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Harley-Davidson, Inc.

HOG
Exchange
NYSE
Industry
Motorcycles, Bicycles & Parts
SEC CIK
0000793952

In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.

13F holders, Q4 2025

Institutional positions in Harley-Davidson, Inc. as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
390
−8 vs. Q3 2025
Shares held
108.2M
+5.02M (+4.9%) vs. Q3 2025
Total value
$2.22B
−$660.1M (−22.9%) vs. Q3 2025
New holders
66
107 more added
Sold out
74
147 more reduced

6 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2025: 390 institutions
Q1 2021: 421 institutionsQ2 2021: 449 institutionsQ3 2021: 413 institutionsQ4 2021: 429 institutionsQ1 2022: 425 institutionsQ2 2022: 404 institutionsQ3 2022: 415 institutionsQ4 2022: 450 institutionsQ1 2023: 438 institutionsQ2 2023: 431 institutionsQ3 2023: 416 institutionsQ4 2023: 421 institutionsQ1 2024: 413 institutionsQ2 2024: 412 institutionsQ3 2024: 421 institutionsQ4 2024: 410 institutionsQ1 2025: 392 institutionsQ2 2025: 397 institutionsQ3 2025: 404 institutionsQ4 2025: 390 institutionsQ1 2026: 400 institutionsQ2 2026: 441 institutions
Value heldQ4 2025: $2.22B
Q1 2021: $5.49BQ2 2021: $6.56BQ3 2021: $5.07BQ4 2021: $5.23BQ1 2022: $5.12BQ2 2022: $4.01BQ3 2022: $4.31BQ4 2022: $5.24BQ1 2023: $4.65BQ2 2023: $4.14BQ3 2023: $3.77BQ4 2023: $4.28BQ1 2024: $5.01BQ2 2024: $3.85BQ3 2024: $4.50BQ4 2024: $3.50BQ1 2025: $2.85BQ2 2025: $2.53BQ3 2025: $2.88BQ4 2025: $2.22BQ1 2026: $2.16BQ2 2026: $2.66B
Institutions holding HOG and their total value by quarter
QuarterHoldersValue
Q2 2026441$2.66B
Q1 2026400$2.16B
Q4 2025390$2.22B
Q3 2025404$2.88B
Q2 2025397$2.53B
Q1 2025392$2.85B
Q4 2024410$3.50B
Q3 2024421$4.50B
Q2 2024412$3.85B
Q1 2024413$5.01B
Q4 2023421$4.28B
Q3 2023416$3.77B
Q2 2023431$4.14B
Q1 2023438$4.65B
Q4 2022450$5.24B
Q3 2022415$4.31B
Q2 2022404$4.01B
Q1 2022425$5.12B
Q4 2021429$5.23B
Q3 2021413$5.07B
Q2 2021449$6.56B
Q1 2021421$5.49B

Institutions, Q4 2025

Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q3 2025.

Institutions holding HOG in Q4 2025
InstitutionSharesValue% of portfolioChange in sharesAction
PFS Partners, LLC300$6.15K0.00%00.0%Unchanged
Paladin Partners, LLC300$6.15K0.00%+300New
JFS Wealth Advisors, LLC297$6.08K0.00%+122+69.7%Added
Strategic Wealth Advisors LLC334$6.00K0.01%+334New
Fortis Group Advisors, LLC290$5.94K0.00%00.0%Unchanged
WPG Advisers, LLC279$5.72K0.00%−38−12.0%Reduced
SRS Capital Advisors, Inc.265$5.43K0.00%−24,525−98.9%Reduced
Barrett & Company, Inc.256$5.25K0.00%00.0%Unchanged
Strategic Investment Solutions, Inc.240$4.92K0.00%+2+0.8%Added
Private Trust Co NA230$4.71K0.00%−42−15.4%Reduced
Curat Global, LLC230$4.71K0.01%00.0%Unchanged
Measured Wealth Private Client Group, LLC225$4.61K0.00%+2+0.9%Added
Bruce G. Allen Investments, LLC224$4.59K0.00%00.0%Unchanged
NBC Securities, Inc.220$4.51K0.00%−36−14.1%Reduced
Prudent Man Investment Management, Inc.200$4.10K0.00%00.0%Unchanged
Trust Co of Vermont200$4.10K0.00%00.0%Unchanged
GHP Investment Advisors, Inc.200$4.10K0.00%00.0%Unchanged
Flagship Harbor Advisors, LLC200$4.10K0.00%+200New
Community Bank, N.A.200$4.10K0.00%00.0%Unchanged
Keating Financial Advisory Services, Inc.199$4.08K0.00%+199New
Private Wealth Asset Management, LLC190$3.89K0.00%00.0%Unchanged
Richardson Capital Management LLC185$3.78K0.00%00.0%Unchanged
High Note Wealth, LLC177$3.63K0.00%+12+7.3%Added
EverSource Wealth Advisors, LLC169$3.46K0.00%−775−82.1%Reduced
Global Trust Asset Management, LLC166$3.40K0.00%00.0%Unchanged
Bell Investment Advisors, Inc164$3.36K0.00%+76+86.4%Added
United Community Bank159$3.26K0.00%+159New
Horrell Capital Management, Inc.147$3.01K0.00%00.0%Unchanged
Bessemer Group Inc158$3.00K0.00%−327−67.4%Reduced
SHP Wealth Management144$2.95K0.00%+144New
Adkins Seale Capital Management LLC142$2.91K0.00%+142New
Winch Advisory Services, LLC135$2.77K0.00%+1+0.7%Added
Boyd Watterson Asset Management LLC121$2.48K0.00%−11−8.3%Reduced
Manchester Capital Management LLC109$2.23K0.00%00.0%Unchanged
N.E.W. Advisory Services LLC105$2.15K0.00%00.0%Unchanged
Farmers & Merchants Investments Inc105$2.15K0.00%+5+5.0%Added
Mascoma Wealth Management LLC100$2.05K0.00%−459−82.1%Reduced
Danske Bank A/S100$2.05K0.00%00.0%Unchanged
Sfam, LLC100$2.05K0.00%+100New
Spire Wealth Management99$2.03K0.00%−66−40.0%Reduced
Versant Capital Management, Inc97$1.99K0.00%−269−73.5%Reduced
Wilkerson Advisory Group LLC92$1.88K0.00%+92New
Nvest Wealth Strategies, Inc.90$1.84K0.00%+90New
Sachetta, LLC84$1.72K0.00%00.0%Unchanged
Garner Asset Management Corp81$1.66K0.00%+81New
St. Johns Investment Management Company, LLC80$1.64K0.00%00.0%Unchanged
Sound Income Strategies, LLC80$1.64K0.00%00.0%Unchanged
S&T Bank79$1.62K0.00%+59+295.0%Added
Global Wealth Strategies & Associates70$1.43K0.00%00.0%Unchanged
Brown Brothers Harriman & Co69$1.41K0.00%00.0%Unchanged
Turning Point Benefit Group, Inc.68$1.39K0.00%+21+44.7%Added
Ares Financial Consulting, LLC68$1.39K0.00%+68New
Cape Investment Advisory, Inc.63$1.29K0.00%00.0%Unchanged
Rossby Financial, LCC62$1.27K0.00%00.0%Unchanged
Ancora Advisors, LLC62$1.27K0.00%+62New
Fortitude Family Office, LLC60$1.23K0.00%+20+50.0%Added
UMA Financial Services, Inc.54$1.10K0.00%00.0%Unchanged
Massmutual Trust Co FSB52$1.06K0.00%+1+2.0%Added
Glass Jacobson Investment Advisors llc50$1.02K0.00%00.0%Unchanged
LRI Investments, LLC42$8610.00%+42New
City State Bank40$8200.00%00.0%Unchanged
Bank of Jackson Hole Trust40$8200.00%00.0%Unchanged
Sunbelt Securities, Inc.38$7790.00%−60−61.2%Reduced
True Wealth Design, LLC37$7590.00%−66−64.1%Reduced
Quarry LP37$7580.00%−2,098−98.3%Reduced
Darwin Advisors, LLC37$7580.00%00.0%Unchanged
Grove Bank & Trust35$7170.00%−386−91.7%Reduced
Atlantic Edge Private Wealth Management, LLC33$6770.00%00.0%Unchanged
Thompson Investment Management, Inc.33$6760.00%00.0%Unchanged
Evolution Wealth Management Inc.30$6150.00%+30New
AdvisorNet Financial, Inc29$5940.00%−8−21.6%Reduced
DiNuzzo Private Wealth, Inc.25$5130.00%−102−80.3%Reduced
Bayforest Capital Ltd24$4920.00%−28,275−99.9%Reduced
Larson Financial Group LLC24$4920.00%+24New
TFC Financial Management21$4310.00%00.0%Unchanged
Hoey Investments, Inc20$4100.00%00.0%Unchanged
Cromwell Holdings LLC19$3890.00%00.0%Unchanged
Bay Harbor Wealth Management, LLC14$2860.00%+5+55.6%Added
SJS Investment Consulting Inc.13$2670.00%+6+85.7%Added
ZRC Wealth Management, LLC12$2460.00%+12New
MV Capital Management, Inc.10$2050.00%−9−47.4%Reduced
HFM Investment Advisors, LLC10$2050.00%−1−9.1%Reduced
Rialto Wealth Management, LLC10$2050.00%00.0%Unchanged
Atlantic Union Bankshares Corp7$1440.00%00.0%Unchanged
Kayne Anderson Rudnick Investment Management LLC5$1020.00%00.0%Unchanged
Stone House Investment Management, LLC4$820.00%−143−97.3%Reduced
Dunhill Financial, LLC3$680.00%+3New
Private Wealth Management Group, LLC3$620.00%−1−25.0%Reduced
Principia Wealth Advisory, LLC2$410.00%−1−33.3%Reduced
DZ BANK AG Deutsche Zentral Genossenschafts Bank, Frankfurt am Main1$170.00%+1New
Boston Partners0$00.00%−4,021,078−100.0%Sold out
Winton Group Ltd0$00.00%−295,687−100.0%Sold out
New Age Alpha Advisors, LLC0$00.00%−101,310−100.0%Sold out
Franklin Resources Inc0$00.00%−68,454−100.0%Sold out
Macquarie Group Ltd0$00.00%−59,700−100.0%Sold out
Thomist Capital Management, LP0$00.00%−57,850−100.0%Sold out
Hudson Bay Capital Management LP0$00.00%−40,649−100.0%Sold out
Bayesian Capital Management, LP0$00.00%−40,365−100.0%Sold out
Virginia Retirement Systems Et Al0$00.00%−36,164−100.0%Sold out
Susquehanna Portfolio Strategies, LLC0$00.00%−34,627−100.0%Sold out