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Harley-Davidson, Inc.

HOG
Exchange
NYSE
Industry
Motorcycles, Bicycles & Parts
SEC CIK
0000793952

In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.

Q1 2026 vs. Q4 2025

How the institutions holding Harley-Davidson, Inc. changed between Q4 2025 and Q1 2026.

All holders in Q1 2026All holders in Q4 2025

13F holders of HOG: Q4 2025 compared with Q1 2026
MeasureQ4 2025Of which not filed for Q1 2026Q1 2026Change
Holders3909400+19
Shares108.2M13.0M106.6M+11.4M (+12.0%)
Value$2.22B$266.7M$2.16B+$202.2M (+10.3%)

9 institutions that held it in Q4 2025 haven't filed for Q1 2026 yet. Not filing isn't selling, so the changes leave them out.

New holders (81)

Institutions that held Harley-Davidson, Inc. at the end of Q1 2026 but not at the end of Q4 2025.

Institutions new to HOG in Q1 2026
InstitutionSharesValue% of portfolio
Vanguard Portfolio Management LLC5,283,574$106.8M0.01%
Vanguard Capital Management LLC5,060,962$102.3M0.00%
Gate City Capital Management, LLC2,269,416$45.9M17.86%
Third Avenue Management LLC1,462,670$29.6M4.80%
Aegis Financial Corp1,369,000$27.7M4.77%
Vanguard Fiduciary Trust Co731,353$14.8M0.00%
Empowered Funds, LLC465,085$9.40M0.06%
Jacobs Levy Equity Management, Inc358,290$7.24M0.03%
PDT Partners, LLC356,264$7.20M0.43%
Ninety One UK Ltd206,172$4.17M0.01%
Robinson Value Management, Ltd.158,986$3.21M1.79%
Thomist Capital Management, LP140,600$2.84M0.97%
Vanguard Asset Management, Ltd97,450$1.97M0.00%
VARCOV Co.92,012$1.86M0.69%
Winton Group Ltd83,554$1.69M0.06%
Night Squared LP74,460$1.51M0.22%
Taproot Management LP65,278$1.32M0.25%
Hussman Strategic Advisors, Inc.63,000$1.27M0.28%
Franklin Resources Inc58,585$1.18M0.00%
Vanguard Global Advisers, LLC53,463$1.08M0.00%
Darwins River Capital, LP51,361$1.04M0.56%
Caxton Associates LLP47,312$956.6K0.02%
Graham Capital Management, L.P.33,781$683.1K0.02%
Vanguard Investments Australia, Ltd.31,050$627.8K0.00%
Caisse de Depot Et Placement du Quebec30,000$606.6K0.00%
Coldstream Capital Management Inc29,018$586.7K0.01%
Numerai GP LLC28,879$583.9K0.06%
Dark Forest Capital Management LP25,337$512.3K0.05%
Mercer Global Advisors Inc24,313$491.6K0.00%
Jefferies Financial Group Inc.23,364$472.4K0.01%
Envestnet Asset Management Inc23,177$468.6K0.00%
Gallacher Capital Management LLC23,091$466.9K0.18%
Wiley Bros.-Aintree Capital, LLC20,667$450.3K0.00%
Landscape Capital Management, L.L.C.21,797$440.7K0.03%
Krane Funds Advisors LLC17,531$368.3K0.02%
Axq Capital, LP17,846$360.8K0.05%
Calamos Advisors LLC15,948$322.5K0.00%
Calamos Wealth Management LLC15,948$322.5K0.01%
Syon Capital LLC15,676$317.0K0.02%
Cerity Partners LLC15,331$310.0K0.00%
CI Private Wealth, LLC15,735$288.9K0.00%
Centiva Capital, LP13,929$281.6K0.01%
DRW Securities, LLC13,659$276.2K0.02%
Callan Family Office, LLC13,209$267.1K0.01%
Exchange Traded Concepts, LLC13,085$264.6K0.00%
Evergreen Capital Management LLC13,060$264.1K0.01%
Skopos Labs, Inc.12,995$262.8K0.01%
Swiss Life Asset Management Ltd8,316$257.0K0.00%
Bayesian Capital Management, LP12,251$247.7K0.30%
Natixis Advisors, L.P.11,351$230.0K0.00%
Chicago Partners Investment Group LLC10,016$229.7K0.01%
Lido Advisors, LLC11,029$223.0K0.00%
HighTower Advisors, LLC11,020$222.8K0.00%
Chicago Trust Co NA10,978$222.0K0.04%
Atria Investments LLC10,811$218.6K0.00%
Neuberger Berman Group LLC10,215$206.5K0.00%
Salem Investment Counselors Inc1,415$28.6K0.00%
Quent Capital, LLC1,408$28.5K0.00%
Hickory Point Bank & Trust680$13.8K0.01%
Cedar Mountain Advisors, LLC456$9.22K0.00%
Highline Wealth Partners LLC329$6.65K0.00%
Strengthening Families & Communities, LLC285$5.77K0.00%
Wealth Preservation Advisors, LLC261$5.28K0.00%
Medallion Wealth Advisors, LLC245$4.95K0.00%
CVA Family Office, LLC206$4.17K0.00%
McIlrath & Eck, LLC192$3.88K0.00%
Mosley Wealth Management100$2.79K0.00%
Kilter Group LLC57$1.15K0.00%
Transamerica Financial Advisors, Inc.57$1.15K0.00%
Arlington Trust Co LLC39$7890.00%
Wall Street Financial Group, Inc.31$6220.00%
Twin Peaks Wealth Advisors, LLC30$6070.00%
Whipplewood Advisors, LLC26$5260.00%
Cornerstone Financial Management LLC26$5260.00%
Breakwater Investment Management25$5060.00%
Cornerstone Planning Group LLC15$3770.00%
Curio Wealth, LLC9$1820.00%
Bartlett & Co. Wealth Management LLC6$1390.00%
Raffa Wealth Management, LLC2$400.00%
Vermillion Wealth Management, Inc.1$200.00%
Kentucky Retirement Systems18,255––

Sold out (62)

Institutions that held Harley-Davidson, Inc. at the end of Q4 2025 and filed for Q1 2026 without it.

Institutions that sold out of HOG in Q1 2026
InstitutionShares, Q4 2025Value, Q4 2025
Beutel, Goodman & Co Ltd.6,377,492$130.7M
H Partners Management, LLC2,500,000$51.2M
Two Sigma Advisers, LP1,532,780$31.4M
Qube Research & Technologies Ltd721,987$14.8M
Renaissance Technologies LLC541,544$11.1M
California Public Employees Retirement System227,929$4.67M
HRT Financial LP223,337$4.58M
Tudor Investment Corp Et Al214,480$4.39M
Weiss Asset Management LP199,404$4.09M
Kiltearn Partners LLP193,320$3.96M
ExodusPoint Capital Management, LP169,636$3.48M
Point72 Asset Management, L.P.143,105$2.93M
MUFG Securities EMEA plc140,000$2.87M
Redwood Investment Management, LLC122,931$2.52M
Diversified Trust Co114,265$2.34M
Y-Intercept (Hong Kong) Ltd114,144$2.34M
Bridgefront Capital, LLC113,064$2.32M
Atom Investors LP90,937$1.86M
Aquatic Capital Management LLC76,689$1.57M
IMC-Chicago, LLC49,605$1.02M
Toronto Dominion Bank48,216$987.0K
FNY Investment Advisers, LLC25,000$512.0K
Oxford Asset Management LLP23,938$490.5K
Quest Partners LLC21,937$449.5K
Wealthfront Advisers LLC21,452$439.6K
Teacher Retirement System of Texas19,028$389.9K
Jump Financial, LLC17,263$353.7K
AlphaGrep UK Ltd16,384$335.7K
Skylands Capital, LLC16,000$327.8K
Ethic Inc.15,205$311.6K
Mirabella Financial Services LLP14,409$295.2K
Advisor OS, LLC12,991$266.2K
Quantbot Technologies LP12,918$264.7K
MJP Associates Inc12,550$257.2K
Neo Ivy Capital Management12,393$253.9K
Walleye Trading LLC11,111$227.7K
Integrated Wealth Concepts LLC10,908$223.5K
Virtu Financial LLC10,366$212.0K
Prospera Financial Services Inc10,089$206.7K
Mirae Asset Global ETFs Holdings Ltd.7,803$159.9K
Kestra Advisory Services, LLC5,496$112.6K
Matrix Trust Co3,257$67.0K
DekaBank Deutsche Girozentrale1,373$53.0K
Mirae Asset Global Investments Co., Ltd.2,067$42.4K
Strategic Advocates LLC739$15.4K
SageView Advisory Group, LLC319$6.54K
SRS Capital Advisors, Inc.265$5.43K
Flagship Harbor Advisors, LLC200$4.10K
High Note Wealth, LLC177$3.63K
United Community Bank159$3.26K
Danske Bank A/S100$2.05K
Garner Asset Management Corp81$1.66K
S&T Bank79$1.62K
Brown Brothers Harriman & Co69$1.41K
Turning Point Benefit Group, Inc.68$1.39K
Cape Investment Advisory, Inc.63$1.29K
Rossby Financial, LCC62$1.27K
Bayforest Capital Ltd24$492
TFC Financial Management21$431
ZRC Wealth Management, LLC12$246
Stone House Investment Management, LLC4$82
Principia Wealth Advisory, LLC2$41

Not filed for Q1 2026 yet (9)

Institutions that held Harley-Davidson, Inc. at the end of Q4 2025 and haven't filed a 13F for Q1 2026. Not filing isn't selling, so they aren't counted as sold out.

Institutions holding HOG in Q4 2025 that haven't filed for Q1 2026
InstitutionShares, Q4 2025Value, Q4 2025
Vanguard Group Inc11,446,616$234.5M
Norges Bank1,257,507$25.8M
Brandywine Global Investment Management, LLC270,744$5.55M
Comerica Bank28,280$579.5K
Global Retirement Partners, LLC5,273$108.0K
EMC Capital Management4,757$97.0K
CIBC Private Wealth Group, LLC1,535$31.5K
DV Equities, LLC600$12.3K
Trust Co of Vermont200$4.10K