Baozun Inc.
BZUN- Exchange
- Nasdaq
- Industry
- Retail-Catalog & Mail-Order Houses
- SEC CIK
- 0001625414
In the last 90 days, Baozun Inc. insiders filed 5 open-market purchases and 0 sales; 69 institutions reported holding it in 13F filings for Q2 2026, worth $35.9M in total; no superinvestor holds it.
13F holders, Q4 2025
Institutional positions in Baozun Inc. as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 70
- +3 vs. Q3 2025
- Shares held
- 10.6M
- +474.9K (+4.7%) vs. Q3 2025
- Total value
- $28.1M
- −$12.7M (−31.2%) vs. Q3 2025
- New holders
- 15
- 16 more added
- Sold out
- 12
- 21 more reduced
1 institution that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting BZUN on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 69 | $35.9M |
| Q1 2026 | 70 | $27.2M |
| Q4 2025 | 70 | $28.1M |
| Q3 2025 | 68 | $41.0M |
| Q2 2025 | 68 | $24.0M |
| Q1 2025 | 65 | $28.2M |
| Q4 2024 | 73 | $28.9M |
| Q3 2024 | 67 | $42.5M |
| Q2 2024 | 67 | $27.1M |
| Q1 2024 | 65 | $28.6M |
| Q4 2023 | 75 | $43.5M |
| Q3 2023 | 75 | $52.1M |
| Q2 2023 | 78 | $70.7M |
| Q1 2023 | 93 | $117.6M |
| Q4 2022 | 93 | $86.4M |
| Q3 2022 | 90 | $138.4M |
| Q2 2022 | 103 | $262.2M |
| Q1 2022 | 115 | $267.5M |
| Q4 2021 | 130 | $543.2M |
| Q3 2021 | 160 | $674.5M |
| Q2 2021 | 187 | $1.62B |
| Q1 2021 | 193 | $1.74B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding Baozun Inc.; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Northwestern Mutual Wealth Management Co | 1 | $3 | 0.00% | 00.0% | Unchanged |
| Harbor Investment Advisory, LLC | 4 | $11 | 0.00% | +4 | New |
| Eurizon Capital SGR S.p.A. | 45 | $120 | 0.00% | +45 | New |
| SWAN Capital LLC | 47 | $125 | 0.00% | 00.0% | Unchanged |
| Rockefeller Capital Management L.P. | 50 | $133 | 0.00% | 00.0% | Unchanged |
| Essential Investment Partners LLC | 60 | $160 | 0.00% | +60 | New |
| Citigroup Inc | 61 | $162 | 0.00% | −54−47.0% | Reduced |
| Adirondack Trust Co | 75 | $199 | 0.00% | 00.0% | Unchanged |
| IMA Wealth, Inc. | 77 | $204 | 0.00% | +77 | New |
| EverSource Wealth Advisors, LLC | 108 | $287 | 0.00% | +108 | New |
| Compagnie Lombard Odier SCmA | 200 | $532 | 0.00% | 00.0% | Unchanged |
| Federation des caisses Desjardins du Quebec | 200 | $532 | 0.00% | 00.0% | Unchanged |
| SBI Securities Co., Ltd. | 257 | $684 | 0.00% | 00.0% | Unchanged |
| National Bank of Canada | 275 | $729 | 0.00% | 00.0% | Unchanged |
| Royal Bank of Canada | 192 | $1.00K | 0.00% | +192 | New |
| CWM, LLC | 350 | $1.00K | 0.00% | +350 | New |
| Wells Fargo & Company | 725 | $1.93K | 0.00% | −60−7.6% | Reduced |
| N.E.W. Advisory Services LLC | 800 | $2.13K | 0.00% | 00.0% | Unchanged |
| BlackRock, Inc. | 827 | $2.20K | 0.00% | 00.0% | Unchanged |
| Advisor Group Holdings, Inc. | 950 | $2.53K | 0.00% | +275+40.7% | Added |
| Leonteq Securities AG | 1,008 | $2.68K | 0.00% | 00.0% | Unchanged |
| GWM Advisors LLC | 1,231 | $3.27K | 0.00% | 00.0% | Unchanged |
| North Star Investment Management Corp. | 2,900 | $7.71K | 0.00% | 00.0% | Unchanged |
| Rhumbline Advisers | 3,324 | $8.84K | 0.00% | −274−7.6% | Reduced |
| Tower Research Capital LLC (TRC) | 3,683 | $9.80K | 0.00% | −318−7.9% | Reduced |
| Simplex Trading, LLC | 3,764 | $10.0K | 0.00% | −10,184−73.0% | Reduced |
| PFG Investments, LLC | 10,200 | $27.1K | 0.00% | 00.0% | Unchanged |
| Two Sigma Securities, LLC | 11,422 | $30.4K | 0.00% | −6,668−36.9% | Reduced |
| Vestmark Advisory Solutions, Inc. | 12,024 | $32.0K | 0.00% | +12,024 | New |
| QRG Capital Management, Inc. | 12,102 | $32.2K | 0.00% | +12,102 | New |
| Group One Trading, L.P. | 13,413 | $35.7K | 0.00% | −26,357−66.3% | Reduced |
| Quadrature Capital Ltd | 19,262 | $51.2K | 0.00% | +19,262 | New |
| RBF Capital, LLC | 20,000 | $53.2K | 0.00% | −27,900−58.2% | Reduced |
| Point72 Asset Management, L.P. | 23,390 | $62.2K | 0.00% | +23,390 | New |
| New York State Common Retirement Fund | 23,914 | $63.6K | 0.00% | 00.0% | Unchanged |
| Headlands Technologies LLC | 24,920 | $66.3K | 0.01% | +2,039+8.9% | Added |
| Russell Investments Group, Ltd. | 28,760 | $75.1K | 0.00% | +12,907+81.4% | Added |
| Cetera Investment Advisers | 30,949 | $82.3K | 0.00% | −4,993−13.9% | Reduced |
| Geode Capital Management, LLC | 32,067 | $85.3K | 0.00% | 00.0% | Unchanged |
| Invesco Ltd. | 33,620 | $89.4K | 0.00% | −2,388−6.6% | Reduced |
| BNP Paribas Arbitrage, SA | 41,767 | $111.1K | 0.00% | +21,125+102.3% | Added |
| State Street Corp | 43,148 | $114.8K | 0.00% | +1,942+4.7% | Added |
| Nano Cap New Millennium Growth Fund L P | 50,000 | $133.0K | 0.11% | +50,000 | New |
| Jane Street Group, LLC | 54,423 | $144.8K | 0.00% | +37,755+226.5% | Added |
| Jump Financial, LLC | 59,325 | $157.8K | 0.00% | +59,325 | New |
| Polunin Capital Partners Ltd | 60,222 | $168.0K | 0.03% | −47,401−44.0% | Reduced |
| XTX Topco Ltd | 82,363 | $219.1K | 0.01% | +82,363 | New |
| Goldman Sachs Group Inc | 90,458 | $240.6K | 0.00% | −159,144−63.8% | Reduced |
| Commonwealth of Pennsylvania Public School Empls Retrmt Sys | 92,523 | $246.1K | 0.00% | 00.0% | Unchanged |
| Citadel Advisors LLC | 96,243 | $256.0K | 0.00% | +7,764+8.8% | Added |
| Two Sigma Investments, LP | 106,579 | $283.5K | 0.00% | +106,579 | New |
| Bank of America Corp | 112,830 | $300.1K | 0.00% | −12,335−9.9% | Reduced |
| Marex Group plc | 130,774 | $347.9K | 0.00% | +26,068+24.9% | Added |
| D. E. Shaw & Co., Inc. | 136,756 | $363.8K | 0.00% | −9,067−6.2% | Reduced |
| Millennium Management LLC | 144,052 | $383.2K | 0.00% | +122,865+579.9% | Added |
| Walleye Capital LLC | 151,151 | $402.1K | 0.00% | −7,388−4.7% | Reduced |
| Qube Research & Technologies Ltd | 175,904 | $467.9K | 0.00% | +19,650+12.6% | Added |
| JPMorgan Chase & Co | 183,256 | $487.5K | 0.00% | −40,449−18.1% | Reduced |
| UBS Group AG | 218,537 | $581.3K | 0.00% | +31,674+17.0% | Added |
| Renaissance Technologies LLC | 230,244 | $612.4K | 0.00% | +35,228+18.1% | Added |
| Gsa Capital Partners LLP | 235,713 | $627.0K | 0.05% | +30,040+14.6% | Added |
| Susquehanna International Group, LLP | 237,269 | $631.1K | 0.00% | +191,343+416.6% | Added |
| Marshall Wace, LLP | 346,764 | $922.4K | 0.00% | +76,928+28.5% | Added |
| AIA Group Ltd | 399,018 | $1.06M | 0.02% | 00.0% | Unchanged |
| Arrowstreet Capital, Limited Partnership | 451,293 | $1.20M | 0.00% | −18,963−4.0% | Reduced |
| Dimensional Fund Advisors LP | 575,602 | $1.53M | 0.00% | −27,414−4.5% | Reduced |
| Morgan Stanley | 582,849 | $1.55M | 0.00% | −117,534−16.8% | Reduced |
| Two Sigma Advisers, LP | 614,522 | $1.63M | 0.00% | −1,100−0.2% | Reduced |
| Acadian Asset Management LLC | 2,114,964 | $5.61M | 0.01% | −16,523−0.8% | Reduced |
| Schroder Investment Management Group | 2,414,558 | $6.42M | 0.00% | +113,058+4.9% | Added |
| Centiva Capital, LP | 0 | $0 | 0.00% | −39,539−100.0% | Sold out |
| Mackenzie Financial Corp | 0 | $0 | 0.00% | −25,089−100.0% | Sold out |
| LPL Financial LLC | 0 | $0 | 0.00% | −13,338−100.0% | Sold out |
| Storebrand Asset Management AS | 0 | $0 | 0.00% | −5,068−100.0% | Sold out |
| Walleye Trading LLC | 0 | $0 | 0.00% | −1,265−100.0% | Sold out |
| Groupe la Francaise | 0 | $0 | 0.00% | −327−100.0% | Sold out |
| Signaturefd, LLC | 0 | $0 | 0.00% | −250−100.0% | Sold out |
| Ronald Blue Trust, Inc. | 0 | $0 | 0.00% | −90−100.0% | Sold out |
| Main Street Group, LTD | 0 | $0 | 0.00% | −78−100.0% | Sold out |
| Mascoma Wealth Management LLC | 0 | $0 | 0.00% | −30−100.0% | Sold out |
| Jones Financial Companies LLLP | 0 | $0 | 0.00% | −14−100.0% | Sold out |
| IFP Advisors, Inc | 0 | $0 | 0.00% | −1−100.0% | Sold out |
| Cubist Systematic Strategies, LLC | – | – | – | – | Not filed |