Harley-Davidson, Inc.
HOG- Exchange
- NYSE
- Industry
- Motorcycles, Bicycles & Parts
- SEC CIK
- 0000793952
In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.
13F holders, Q2 2025
Institutional positions in Harley-Davidson, Inc. as of Jun 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 397
- +8 vs. Q1 2025
- Shares held
- 107.0M
- −5.83M (−5.2%) vs. Q1 2025
- Total value
- $2.53B
- −$324.4M (−11.4%) vs. Q1 2025
- New holders
- 58
- 125 more added
- Sold out
- 50
- 141 more reduced
3 institutions that held it in Q1 2025 haven't filed for Q2 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 441 | $2.66B |
| Q1 2026 | 400 | $2.16B |
| Q4 2025 | 390 | $2.22B |
| Q3 2025 | 404 | $2.88B |
| Q2 2025 | 397 | $2.53B |
| Q1 2025 | 392 | $2.85B |
| Q4 2024 | 410 | $3.50B |
| Q3 2024 | 421 | $4.50B |
| Q2 2024 | 412 | $3.85B |
| Q1 2024 | 413 | $5.01B |
| Q4 2023 | 421 | $4.28B |
| Q3 2023 | 416 | $3.77B |
| Q2 2023 | 431 | $4.14B |
| Q1 2023 | 438 | $4.65B |
| Q4 2022 | 450 | $5.24B |
| Q3 2022 | 415 | $4.31B |
| Q2 2022 | 404 | $4.01B |
| Q1 2022 | 425 | $5.12B |
| Q4 2021 | 429 | $5.23B |
| Q3 2021 | 413 | $5.07B |
| Q2 2021 | 449 | $6.56B |
| Q1 2021 | 421 | $5.49B |
Institutions, Q2 2025
Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q1 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Squarepoint Ops LLC | 11,207 | $264.5K | 0.00% | +11,207 | New |
| Deutsche Bank AG | 10,991 | $259.4K | 0.00% | +521+5.0% | Added |
| Mercer Global Advisors Inc | 10,683 | $252.1K | 0.00% | +1,497+16.3% | Added |
| HSBC Holdings PLC | 10,666 | $251.6K | 0.00% | −67,570−86.4% | Reduced |
| AXA S.A. | 10,400 | $245.4K | 0.00% | +10,400 | New |
| Cambridge Investment Research Advisors, Inc. | 10,319 | $244.0K | 0.00% | −144−1.4% | Reduced |
| CWM, LLC | 9,824 | $232.0K | 0.00% | −5,693−36.7% | Reduced |
| Claret Asset Management Corp | 9,848 | $232.0K | 0.03% | +9,848 | New |
| Panagora Asset Management Inc | 9,758 | $230.3K | 0.00% | +1,596+19.6% | Added |
| Triumph Capital Management | 9,717 | $229.3K | 0.07% | +1,503+18.3% | Added |
| CI Private Wealth, LLC | 9,553 | $225.5K | 0.00% | +9,553 | New |
| Commerce Bank | 9,535 | $225.0K | 0.00% | −1,181−11.0% | Reduced |
| Northwestern Mutual Wealth Management Co | 9,310 | $219.7K | 0.00% | +2,007+27.5% | Added |
| GAMMA Investing LLC | 8,880 | $209.6K | 0.01% | +6,561+282.9% | Added |
| Quest Partners LLC | 8,680 | $204.8K | 0.02% | +7,422+590.0% | Added |
| Mitsubishi UFJ Trust & Banking Corp | 8,590 | $202.7K | 0.00% | +1,140+15.3% | Added |
| XTX Topco Ltd | 8,542 | $201.6K | 0.01% | −31,499−78.7% | Reduced |
| Securian Asset Management, Inc | 8,326 | $196.5K | 0.01% | −337−3.9% | Reduced |
| Jones Financial Companies LLLP | 7,926 | $187.2K | 0.00% | +2,823+55.3% | Added |
| Sterling Capital Management LLC | 7,773 | $183.4K | 0.00% | +1,405+22.1% | Added |
| State of Wyoming | 7,330 | $173.0K | 0.02% | +5,204+244.8% | Added |
| Covestor Ltd | 6,615 | $156.0K | 0.09% | +1,101+20.0% | Added |
| Van Eck Associates Corp | 6,433 | $150.0K | 0.00% | −159,526−96.1% | Reduced |
| EMC Capital Management | 5,596 | $132.0K | 0.07% | −2,871−33.9% | Reduced |
| Leonteq Securities AG | 5,025 | $118.6K | 0.01% | +362+7.8% | Added |
| Mirae Asset Global ETFs Holdings Ltd. | 4,387 | $103.5K | 0.00% | −82,049−94.9% | Reduced |
| Allworth Financial LP | 3,795 | $89.6K | 0.00% | −46−1.2% | Reduced |
| Twin Lakes Capital Management, LLC | 3,665 | $86.5K | 0.05% | +28+0.8% | Added |
| Tower Research Capital LLC (TRC) | 3,489 | $82.3K | 0.00% | −2,194−38.6% | Reduced |
| Geneos Wealth Management Inc. | 3,405 | $80.4K | 0.00% | +1,296+61.5% | Added |
| KBC Group NV | 3,334 | $79.0K | 0.00% | −2,632−44.1% | Reduced |
| Storebrand Asset Management AS | 3,136 | $74.0K | 0.00% | −1,944−38.3% | Reduced |
| Assetmark, Inc | 3,069 | $72.4K | 0.00% | +2,016+191.5% | Added |
| Farther Finance Advisors, LLC | 3,011 | $71.1K | 0.00% | −62−2.0% | Reduced |
| Mirae Asset Global Investments Co., Ltd. | 2,900 | $68.4K | 0.00% | +790+37.4% | Added |
| Skopos Labs, Inc. | 2,884 | $68.1K | 0.01% | +634+28.2% | Added |
| Parallel Advisors, LLC | 2,777 | $65.5K | 0.00% | −801−22.4% | Reduced |
| Hilltop National Bank | 2,755 | $65.0K | 0.02% | +2,755 | New |
| Lazard Asset Management LLC | 2,777 | $65.0K | 0.00% | −22−0.8% | Reduced |
| STRS Ohio | 2,665 | $62.9K | 0.00% | +2,665 | New |
| Quarry LP | 2,486 | $58.7K | 0.01% | +2,486 | New |
| CIBC Private Wealth Group, LLC | 2,319 | $54.7K | 0.00% | +133+6.1% | Added |
| Nomura Asset Management Co Ltd | 2,280 | $53.8K | 0.00% | 00.0% | Unchanged |
| National Bank of Canada | 2,239 | $52.8K | 0.00% | +354+18.8% | Added |
| Harbour Investments, Inc. | 2,237 | $52.8K | 0.00% | +351+18.6% | Added |
| Umb Bank N A | 2,198 | $51.9K | 0.00% | +892+68.3% | Added |
| Bank Julius Baer & Co. Ltd, Zurich | 2,141 | $50.5K | 0.00% | −6−0.3% | Reduced |
| Global Retirement Partners, LLC | 2,108 | $49.7K | 0.00% | +2,108 | New |
| Investors Research Corp | 2,030 | $47.9K | 0.01% | 00.0% | Unchanged |
| IMG Wealth Management, Inc. | 1,973 | $46.6K | 0.04% | +85+4.5% | Added |
| Federation des caisses Desjardins du Quebec | 1,968 | $46.4K | 0.00% | −316−13.8% | Reduced |
| BNP PARIBAS ASSET MANAGEMENT Holding S.A. | 1,772 | $42.0K | 0.00% | +1,772 | New |
| Capital Analysts, LLC | 1,485 | $35.0K | 0.00% | 00.0% | Unchanged |
| Fifth Third Bancorp | 1,432 | $33.8K | 0.00% | −630−30.6% | Reduced |
| Salem Investment Counselors Inc | 1,415 | $33.4K | 0.00% | 00.0% | Unchanged |
| DekaBank Deutsche Girozentrale | 1,373 | $32.0K | 0.00% | 00.0% | Unchanged |
| Armstrong Advisory Group, Inc | 1,294 | $30.5K | 0.00% | +67+5.5% | Added |
| American National Bank | 1,200 | $28.3K | 0.00% | 00.0% | Unchanged |
| Parkside Financial Bank & Trust | 1,103 | $26.0K | 0.00% | −108−8.9% | Reduced |
| CX Institutional | 1,098 | $26.0K | 0.00% | 00.0% | Unchanged |
| Huntington National Bank | 1,046 | $24.7K | 0.00% | −176−14.4% | Reduced |
| SBI Securities Co., Ltd. | 1,039 | $24.5K | 0.00% | +199+23.7% | Added |
| Central Trust Co | 1,000 | $23.6K | 0.00% | 00.0% | Unchanged |
| MTM Investment Management, LLC | 1,000 | $23.6K | 0.01% | +1,000 | New |
| IAG Wealth Partners, LLC | 999 | $23.6K | 0.00% | 00.0% | Unchanged |
| FNY Investment Advisers, LLC | 1,002 | $23.0K | 0.01% | +1,002 | New |
| Trust Co | 878 | $20.7K | 0.00% | 00.0% | Unchanged |
| Signaturefd, LLC | 851 | $20.1K | 0.00% | −2,082−71.0% | Reduced |
| Creative Financial Designs Inc | 832 | $19.6K | 0.00% | −5−0.6% | Reduced |
| Steward Partners Investment Advisory, LLC | 830 | $19.6K | 0.00% | −82−9.0% | Reduced |
| Hantz Financial Services, Inc. | 800 | $19.0K | 0.00% | +487+155.6% | Added |
| TD Capital Management LLC | 752 | $17.7K | 0.00% | 00.0% | Unchanged |
| Bare Financial Services, Inc | 733 | $17.3K | 0.01% | +98+15.4% | Added |
| Caitong International Asset Management Co., Ltd | 729 | $17.2K | 0.01% | +726+24,200.0% | Added |
| First Horizon Advisors, Inc. | 727 | $17.2K | 0.00% | +708+3,726.3% | Added |
| Mitsubishi UFJ Kokusai Asset Management Co., Ltd. | 715 | $16.9K | 0.00% | 00.0% | Unchanged |
| GWM Advisors LLC | 706 | $16.7K | 0.00% | −381−35.1% | Reduced |
| North Ridge Wealth Advisors, Inc. | 689 | $16.3K | 0.01% | 00.0% | Unchanged |
| Graney & King, LLC | 675 | $15.9K | 0.01% | +5+0.7% | Added |
| Rothschild Investment LLC | 600 | $14.2K | 0.00% | 00.0% | Unchanged |
| Cherry Tree Wealth Management, LLC | 600 | $14.2K | 0.00% | 00.0% | Unchanged |
| IFP Advisors, Inc | 592 | $14.1K | 0.00% | −31−5.0% | Reduced |
| Nalls Sherbakoff Group, LLC | 540 | $12.7K | 0.01% | 00.0% | Unchanged |
| Bokf, NA | 525 | $12.4K | 0.00% | −600−53.3% | Reduced |
| Sittner & Nelson, LLC | 500 | $11.8K | 0.00% | 00.0% | Unchanged |
| Strategic Wealth Partners, Ltd. | 500 | $11.8K | 0.00% | +500 | New |
| MAI Capital Management | 471 | $11.1K | 0.00% | +113+31.6% | Added |
| Bessemer Group Inc | 485 | $11.0K | 0.00% | −24−4.7% | Reduced |
| Ronald Blue Trust, Inc. | 462 | $10.9K | 0.00% | −2,026−81.4% | Reduced |
| First United Bank Trust | 460 | $10.9K | 0.00% | 00.0% | Unchanged |
| Future Financial Wealth Managment LLC | 459 | $10.8K | 0.01% | +3+0.7% | Added |
| Rise Advisors, LLC | 444 | $10.5K | 0.00% | +3+0.7% | Added |
| Hazlett, Burt & Watson, Inc. | 408 | $10.0K | 0.00% | +3+0.7% | Added |
| Moisand Fitzgerald Tamayo, LLC | 415 | $9.79K | 0.00% | 00.0% | Unchanged |
| WFA Asset Management Corp | 291 | $9.77K | 0.01% | +1+0.3% | Added |
| Luken Investment Analytics, LLC | 412 | $9.72K | 0.00% | 00.0% | Unchanged |
| Smartleaf Asset Management LLC | 406 | $9.59K | 0.00% | −67−14.2% | Reduced |
| Atlantic Trust, LLC | 404 | $9.54K | 0.00% | +307+316.5% | Added |
| Country Trust Bank | 400 | $9.44K | 0.00% | +400 | New |
| EverSource Wealth Advisors, LLC | 395 | $9.32K | 0.00% | +173+77.9% | Added |