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Harley-Davidson, Inc.

HOG
Exchange
NYSE
Industry
Motorcycles, Bicycles & Parts
SEC CIK
0000793952

In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.

Q2 2026 vs. Q1 2026

How the institutions holding Harley-Davidson, Inc. changed between Q1 2026 and Q2 2026.

All holders in Q2 2026All holders in Q1 2026

13F holders of HOG: Q1 2026 compared with Q2 2026
MeasureQ1 2026Of which not filed for Q2 2026Q2 2026Change
Holders4006441+47
Shares106.6M90.4K108.9M+2.38M (+2.2%)
Value$2.16B$1.83M$2.66B+$509.4M (+23.6%)

6 institutions that held it in Q1 2026 haven't filed for Q2 2026 yet. Not filing isn't selling, so the changes leave them out.

New holders (96)

Institutions that held Harley-Davidson, Inc. at the end of Q2 2026 but not at the end of Q1 2026.

Institutions new to HOG in Q2 2026
InstitutionSharesValue% of portfolio
Magarian Capital Management, LLC1,164,134$28.5M9.12%
RVW Wealth, LLC604,052$14.8M0.97%
Towle & Co278,861$6.82M2.31%
Holowesko Partners Ltd.188,000$4.60M1.16%
Jump Financial, LLC140,524$3.44M0.03%
Virginia Retirement Systems Et Al117,700$2.88M0.02%
Redwood Investment Management, LLC90,891$2.22M0.22%
JCP Investment Management, LLC83,030$2.03M1.09%
Aquatic Capital Management LLC75,189$1.84M0.06%
Tudor Investment Corp Et Al75,086$1.84M0.01%
Manatuck Hill Partners, LLC65,000$1.59M0.53%
Boothbay Fund Management, LLC64,931$1.59M0.03%
ExodusPoint Capital Management, LP64,336$1.57M0.01%
Norges Bank63,006$1.54M0.00%
Cinctive Capital Management LP62,546$1.53M0.06%
Mariner, LLC59,125$1.45M0.00%
Mirae Asset Global ETFs Holdings Ltd.55,927$1.37M0.00%
Jupiter Topco LLC52,099$1.28M0.00%
Picton Mahoney Asset Management49,121$1.20M0.01%
Mutual Advisors, LLC48,686$1.19M0.02%
Oak Thistle LLC39,402$963.8K0.09%
Renaissance Technologies LLC35,300$863.4K0.00%
Colony Group, LLC27,935$683.2K0.00%
Blackstone Group Inc.27,660$676.6K0.00%
Quantbot Technologies LP25,932$634.3K0.03%
Diversified Trust Co24,592$601.5K0.01%
Inceptionr LLC21,592$528.1K0.13%
Odyssean, LLC21,114$516.4K0.08%
Pathstone Holdings, LLC20,777$508.2K0.00%
Walleye Trading LLC20,588$503.6K0.01%
Two Sigma Securities, LLC20,110$491.9K0.04%
Voya Investment Management LLC19,745$483.0K0.00%
ProShare Advisors LLC17,953$439.1K0.00%
Fox Run Management, L.L.C.17,010$416.1K0.07%
Captrust Financial Advisors16,548$404.8K0.00%
Virtu Financial LLC15,940$390.0K0.01%
Intech Investment Management LLC15,933$389.7K0.00%
CAPROCK Group, Inc.15,911$389.2K0.01%
O'Shaughnessy Asset Management, LLC14,790$361.8K0.00%
Aigen Investment Management, LP14,451$353.5K0.10%
SRS Capital Advisors, Inc.13,949$341.2K0.00%
Merit Financial Group, LLC12,794$312.9K0.00%
Capstone Investment Advisors, LLC12,332$301.6K0.00%
Kestra Investment Management, LLC11,740$287.2K0.01%
Frec Markets, Inc.11,391$278.6K0.03%
Crestwood Advisors Group LLC11,076$270.9K0.00%
Ethic Inc.10,600$259.3K0.00%
Evolve Private Wealth, LLC10,311$252.2K0.02%
ISAM Funds (UK) Ltd10,000$244.6K0.17%
Integrated Wealth Concepts LLC9,881$241.7K0.00%
Beacon Pointe Advisors, LLC9,699$237.2K0.00%
Grantham, Mayo, Van Otterloo & Co. LLC9,632$235.6K0.00%
Kera Capital Partners, Inc.9,597$234.7K0.02%
Prelude Capital Management, LLC9,444$231.0K0.02%
Prospera Financial Services Inc9,137$223.5K0.00%
Everence Capital Management Inc9,121$223.0K0.01%
CIBC Bancorp USA Inc.8,763$214.3K0.00%
Commerce Bank8,188$200.3K0.00%
Nykredit A/S3,603$88.1K0.00%
Global Retirement Partners, LLC3,139$76.8K0.00%
New Age Alpha Advisors, LLC3,013$73.7K0.00%
Mirae Asset Global Investments Co., Ltd.1,715$41.9K0.00%
Aberdeen Wealth Management LLC1,200$29.4K0.01%
Trust Co of Vermont1,000$24.5K0.00%
Bullseye Investment Management, LLC1,000$24.5K0.01%
Kemnay Advisory Services Inc.782$19.1K0.00%
Allied Private Wealth LLC500$12.7K0.01%
ZRC Wealth Management, LLC482$11.8K0.00%
Silver Grove Financial Group, Inc.446$10.9K0.01%
Vima LLC400$9.78K0.01%
Stone House Investment Management, LLC272$6.65K0.00%
Fedenia Advisers LLC250$6.12K0.00%
Valued Wealth Advisors LLC150$3.67K0.00%
Highland Investment Advisors LLC138$3.39K0.00%
Wealth Enhancement Trust Services, Inc.105$2.57K0.00%
Institute for Wealth Management, LLC.75$1.83K0.00%
Action Point Financial Planning, LLC69$1.64K0.00%
Creative Capital Management Investments LLC53$1.30K0.00%
Bellevue Asset Management, LLC46$1.13K0.00%
RMG Wealth Management LLC38$9870.00%
NBH Bank40$9780.00%
Atlantic Trust, LLC28$6850.00%
Horizon Financial Services, LLC25$6120.00%
Caitong International Asset Management Co., Ltd24$5870.00%
JPL Wealth Management, LLC21$5140.00%
IFG Advisory, LLC20$4890.00%
Activest Wealth Management16$3910.00%
Optiver Holding B.V.14$3420.00%
Compass Financial Management LLC10$2450.00%
DecisionPoint Financial, LLC5$1210.00%
Valley National Advisers Inc4$980.00%
Financial Management Professionals, Inc.4$980.00%
Maryland Capital Advisors Inc.2$490.00%
Synergy Investment Management, LLC1$250.00%
ROSS\JOHNSON & Associates LLC1$240.00%
Navigoe, LLC9$00.00%

Sold out (49)

Institutions that held Harley-Davidson, Inc. at the end of Q1 2026 and filed for Q2 2026 without it.

Institutions that sold out of HOG in Q2 2026
InstitutionShares, Q1 2026Value, Q1 2026
Marshall Wace, LLP703,959$14.2M
Voloridge Investment Management, LLC484,576$9.80M
Ninety One UK Ltd206,172$4.17M
Thomist Capital Management, LP140,600$2.84M
Quinn Opportunity Partners LLC117,572$2.38M
Brevan Howard Capital Management LP95,139$1.92M
Night Squared LP74,460$1.51M
Taproot Management LP65,278$1.32M
Hussman Strategic Advisors, Inc.63,000$1.27M
Ontario Teachers Pension Plan Board58,956$1.19M
Factorial Partners, LLC54,404$1.10M
Darwins River Capital, LP51,361$1.04M
Treasurer of the State of North Carolina47,711$965.0K
Graham Capital Management, L.P.33,781$683.1K
Public Employees Retirement System of Ohio32,438$655.9K
Numerai GP LLC28,879$583.9K
Toroso Investments, LLC28,788$582.1K
Gallacher Capital Management LLC23,091$466.9K
Landscape Capital Management, L.L.C.21,797$440.7K
Axq Capital, LP17,846$360.8K
Blueshift Asset Management, LLC16,880$341.3K
Calamos Advisors LLC15,948$322.5K
Calamos Wealth Management LLC15,948$322.5K
Verition Fund Management LLC14,296$289.1K
DRW Securities, LLC13,659$276.2K
Evergreen Capital Management LLC13,060$264.1K
Swiss Life Asset Management Ltd8,316$257.0K
Marex Group plc12,380$250.3K
Bayesian Capital Management, LP12,251$247.7K
Campbell & CO Investment Adviser LLC11,668$235.9K
HighTower Advisors, LLC11,020$222.8K
MAI Capital Management3,428$69.3K
Bank Julius Baer & Co. Ltd, Zurich2,144$43.4K
Root Financial Partners, LLC745$15.1K
Ancora Advisors, LLC647$13.1K
Wealth Preservation Advisors, LLC261$5.28K
Medallion Wealth Advisors, LLC245$4.95K
Spire Wealth Management108$2.18K
Quadrant Capital Group LLC100$2.02K
Sound Income Strategies, LLC80$1.63K
Global Wealth Strategies & Associates70$1.42K
Bank of Jackson Hole Trust40$809
Wall Street Financial Group, Inc.31$622
Twin Peaks Wealth Advisors, LLC30$607
Whipplewood Advisors, LLC26$526
Curio Wealth, LLC9$182
Kayne Anderson Rudnick Investment Management LLC5$101
Vermillion Wealth Management, Inc.1$20
Kentucky Retirement Systems18,255–

Not filed for Q2 2026 yet (6)

Institutions that held Harley-Davidson, Inc. at the end of Q1 2026 and haven't filed a 13F for Q2 2026. Not filing isn't selling, so they aren't counted as sold out.

Institutions holding HOG in Q1 2026 that haven't filed for Q2 2026
InstitutionShares, Q1 2026Value, Q1 2026
Janus Henderson Group PLC52,099$1.05M
CWM, LLC24,412$493.6K
Skopos Labs, Inc.12,995$262.8K
North Ridge Wealth Advisors, Inc.689$13.9K
McIlrath & Eck, LLC192$3.88K
Sunbelt Securities, Inc.38$768