Harley-Davidson, Inc.
HOG- Exchange
- NYSE
- Industry
- Motorcycles, Bicycles & Parts
- SEC CIK
- 0000793952
In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.
13F holders, Q2 2026
Institutional positions in Harley-Davidson, Inc. as of Jun 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 441
- +47 vs. Q1 2026
- Shares held
- 108.9M
- +2.38M (+2.2%) vs. Q1 2026
- Total value
- $2.66B
- +$509.4M (+23.6%) vs. Q1 2026
- New holders
- 96
- 125 more added
- Sold out
- 49
- 123 more reduced
6 institutions that held it in Q1 2026 haven't filed for Q2 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2026: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 441 | $2.66B |
| Q1 2026 | 400 | $2.16B |
| Q4 2025 | 390 | $2.22B |
| Q3 2025 | 404 | $2.88B |
| Q2 2025 | 397 | $2.53B |
| Q1 2025 | 392 | $2.85B |
| Q4 2024 | 410 | $3.50B |
| Q3 2024 | 421 | $4.50B |
| Q2 2024 | 412 | $3.85B |
| Q1 2024 | 413 | $5.01B |
| Q4 2023 | 421 | $4.28B |
| Q3 2023 | 416 | $3.77B |
| Q2 2023 | 431 | $4.14B |
| Q1 2023 | 438 | $4.65B |
| Q4 2022 | 450 | $5.24B |
| Q3 2022 | 415 | $4.31B |
| Q2 2022 | 404 | $4.01B |
| Q1 2022 | 425 | $5.12B |
| Q4 2021 | 429 | $5.23B |
| Q3 2021 | 413 | $5.07B |
| Q2 2021 | 449 | $6.56B |
| Q1 2021 | 421 | $5.49B |
Institutions, Q2 2026
Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q1 2026.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| CAPROCK Group, Inc. | 15,911 | $389.2K | 0.01% | +15,911 | New |
| O'Shaughnessy Asset Management, LLC | 14,790 | $361.8K | 0.00% | +14,790 | New |
| Vontobel Holding Ltd. | 14,584 | $356.7K | 0.00% | −1,702−10.5% | Reduced |
| Guggenheim Capital LLC | 14,503 | $354.7K | 0.00% | −8,535−37.0% | Reduced |
| Aigen Investment Management, LP | 14,451 | $353.5K | 0.10% | +14,451 | New |
| Mairs & Power Inc | 14,000 | $342.4K | 0.00% | 00.0% | Unchanged |
| SRS Capital Advisors, Inc. | 13,949 | $341.2K | 0.00% | +13,949 | New |
| Lido Advisors, LLC | 13,860 | $339.0K | 0.00% | +2,831+25.7% | Added |
| Callan Family Office, LLC | 13,848 | $338.7K | 0.01% | +639+4.8% | Added |
| Ferguson Wellman Capital Management, Inc | 13,764 | $336.7K | 0.00% | 00.0% | Unchanged |
| Chicago Partners Investment Group LLC | 12,430 | $329.6K | 0.01% | +2,414+24.1% | Added |
| Winton Group Ltd | 13,201 | $322.9K | 0.01% | −70,353−84.2% | Reduced |
| Merit Financial Group, LLC | 12,794 | $312.9K | 0.00% | +12,794 | New |
| Banco Bilbao Vizcaya Argentaria, S.A. | 12,725 | $311.1K | 0.00% | −79,706−86.2% | Reduced |
| PEAK6 LLC | 12,658 | $309.6K | 0.01% | −83,588−86.8% | Reduced |
| The PNC Financial Services Group, Inc. | 12,547 | $306.9K | 0.00% | +564+4.7% | Added |
| Neuberger Berman Group LLC | 12,506 | $305.9K | 0.00% | +2,291+22.4% | Added |
| Public Employees Retirement Association of Colorado | 12,465 | $305.0K | 0.00% | 00.0% | Unchanged |
| Capstone Investment Advisors, LLC | 12,332 | $301.6K | 0.00% | +12,332 | New |
| Kestra Investment Management, LLC | 11,740 | $287.2K | 0.01% | +11,740 | New |
| Frec Markets, Inc. | 11,391 | $278.6K | 0.03% | +11,391 | New |
| Cambridge Investment Research Advisors, Inc. | 11,101 | $272.0K | 0.00% | +589+5.6% | Added |
| Crestwood Advisors Group LLC | 11,076 | $270.9K | 0.00% | +11,076 | New |
| Chicago Trust Co NA | 10,978 | $268.5K | 0.04% | 00.0% | Unchanged |
| Ethic Inc. | 10,600 | $259.3K | 0.00% | +10,600 | New |
| Exchange Traded Concepts, LLC | 10,573 | $258.6K | 0.00% | −2,512−19.2% | Reduced |
| Evolve Private Wealth, LLC | 10,311 | $252.2K | 0.02% | +10,311 | New |
| State of Alaska, Department of Revenue | 10,315 | $252.0K | 0.00% | −1,438−12.2% | Reduced |
| Atria Investments LLC | 10,295 | $251.8K | 0.00% | −516−4.8% | Reduced |
| ISAM Funds (UK) Ltd | 10,000 | $244.6K | 0.17% | +10,000 | New |
| Integrated Wealth Concepts LLC | 9,881 | $241.7K | 0.00% | +9,881 | New |
| Beacon Pointe Advisors, LLC | 9,699 | $237.2K | 0.00% | +9,699 | New |
| Grantham, Mayo, Van Otterloo & Co. LLC | 9,632 | $235.6K | 0.00% | +9,632 | New |
| Kera Capital Partners, Inc. | 9,597 | $234.7K | 0.02% | +9,597 | New |
| Prelude Capital Management, LLC | 9,444 | $231.0K | 0.02% | +9,444 | New |
| Prospera Financial Services Inc | 9,137 | $223.5K | 0.00% | +9,137 | New |
| Everence Capital Management Inc | 9,121 | $223.0K | 0.01% | +9,121 | New |
| US Bancorp | 8,866 | $216.9K | 0.00% | −531−5.7% | Reduced |
| Coldstream Capital Management Inc | 8,791 | $215.0K | 0.00% | −20,227−69.7% | Reduced |
| CIBC Bancorp USA Inc. | 8,763 | $214.3K | 0.00% | +8,763 | New |
| Securian Asset Management, Inc | 7,763 | $206.3K | 0.01% | −846−9.8% | Reduced |
| Federated Hermes, Inc. | 8,286 | $202.7K | 0.00% | −1,249−13.1% | Reduced |
| Centiva Capital, LP | 8,274 | $202.4K | 0.01% | −5,655−40.6% | Reduced |
| Commerce Bank | 8,188 | $200.3K | 0.00% | +8,188 | New |
| Tower Research Capital LLC (TRC) | 7,852 | $192.1K | 0.00% | +4,203+115.2% | Added |
| Allworth Financial LP | 7,810 | $191.0K | 0.00% | +3,876+98.5% | Added |
| GAMMA Investing LLC | 6,852 | $167.6K | 0.01% | +2,212+47.7% | Added |
| International Assets Investment Management, LLC | 6,816 | $164.6K | 0.01% | −6,805−50.0% | Reduced |
| CoreCap Advisors, LLC | 6,342 | $155.1K | 0.00% | −718−10.2% | Reduced |
| Mitsubishi UFJ Trust & Banking Corp | 5,961 | $145.8K | 0.00% | −20,114−77.1% | Reduced |
| Ensign Peak Advisors, Inc | 5,916 | $144.7K | 0.00% | −1,050−15.1% | Reduced |
| Rothschild Investment LLC | 5,688 | $139.1K | 0.01% | +4,181+277.4% | Added |
| Creative Financial Designs Inc | 5,667 | $138.6K | 0.01% | +4,835+581.1% | Added |
| Covestor Ltd | 5,421 | $133.0K | 0.08% | −137−2.5% | Reduced |
| Harbour Investments, Inc. | 5,182 | $126.7K | 0.00% | −73−1.4% | Reduced |
| Federation des caisses Desjardins du Quebec | 5,126 | $125.4K | 0.00% | 00.0% | Unchanged |
| Northwestern Mutual Wealth Management Co | 5,011 | $122.6K | 0.00% | −35−0.7% | Reduced |
| Farther Finance Advisors, LLC | 4,627 | $113.2K | 0.00% | +206+4.7% | Added |
| Hantz Financial Services, Inc. | 4,596 | $112.0K | 0.00% | +1,047+29.5% | Added |
| Leonteq Securities AG | 4,166 | $101.9K | 0.01% | −9,328−69.1% | Reduced |
| Westfuller Advisors, LLC | 3,904 | $95.5K | 0.03% | −256−6.2% | Reduced |
| Twin Lakes Capital Management, LLC | 3,785 | $92.6K | 0.04% | +27+0.7% | Added |
| TD Waterhouse Canada Inc. | 3,687 | $89.1K | 0.00% | −1,411−27.7% | Reduced |
| Nykredit A/S | 3,603 | $88.1K | 0.00% | +3,603 | New |
| KBC Group NV | 3,334 | $82.0K | 0.00% | 00.0% | Unchanged |
| Hilltop National Bank | 3,278 | $80.2K | 0.02% | +1,523+86.8% | Added |
| Global Retirement Partners, LLC | 3,139 | $76.8K | 0.00% | +3,139 | New |
| New Age Alpha Advisors, LLC | 3,013 | $73.7K | 0.00% | +3,013 | New |
| Umb Bank N A | 2,825 | $69.1K | 0.00% | −82−2.8% | Reduced |
| Parallel Advisors, LLC | 2,677 | $65.5K | 0.00% | +635+31.1% | Added |
| Johnson Financial Group, Inc. | 2,405 | $58.8K | 0.00% | −1,300−35.1% | Reduced |
| Sterling Capital Management LLC | 2,124 | $52.0K | 0.00% | −1,688−44.3% | Reduced |
| Investors Research Corp | 2,030 | $49.7K | 0.01% | 00.0% | Unchanged |
| Rockefeller Capital Management L.P. | 1,915 | $46.9K | 0.00% | +24+1.3% | Added |
| National Bank of Canada | 1,785 | $43.7K | 0.00% | +101+6.0% | Added |
| Pinnacle Wealth Planning Services, Inc. | 1,750 | $42.8K | 0.00% | 00.0% | Unchanged |
| Mirae Asset Global Investments Co., Ltd. | 1,715 | $41.9K | 0.00% | +1,715 | New |
| Wellington-Altus USA Inc. | 2,000 | $40.4K | 0.03% | 00.0% | Unchanged |
| Versant Capital Management, Inc | 1,629 | $39.8K | 0.00% | +1,459+858.2% | Added |
| Geneos Wealth Management Inc. | 1,582 | $38.7K | 0.00% | +4+0.3% | Added |
| SBI Securities Co., Ltd. | 1,540 | $37.7K | 0.00% | −735−32.3% | Reduced |
| Quent Capital, LLC | 1,507 | $36.9K | 0.00% | +99+7.0% | Added |
| Nomura Asset Management Co Ltd | 1,500 | $36.7K | 0.00% | −2,400−61.5% | Reduced |
| Pinnacle Holdings, LLC | 1,468 | $35.9K | 0.01% | 00.0% | Unchanged |
| Salem Investment Counselors Inc | 1,415 | $34.6K | 0.00% | 00.0% | Unchanged |
| Quarry LP | 1,368 | $33.5K | 0.01% | +1,159+554.5% | Added |
| EverSource Wealth Advisors, LLC | 1,275 | $31.2K | 0.00% | +723+131.0% | Added |
| Armstrong Advisory Group, Inc | 1,227 | $30.0K | 0.00% | 00.0% | Unchanged |
| Aberdeen Wealth Management LLC | 1,200 | $29.4K | 0.01% | +1,200 | New |
| Parkside Financial Bank & Trust | 1,036 | $25.3K | 0.00% | 00.0% | Unchanged |
| Central Trust Co | 1,000 | $24.5K | 0.00% | 00.0% | Unchanged |
| MTM Investment Management, LLC | 1,000 | $24.5K | 0.01% | 00.0% | Unchanged |
| Gilpin Wealth Management, LLC | 1,000 | $24.5K | 0.02% | 00.0% | Unchanged |
| Trust Co of Vermont | 1,000 | $24.5K | 0.00% | +1,000 | New |
| Bullseye Investment Management, LLC | 1,000 | $24.5K | 0.01% | +1,000 | New |
| IAG Wealth Partners, LLC | 999 | $24.4K | 0.00% | 00.0% | Unchanged |
| Triumph Capital Management | 920 | $22.5K | 0.00% | −19−2.0% | Reduced |
| TD Private Client Wealth LLC | 900 | $22.0K | 0.00% | −69−7.1% | Reduced |
| CX Institutional | 890 | $22.0K | 0.00% | +1+0.1% | Added |
| Ronald Blue Trust, Inc. | 837 | $20.5K | 0.00% | +437+109.3% | Added |