Harley-Davidson, Inc.
HOG- Exchange
- NYSE
- Industry
- Motorcycles, Bicycles & Parts
- SEC CIK
- 0000793952
In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.
13F holders, Q3 2025
Institutional positions in Harley-Davidson, Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 404
- +12 vs. Q2 2025
- Shares held
- 103.3M
- −2.80M (−2.6%) vs. Q2 2025
- Total value
- $2.88B
- +$378.3M (+15.1%) vs. Q2 2025
- New holders
- 52
- 128 more added
- Sold out
- 40
- 126 more reduced
5 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 441 | $2.66B |
| Q1 2026 | 400 | $2.16B |
| Q4 2025 | 390 | $2.22B |
| Q3 2025 | 404 | $2.88B |
| Q2 2025 | 397 | $2.53B |
| Q1 2025 | 392 | $2.85B |
| Q4 2024 | 410 | $3.50B |
| Q3 2024 | 421 | $4.50B |
| Q2 2024 | 412 | $3.85B |
| Q1 2024 | 413 | $5.01B |
| Q4 2023 | 421 | $4.28B |
| Q3 2023 | 416 | $3.77B |
| Q2 2023 | 431 | $4.14B |
| Q1 2023 | 438 | $4.65B |
| Q4 2022 | 450 | $5.24B |
| Q3 2022 | 415 | $4.31B |
| Q2 2022 | 404 | $4.01B |
| Q1 2022 | 425 | $5.12B |
| Q4 2021 | 429 | $5.23B |
| Q3 2021 | 413 | $5.07B |
| Q2 2021 | 449 | $6.56B |
| Q1 2021 | 421 | $5.49B |
Institutions, Q3 2025
Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q2 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Bessemer Group Inc | 485 | $13.0K | 0.00% | 00.0% | Unchanged |
| Signaturefd, LLC | 465 | $13.0K | 0.00% | −386−45.4% | Reduced |
| Future Financial Wealth Managment LLC | 462 | $12.9K | 0.01% | +3+0.7% | Added |
| Ronald Blue Trust, Inc. | 459 | $12.8K | 0.00% | −3−0.6% | Reduced |
| Rise Advisors, LLC | 447 | $12.5K | 0.00% | +3+0.7% | Added |
| Essential Partners LLC | 431 | $12.0K | 0.00% | +427+10,675.0% | Added |
| Grove Bank & Trust | 421 | $11.7K | 0.00% | +386+1,102.9% | Added |
| Wealthspire Advisors, LLC | 421 | $11.7K | 0.00% | +421 | New |
| Moisand Fitzgerald Tamayo, LLC | 415 | $11.6K | 0.00% | 00.0% | Unchanged |
| Luken Investment Analytics, LLC | 412 | $11.5K | 0.00% | 00.0% | Unchanged |
| WFA Asset Management Corp | 293 | $11.3K | 0.01% | +2+0.7% | Added |
| Country Trust Bank | 400 | $11.2K | 0.00% | 00.0% | Unchanged |
| Hazlett, Burt & Watson, Inc. | 411 | $11.0K | 0.00% | +3+0.7% | Added |
| Front Row Advisors LLC | 380 | $10.6K | 0.00% | 00.0% | Unchanged |
| Versant Capital Management, Inc | 366 | $10.2K | 0.00% | 00.0% | Unchanged |
| NBT Bank N A | 362 | $10.1K | 0.00% | −1−0.3% | Reduced |
| North Star Investment Management Corp. | 340 | $9.49K | 0.00% | 00.0% | Unchanged |
| Root Financial Partners, LLC | 340 | $9.49K | 0.00% | +340 | New |
| Assetmark, Inc | 330 | $9.20K | 0.00% | −2,739−89.2% | Reduced |
| WPG Advisers, LLC | 317 | $8.84K | 0.01% | −17−5.1% | Reduced |
| Smartleaf Asset Management LLC | 305 | $8.75K | 0.00% | −101−24.9% | Reduced |
| New England Capital Financial Advisors LLC | 301 | $8.39K | 0.00% | +1+0.3% | Added |
| PFS Partners, LLC | 300 | $8.37K | 0.00% | 00.0% | Unchanged |
| Fortis Group Advisors, LLC | 290 | $8.09K | 0.00% | 00.0% | Unchanged |
| Private Trust Co NA | 272 | $7.59K | 0.00% | −6−2.2% | Reduced |
| First Command Advisory Services, Inc. | 268 | $7.48K | 0.00% | 00.0% | Unchanged |
| Quent Capital, LLC | 263 | $7.34K | 0.00% | +263 | New |
| Barrett & Company, Inc. | 256 | $7.14K | 0.00% | 00.0% | Unchanged |
| NBC Securities, Inc. | 256 | $7.14K | 0.00% | 00.0% | Unchanged |
| Bradley & Co. Private Wealth Management, LLC | 250 | $6.97K | 0.00% | 00.0% | Unchanged |
| Strategic Investment Solutions, Inc. | 238 | $6.64K | 0.00% | +1+0.4% | Added |
| Curat Global, LLC | 230 | $6.42K | 0.01% | 00.0% | Unchanged |
| Bruce G. Allen Investments, LLC | 224 | $6.25K | 0.00% | 00.0% | Unchanged |
| Measured Wealth Private Client Group, LLC | 223 | $6.22K | 0.00% | +223 | New |
| Prudent Man Investment Management, Inc. | 200 | $6.03K | 0.00% | 00.0% | Unchanged |
| Trust Co of Vermont | 200 | $5.58K | 0.00% | 00.0% | Unchanged |
| GHP Investment Advisors, Inc. | 200 | $5.58K | 0.00% | 00.0% | Unchanged |
| HHM Wealth Advisors, LLC | 200 | $5.58K | 0.00% | 00.0% | Unchanged |
| Community Bank, N.A. | 200 | $5.58K | 0.00% | 00.0% | Unchanged |
| McIlrath & Eck, LLC | 192 | $5.36K | 0.00% | 00.0% | Unchanged |
| Salomon & Ludwin, LLC | 188 | $5.33K | 0.00% | +188 | New |
| Private Wealth Asset Management, LLC | 190 | $5.30K | 0.00% | 00.0% | Unchanged |
| Richardson Capital Management LLC | 185 | $5.15K | 0.00% | 00.0% | Unchanged |
| JFS Wealth Advisors, LLC | 175 | $4.88K | 0.00% | −5−2.8% | Reduced |
| Global Trust Asset Management, LLC | 166 | $4.63K | 0.00% | 00.0% | Unchanged |
| Spire Wealth Management | 165 | $4.60K | 0.00% | 00.0% | Unchanged |
| High Note Wealth, LLC | 165 | $4.60K | 0.00% | +87+111.5% | Added |
| Atlantic Trust, LLC | 153 | $4.27K | 0.00% | −251−62.1% | Reduced |
| Horrell Capital Management, Inc. | 147 | $4.10K | 0.00% | 00.0% | Unchanged |
| Stone House Investment Management, LLC | 147 | $4.10K | 0.00% | +147 | New |
| Winch Advisory Services, LLC | 134 | $3.73K | 0.00% | +1+0.8% | Added |
| DiNuzzo Private Wealth, Inc. | 127 | $3.71K | 0.00% | −3−2.3% | Reduced |
| Boyd Watterson Asset Management LLC | 132 | $3.68K | 0.00% | 00.0% | Unchanged |
| Principal Securities, Inc. | 127 | $3.54K | 0.00% | +75+144.2% | Added |
| Activest Wealth Management | 110 | $3.07K | 0.00% | 00.0% | Unchanged |
| Manchester Capital Management LLC | 109 | $3.04K | 0.00% | −28−20.4% | Reduced |
| Hemington Wealth Management | 120 | $3.00K | 0.00% | +22+22.4% | Added |
| N.E.W. Advisory Services LLC | 105 | $2.93K | 0.00% | 00.0% | Unchanged |
| True Wealth Design, LLC | 103 | $2.87K | 0.00% | +49+90.7% | Added |
| Danske Bank A/S | 100 | $2.79K | 0.00% | 00.0% | Unchanged |
| Farmers & Merchants Investments Inc | 100 | $2.79K | 0.00% | 00.0% | Unchanged |
| CoreFirst Bank & Trust | 100 | $2.79K | 0.00% | 00.0% | Unchanged |
| Sunbelt Securities, Inc. | 98 | $2.73K | 0.00% | +60+157.9% | Added |
| Bell Investment Advisors, Inc | 88 | $2.46K | 0.00% | −50−36.2% | Reduced |
| Sachetta, LLC | 84 | $2.34K | 0.00% | 00.0% | Unchanged |
| St. Johns Investment Management Company, LLC | 80 | $2.23K | 0.00% | +80 | New |
| Sound Income Strategies, LLC | 80 | $2.12K | 0.00% | 00.0% | Unchanged |
| Ameritas Advisory Services, LLC | 71 | $1.99K | 0.00% | −102−59.0% | Reduced |
| Global Wealth Strategies & Associates | 70 | $1.95K | 0.00% | 00.0% | Unchanged |
| Brown Brothers Harriman & Co | 69 | $1.93K | 0.00% | 00.0% | Unchanged |
| Cape Investment Advisory, Inc. | 63 | $1.76K | 0.00% | 00.0% | Unchanged |
| Rossby Financial, LCC | 62 | $1.75K | 0.00% | 00.0% | Unchanged |
| Transamerica Financial Advisors, Inc. | 61 | $1.70K | 0.00% | +61 | New |
| Kilter Group LLC | 57 | $1.59K | 0.00% | −7−10.9% | Reduced |
| UMA Financial Services, Inc. | 54 | $1.50K | 0.00% | 00.0% | Unchanged |
| Massmutual Trust Co FSB | 51 | $1.42K | 0.00% | 00.0% | Unchanged |
| Glass Jacobson Investment Advisors llc | 50 | $1.40K | 0.00% | 00.0% | Unchanged |
| Turning Point Benefit Group, Inc. | 47 | $1.33K | 0.00% | +47 | New |
| City State Bank | 40 | $1.12K | 0.00% | 00.0% | Unchanged |
| Fortitude Family Office, LLC | 40 | $1.12K | 0.00% | 00.0% | Unchanged |
| Bank of Jackson Hole Trust | 40 | $1.12K | 0.00% | 00.0% | Unchanged |
| Darwin Advisors, LLC | 37 | $1.03K | 0.00% | 00.0% | Unchanged |
| AdvisorNet Financial, Inc | 37 | $1.03K | 0.00% | +8+27.6% | Added |
| Capital Advisors, Ltd. LLC | 18 | $1.00K | 0.00% | 00.0% | Unchanged |
| Thompson Investment Management, Inc. | 33 | $921 | 0.00% | 00.0% | Unchanged |
| Atlantic Edge Private Wealth Management, LLC | 33 | $921 | 0.00% | 00.0% | Unchanged |
| TFC Financial Management | 21 | $586 | 0.00% | 00.0% | Unchanged |
| S&T Bank | 20 | $558 | 0.00% | 00.0% | Unchanged |
| Hoey Investments, Inc | 20 | $558 | 0.00% | 00.0% | Unchanged |
| MV Capital Management, Inc. | 19 | $531 | 0.00% | 00.0% | Unchanged |
| Cromwell Holdings LLC | 19 | $531 | 0.00% | 00.0% | Unchanged |
| TD Private Client Wealth LLC | 11 | $307 | 0.00% | 00.0% | Unchanged |
| HFM Investment Advisors, LLC | 11 | $307 | 0.00% | +2+22.2% | Added |
| Binnacle Investments Inc | 11 | $307 | 0.00% | +11 | New |
| Rialto Wealth Management, LLC | 10 | $279 | 0.00% | 00.0% | Unchanged |
| Bay Harbor Wealth Management, LLC | 9 | $251 | 0.00% | +1+12.5% | Added |
| SJS Investment Consulting Inc. | 7 | $196 | 0.00% | −8−53.3% | Reduced |
| Atlantic Union Bankshares Corp | 7 | $196 | 0.00% | 00.0% | Unchanged |
| Kayne Anderson Rudnick Investment Management LLC | 5 | $140 | 0.00% | 00.0% | Unchanged |
| American Capital Advisory, LLC | 5 | $140 | 0.00% | +5 | New |