Harley-Davidson, Inc.

HOG

Exchange: NYSE
Industry: Motorcycles, Bicycles & Parts
SEC CIK: 0000793952

SEC filings (opens in a new tab)

In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.

13F holders, Q2 2026

Institutional positions in Harley-Davidson, Inc. as of Jun 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders: 441; +47 vs. Q1 2026
Shares held: 108.9M; +2.38M (+2.2%) vs. Q1 2026
Total value: $2.66B; +$509.4M (+23.6%) vs. Q1 2026
New holders: 96; 125 more added
Sold out: 49; 123 more reduced

6 institutions that held it in Q1 2026 haven't filed for Q2 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2026: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2026: 441 institutions

Value heldQ2 2026: $2.66B

Institutions holding HOG and their total value by quarter
Quarter	Holders	Value
Q2 2026	441	$2.66B
Q1 2026	400	$2.16B
Q4 2025	390	$2.22B
Q3 2025	404	$2.88B
Q2 2025	397	$2.53B
Q1 2025	392	$2.85B
Q4 2024	410	$3.50B
Q3 2024	421	$4.50B
Q2 2024	412	$3.85B
Q1 2024	413	$5.01B
Q4 2023	421	$4.28B
Q3 2023	416	$3.77B
Q2 2023	431	$4.14B
Q1 2023	438	$4.65B
Q4 2022	450	$5.24B
Q3 2022	415	$4.31B
Q2 2022	404	$4.01B
Q1 2022	425	$5.12B
Q4 2021	429	$5.23B
Q3 2021	413	$5.07B
Q2 2021	449	$6.56B
Q1 2021	421	$5.49B

Institutions, Q2 2026

Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q1 2026.

Institutions holding HOG in Q2 2026
Institution	Shares	Value	% of portfolio	Change in shares	Action
GWM Advisors LLC	835	$20.4K	0.00%	+298+55.5%	Added
Bare Financial Services, Inc	805	$19.7K	0.00%	00.0%	Unchanged
Kemnay Advisory Services Inc.	782	$19.1K	0.00%	+782	New
Steward Partners Investment Advisory, LLC	758	$18.5K	0.00%	−100−11.7%	Reduced
TD Capital Management LLC	752	$18.4K	0.00%	00.0%	Unchanged
Mitsubishi UFJ Kokusai Asset Management Co., Ltd.	715	$17.5K	0.00%	00.0%	Unchanged
Hickory Point Bank & Trust	680	$16.6K	0.01%	00.0%	Unchanged
Graney & King, LLC	672	$16.4K	0.01%	+5+0.7%	Added
First United Bank Trust	660	$16.1K	0.00%	00.0%	Unchanged
IFP Advisors, Inc	656	$16.0K	0.00%	+1+0.2%	Added
Los Angeles Capital Management LLC	651	$15.9K	0.00%	−168,291−99.6%	Reduced
Huntington National Bank	641	$15.7K	0.00%	00.0%	Unchanged
Cherry Tree Wealth Management, LLC	600	$14.7K	0.00%	00.0%	Unchanged
Basecamp Wealth Advisors LLC	571	$14.0K	0.00%	+99+21.0%	Added
Bokf, NA	525	$12.8K	0.00%	00.0%	Unchanged
Allied Private Wealth LLC	500	$12.7K	0.01%	+500	New
Smartleaf Asset Management LLC	506	$12.3K	0.00%	00.0%	Unchanged
Strategic Wealth Partners, Ltd.	500	$12.2K	0.00%	00.0%	Unchanged
Sittner & Nelson, LLC	500	$12.2K	0.00%	00.0%	Unchanged
ZRC Wealth Management, LLC	482	$11.8K	0.00%	+482	New
Cedar Mountain Advisors, LLC	456	$11.2K	0.00%	00.0%	Unchanged
Silver Grove Financial Group, Inc.	446	$10.9K	0.01%	+446	New
NBT Bank N A	445	$10.9K	0.00%	+1+0.2%	Added
Winch Advisory Services, LLC	429	$10.5K	0.00%	+3+0.7%	Added
Basepoint Wealth LLC	423	$10.4K	0.01%	00.0%	Unchanged
Front Row Advisors LLC	380	$10.2K	0.00%	00.0%	Unchanged
Moisand Fitzgerald Tamayo, LLC	415	$10.2K	0.00%	00.0%	Unchanged
Luken Investment Analytics, LLC	412	$10.1K	0.00%	00.0%	Unchanged
Hazlett, Burt & Watson, Inc.	422	$10.0K	0.00%	+3+0.7%	Added
Country Trust Bank	400	$9.78K	0.00%	00.0%	Unchanged
Elevated Capital Advisors, LLC	400	$9.78K	0.00%	00.0%	Unchanged
Vima LLC	400	$9.78K	0.01%	+400	New
Larson Financial Group LLC	396	$9.69K	0.00%	+336+560.0%	Added
Godfrey Financial Associates, Inc.	362	$8.86K	0.01%	00.0%	Unchanged
Signaturefd, LLC	350	$8.56K	0.00%	00.0%	Unchanged
Highline Wealth Partners LLC	329	$8.05K	0.00%	00.0%	Unchanged
Clearstead Advisors, LLC	321	$7.85K	0.00%	+181+129.3%	Added
PFS Partners, LLC	301	$7.36K	0.00%	00.0%	Unchanged
Paladin Partners, LLC	300	$7.34K	0.00%	00.0%	Unchanged
Fortis Group Advisors, LLC	290	$7.09K	0.00%	00.0%	Unchanged
Strengthening Families & Communities, LLC	287	$7.03K	0.00%	+2+0.7%	Added
Transamerica Financial Advisors, Inc.	272	$6.65K	0.00%	+215+377.2%	Added
Stone House Investment Management, LLC	272	$6.65K	0.00%	+272	New
JFS Wealth Advisors, LLC	269	$6.58K	0.00%	+20+8.0%	Added
Massmutual Trust Co FSB	251	$6.14K	0.00%	−49−16.3%	Reduced
Fedenia Advisers LLC	250	$6.12K	0.00%	+250	New
CVA Family Office, LLC	248	$6.07K	0.00%	+42+20.4%	Added
Strategic Wealth Advisors LLC	334	$6.00K	0.01%	00.0%	Unchanged
Strategic Investment Solutions, Inc.	244	$5.98K	0.00%	+1+0.4%	Added
Private Trust Co NA	230	$5.63K	0.00%	00.0%	Unchanged
Measured Wealth Private Client Group, LLC	229	$5.60K	0.00%	+2+0.9%	Added
WPG Advisers, LLC	223	$5.46K	0.00%	00.0%	Unchanged
NBC Securities, Inc.	220	$5.38K	0.00%	00.0%	Unchanged
HHM Wealth Advisors, LLC	200	$4.89K	0.00%	−600−75.0%	Reduced
Barrett & Company, Inc.	200	$4.89K	0.00%	00.0%	Unchanged
GHP Investment Advisors, Inc.	200	$4.89K	0.00%	00.0%	Unchanged
Bruce G. Allen Investments, LLC	200	$4.89K	0.00%	00.0%	Unchanged
Community Bank, N.A.	200	$4.89K	0.00%	00.0%	Unchanged
MV Capital Management, Inc.	197	$4.82K	0.00%	+23+13.2%	Added
Private Wealth Asset Management, LLC	190	$4.65K	0.00%	00.0%	Unchanged
Richardson Capital Management LLC	185	$4.52K	0.00%	00.0%	Unchanged
Keating Financial Advisory Services, Inc.	178	$4.35K	0.00%	+12+7.2%	Added
New England Capital Financial Advisors LLC	173	$4.23K	0.00%	−131−43.1%	Reduced
Prudent Man Investment Management, Inc.	200	$4.10K	0.00%	00.0%	Unchanged
Global Trust Asset Management, LLC	166	$4.06K	0.00%	00.0%	Unchanged
Bell Investment Advisors, Inc	155	$3.79K	0.00%	+19+14.0%	Added
Valued Wealth Advisors LLC	150	$3.67K	0.00%	+150	New
Horrell Capital Management, Inc.	147	$3.60K	0.00%	00.0%	Unchanged
SHP Wealth Management	144	$3.52K	0.00%	00.0%	Unchanged
Adkins Seale Capital Management LLC	142	$3.47K	0.00%	00.0%	Unchanged
Highland Investment Advisors LLC	138	$3.39K	0.00%	+138	New
Fortitude Family Office, LLC	127	$3.11K	0.00%	+32+33.7%	Added
SJS Investment Consulting Inc.	124	$3.03K	0.00%	+30+31.9%	Added
Manchester Capital Management LLC	109	$2.67K	0.00%	00.0%	Unchanged
N.E.W. Advisory Services LLC	105	$2.57K	0.00%	−15−12.5%	Reduced
Farmers & Merchants Investments Inc	105	$2.57K	0.00%	00.0%	Unchanged
Wealth Enhancement Trust Services, Inc.	105	$2.57K	0.00%	+105	New
Mosley Wealth Management	100	$2.45K	0.00%	00.0%	Unchanged
Mascoma Wealth Management LLC	100	$2.45K	0.00%	00.0%	Unchanged
Sfam, LLC	100	$2.45K	0.00%	00.0%	Unchanged
Curat Global, LLC	100	$2.45K	0.00%	00.0%	Unchanged
True Wealth Design, LLC	99	$2.42K	0.00%	+68+219.4%	Added
Wilkerson Advisory Group LLC	93	$2.28K	0.00%	00.0%	Unchanged
Nvest Wealth Strategies, Inc.	90	$2.20K	0.00%	00.0%	Unchanged
Capital Analysts, LLC	101	$2.00K	0.00%	−1,484−93.6%	Reduced
St. Johns Investment Management Company, LLC	80	$1.96K	0.00%	00.0%	Unchanged
Institute for Wealth Management, LLC.	75	$1.83K	0.00%	+75	New
Cornerstone Financial Management LLC	69	$1.69K	0.00%	+43+165.4%	Added
Ares Financial Consulting, LLC	68	$1.66K	0.00%	00.0%	Unchanged
Action Point Financial Planning, LLC	69	$1.64K	0.00%	+69	New
Kilter Group LLC	57	$1.40K	0.00%	00.0%	Unchanged
Creative Capital Management Investments LLC	53	$1.30K	0.00%	+53	New
Glass Jacobson Investment Advisors llc	50	$1.22K	0.00%	00.0%	Unchanged
LRI Investments, LLC	50	$1.22K	0.00%	+8+19.0%	Added
Bellevue Asset Management, LLC	46	$1.13K	0.00%	+46	New
Boyd Watterson Asset Management LLC	42	$1.03K	0.00%	−79−65.3%	Reduced
RMG Wealth Management LLC	38	$987	0.00%	+38	New
North Star Investment Management Corp.	40	$978	0.00%	−300−88.2%	Reduced
Nalls Sherbakoff Group, LLC	40	$978	0.00%	00.0%	Unchanged
City State Bank	40	$978	0.00%	00.0%	Unchanged