
| Triumph Capital Management | 939 | $19.0K | 0.00% | −109−10.4% | Reduced |
| Trust Co | 893 | $18.1K | 0.00% | 00.0% | Unchanged |
| CX Institutional | 889 | $18.0K | 0.00% | −586−39.7% | Reduced |
| Steward Partners Investment Advisory, LLC | 858 | $17.3K | 0.00% | −184−17.7% | Reduced |
| Creative Financial Designs Inc | 832 | $16.8K | 0.00% | 00.0% | Unchanged |
| Bare Financial Services, Inc | 805 | $16.3K | 0.00% | −30−3.6% | Reduced |
| HHM Wealth Advisors, LLC | 800 | $16.2K | 0.00% | +400+100.0% | Added |
| TD Capital Management LLC | 752 | $15.2K | 0.00% | 00.0% | Unchanged |
| Root Financial Partners, LLC | 745 | $15.1K | 0.00% | +265+55.2% | Added |
| Mitsubishi UFJ Kokusai Asset Management Co., Ltd. | 715 | $14.5K | 0.00% | 00.0% | Unchanged |
| North Ridge Wealth Advisors, Inc. | 689 | $13.9K | 0.01% | 00.0% | Unchanged |
| Hickory Point Bank & Trust | 680 | $13.8K | 0.01% | +680 | New |
| Graney & King, LLC | 667 | $13.5K | 0.01% | +6+0.9% | Added |
| First United Bank Trust | 660 | $13.3K | 0.00% | −200−23.3% | Reduced |
| IFP Advisors, Inc | 655 | $13.2K | 0.00% | −10−1.5% | Reduced |
| Ancora Advisors, LLC | 647 | $13.1K | 0.00% | +585+943.5% | Added |
| Huntington National Bank | 641 | $13.0K | 0.00% | −405−38.7% | Reduced |
| Cherry Tree Wealth Management, LLC | 600 | $12.1K | 0.00% | 00.0% | Unchanged |
| EverSource Wealth Advisors, LLC | 552 | $11.2K | 0.00% | +383+226.6% | Added |
| GWM Advisors LLC | 537 | $10.9K | 0.00% | 00.0% | Unchanged |
| Bokf, NA | 525 | $10.6K | 0.00% | 00.0% | Unchanged |
| Strategic Wealth Partners, Ltd. | 500 | $10.1K | 0.00% | 00.0% | Unchanged |
| Sittner & Nelson, LLC | 500 | $10.1K | 0.00% | 00.0% | Unchanged |
| Smartleaf Asset Management LLC | 506 | $9.84K | 0.00% | +197+63.8% | Added |
| Basecamp Wealth Advisors LLC | 472 | $9.54K | 0.00% | −127−21.2% | Reduced |
| McGuire Capital Advisors Inc | 462 | $9.34K | 0.01% | +4+0.9% | Added |
| Cedar Mountain Advisors, LLC | 456 | $9.22K | 0.00% | +456 | New |
| NBT Bank N A | 444 | $8.98K | 0.00% | +90+25.4% | Added |
| Winch Advisory Services, LLC | 426 | $8.62K | 0.00% | +291+215.6% | Added |
| Basepoint Wealth LLC | 423 | $8.55K | 0.00% | −2−0.5% | Reduced |
| Moisand Fitzgerald Tamayo, LLC | 415 | $8.39K | 0.00% | 00.0% | Unchanged |
| Luken Investment Analytics, LLC | 412 | $8.33K | 0.00% | 00.0% | Unchanged |
| Ronald Blue Trust, Inc. | 400 | $8.09K | 0.00% | −59−12.9% | Reduced |
| Country Trust Bank | 400 | $8.09K | 0.00% | 00.0% | Unchanged |