Skip to main content
Livermore
Livermore
ZHEN

Harley-Davidson, Inc.

HOG
Exchange
NYSE
Industry
Motorcycles, Bicycles & Parts
SEC CIK
0000793952

In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.

13F holders, Q2 2026

Institutional positions in Harley-Davidson, Inc. as of Jun 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
441
+47 vs. Q1 2026
Shares held
108.9M
+2.38M (+2.2%) vs. Q1 2026
Total value
$2.66B
+$509.4M (+23.6%) vs. Q1 2026
New holders
96
125 more added
Sold out
49
123 more reduced

6 institutions that held it in Q1 2026 haven't filed for Q2 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2026: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2026: 441 institutions
Q1 2021: 421 institutionsQ2 2021: 449 institutionsQ3 2021: 413 institutionsQ4 2021: 429 institutionsQ1 2022: 425 institutionsQ2 2022: 404 institutionsQ3 2022: 415 institutionsQ4 2022: 450 institutionsQ1 2023: 438 institutionsQ2 2023: 431 institutionsQ3 2023: 416 institutionsQ4 2023: 421 institutionsQ1 2024: 413 institutionsQ2 2024: 412 institutionsQ3 2024: 421 institutionsQ4 2024: 410 institutionsQ1 2025: 392 institutionsQ2 2025: 397 institutionsQ3 2025: 404 institutionsQ4 2025: 390 institutionsQ1 2026: 400 institutionsQ2 2026: 441 institutions
Value heldQ2 2026: $2.66B
Q1 2021: $5.49BQ2 2021: $6.56BQ3 2021: $5.07BQ4 2021: $5.23BQ1 2022: $5.12BQ2 2022: $4.01BQ3 2022: $4.31BQ4 2022: $5.24BQ1 2023: $4.65BQ2 2023: $4.14BQ3 2023: $3.77BQ4 2023: $4.28BQ1 2024: $5.01BQ2 2024: $3.85BQ3 2024: $4.50BQ4 2024: $3.50BQ1 2025: $2.85BQ2 2025: $2.53BQ3 2025: $2.88BQ4 2025: $2.22BQ1 2026: $2.16BQ2 2026: $2.66B
Institutions holding HOG and their total value by quarter
QuarterHoldersValue
Q2 2026441$2.66B
Q1 2026400$2.16B
Q4 2025390$2.22B
Q3 2025404$2.88B
Q2 2025397$2.53B
Q1 2025392$2.85B
Q4 2024410$3.50B
Q3 2024421$4.50B
Q2 2024412$3.85B
Q1 2024413$5.01B
Q4 2023421$4.28B
Q3 2023416$3.77B
Q2 2023431$4.14B
Q1 2023438$4.65B
Q4 2022450$5.24B
Q3 2022415$4.31B
Q2 2022404$4.01B
Q1 2022425$5.12B
Q4 2021429$5.23B
Q3 2021413$5.07B
Q2 2021449$6.56B
Q1 2021421$5.49B

Institutions, Q2 2026

Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q1 2026.

Institutions holding HOG in Q2 2026
InstitutionSharesValue% of portfolioChange in sharesAction
NBH Bank40$9780.00%+40New
Arlington Trust Co LLC39$9540.00%00.0%Unchanged
McGuire Capital Advisors Inc38$9290.00%−424−91.8%Reduced
Darwin Advisors, LLC37$9050.00%00.0%Unchanged
Grove Bank & Trust35$8560.00%00.0%Unchanged
DiNuzzo Private Wealth, Inc.34$8320.00%+23+209.1%Added
Atlantic Edge Private Wealth Management, LLC33$8080.00%00.0%Unchanged
Thompson Investment Management, Inc.33$8070.00%00.0%Unchanged
Bay Harbor Wealth Management, LLC32$7830.00%−3−8.6%Reduced
UMA Financial Services, Inc.32$7810.00%+21+190.9%Added
Evolution Wealth Management Inc.30$7340.00%00.0%Unchanged
Sachetta, LLC30$7340.00%00.0%Unchanged
AdvisorNet Financial, Inc29$7090.00%00.0%Unchanged
Atlantic Trust, LLC28$6850.00%+28New
Breakwater Investment Management25$6120.00%00.0%Unchanged
Horizon Financial Services, LLC25$6120.00%+25New
HFM Investment Advisors, LLC24$5880.00%+20+500.0%Added
Caitong International Asset Management Co., Ltd24$5870.00%+24New
JPL Wealth Management, LLC21$5140.00%+21New
Hoey Investments, Inc20$4900.00%00.0%Unchanged
IFG Advisory, LLC20$4890.00%+20New
Rialto Wealth Management, LLC19$4650.00%−1−5.0%Reduced
Cromwell Holdings LLC19$4650.00%00.0%Unchanged
Cornerstone Planning Group LLC15$4140.00%00.0%Unchanged
Activest Wealth Management16$3910.00%+16New
Trust Co15$3670.00%−878−98.3%Reduced
Optiver Holding B.V.14$3420.00%+14New
Dunhill Financial, LLC12$3010.00%00.0%Unchanged
Compass Financial Management LLC10$2450.00%+10New
Atlantic Union Bankshares Corp7$1720.00%−6−46.2%Reduced
Bartlett & Co. Wealth Management LLC6$1470.00%00.0%Unchanged
Raffa Wealth Management, LLC6$1470.00%+4+200.0%Added
DecisionPoint Financial, LLC5$1210.00%+5New
Valley National Advisers Inc4$980.00%+4New
Financial Management Professionals, Inc.4$980.00%+4New
Private Wealth Management Group, LLC3$740.00%00.0%Unchanged
Maryland Capital Advisors Inc.2$490.00%+2New
Synergy Investment Management, LLC1$250.00%+1New
ROSS\JOHNSON & Associates LLC1$240.00%+1New
DZ BANK AG Deutsche Zentral Genossenschafts Bank, Frankfurt am Main1$220.00%00.0%Unchanged
Navigoe, LLC9$00.00%+9New
Marshall Wace, LLP0$00.00%−703,959−100.0%Sold out
Voloridge Investment Management, LLC0$00.00%−484,576−100.0%Sold out
Ninety One UK Ltd0$00.00%−206,172−100.0%Sold out
Thomist Capital Management, LP0$00.00%−140,600−100.0%Sold out
Quinn Opportunity Partners LLC0$00.00%−117,572−100.0%Sold out
Brevan Howard Capital Management LP0$00.00%−95,139−100.0%Sold out
Night Squared LP0$00.00%−74,460−100.0%Sold out
Taproot Management LP0$00.00%−65,278−100.0%Sold out
Hussman Strategic Advisors, Inc.0$00.00%−63,000−100.0%Sold out
Ontario Teachers Pension Plan Board0$00.00%−58,956−100.0%Sold out
Factorial Partners, LLC0$00.00%−54,404−100.0%Sold out
Darwins River Capital, LP0$00.00%−51,361−100.0%Sold out
Treasurer of the State of North Carolina0$00.00%−47,711−100.0%Sold out
Graham Capital Management, L.P.0$00.00%−33,781−100.0%Sold out
Public Employees Retirement System of Ohio0$00.00%−32,438−100.0%Sold out
Numerai GP LLC0$00.00%−28,879−100.0%Sold out
Toroso Investments, LLC0$00.00%−28,788−100.0%Sold out
Gallacher Capital Management LLC0$00.00%−23,091−100.0%Sold out
Landscape Capital Management, L.L.C.0$00.00%−21,797−100.0%Sold out
Axq Capital, LP0$00.00%−17,846−100.0%Sold out
Blueshift Asset Management, LLC0$00.00%−16,880−100.0%Sold out
Calamos Advisors LLC0$00.00%−15,948−100.0%Sold out
Calamos Wealth Management LLC0$00.00%−15,948−100.0%Sold out
Verition Fund Management LLC0$00.00%−14,296−100.0%Sold out
DRW Securities, LLC0$00.00%−13,659−100.0%Sold out
Evergreen Capital Management LLC0$00.00%−13,060−100.0%Sold out
Swiss Life Asset Management Ltd0$00.00%−8,316−100.0%Sold out
Marex Group plc0$00.00%−12,380−100.0%Sold out
Bayesian Capital Management, LP0$00.00%−12,251−100.0%Sold out
Campbell & CO Investment Adviser LLC0$00.00%−11,668−100.0%Sold out
HighTower Advisors, LLC0$00.00%−11,020−100.0%Sold out
MAI Capital Management0$00.00%−3,428−100.0%Sold out
Bank Julius Baer & Co. Ltd, Zurich0$00.00%−2,144−100.0%Sold out
Root Financial Partners, LLC0$00.00%−745−100.0%Sold out
Ancora Advisors, LLC0$00.00%−647−100.0%Sold out
Wealth Preservation Advisors, LLC0$00.00%−261−100.0%Sold out
Medallion Wealth Advisors, LLC0$00.00%−245−100.0%Sold out
Spire Wealth Management0$00.00%−108−100.0%Sold out
Quadrant Capital Group LLC0$00.00%−100−100.0%Sold out
Sound Income Strategies, LLC0$00.00%−80−100.0%Sold out
Global Wealth Strategies & Associates0$00.00%−70−100.0%Sold out
Bank of Jackson Hole Trust0$00.00%−40−100.0%Sold out
Wall Street Financial Group, Inc.0$00.00%−31−100.0%Sold out
Twin Peaks Wealth Advisors, LLC0$00.00%−30−100.0%Sold out
Whipplewood Advisors, LLC0$00.00%−26−100.0%Sold out
Curio Wealth, LLC0$00.00%−9−100.0%Sold out
Kayne Anderson Rudnick Investment Management LLC0$00.00%−5−100.0%Sold out
Vermillion Wealth Management, Inc.0$00.00%−1−100.0%Sold out
Kentucky Retirement Systems0$00.00%−18,255−100.0%Sold out
Janus Henderson Group PLC––––Not filed
CWM, LLC––––Not filed
Skopos Labs, Inc.––––Not filed
North Ridge Wealth Advisors, Inc.––––Not filed
McIlrath & Eck, LLC––––Not filed
Sunbelt Securities, Inc.––––Not filed