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Harley-Davidson, Inc.

HOG
Exchange
NYSE
Industry
Motorcycles, Bicycles & Parts
SEC CIK
0000793952

In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.

13F holders, Q2 2026

Institutional positions in Harley-Davidson, Inc. as of Jun 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
441
+47 vs. Q1 2026
Shares held
108.9M
+2.38M (+2.2%) vs. Q1 2026
Total value
$2.66B
+$509.4M (+23.6%) vs. Q1 2026
New holders
96
125 more added
Sold out
49
123 more reduced

6 institutions that held it in Q1 2026 haven't filed for Q2 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2026: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2026: 441 institutions
Q1 2021: 421 institutionsQ2 2021: 449 institutionsQ3 2021: 413 institutionsQ4 2021: 429 institutionsQ1 2022: 425 institutionsQ2 2022: 404 institutionsQ3 2022: 415 institutionsQ4 2022: 450 institutionsQ1 2023: 438 institutionsQ2 2023: 431 institutionsQ3 2023: 416 institutionsQ4 2023: 421 institutionsQ1 2024: 413 institutionsQ2 2024: 412 institutionsQ3 2024: 421 institutionsQ4 2024: 410 institutionsQ1 2025: 392 institutionsQ2 2025: 397 institutionsQ3 2025: 404 institutionsQ4 2025: 390 institutionsQ1 2026: 400 institutionsQ2 2026: 441 institutions
Value heldQ2 2026: $2.66B
Q1 2021: $5.49BQ2 2021: $6.56BQ3 2021: $5.07BQ4 2021: $5.23BQ1 2022: $5.12BQ2 2022: $4.01BQ3 2022: $4.31BQ4 2022: $5.24BQ1 2023: $4.65BQ2 2023: $4.14BQ3 2023: $3.77BQ4 2023: $4.28BQ1 2024: $5.01BQ2 2024: $3.85BQ3 2024: $4.50BQ4 2024: $3.50BQ1 2025: $2.85BQ2 2025: $2.53BQ3 2025: $2.88BQ4 2025: $2.22BQ1 2026: $2.16BQ2 2026: $2.66B
Institutions holding HOG and their total value by quarter
QuarterHoldersValue
Q2 2026441$2.66B
Q1 2026400$2.16B
Q4 2025390$2.22B
Q3 2025404$2.88B
Q2 2025397$2.53B
Q1 2025392$2.85B
Q4 2024410$3.50B
Q3 2024421$4.50B
Q2 2024412$3.85B
Q1 2024413$5.01B
Q4 2023421$4.28B
Q3 2023416$3.77B
Q2 2023431$4.14B
Q1 2023438$4.65B
Q4 2022450$5.24B
Q3 2022415$4.31B
Q2 2022404$4.01B
Q1 2022425$5.12B
Q4 2021429$5.23B
Q3 2021413$5.07B
Q2 2021449$6.56B
Q1 2021421$5.49B

Institutions, Q2 2026

Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q1 2026.

Institutions holding HOG in Q2 2026
InstitutionSharesValue% of portfolioChange in sharesAction
Navigoe, LLC9$00.00%+9New
DZ BANK AG Deutsche Zentral Genossenschafts Bank, Frankfurt am Main1$220.00%00.0%Unchanged
ROSS\JOHNSON & Associates LLC1$240.00%+1New
Synergy Investment Management, LLC1$250.00%+1New
Maryland Capital Advisors Inc.2$490.00%+2New
Private Wealth Management Group, LLC3$740.00%00.0%Unchanged
Valley National Advisers Inc4$980.00%+4New
Financial Management Professionals, Inc.4$980.00%+4New
DecisionPoint Financial, LLC5$1210.00%+5New
Bartlett & Co. Wealth Management LLC6$1470.00%00.0%Unchanged
Raffa Wealth Management, LLC6$1470.00%+4+200.0%Added
Atlantic Union Bankshares Corp7$1720.00%−6−46.2%Reduced
Compass Financial Management LLC10$2450.00%+10New
Dunhill Financial, LLC12$3010.00%00.0%Unchanged
Optiver Holding B.V.14$3420.00%+14New
Trust Co15$3670.00%−878−98.3%Reduced
Activest Wealth Management16$3910.00%+16New
Cornerstone Planning Group LLC15$4140.00%00.0%Unchanged
Rialto Wealth Management, LLC19$4650.00%−1−5.0%Reduced
Cromwell Holdings LLC19$4650.00%00.0%Unchanged
IFG Advisory, LLC20$4890.00%+20New
Hoey Investments, Inc20$4900.00%00.0%Unchanged
JPL Wealth Management, LLC21$5140.00%+21New
Caitong International Asset Management Co., Ltd24$5870.00%+24New
HFM Investment Advisors, LLC24$5880.00%+20+500.0%Added
Breakwater Investment Management25$6120.00%00.0%Unchanged
Horizon Financial Services, LLC25$6120.00%+25New
Atlantic Trust, LLC28$6850.00%+28New
AdvisorNet Financial, Inc29$7090.00%00.0%Unchanged
Evolution Wealth Management Inc.30$7340.00%00.0%Unchanged
Sachetta, LLC30$7340.00%00.0%Unchanged
UMA Financial Services, Inc.32$7810.00%+21+190.9%Added
Bay Harbor Wealth Management, LLC32$7830.00%−3−8.6%Reduced
Thompson Investment Management, Inc.33$8070.00%00.0%Unchanged
Atlantic Edge Private Wealth Management, LLC33$8080.00%00.0%Unchanged
DiNuzzo Private Wealth, Inc.34$8320.00%+23+209.1%Added
Grove Bank & Trust35$8560.00%00.0%Unchanged
Darwin Advisors, LLC37$9050.00%00.0%Unchanged
McGuire Capital Advisors Inc38$9290.00%−424−91.8%Reduced
Arlington Trust Co LLC39$9540.00%00.0%Unchanged
North Star Investment Management Corp.40$9780.00%−300−88.2%Reduced
Nalls Sherbakoff Group, LLC40$9780.00%00.0%Unchanged
City State Bank40$9780.00%00.0%Unchanged
NBH Bank40$9780.00%+40New
RMG Wealth Management LLC38$9870.00%+38New
Boyd Watterson Asset Management LLC42$1.03K0.00%−79−65.3%Reduced
Bellevue Asset Management, LLC46$1.13K0.00%+46New
LRI Investments, LLC50$1.22K0.00%+8+19.0%Added
Glass Jacobson Investment Advisors llc50$1.22K0.00%00.0%Unchanged
Creative Capital Management Investments LLC53$1.30K0.00%+53New
Kilter Group LLC57$1.40K0.00%00.0%Unchanged
Action Point Financial Planning, LLC69$1.64K0.00%+69New
Ares Financial Consulting, LLC68$1.66K0.00%00.0%Unchanged
Cornerstone Financial Management LLC69$1.69K0.00%+43+165.4%Added
Institute for Wealth Management, LLC.75$1.83K0.00%+75New
St. Johns Investment Management Company, LLC80$1.96K0.00%00.0%Unchanged
Capital Analysts, LLC101$2.00K0.00%−1,484−93.6%Reduced
Nvest Wealth Strategies, Inc.90$2.20K0.00%00.0%Unchanged
Wilkerson Advisory Group LLC93$2.28K0.00%00.0%Unchanged
True Wealth Design, LLC99$2.42K0.00%+68+219.4%Added
Mosley Wealth Management100$2.45K0.00%00.0%Unchanged
Mascoma Wealth Management LLC100$2.45K0.00%00.0%Unchanged
Sfam, LLC100$2.45K0.00%00.0%Unchanged
Curat Global, LLC100$2.45K0.00%00.0%Unchanged
N.E.W. Advisory Services LLC105$2.57K0.00%−15−12.5%Reduced
Farmers & Merchants Investments Inc105$2.57K0.00%00.0%Unchanged
Wealth Enhancement Trust Services, Inc.105$2.57K0.00%+105New
Manchester Capital Management LLC109$2.67K0.00%00.0%Unchanged
SJS Investment Consulting Inc.124$3.03K0.00%+30+31.9%Added
Fortitude Family Office, LLC127$3.11K0.00%+32+33.7%Added
Highland Investment Advisors LLC138$3.39K0.00%+138New
Adkins Seale Capital Management LLC142$3.47K0.00%00.0%Unchanged
SHP Wealth Management144$3.52K0.00%00.0%Unchanged
Horrell Capital Management, Inc.147$3.60K0.00%00.0%Unchanged
Valued Wealth Advisors LLC150$3.67K0.00%+150New
Bell Investment Advisors, Inc155$3.79K0.00%+19+14.0%Added
Global Trust Asset Management, LLC166$4.06K0.00%00.0%Unchanged
Prudent Man Investment Management, Inc.200$4.10K0.00%00.0%Unchanged
New England Capital Financial Advisors LLC173$4.23K0.00%−131−43.1%Reduced
Keating Financial Advisory Services, Inc.178$4.35K0.00%+12+7.2%Added
Richardson Capital Management LLC185$4.52K0.00%00.0%Unchanged
Private Wealth Asset Management, LLC190$4.65K0.00%00.0%Unchanged
MV Capital Management, Inc.197$4.82K0.00%+23+13.2%Added
Community Bank, N.A.200$4.89K0.00%00.0%Unchanged
HHM Wealth Advisors, LLC200$4.89K0.00%−600−75.0%Reduced
Barrett & Company, Inc.200$4.89K0.00%00.0%Unchanged
GHP Investment Advisors, Inc.200$4.89K0.00%00.0%Unchanged
Bruce G. Allen Investments, LLC200$4.89K0.00%00.0%Unchanged
NBC Securities, Inc.220$5.38K0.00%00.0%Unchanged
WPG Advisers, LLC223$5.46K0.00%00.0%Unchanged
Measured Wealth Private Client Group, LLC229$5.60K0.00%+2+0.9%Added
Private Trust Co NA230$5.63K0.00%00.0%Unchanged
Strategic Investment Solutions, Inc.244$5.98K0.00%+1+0.4%Added
Strategic Wealth Advisors LLC334$6.00K0.01%00.0%Unchanged
CVA Family Office, LLC248$6.07K0.00%+42+20.4%Added
Fedenia Advisers LLC250$6.12K0.00%+250New
Massmutual Trust Co FSB251$6.14K0.00%−49−16.3%Reduced
JFS Wealth Advisors, LLC269$6.58K0.00%+20+8.0%Added
Transamerica Financial Advisors, Inc.272$6.65K0.00%+215+377.2%Added
Stone House Investment Management, LLC272$6.65K0.00%+272New