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Livermore
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Harley-Davidson, Inc.

HOG
Exchange
NYSE
Industry
Motorcycles, Bicycles & Parts
SEC CIK
0000793952

In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.

13F holders, Q1 2026

Institutional positions in Harley-Davidson, Inc. as of Mar 31, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
400
+19 vs. Q4 2025
Shares held
106.6M
+11.4M (+12.0%) vs. Q4 2025
Total value
$2.16B
+$202.2M (+10.3%) vs. Q4 2025
New holders
81
136 more added
Sold out
62
93 more reduced

9 institutions that held it in Q4 2025 haven't filed for Q1 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2026: 400 institutions
Q1 2021: 421 institutionsQ2 2021: 449 institutionsQ3 2021: 413 institutionsQ4 2021: 429 institutionsQ1 2022: 425 institutionsQ2 2022: 404 institutionsQ3 2022: 415 institutionsQ4 2022: 450 institutionsQ1 2023: 438 institutionsQ2 2023: 431 institutionsQ3 2023: 416 institutionsQ4 2023: 421 institutionsQ1 2024: 413 institutionsQ2 2024: 412 institutionsQ3 2024: 421 institutionsQ4 2024: 410 institutionsQ1 2025: 392 institutionsQ2 2025: 397 institutionsQ3 2025: 404 institutionsQ4 2025: 390 institutionsQ1 2026: 400 institutionsQ2 2026: 441 institutions
Value heldQ1 2026: $2.16B
Q1 2021: $5.49BQ2 2021: $6.56BQ3 2021: $5.07BQ4 2021: $5.23BQ1 2022: $5.12BQ2 2022: $4.01BQ3 2022: $4.31BQ4 2022: $5.24BQ1 2023: $4.65BQ2 2023: $4.14BQ3 2023: $3.77BQ4 2023: $4.28BQ1 2024: $5.01BQ2 2024: $3.85BQ3 2024: $4.50BQ4 2024: $3.50BQ1 2025: $2.85BQ2 2025: $2.53BQ3 2025: $2.88BQ4 2025: $2.22BQ1 2026: $2.16BQ2 2026: $2.66B
Institutions holding HOG and their total value by quarter
QuarterHoldersValue
Q2 2026441$2.66B
Q1 2026400$2.16B
Q4 2025390$2.22B
Q3 2025404$2.88B
Q2 2025397$2.53B
Q1 2025392$2.85B
Q4 2024410$3.50B
Q3 2024421$4.50B
Q2 2024412$3.85B
Q1 2024413$5.01B
Q4 2023421$4.28B
Q3 2023416$3.77B
Q2 2023431$4.14B
Q1 2023438$4.65B
Q4 2022450$5.24B
Q3 2022415$4.31B
Q2 2022404$4.01B
Q1 2022425$5.12B
Q4 2021429$5.23B
Q3 2021413$5.07B
Q2 2021449$6.56B
Q1 2021421$5.49B

Institutions, Q1 2026

Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q4 2025.

Institutions holding HOG in Q1 2026
InstitutionSharesValue% of portfolioChange in sharesAction
Elevated Capital Advisors, LLC400$8.09K0.00%00.0%Unchanged
Hazlett, Burt & Watson, Inc.419$8.00K0.00%+5+1.2%Added
Front Row Advisors LLC380$7.68K0.00%00.0%Unchanged
Godfrey Financial Associates, Inc.362$7.32K0.01%00.0%Unchanged
Signaturefd, LLC350$7.08K0.00%−22−5.9%Reduced
North Star Investment Management Corp.340$6.88K0.00%00.0%Unchanged
Highline Wealth Partners LLC329$6.65K0.00%+329New
New England Capital Financial Advisors LLC304$6.15K0.00%+2+0.7%Added
PFS Partners, LLC301$6.08K0.00%+1+0.3%Added
Paladin Partners, LLC300$6.07K0.00%00.0%Unchanged
Massmutual Trust Co FSB300$6.07K0.00%+248+476.9%Added
Strategic Wealth Advisors LLC334$6.00K0.00%00.0%Unchanged
Fortis Group Advisors, LLC290$5.86K0.00%00.0%Unchanged
Strengthening Families & Communities, LLC285$5.77K0.00%+285New
Wealth Preservation Advisors, LLC261$5.28K0.00%+261New
JFS Wealth Advisors, LLC249$5.03K0.00%−48−16.2%Reduced
Medallion Wealth Advisors, LLC245$4.95K0.00%+245New
Strategic Investment Solutions, Inc.243$4.91K0.00%+3+1.3%Added
Private Trust Co NA230$4.65K0.00%00.0%Unchanged
Measured Wealth Private Client Group, LLC227$4.60K0.00%+2+0.9%Added
WPG Advisers, LLC223$4.51K0.00%−56−20.1%Reduced
NBC Securities, Inc.220$4.45K0.00%00.0%Unchanged
Quarry LP209$4.23K0.00%+172+464.9%Added
CVA Family Office, LLC206$4.17K0.00%+206New
Prudent Man Investment Management, Inc.200$4.10K0.00%00.0%Unchanged
Barrett & Company, Inc.200$4.04K0.00%−56−21.9%Reduced
Bruce G. Allen Investments, LLC200$4.04K0.00%−24−10.7%Reduced
GHP Investment Advisors, Inc.200$4.04K0.00%00.0%Unchanged
Community Bank, N.A.200$4.04K0.00%00.0%Unchanged
McIlrath & Eck, LLC192$3.88K0.00%+192New
Private Wealth Asset Management, LLC190$3.84K0.00%00.0%Unchanged
Richardson Capital Management LLC185$3.73K0.00%00.0%Unchanged
MV Capital Management, Inc.174$3.52K0.00%+164+1,640.0%Added
Versant Capital Management, Inc170$3.44K0.00%+73+75.3%Added
Keating Financial Advisory Services, Inc.166$3.36K0.00%−33−16.6%Reduced
Global Trust Asset Management, LLC166$3.36K0.00%00.0%Unchanged
Horrell Capital Management, Inc.147$2.97K0.00%00.0%Unchanged
SHP Wealth Management144$2.91K0.00%00.0%Unchanged
Adkins Seale Capital Management LLC142$2.87K0.00%00.0%Unchanged
Clearstead Advisors, LLC140$2.83K0.00%−393−73.7%Reduced
Mosley Wealth Management100$2.79K0.00%+100New
Bell Investment Advisors, Inc136$2.75K0.00%−28−17.1%Reduced
Boyd Watterson Asset Management LLC121$2.45K0.00%00.0%Unchanged
N.E.W. Advisory Services LLC120$2.43K0.00%+15+14.3%Added
Manchester Capital Management LLC109$2.20K0.00%00.0%Unchanged
Spire Wealth Management108$2.18K0.00%+9+9.1%Added
Farmers & Merchants Investments Inc105$2.12K0.00%00.0%Unchanged
Quadrant Capital Group LLC100$2.02K0.00%−601−85.7%Reduced
Curat Global, LLC100$2.02K0.00%−130−56.5%Reduced
Mascoma Wealth Management LLC100$2.02K0.00%00.0%Unchanged
Sfam, LLC100$2.02K0.00%00.0%Unchanged
Fortitude Family Office, LLC95$1.92K0.00%+35+58.3%Added
SJS Investment Consulting Inc.94$1.90K0.00%+81+623.1%Added
Wilkerson Advisory Group LLC93$1.87K0.00%+1+1.1%Added
Nvest Wealth Strategies, Inc.90$1.82K0.00%00.0%Unchanged
Sound Income Strategies, LLC80$1.63K0.00%00.0%Unchanged
St. Johns Investment Management Company, LLC80$1.62K0.00%00.0%Unchanged
Global Wealth Strategies & Associates70$1.42K0.00%00.0%Unchanged
Ares Financial Consulting, LLC68$1.38K0.00%00.0%Unchanged
Larson Financial Group LLC60$1.21K0.00%+36+150.0%Added
Kilter Group LLC57$1.15K0.00%+57New
Transamerica Financial Advisors, Inc.57$1.15K0.00%+57New
Glass Jacobson Investment Advisors llc50$1.01K0.00%00.0%Unchanged
LRI Investments, LLC42$8580.00%00.0%Unchanged
Nalls Sherbakoff Group, LLC40$8090.00%−500−92.6%Reduced
City State Bank40$8090.00%00.0%Unchanged
Bank of Jackson Hole Trust40$8090.00%00.0%Unchanged
Arlington Trust Co LLC39$7890.00%+39New
Sunbelt Securities, Inc.38$7680.00%00.0%Unchanged
Darwin Advisors, LLC37$7480.00%00.0%Unchanged
Grove Bank & Trust35$7080.00%00.0%Unchanged
Bay Harbor Wealth Management, LLC35$7070.00%+21+150.0%Added
Atlantic Edge Private Wealth Management, LLC33$6680.00%00.0%Unchanged
Thompson Investment Management, Inc.33$6670.00%00.0%Unchanged
True Wealth Design, LLC31$6270.00%−6−16.2%Reduced
Wall Street Financial Group, Inc.31$6220.00%+31New
Sachetta, LLC30$6070.00%−54−64.3%Reduced
Evolution Wealth Management Inc.30$6070.00%00.0%Unchanged
Twin Peaks Wealth Advisors, LLC30$6070.00%+30New
AdvisorNet Financial, Inc29$5860.00%00.0%Unchanged
Whipplewood Advisors, LLC26$5260.00%+26New
Cornerstone Financial Management LLC26$5260.00%+26New
Breakwater Investment Management25$5060.00%+25New
Hoey Investments, Inc20$4050.00%00.0%Unchanged
Rialto Wealth Management, LLC20$4050.00%+10+100.0%Added
Cromwell Holdings LLC19$3840.00%00.0%Unchanged
Cornerstone Planning Group LLC15$3770.00%+15New
Atlantic Union Bankshares Corp13$2630.00%+6+85.7%Added
Dunhill Financial, LLC12$2480.00%+9+300.0%Added
DiNuzzo Private Wealth, Inc.11$2230.00%−14−56.0%Reduced
UMA Financial Services, Inc.11$2210.00%−43−79.6%Reduced
Curio Wealth, LLC9$1820.00%+9New
Bartlett & Co. Wealth Management LLC6$1390.00%+6New
Kayne Anderson Rudnick Investment Management LLC5$1010.00%00.0%Unchanged
HFM Investment Advisors, LLC4$810.00%−6−60.0%Reduced
Private Wealth Management Group, LLC3$610.00%00.0%Unchanged
Raffa Wealth Management, LLC2$400.00%+2New
Vermillion Wealth Management, Inc.1$200.00%+1New
DZ BANK AG Deutsche Zentral Genossenschafts Bank, Frankfurt am Main1$110.00%00.0%Unchanged
Kentucky Retirement Systems18,255––+18,255New