Harley-Davidson, Inc.
HOG- Exchange
- NYSE
- Industry
- Motorcycles, Bicycles & Parts
- SEC CIK
- 0000793952
In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.
13F holders, Q3 2025
Institutional positions in Harley-Davidson, Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 404
- +12 vs. Q2 2025
- Shares held
- 103.3M
- −2.80M (−2.6%) vs. Q2 2025
- Total value
- $2.88B
- +$378.3M (+15.1%) vs. Q2 2025
- New holders
- 52
- 128 more added
- Sold out
- 40
- 126 more reduced
5 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 441 | $2.66B |
| Q1 2026 | 400 | $2.16B |
| Q4 2025 | 390 | $2.22B |
| Q3 2025 | 404 | $2.88B |
| Q2 2025 | 397 | $2.53B |
| Q1 2025 | 392 | $2.85B |
| Q4 2024 | 410 | $3.50B |
| Q3 2024 | 421 | $4.50B |
| Q2 2024 | 412 | $3.85B |
| Q1 2024 | 413 | $5.01B |
| Q4 2023 | 421 | $4.28B |
| Q3 2023 | 416 | $3.77B |
| Q2 2023 | 431 | $4.14B |
| Q1 2023 | 438 | $4.65B |
| Q4 2022 | 450 | $5.24B |
| Q3 2022 | 415 | $4.31B |
| Q2 2022 | 404 | $4.01B |
| Q1 2022 | 425 | $5.12B |
| Q4 2021 | 429 | $5.23B |
| Q3 2021 | 413 | $5.07B |
| Q2 2021 | 449 | $6.56B |
| Q1 2021 | 421 | $5.49B |
Institutions, Q3 2025
Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q2 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Envestnet Asset Management Inc | 10,309 | $287.6K | 0.00% | −5,113−33.2% | Reduced |
| Cambridge Investment Research Advisors, Inc. | 10,164 | $284.0K | 0.00% | −155−1.5% | Reduced |
| Triumph Capital Management | 10,171 | $283.8K | 0.08% | +454+4.7% | Added |
| Callan Family Office, LLC | 10,000 | $279.0K | 0.01% | −3,207−24.3% | Reduced |
| Captrust Financial Advisors | 9,910 | $276.5K | 0.00% | +9,910 | New |
| Pathstone Holdings, LLC | 9,897 | $276.1K | 0.00% | +9,897 | New |
| Panagora Asset Management Inc | 9,758 | $272.2K | 0.00% | 00.0% | Unchanged |
| Graham Capital Management, L.P. | 9,746 | $271.9K | 0.01% | +9,746 | New |
| State of Wyoming | 9,744 | $271.9K | 0.03% | +2,414+32.9% | Added |
| Claret Asset Management Corp | 9,711 | $271.0K | 0.03% | −137−1.4% | Reduced |
| Mirae Asset Global ETFs Holdings Ltd. | 9,537 | $266.1K | 0.00% | +5,150+117.4% | Added |
| Commerce Bank | 9,535 | $266.0K | 0.00% | 00.0% | Unchanged |
| Farringdon Capital, Ltd. | 9,382 | $261.8K | 0.07% | +9,382 | New |
| Securian Asset Management, Inc | 9,103 | $254.0K | 0.01% | +777+9.3% | Added |
| Campbell & CO Investment Adviser LLC | 9,093 | $253.7K | 0.02% | −90,396−90.9% | Reduced |
| Voya Investment Management LLC | 9,088 | $253.6K | 0.00% | −22,527−71.3% | Reduced |
| Marshall Wace, LLP | 8,883 | $247.8K | 0.00% | +8,883 | New |
| Versor Investments LP | 8,610 | $240.2K | 0.04% | +8,610 | New |
| Axq Capital, LP | 8,442 | $235.5K | 0.09% | −7,514−47.1% | Reduced |
| Drake & Associates, LLC | 9,206 | $234.1K | 0.05% | +9,206 | New |
| Everhart Financial Group, Inc. | 8,207 | $229.0K | 0.02% | +8,207 | New |
| GAMMA Investing LLC | 8,182 | $228.3K | 0.01% | −698−7.9% | Reduced |
| SageView Advisory Group, LLC | 8,044 | $224.4K | 0.01% | +8,044 | New |
| Perennial Investment Advisors, LLC | 8,000 | $223.2K | 0.02% | +8,000 | New |
| Northwestern Mutual Wealth Management Co | 7,870 | $219.6K | 0.00% | −1,440−15.5% | Reduced |
| Neuberger Berman Group LLC | 7,779 | $217.0K | 0.00% | +7,779 | New |
| Caxton Associates LLP | 7,628 | $212.8K | 0.01% | −60,277−88.8% | Reduced |
| Meeder Advisory Services, Inc. | 7,185 | $200.5K | 0.01% | +7,185 | New |
| Covestor Ltd | 7,057 | $197.0K | 0.11% | +442+6.7% | Added |
| Skylands Capital, LLC | 6,200 | $173.0K | 0.02% | −51,350−89.2% | Reduced |
| PEAK6 LLC | 6,059 | $169.0K | 0.00% | −26,480−81.4% | Reduced |
| Centaurus Financial, Inc. | 6,023 | $168.0K | 0.01% | +6,023 | New |
| EMC Capital Management | 5,596 | $156.0K | 0.07% | 00.0% | Unchanged |
| Quest Partners LLC | 5,478 | $152.8K | 0.01% | −3,202−36.9% | Reduced |
| Van Eck Associates Corp | 6,433 | $150.0K | 0.00% | 00.0% | Unchanged |
| Allworth Financial LP | 4,314 | $120.4K | 0.00% | +519+13.7% | Added |
| Tower Research Capital LLC (TRC) | 4,191 | $116.9K | 0.00% | +702+20.1% | Added |
| Harbour Investments, Inc. | 3,846 | $107.3K | 0.00% | +1,609+71.9% | Added |
| Johnson Financial Group, Inc. | 3,717 | $103.7K | 0.00% | +3,693+15,387.5% | Added |
| Twin Lakes Capital Management, LLC | 3,687 | $102.9K | 0.05% | +22+0.6% | Added |
| KBC Group NV | 3,334 | $93.0K | 0.00% | 00.0% | Unchanged |
| Storebrand Asset Management AS | 3,136 | $87.5K | 0.00% | 00.0% | Unchanged |
| Mirae Asset Global Investments Co., Ltd. | 3,118 | $87.0K | 0.00% | +218+7.5% | Added |
| Farther Finance Advisors, LLC | 3,021 | $84.3K | 0.00% | +10+0.3% | Added |
| Parallel Advisors, LLC | 2,775 | $77.4K | 0.00% | −2−0.1% | Reduced |
| Hilltop National Bank | 2,755 | $76.9K | 0.02% | 00.0% | Unchanged |
| STRS Ohio | 2,618 | $73.0K | 0.00% | −47−1.8% | Reduced |
| Rothschild Investment LLC | 2,461 | $68.7K | 0.00% | +1,861+310.2% | Added |
| Hantz Financial Services, Inc. | 2,426 | $68.0K | 0.00% | +1,626+203.3% | Added |
| Westfuller Advisors, LLC | 2,414 | $67.4K | 0.03% | +2,414 | New |
| Nomura Asset Management Co Ltd | 2,280 | $63.6K | 0.00% | 00.0% | Unchanged |
| Clear Street Markets LLC | 2,261 | $63.1K | 0.02% | +2,261 | New |
| Umb Bank N A | 2,171 | $60.6K | 0.00% | −27−1.2% | Reduced |
| Bank Julius Baer & Co. Ltd, Zurich | 2,153 | $60.1K | 0.00% | +12+0.6% | Added |
| Quarry LP | 2,135 | $59.6K | 0.01% | −351−14.1% | Reduced |
| Geneos Wealth Management Inc. | 2,089 | $58.3K | 0.00% | −1,316−38.6% | Reduced |
| Federation des caisses Desjardins du Quebec | 2,045 | $57.1K | 0.00% | +77+3.9% | Added |
| Investors Research Corp | 2,030 | $56.6K | 0.01% | 00.0% | Unchanged |
| Aster Capital Management (DIFC) Ltd | 2,011 | $56.1K | 0.03% | −20,534−91.1% | Reduced |
| BNP PARIBAS ASSET MANAGEMENT Holding S.A. | 1,794 | $50.0K | 0.00% | +22+1.2% | Added |
| Global Retirement Partners, LLC | 1,721 | $48.0K | 0.00% | −387−18.4% | Reduced |
| National Bank of Canada | 1,639 | $45.7K | 0.00% | −600−26.8% | Reduced |
| Capital Analysts, LLC | 1,584 | $44.0K | 0.00% | +99+6.7% | Added |
| CIBC Private Wealth Group, LLC | 1,514 | $42.2K | 0.00% | −805−34.7% | Reduced |
| Salem Investment Counselors Inc | 1,415 | $39.5K | 0.00% | 00.0% | Unchanged |
| DekaBank Deutsche Girozentrale | 1,373 | $39.0K | 0.00% | 00.0% | Unchanged |
| Armstrong Advisory Group, Inc | 1,294 | $36.1K | 0.00% | 00.0% | Unchanged |
| Huntington National Bank | 1,249 | $34.8K | 0.00% | +203+19.4% | Added |
| Leonteq Securities AG | 1,236 | $34.5K | 0.00% | −3,789−75.4% | Reduced |
| Fifth Third Bancorp | 1,185 | $33.1K | 0.00% | −247−17.2% | Reduced |
| CX Institutional | 1,103 | $31.0K | 0.00% | +5+0.5% | Added |
| Parkside Financial Bank & Trust | 1,105 | $30.8K | 0.00% | +2+0.2% | Added |
| Central Trust Co | 1,000 | $27.9K | 0.00% | 00.0% | Unchanged |
| MTM Investment Management, LLC | 1,000 | $27.9K | 0.01% | 00.0% | Unchanged |
| IAG Wealth Partners, LLC | 999 | $27.9K | 0.00% | 00.0% | Unchanged |
| Quadrant Capital Group LLC | 998 | $27.8K | 0.00% | +998 | New |
| EverSource Wealth Advisors, LLC | 944 | $26.3K | 0.00% | +549+139.0% | Added |
| Trust Co | 878 | $24.5K | 0.00% | 00.0% | Unchanged |
| First United Bank Trust | 860 | $24.0K | 0.01% | +400+87.0% | Added |
| MAI Capital Management | 851 | $23.7K | 0.00% | +380+80.7% | Added |
| Creative Financial Designs Inc | 832 | $23.2K | 0.00% | 00.0% | Unchanged |
| Steward Partners Investment Advisory, LLC | 830 | $23.2K | 0.00% | 00.0% | Unchanged |
| Caitong International Asset Management Co., Ltd | 827 | $23.1K | 0.02% | +98+13.4% | Added |
| SBI Securities Co., Ltd. | 814 | $22.7K | 0.00% | −225−21.7% | Reduced |
| Bare Financial Services, Inc | 758 | $21.1K | 0.01% | +25+3.4% | Added |
| TD Capital Management LLC | 752 | $21.0K | 0.00% | 00.0% | Unchanged |
| Strategic Advocates LLC | 733 | $20.5K | 0.01% | +733 | New |
| Mitsubishi UFJ Kokusai Asset Management Co., Ltd. | 715 | $19.9K | 0.00% | 00.0% | Unchanged |
| North Ridge Wealth Advisors, Inc. | 689 | $19.2K | 0.01% | 00.0% | Unchanged |
| Graney & King, LLC | 655 | $18.3K | 0.01% | −20−3.0% | Reduced |
| IFP Advisors, Inc | 617 | $17.2K | 0.00% | +25+4.2% | Added |
| Rockefeller Capital Management L.P. | 612 | $17.1K | 0.00% | +612 | New |
| Clearstead Advisors, LLC | 610 | $17.0K | 0.00% | +268+78.4% | Added |
| Cherry Tree Wealth Management, LLC | 600 | $16.7K | 0.00% | 00.0% | Unchanged |
| Mascoma Wealth Management LLC | 559 | $15.6K | 0.00% | +459+459.0% | Added |
| Nalls Sherbakoff Group, LLC | 540 | $15.1K | 0.01% | 00.0% | Unchanged |
| GWM Advisors LLC | 536 | $15.0K | 0.00% | −170−24.1% | Reduced |
| Bokf, NA | 525 | $14.6K | 0.00% | 00.0% | Unchanged |
| Strategic Wealth Partners, Ltd. | 500 | $13.9K | 0.00% | 00.0% | Unchanged |
| Sittner & Nelson, LLC | 500 | $13.9K | 0.01% | 00.0% | Unchanged |