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Harley-Davidson, Inc.

HOG
Exchange
NYSE
Industry
Motorcycles, Bicycles & Parts
SEC CIK
0000793952

In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.

13F holders, Q2 2026

Institutional positions in Harley-Davidson, Inc. as of Jun 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
441
+47 vs. Q1 2026
Shares held
108.9M
+2.38M (+2.2%) vs. Q1 2026
Total value
$2.66B
+$509.4M (+23.6%) vs. Q1 2026
New holders
96
125 more added
Sold out
49
123 more reduced

6 institutions that held it in Q1 2026 haven't filed for Q2 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2026: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2026: 441 institutions
Q1 2021: 421 institutionsQ2 2021: 449 institutionsQ3 2021: 413 institutionsQ4 2021: 429 institutionsQ1 2022: 425 institutionsQ2 2022: 404 institutionsQ3 2022: 415 institutionsQ4 2022: 450 institutionsQ1 2023: 438 institutionsQ2 2023: 431 institutionsQ3 2023: 416 institutionsQ4 2023: 421 institutionsQ1 2024: 413 institutionsQ2 2024: 412 institutionsQ3 2024: 421 institutionsQ4 2024: 410 institutionsQ1 2025: 392 institutionsQ2 2025: 397 institutionsQ3 2025: 404 institutionsQ4 2025: 390 institutionsQ1 2026: 400 institutionsQ2 2026: 441 institutions
Value heldQ2 2026: $2.66B
Q1 2021: $5.49BQ2 2021: $6.56BQ3 2021: $5.07BQ4 2021: $5.23BQ1 2022: $5.12BQ2 2022: $4.01BQ3 2022: $4.31BQ4 2022: $5.24BQ1 2023: $4.65BQ2 2023: $4.14BQ3 2023: $3.77BQ4 2023: $4.28BQ1 2024: $5.01BQ2 2024: $3.85BQ3 2024: $4.50BQ4 2024: $3.50BQ1 2025: $2.85BQ2 2025: $2.53BQ3 2025: $2.88BQ4 2025: $2.22BQ1 2026: $2.16BQ2 2026: $2.66B
Institutions holding HOG and their total value by quarter
QuarterHoldersValue
Q2 2026441$2.66B
Q1 2026400$2.16B
Q4 2025390$2.22B
Q3 2025404$2.88B
Q2 2025397$2.53B
Q1 2025392$2.85B
Q4 2024410$3.50B
Q3 2024421$4.50B
Q2 2024412$3.85B
Q1 2024413$5.01B
Q4 2023421$4.28B
Q3 2023416$3.77B
Q2 2023431$4.14B
Q1 2023438$4.65B
Q4 2022450$5.24B
Q3 2022415$4.31B
Q2 2022404$4.01B
Q1 2022425$5.12B
Q4 2021429$5.23B
Q3 2021413$5.07B
Q2 2021449$6.56B
Q1 2021421$5.49B

Institutions, Q2 2026

Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q1 2026.

Institutions holding HOG in Q2 2026
InstitutionSharesValue% of portfolioChange in sharesAction
Manatuck Hill Partners, LLC65,000$1.59M0.53%+65,000New
Boothbay Fund Management, LLC64,931$1.59M0.03%+64,931New
ExodusPoint Capital Management, LP64,336$1.57M0.01%+64,336New
Norges Bank63,006$1.54M0.00%+63,006New
Cinctive Capital Management LP62,546$1.53M0.06%+62,546New
Nomura Asset Management International Inc.59,700$1.46M0.00%00.0%Unchanged
Mariner, LLC59,125$1.45M0.00%+59,125New
Summit Trail Advisors, LLC58,288$1.43M0.02%−4,412−7.0%Reduced
Dark Forest Capital Management LP56,814$1.39M0.09%+31,477+124.2%Added
Mirae Asset Global ETFs Holdings Ltd.55,927$1.37M0.00%+55,927New
Simplex Trading, LLC55,363$1.35M0.04%−13,368−19.4%Reduced
Jupiter Topco LLC52,099$1.28M0.00%+52,099New
Ameritas Investment Partners, Inc.51,547$1.26M0.03%+7,285+16.5%Added
BNP Paribas Arbitrage, SA51,387$1.26M0.00%+24,885+93.9%Added
Mork Capital Management, LLC50,000$1.22M0.78%00.0%Unchanged
State of New Jersey Common Pension Fund D49,587$1.21M0.00%−61,307−55.3%Reduced
Mercer Global Advisors Inc49,342$1.21M0.00%+25,029+102.9%Added
Picton Mahoney Asset Management49,121$1.20M0.01%+49,121New
Mutual Advisors, LLC48,686$1.19M0.02%+48,686New
EntryPoint Capital, LLC48,169$1.18M0.29%−24,174−33.4%Reduced
LPL Financial LLC47,664$1.17M0.00%+10,006+26.6%Added
Raymond James Financial Inc45,796$1.12M0.00%−11,401−19.9%Reduced
Jain Global LLC45,287$1.11M0.01%+15,422+51.6%Added
Zurcher Kantonalbank (Zurich Cantonalbank)45,186$1.11M0.00%+24,242+115.7%Added
State Board of Administration of Florida Retirement System44,961$1.10M0.00%−77,586−63.3%Reduced
Amalgamated Bank44,695$1.09M0.01%−8,067−15.3%Reduced
STRS Ohio44,600$1.09M0.00%+41,934+1,572.9%Added
Gabelli Funds LLC44,300$1.08M0.01%−2,000−4.3%Reduced
Teachers Retirement System of the State of Kentucky44,206$1.08M0.01%00.0%Unchanged
Prudential Financial Inc43,496$1.06M0.00%−9,407−17.8%Reduced
Advisory Services Network, LLC43,267$1.06M0.01%−2,170−4.8%Reduced
Vanguard Global Advisers, LLC42,092$1.03M0.00%−11,371−21.3%Reduced
Oppenheimer & Co Inc41,854$1.02M0.01%+1,122+2.8%Added
Villanova Investment Management Co LLC41,760$1.02M0.97%−26,770−39.1%Reduced
Handelsbanken Fonder AB40,823$999.0K0.00%−7,700−15.9%Reduced
Jefferies Financial Group Inc.40,546$991.8K0.01%+17,182+73.5%Added
Cerity Partners LLC39,689$970.8K0.00%+24,358+158.9%Added
Oak Thistle LLC39,402$963.8K0.09%+39,402New
Wealth Enhancement Advisory Services, LLC38,109$958.1K0.00%+15,841+71.1%Added
State of Wyoming38,495$941.6K0.10%+26,371+217.5%Added
State of Tennessee, Treasury Department38,348$938.0K0.00%−690−1.8%Reduced
Mutual of America Capital Management LLC38,043$930.5K0.01%−7,231−16.0%Reduced
Creative Planning37,897$927.0K0.00%+15,778+71.3%Added
Commonwealth Equity Services, LLC37,341$913.4K0.00%−1,016−2.6%Reduced
New York State Common Retirement Fund37,000$905.0K0.00%−26,876−42.1%Reduced
Citadel Advisors LLC36,278$887.4K0.00%−1,478,151−97.6%Reduced
KLP Kapitalforvaltning AS35,500$868.3K0.00%00.0%Unchanged
Renaissance Technologies LLC35,300$863.4K0.00%+35,300New
Envestnet Asset Management Inc33,576$821.3K0.00%+10,399+44.9%Added
Wiley Bros.-Aintree Capital, LLC32,803$811.9K0.00%+12,136+58.7%Added
Yousif Capital Management, LLC32,113$785.5K0.01%−5,218−14.0%Reduced
Police & Firemen's Retirement System of New Jersey31,107$760.9K0.01%−15,658−33.5%Reduced
Vanguard Investments Australia, Ltd.31,050$759.5K0.00%00.0%Unchanged
Louisiana State Employees Retirement System30,800$753.4K0.01%−3,500−10.2%Reduced
Amundi30,538$747.0K0.00%−6,602−17.8%Reduced
TCM Advisors, LLC–$739.1K0.58%––
Arizona State Retirement System30,102$736.3K0.00%−744−2.4%Reduced
Group One Trading, L.P.28,523$697.7K0.02%+21,273+293.4%Added
Colony Group, LLC27,935$683.2K0.00%+27,935New
CI Private Wealth, LLC27,833$680.8K0.00%+12,098+76.9%Added
Blackstone Group Inc.27,660$676.6K0.00%+27,660New
Jones Financial Companies LLLP26,488$667.2K0.00%+1,234+4.9%Added
New Mexico Educational Retirement Board27,200$665.0K0.02%00.0%Unchanged
Caisse de Depot Et Placement du Quebec26,000$636.0K0.00%−4,000−13.3%Reduced
Quantbot Technologies LP25,932$634.3K0.03%+25,932New
Commonwealth of Pennsylvania Public School Empls Retrmt Sys25,201$616.4K0.00%−4,400−14.9%Reduced
Fifth Third Bancorp25,100$614.0K0.00%−4,697−15.8%Reduced
State of Michigan Retirement System24,661$603.2K0.00%−3,800−13.4%Reduced
Diversified Trust Co24,592$601.5K0.01%+24,592New
HSBC Holdings PLC23,723$579.4K0.00%−9,921−29.5%Reduced
Northwestern Mutual Investment Management Company, LLC23,679$579.2K0.01%−2,788−10.5%Reduced
Thrivent Financial for Lutherans23,593$577.0K0.00%−3,242−12.1%Reduced
Bank of Montreal23,382$571.9K0.00%−5,162−18.1%Reduced
SummitTX Capital, L.P.23,266$569.1K0.02%−120,546−83.8%Reduced
Oregon Public Employees Retirement Fund21,751$532.0K0.01%−2,500−10.3%Reduced
Inceptionr LLC21,592$528.1K0.13%+21,592New
Cetera Investment Advisers21,480$525.4K0.00%+432+2.1%Added
Natixis Advisors, L.P.21,297$520.0K0.00%+9,946+87.6%Added
Odyssean, LLC21,114$516.4K0.08%+21,114New
JustInvest LLC20,837$509.7K0.00%+4,754+29.6%Added
Pathstone Holdings, LLC20,777$508.2K0.00%+20,777New
Walleye Trading LLC20,588$503.6K0.01%+20,588New
Two Sigma Securities, LLC20,110$491.9K0.04%+20,110New
Voya Investment Management LLC19,745$483.0K0.00%+19,745New
Advisor Group Holdings, Inc.19,016$465.5K0.00%+4,040+27.0%Added
Stifel Financial Corp18,800$459.8K0.00%+31+0.2%Added
Pictet Asset Management Holding SA18,575$454.3K0.00%00.0%Unchanged
Xponance, Inc.18,352$448.9K0.00%+1,343+7.9%Added
Brown Advisory Inc18,269$446.9K0.00%−20,663−53.1%Reduced
Pacer Advisors, Inc.18,208$445.0K0.00%−919,628−98.1%Reduced
ProShare Advisors LLC17,953$439.1K0.00%+17,953New
McDonald Partners LLC17,050$417.0K0.10%00.0%Unchanged
Fox Run Management, L.L.C.17,010$416.1K0.07%+17,010New
CIBC World Markets Inc.16,706$408.6K0.00%−24−0.1%Reduced
Krane Funds Advisors LLC16,565$405.2K0.01%−966−5.5%Reduced
Captrust Financial Advisors16,548$404.8K0.00%+16,548New
Syon Capital LLC16,333$399.5K0.02%+657+4.2%Added
Crossmark Global Holdings, Inc.16,112$394.1K0.01%−487−2.9%Reduced
Virtu Financial LLC15,940$390.0K0.01%+15,940New
Intech Investment Management LLC15,933$389.7K0.00%+15,933New