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Harley-Davidson, Inc.

HOG
Exchange
NYSE
Industry
Motorcycles, Bicycles & Parts
SEC CIK
0000793952

In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.

13F holders, Q3 2025

Institutional positions in Harley-Davidson, Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
404
+12 vs. Q2 2025
Shares held
103.3M
−2.80M (−2.6%) vs. Q2 2025
Total value
$2.88B
+$378.3M (+15.1%) vs. Q2 2025
New holders
52
128 more added
Sold out
40
126 more reduced

5 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2025: 404 institutions
Q1 2021: 421 institutionsQ2 2021: 449 institutionsQ3 2021: 413 institutionsQ4 2021: 429 institutionsQ1 2022: 425 institutionsQ2 2022: 404 institutionsQ3 2022: 415 institutionsQ4 2022: 450 institutionsQ1 2023: 438 institutionsQ2 2023: 431 institutionsQ3 2023: 416 institutionsQ4 2023: 421 institutionsQ1 2024: 413 institutionsQ2 2024: 412 institutionsQ3 2024: 421 institutionsQ4 2024: 410 institutionsQ1 2025: 392 institutionsQ2 2025: 397 institutionsQ3 2025: 404 institutionsQ4 2025: 390 institutionsQ1 2026: 400 institutionsQ2 2026: 441 institutions
Value heldQ3 2025: $2.88B
Q1 2021: $5.49BQ2 2021: $6.56BQ3 2021: $5.07BQ4 2021: $5.23BQ1 2022: $5.12BQ2 2022: $4.01BQ3 2022: $4.31BQ4 2022: $5.24BQ1 2023: $4.65BQ2 2023: $4.14BQ3 2023: $3.77BQ4 2023: $4.28BQ1 2024: $5.01BQ2 2024: $3.85BQ3 2024: $4.50BQ4 2024: $3.50BQ1 2025: $2.85BQ2 2025: $2.53BQ3 2025: $2.88BQ4 2025: $2.22BQ1 2026: $2.16BQ2 2026: $2.66B
Institutions holding HOG and their total value by quarter
QuarterHoldersValue
Q2 2026441$2.66B
Q1 2026400$2.16B
Q4 2025390$2.22B
Q3 2025404$2.88B
Q2 2025397$2.53B
Q1 2025392$2.85B
Q4 2024410$3.50B
Q3 2024421$4.50B
Q2 2024412$3.85B
Q1 2024413$5.01B
Q4 2023421$4.28B
Q3 2023416$3.77B
Q2 2023431$4.14B
Q1 2023438$4.65B
Q4 2022450$5.24B
Q3 2022415$4.31B
Q2 2022404$4.01B
Q1 2022425$5.12B
Q4 2021429$5.23B
Q3 2021413$5.07B
Q2 2021449$6.56B
Q1 2021421$5.49B

Institutions, Q3 2025

Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q2 2025.

Institutions holding HOG in Q3 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Cloud Capital Management, LLC16$00.00%+16New
GPS Wealth Strategies Group, LLC2$560.00%00.0%Unchanged
Principia Wealth Advisory, LLC3$840.00%+3New
Private Wealth Management Group, LLC4$1120.00%00.0%Unchanged
Kayne Anderson Rudnick Investment Management LLC5$1400.00%00.0%Unchanged
American Capital Advisory, LLC5$1400.00%+5New
SJS Investment Consulting Inc.7$1960.00%−8−53.3%Reduced
Atlantic Union Bankshares Corp7$1960.00%00.0%Unchanged
Bay Harbor Wealth Management, LLC9$2510.00%+1+12.5%Added
Rialto Wealth Management, LLC10$2790.00%00.0%Unchanged
TD Private Client Wealth LLC11$3070.00%00.0%Unchanged
HFM Investment Advisors, LLC11$3070.00%+2+22.2%Added
Binnacle Investments Inc11$3070.00%+11New
MV Capital Management, Inc.19$5310.00%00.0%Unchanged
Cromwell Holdings LLC19$5310.00%00.0%Unchanged
S&T Bank20$5580.00%00.0%Unchanged
Hoey Investments, Inc20$5580.00%00.0%Unchanged
TFC Financial Management21$5860.00%00.0%Unchanged
Thompson Investment Management, Inc.33$9210.00%00.0%Unchanged
Atlantic Edge Private Wealth Management, LLC33$9210.00%00.0%Unchanged
Capital Advisors, Ltd. LLC18$1.00K0.00%00.0%Unchanged
Darwin Advisors, LLC37$1.03K0.00%00.0%Unchanged
AdvisorNet Financial, Inc37$1.03K0.00%+8+27.6%Added
City State Bank40$1.12K0.00%00.0%Unchanged
Fortitude Family Office, LLC40$1.12K0.00%00.0%Unchanged
Bank of Jackson Hole Trust40$1.12K0.00%00.0%Unchanged
Turning Point Benefit Group, Inc.47$1.33K0.00%+47New
Glass Jacobson Investment Advisors llc50$1.40K0.00%00.0%Unchanged
Massmutual Trust Co FSB51$1.42K0.00%00.0%Unchanged
UMA Financial Services, Inc.54$1.50K0.00%00.0%Unchanged
Kilter Group LLC57$1.59K0.00%−7−10.9%Reduced
Transamerica Financial Advisors, Inc.61$1.70K0.00%+61New
Rossby Financial, LCC62$1.75K0.00%00.0%Unchanged
Cape Investment Advisory, Inc.63$1.76K0.00%00.0%Unchanged
Brown Brothers Harriman & Co69$1.93K0.00%00.0%Unchanged
Global Wealth Strategies & Associates70$1.95K0.00%00.0%Unchanged
Ameritas Advisory Services, LLC71$1.99K0.00%−102−59.0%Reduced
Sound Income Strategies, LLC80$2.12K0.00%00.0%Unchanged
St. Johns Investment Management Company, LLC80$2.23K0.00%+80New
Sachetta, LLC84$2.34K0.00%00.0%Unchanged
Bell Investment Advisors, Inc88$2.46K0.00%−50−36.2%Reduced
Sunbelt Securities, Inc.98$2.73K0.00%+60+157.9%Added
Danske Bank A/S100$2.79K0.00%00.0%Unchanged
Farmers & Merchants Investments Inc100$2.79K0.00%00.0%Unchanged
CoreFirst Bank & Trust100$2.79K0.00%00.0%Unchanged
True Wealth Design, LLC103$2.87K0.00%+49+90.7%Added
N.E.W. Advisory Services LLC105$2.93K0.00%00.0%Unchanged
Hemington Wealth Management120$3.00K0.00%+22+22.4%Added
Manchester Capital Management LLC109$3.04K0.00%−28−20.4%Reduced
Activest Wealth Management110$3.07K0.00%00.0%Unchanged
Principal Securities, Inc.127$3.54K0.00%+75+144.2%Added
Boyd Watterson Asset Management LLC132$3.68K0.00%00.0%Unchanged
DiNuzzo Private Wealth, Inc.127$3.71K0.00%−3−2.3%Reduced
Winch Advisory Services, LLC134$3.73K0.00%+1+0.8%Added
Horrell Capital Management, Inc.147$4.10K0.00%00.0%Unchanged
Stone House Investment Management, LLC147$4.10K0.00%+147New
Atlantic Trust, LLC153$4.27K0.00%−251−62.1%Reduced
Spire Wealth Management165$4.60K0.00%00.0%Unchanged
High Note Wealth, LLC165$4.60K0.00%+87+111.5%Added
Global Trust Asset Management, LLC166$4.63K0.00%00.0%Unchanged
JFS Wealth Advisors, LLC175$4.88K0.00%−5−2.8%Reduced
Richardson Capital Management LLC185$5.15K0.00%00.0%Unchanged
Private Wealth Asset Management, LLC190$5.30K0.00%00.0%Unchanged
Salomon & Ludwin, LLC188$5.33K0.00%+188New
McIlrath & Eck, LLC192$5.36K0.00%00.0%Unchanged
Community Bank, N.A.200$5.58K0.00%00.0%Unchanged
Trust Co of Vermont200$5.58K0.00%00.0%Unchanged
GHP Investment Advisors, Inc.200$5.58K0.00%00.0%Unchanged
HHM Wealth Advisors, LLC200$5.58K0.00%00.0%Unchanged
Prudent Man Investment Management, Inc.200$6.03K0.00%00.0%Unchanged
Measured Wealth Private Client Group, LLC223$6.22K0.00%+223New
Bruce G. Allen Investments, LLC224$6.25K0.00%00.0%Unchanged
Curat Global, LLC230$6.42K0.01%00.0%Unchanged
Strategic Investment Solutions, Inc.238$6.64K0.00%+1+0.4%Added
Bradley & Co. Private Wealth Management, LLC250$6.97K0.00%00.0%Unchanged
Barrett & Company, Inc.256$7.14K0.00%00.0%Unchanged
NBC Securities, Inc.256$7.14K0.00%00.0%Unchanged
Quent Capital, LLC263$7.34K0.00%+263New
First Command Advisory Services, Inc.268$7.48K0.00%00.0%Unchanged
Private Trust Co NA272$7.59K0.00%−6−2.2%Reduced
Fortis Group Advisors, LLC290$8.09K0.00%00.0%Unchanged
PFS Partners, LLC300$8.37K0.00%00.0%Unchanged
New England Capital Financial Advisors LLC301$8.39K0.00%+1+0.3%Added
Smartleaf Asset Management LLC305$8.75K0.00%−101−24.9%Reduced
WPG Advisers, LLC317$8.84K0.01%−17−5.1%Reduced
Assetmark, Inc330$9.20K0.00%−2,739−89.2%Reduced
North Star Investment Management Corp.340$9.49K0.00%00.0%Unchanged
Root Financial Partners, LLC340$9.49K0.00%+340New
NBT Bank N A362$10.1K0.00%−1−0.3%Reduced
Versant Capital Management, Inc366$10.2K0.00%00.0%Unchanged
Front Row Advisors LLC380$10.6K0.00%00.0%Unchanged
Hazlett, Burt & Watson, Inc.411$11.0K0.00%+3+0.7%Added
Country Trust Bank400$11.2K0.00%00.0%Unchanged
WFA Asset Management Corp293$11.3K0.01%+2+0.7%Added
Luken Investment Analytics, LLC412$11.5K0.00%00.0%Unchanged
Moisand Fitzgerald Tamayo, LLC415$11.6K0.00%00.0%Unchanged
Grove Bank & Trust421$11.7K0.00%+386+1,102.9%Added
Wealthspire Advisors, LLC421$11.7K0.00%+421New
Essential Partners LLC431$12.0K0.00%+427+10,675.0%Added
Rise Advisors, LLC447$12.5K0.00%+3+0.7%Added