Harley-Davidson, Inc.
HOG- Exchange
- NYSE
- Industry
- Motorcycles, Bicycles & Parts
- SEC CIK
- 0000793952
In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.
13F holders, Q4 2024
Institutional positions in Harley-Davidson, Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 410
- −6 vs. Q3 2024
- Shares held
- 116.2M
- +145.6K (+0.1%) vs. Q3 2024
- Total value
- $3.50B
- −$967.1M (−21.6%) vs. Q3 2024
- New holders
- 67
- 93 more added
- Sold out
- 73
- 163 more reduced
5 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 441 | $2.66B |
| Q1 2026 | 400 | $2.16B |
| Q4 2025 | 390 | $2.22B |
| Q3 2025 | 404 | $2.88B |
| Q2 2025 | 397 | $2.53B |
| Q1 2025 | 392 | $2.85B |
| Q4 2024 | 410 | $3.50B |
| Q3 2024 | 421 | $4.50B |
| Q2 2024 | 412 | $3.85B |
| Q1 2024 | 413 | $5.01B |
| Q4 2023 | 421 | $4.28B |
| Q3 2023 | 416 | $3.77B |
| Q2 2023 | 431 | $4.14B |
| Q1 2023 | 438 | $4.65B |
| Q4 2022 | 450 | $5.24B |
| Q3 2022 | 415 | $4.31B |
| Q2 2022 | 404 | $4.01B |
| Q1 2022 | 425 | $5.12B |
| Q4 2021 | 429 | $5.23B |
| Q3 2021 | 413 | $5.07B |
| Q2 2021 | 449 | $6.56B |
| Q1 2021 | 421 | $5.49B |
Institutions, Q4 2024
Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q3 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Commerce Bank | 11,018 | $332.0K | 0.00% | −265−2.3% | Reduced |
| Vestcor Inc | 10,391 | $313.0K | 0.01% | +10,391 | New |
| MML Investors Services, LLC | 10,265 | $309.0K | 0.00% | +1,835+21.8% | Added |
| Guggenheim Capital LLC | 10,127 | $305.1K | 0.00% | +2,285+29.1% | Added |
| MJP Associates Inc | 10,112 | $304.7K | 0.05% | +10,112 | New |
| Cerity Partners LLC | 8,017 | $300.3K | 0.00% | −16,141−66.8% | Reduced |
| Jain Global LLC | 9,300 | $280.2K | 0.01% | +9,300 | New |
| Alps Advisors Inc | 9,199 | $277.2K | 0.00% | −200−2.1% | Reduced |
| Securian Asset Management, Inc | 8,663 | $261.0K | 0.01% | −548−5.9% | Reduced |
| Mercer Global Advisors Inc | 8,564 | $258.0K | 0.00% | −2,402−21.9% | Reduced |
| Caption Management, LLC | 8,500 | $256.1K | 0.01% | −2,000−19.0% | Reduced |
| EMC Capital Management | 8,467 | $255.0K | 0.14% | +4,967+141.9% | Added |
| Northwestern Mutual Wealth Management Co | 8,403 | $253.2K | 0.00% | +1,168+16.1% | Added |
| Panagora Asset Management Inc | 8,162 | $245.9K | 0.00% | +8,162 | New |
| CCM Investment Group, LLC | 8,257 | $245.2K | 0.03% | +8,257 | New |
| Inceptionr LLC | 8,083 | $243.5K | 0.05% | −14,997−65.0% | Reduced |
| Prospera Financial Services Inc | 8,034 | $242.1K | 0.01% | −451−5.3% | Reduced |
| Perennial Investment Advisors, LLC | 8,000 | $241.0K | 0.03% | 00.0% | Unchanged |
| Neuberger Berman Group LLC | 7,919 | $238.6K | 0.00% | −528−6.3% | Reduced |
| Walleye Trading LLC | 7,876 | $237.3K | 0.00% | −28,222−78.2% | Reduced |
| SageView Advisory Group, LLC | 7,756 | $233.7K | 0.01% | −381−4.7% | Reduced |
| Triumph Capital Management | 7,674 | $231.2K | 0.08% | +337+4.6% | Added |
| Cornercap Investment Counsel Inc | 7,420 | $223.6K | 0.07% | 00.0% | Unchanged |
| Sterling Capital Management LLC | 7,273 | $219.1K | 0.00% | +2,659+57.6% | Added |
| Truist Financial Corp | 7,159 | $215.7K | 0.00% | −1,198−14.3% | Reduced |
| Tower Research Capital LLC (TRC) | 7,075 | $213.2K | 0.00% | −2,952−29.4% | Reduced |
| Mairs & Power Inc | 7,000 | $210.9K | 0.00% | 00.0% | Unchanged |
| HSBC Holdings PLC | 6,978 | $210.2K | 0.00% | −24,454−77.8% | Reduced |
| 180 Wealth Advisors, LLC | 6,973 | $210.1K | 0.03% | −3,175−31.3% | Reduced |
| Maryland State Retirement & Pension System | 6,906 | $208.1K | 0.00% | 00.0% | Unchanged |
| Petrus Trust Company, LTA | 6,769 | $203.9K | 0.02% | −16,043−70.3% | Reduced |
| Baird Financial Group, Inc. | 6,707 | $202.1K | 0.00% | +3,279+95.7% | Added |
| Dakota Wealth Management | 6,701 | $201.9K | 0.00% | 00.0% | Unchanged |
| KBC Group NV | 5,909 | $178.0K | 0.00% | +2,293+63.4% | Added |
| Matrix Trust Co | 5,689 | $171.0K | 0.03% | +5,063+808.8% | Added |
| Covestor Ltd | 4,163 | $125.0K | 0.08% | +658+18.8% | Added |
| Twin Lakes Capital Management, LLC | 3,610 | $108.8K | 0.07% | −122−3.3% | Reduced |
| Allworth Financial LP | 3,558 | $100.6K | 0.00% | −712−16.7% | Reduced |
| Jones Financial Companies LLLP | 3,156 | $95.1K | 0.00% | +1,215+62.6% | Added |
| Ronald Blue Trust, Inc. | 2,850 | $85.9K | 0.00% | −809−22.1% | Reduced |
| Hilltop National Bank | 2,755 | $83.0K | 0.02% | 00.0% | Unchanged |
| Parallel Advisors, LLC | 2,639 | $79.5K | 0.00% | +174+7.1% | Added |
| Promus Capital, LLC | 2,536 | $76.4K | 0.06% | +2,536 | New |
| GAMMA Investing LLC | 2,200 | $66.3K | 0.01% | −302−12.1% | Reduced |
| Bank Julius Baer & Co. Ltd, Zurich | 1,949 | $64.8K | 0.00% | +1,949 | New |
| CIBC Private Wealth Group, LLC | 2,193 | $63.3K | 0.00% | −100−4.4% | Reduced |
| Skopos Labs, Inc. | 2,060 | $62.1K | 0.02% | 00.0% | Unchanged |
| Investors Research Corp | 2,030 | $61.2K | 0.01% | 00.0% | Unchanged |
| Fifth Third Bancorp | 1,992 | $60.0K | 0.00% | −220−9.9% | Reduced |
| National Bank of Canada | 1,889 | $56.9K | 0.00% | +1,263+201.8% | Added |
| Global Retirement Partners, LLC | 1,850 | $55.7K | 0.00% | +846+84.3% | Added |
| Leonteq Securities AG | 1,827 | $55.0K | 0.01% | +1,188+185.9% | Added |
| Federation des caisses Desjardins du Quebec | 1,801 | $54.3K | 0.00% | +635+54.5% | Added |
| Steward Partners Investment Advisory, LLC | 1,663 | $50.1K | 0.00% | −2,423−59.3% | Reduced |
| Harbour Investments, Inc. | 1,632 | $49.2K | 0.00% | +171+11.7% | Added |
| Capital Analysts, LLC | 1,632 | $49.0K | 0.00% | 00.0% | Unchanged |
| Huntington National Bank | 1,614 | $48.6K | 0.00% | +328+25.5% | Added |
| Signaturefd, LLC | 1,583 | $47.7K | 0.00% | −381−19.4% | Reduced |
| Nomura Asset Management Co Ltd | 1,450 | $43.7K | 0.00% | 00.0% | Unchanged |
| Salem Investment Counselors Inc | 1,415 | $42.6K | 0.00% | 00.0% | Unchanged |
| Mirae Asset Global Investments Co., Ltd. | 1,385 | $41.9K | 0.00% | +1,385 | New |
| DekaBank Deutsche Girozentrale | 1,373 | $41.0K | 0.00% | 00.0% | Unchanged |
| Farther Finance Advisors, LLC | 1,320 | $39.8K | 0.00% | −12−0.9% | Reduced |
| Bessemer Group Inc | 1,301 | $39.0K | 0.00% | +916+237.9% | Added |
| Quest Partners LLC | 1,258 | $37.9K | 0.01% | −8,789−87.5% | Reduced |
| Armstrong Advisory Group, Inc | 1,227 | $37.0K | 0.00% | −624−33.7% | Reduced |
| American National Bank | 1,200 | $36.2K | 0.00% | 00.0% | Unchanged |
| GWM Advisors LLC | 1,165 | $35.1K | 0.00% | +14+1.2% | Added |
| Parkside Financial Bank & Trust | 1,106 | $33.3K | 0.00% | +20+1.8% | Added |
| NBT Bank N A | 1,062 | $32.0K | 0.00% | 00.0% | Unchanged |
| Continuum Advisory, LLC | 1,043 | $31.4K | 0.00% | −60−5.4% | Reduced |
| Central Trust Co | 1,000 | $30.1K | 0.00% | −44−4.2% | Reduced |
| IAG Wealth Partners, LLC | 999 | $30.1K | 0.01% | 00.0% | Unchanged |
| Global Financial Private Client, LLC | 962 | $29.0K | 0.01% | +9+0.9% | Added |
| GeoWealth Management, LLC | 886 | $26.7K | 0.00% | −159−15.2% | Reduced |
| Trust Co | 878 | $26.5K | 0.00% | 00.0% | Unchanged |
| Venturi Wealth Management, LLC | 876 | $26.4K | 0.00% | +554+172.0% | Added |
| Creative Financial Designs Inc | 832 | $25.1K | 0.00% | 00.0% | Unchanged |
| Geneos Wealth Management Inc. | 831 | $25.0K | 0.00% | +77+10.2% | Added |
| Caitong International Asset Management Co., Ltd | 792 | $23.9K | 0.02% | +792 | New |
| Smartleaf Asset Management LLC | 773 | $22.9K | 0.00% | +152+24.5% | Added |
| Graney & King, LLC | 753 | $22.7K | 0.02% | +753 | New |
| TD Capital Management LLC | 752 | $22.7K | 0.00% | 00.0% | Unchanged |
| Mitsubishi UFJ Kokusai Asset Management Co., Ltd. | 715 | $21.5K | 0.00% | 00.0% | Unchanged |
| MAI Capital Management | 708 | $21.3K | 0.00% | +708 | New |
| IFP Advisors, Inc | 623 | $21.0K | 0.00% | −37−5.6% | Reduced |
| North Ridge Wealth Advisors, Inc. | 689 | $20.8K | 0.01% | +689 | New |
| Bare Financial Services, Inc | 635 | $19.1K | 0.01% | 00.0% | Unchanged |
| Migdal Insurance & Financial Holdings Ltd. | 615 | $19.0K | 0.00% | +615 | New |
| Aster Capital Management (DIFC) Ltd | 630 | $19.0K | 0.01% | +630 | New |
| Principal Securities, Inc. | 622 | $18.7K | 0.00% | −327−34.5% | Reduced |
| Quadrant Capital Group LLC | 611 | $18.4K | 0.00% | −258−29.7% | Reduced |
| Rothschild Investment LLC | 600 | $18.1K | 0.00% | −5−0.8% | Reduced |
| Cherry Tree Wealth Management, LLC | 600 | $18.1K | 0.00% | 00.0% | Unchanged |
| Bokf, NA | 625 | $17.4K | 0.00% | −6−1.0% | Reduced |
| McClarren Financial Advisors, Inc. | 531 | $16.0K | 0.04% | +531 | New |
| SBI Securities Co., Ltd. | 527 | $15.9K | 0.00% | +527 | New |
| Oarsman Capital, Inc. | 521 | $15.7K | 0.00% | 00.0% | Unchanged |
| Umb Bank N A | 515 | $15.5K | 0.00% | −69−11.8% | Reduced |
| Sittner & Nelson, LLC | 500 | $15.1K | 0.01% | 00.0% | Unchanged |