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Baozun Inc.

BZUN
Exchange
Nasdaq
Industry
Retail-Catalog & Mail-Order Houses
SEC CIK
0001625414

In the last 90 days, Baozun Inc. insiders filed 5 open-market purchases and 0 sales; 69 institutions reported holding it in 13F filings for Q2 2026, worth $35.9M in total; no superinvestor holds it.

13F holders, Q1 2022

Institutional positions in Baozun Inc. as of Mar 31, 2022. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
115
−15 vs. Q4 2021
Shares held
31.1M
−8.80M (−22.1%) vs. Q4 2021
Total value
$267.5M
−$275.7M (−50.7%) vs. Q4 2021
New holders
19
28 more added
Sold out
34
41 more reduced

Compare with Q4 2021: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting BZUN on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2022: 115 institutions
Q1 2021: 193 institutionsQ2 2021: 187 institutionsQ3 2021: 160 institutionsQ4 2021: 130 institutionsQ1 2022: 115 institutionsQ2 2022: 103 institutionsQ3 2022: 90 institutionsQ4 2022: 93 institutionsQ1 2023: 93 institutionsQ2 2023: 78 institutionsQ3 2023: 75 institutionsQ4 2023: 75 institutionsQ1 2024: 65 institutionsQ2 2024: 67 institutionsQ3 2024: 67 institutionsQ4 2024: 73 institutionsQ1 2025: 65 institutionsQ2 2025: 68 institutionsQ3 2025: 68 institutionsQ4 2025: 70 institutionsQ1 2026: 70 institutionsQ2 2026: 69 institutions
Value heldQ1 2022: $267.5M
Q1 2021: $1.74BQ2 2021: $1.62BQ3 2021: $674.5MQ4 2021: $543.2MQ1 2022: $267.5MQ2 2022: $262.2MQ3 2022: $138.4MQ4 2022: $86.4MQ1 2023: $117.6MQ2 2023: $70.7MQ3 2023: $52.1MQ4 2023: $43.5MQ1 2024: $28.6MQ2 2024: $27.1MQ3 2024: $42.5MQ4 2024: $28.9MQ1 2025: $28.2MQ2 2025: $24.0MQ3 2025: $41.0MQ4 2025: $28.1MQ1 2026: $27.2MQ2 2026: $35.9M
Institutions holding BZUN and their total value by quarter
QuarterHoldersValue
Q2 202669$35.9M
Q1 202670$27.2M
Q4 202570$28.1M
Q3 202568$41.0M
Q2 202568$24.0M
Q1 202565$28.2M
Q4 202473$28.9M
Q3 202467$42.5M
Q2 202467$27.1M
Q1 202465$28.6M
Q4 202375$43.5M
Q3 202375$52.1M
Q2 202378$70.7M
Q1 202393$117.6M
Q4 202293$86.4M
Q3 202290$138.4M
Q2 2022103$262.2M
Q1 2022115$267.5M
Q4 2021130$543.2M
Q3 2021160$674.5M
Q2 2021187$1.62B
Q1 2021193$1.74B

Institutions, Q1 2022

Shares, value and share of portfolio for each institution holding Baozun Inc.; share changes are against Q4 2021.

Institutions holding BZUN in Q1 2022
InstitutionSharesValue% of portfolioChange in sharesAction
Healthcare of Ontario Pension Plan Trust Fund792,300$6.80M0.02%−87,000−9.9%Reduced
FIL Ltd814,117$6.99M0.01%+377,245+86.4%Added
Bank of Montreal1,069,000$9.57M0.01%−114,800−9.7%Reduced
RPD Fund Management LLC1,141,200$9.79M5.31%−30,886−2.6%Reduced
Millennium Management LLC1,236,596$10.6M0.01%+621,116+100.9%Added
Krane Funds Advisors LLC1,369,837$11.8M0.49%+31,626+2.4%Added
BlackRock Inc.1,420,010$12.2M0.00%+54,082+4.0%Added
Baillie Gifford & Co1,479,159$12.7M0.01%−45,773−3.0%Reduced
Schroder Investment Management Group1,850,000$16.6M0.02%+659,444+55.4%Added
Morgan Stanley2,000,190$17.2M0.00%−95,052−4.5%Reduced
Nuveen Asset Management, LLC2,016,755$17.3M0.01%−136,100−6.3%Reduced
Goldman Sachs Group Inc2,053,604$17.6M0.00%+186,547+10.0%Added
Vontobel Asset Management Inc2,584,516$21.8M0.14%+681,964+35.8%Added
Credit Suisse AG3,324,617$28.5M0.02%+810,509+32.2%Added
Aaron Wealth Advisors2,170––+2,170New
Franklin Resources Inc0$00.00%−781,466−100.0%Sold out
SG Americas Securities, LLC0$00.00%−607,969−100.0%Sold out
Boothe Investment Group, Inc.0$00.00%−331,398−100.0%Sold out
Grantham, Mayo, Van Otterloo & Co. LLC0$00.00%−253,600−100.0%Sold out
Ergoteles LLC0$00.00%−177,100−100.0%Sold out
Loomis Sayles & Co L P0$00.00%−131,124−100.0%Sold out
Connor, Clark & Lunn Investment Management Ltd.0$00.00%−85,905−100.0%Sold out
TB Alternative Assets Ltd.0$00.00%−70,100−100.0%Sold out
B. Metzler seel. Sohn & Co. AG0$00.00%−52,957−100.0%Sold out
Wolverine Trading, LLC0$00.00%−40,242−100.0%Sold out
Keywise Capital Management (HK) Ltd0$00.00%−34,100−100.0%Sold out
Aigen Investment Management, LP0$00.00%−26,797−100.0%Sold out
Advisors Asset Management, Inc.0$00.00%−22,144−100.0%Sold out
Group One Trading, L.P.0$00.00%−16,373−100.0%Sold out
Virtu Financial LLC0$00.00%−15,293−100.0%Sold out
Y-Intercept (Hong Kong) Ltd0$00.00%−12,273−100.0%Sold out
Manufacturers Life Insurance Company, The0$00.00%−10,200−100.0%Sold out
Quent Capital, LLC0$00.00%−9,500−100.0%Sold out
APG Asset Management N.V.0$00.00%−10,152−100.0%Sold out
Ensign Peak Advisors, Inc0$00.00%−3,950−100.0%Sold out
Aubrey Capital Management Ltd0$00.00%−3,900−100.0%Sold out
CWM, LLC0$00.00%−2,508−100.0%Sold out
Allspring Global Investments Holdings, LLC0$00.00%−1,312−100.0%Sold out
Eaton Vance Management0$00.00%−1,095−100.0%Sold out
Caption Management, LLC0$00.00%−1,000−100.0%Sold out
Oasis Management Co Ltd.0$00.00%−300−100.0%Sold out
Snowden Capital Advisors LLC0$00.00%−310−100.0%Sold out
Brewin Dolphin Ltd0$00.00%−260−100.0%Sold out
FMR LLC0$00.00%−187−100.0%Sold out
Bedel Financial Consulting, Inc.0$00.00%−45−100.0%Sold out
Barclays PLC0$00.00%−14−100.0%Sold out
Assetmark, Inc0$00.00%−1−100.0%Sold out
Cribstone Capital Management, LLC0$00.00%−8−100.0%Sold out
Rockefeller Capital Management L.P.0$00.00%−25−100.0%Sold out