Skip to main content

Harley-Davidson, Inc.

HOG
Exchange
NYSE
Industry
Motorcycles, Bicycles & Parts
SEC CIK
0000793952

In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.

13F holders, Q4 2024

Institutional positions in Harley-Davidson, Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
410
−6 vs. Q3 2024
Shares held
116.2M
+145.6K (+0.1%) vs. Q3 2024
Total value
$3.50B
−$967.1M (−21.6%) vs. Q3 2024
New holders
67
93 more added
Sold out
73
163 more reduced

5 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2024: 410 institutions
Q1 2021: 421 institutionsQ2 2021: 449 institutionsQ3 2021: 413 institutionsQ4 2021: 429 institutionsQ1 2022: 425 institutionsQ2 2022: 404 institutionsQ3 2022: 415 institutionsQ4 2022: 450 institutionsQ1 2023: 438 institutionsQ2 2023: 431 institutionsQ3 2023: 416 institutionsQ4 2023: 421 institutionsQ1 2024: 413 institutionsQ2 2024: 412 institutionsQ3 2024: 421 institutionsQ4 2024: 410 institutionsQ1 2025: 392 institutionsQ2 2025: 397 institutionsQ3 2025: 404 institutionsQ4 2025: 390 institutionsQ1 2026: 400 institutionsQ2 2026: 441 institutions
Value heldQ4 2024: $3.50B
Q1 2021: $5.49BQ2 2021: $6.56BQ3 2021: $5.07BQ4 2021: $5.23BQ1 2022: $5.12BQ2 2022: $4.01BQ3 2022: $4.31BQ4 2022: $5.24BQ1 2023: $4.65BQ2 2023: $4.14BQ3 2023: $3.77BQ4 2023: $4.28BQ1 2024: $5.01BQ2 2024: $3.85BQ3 2024: $4.50BQ4 2024: $3.50BQ1 2025: $2.85BQ2 2025: $2.53BQ3 2025: $2.88BQ4 2025: $2.22BQ1 2026: $2.16BQ2 2026: $2.66B
Institutions holding HOG and their total value by quarter
QuarterHoldersValue
Q2 2026441$2.66B
Q1 2026400$2.16B
Q4 2025390$2.22B
Q3 2025404$2.88B
Q2 2025397$2.53B
Q1 2025392$2.85B
Q4 2024410$3.50B
Q3 2024421$4.50B
Q2 2024412$3.85B
Q1 2024413$5.01B
Q4 2023421$4.28B
Q3 2023416$3.77B
Q2 2023431$4.14B
Q1 2023438$4.65B
Q4 2022450$5.24B
Q3 2022415$4.31B
Q2 2022404$4.01B
Q1 2022425$5.12B
Q4 2021429$5.23B
Q3 2021413$5.07B
Q2 2021449$6.56B
Q1 2021421$5.49B

Institutions, Q4 2024

Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q3 2024.

Institutions holding HOG in Q4 2024
InstitutionSharesValue% of portfolioChange in sharesAction
DZ BANK AG Deutsche Zentral Genossenschafts Bank, Frankfurt am Main1$300.00%+1New
Principia Wealth Advisory, LLC1$300.00%+1New
Parkworth Wealth Management, Inc.5$1510.00%+5New
Legend Financial Advisors, Inc.6$1810.00%+6New
Sandy Spring Bank7$2110.00%−13−65.0%Reduced
Coppell Advisory Solutions LLC10$2970.00%00.0%Unchanged
UMA Financial Services, Inc.11$3300.00%+11New
Spurstone Advisory Services, LLC11$3310.01%+11New
MPWM Advisory Solutions, LLC15$4520.00%+15New
First Horizon Advisors, Inc.19$5720.00%−228−92.3%Reduced
Hoey Investments, Inc20$6030.00%00.0%Unchanged
MV Capital Management, Inc.21$6330.00%−32−60.4%Reduced
TFC Financial Management21$6330.00%00.0%Unchanged
Mather Group, LLC.21$6330.00%00.0%Unchanged
SJS Investment Consulting Inc.26$7840.00%−8−23.5%Reduced
Asset Dedication, LLC26$7840.00%00.0%Unchanged
Versant Capital Management, Inc27$8140.00%−18−40.0%Reduced
Sachetta, LLC30$9040.00%−35−53.8%Reduced
Truvestments Capital LLC31$9350.00%00.0%Unchanged
Thompson Investment Management, Inc.33$9940.00%+33New
Atlantic Edge Private Wealth Management, LLC33$9950.00%00.0%Unchanged
Grove Bank & Trust35$1.05K0.00%00.0%Unchanged
Darwin Advisors, LLC37$1.11K0.00%00.0%Unchanged
Sunbelt Securities, Inc.38$1.13K0.00%00.0%Unchanged
Cullen/Frost Bankers, Inc.38$1.15K0.00%+38New
City State Bank40$1.21K0.00%00.0%Unchanged
Bank of Jackson Hole Trust40$1.21K0.00%+40New
Kieckhefer Group LLC40$1.21K0.00%+40New
Glass Jacobson Investment Advisors llc50$1.51K0.00%00.0%Unchanged
TD Private Client Wealth LLC50$1.51K0.00%+5+11.1%Added
WealthCollab, LLC54$1.63K0.00%00.0%Unchanged
Addison Advisors LLC59$1.78K0.00%−3−4.8%Reduced
Hemington Wealth Management88$2.00K0.00%+5+6.0%Added
Red Tortoise LLC68$2.05K0.00%00.0%Unchanged
Global Wealth Strategies & Associates70$2.11K0.00%00.0%Unchanged
Manchester Capital Management LLC74$2.23K0.00%−14−15.9%Reduced
Sound Income Strategies, LLC80$2.41K0.00%00.0%Unchanged
Bartlett & Co. Wealth Management LLC80$2.41K0.00%00.0%Unchanged
WR Wealth Planners, LLC89$2.68K0.00%+1+1.1%Added
Colonial Trust Co94$2.83K0.00%+94New
Danske Bank A/S100$3.01K0.00%−1,000−90.9%Reduced
Washington Trust Co100$3.01K0.00%00.0%Unchanged
CoreFirst Bank & Trust100$3.01K0.00%00.0%Unchanged
Lavaca Capital LLC100$3.01K0.00%+100New
Centricity Wealth Management, LLC100$3.01K0.00%+100New
Key Financial Inc104$3.13K0.00%00.0%Unchanged
Whipplewood Advisors, LLC104$3.13K0.00%+104New
Bell Investment Advisors, Inc105$3.16K0.00%−9−7.9%Reduced
WPG Advisers, LLC105$3.16K0.00%+105New
Fortitude Family Office, LLC107$3.22K0.00%00.0%Unchanged
Clearstead Advisors, LLC107$3.22K0.00%+7+7.0%Added
Massmutual Trust Co FSB113$3.40K0.00%−5−4.2%Reduced
Transcendent Capital Group LLC118$3.56K0.00%00.0%Unchanged
Nelson, Van Denburg & Campbell Wealth Management Group, LLC118$3.56K0.00%00.0%Unchanged
Motco120$3.62K0.00%00.0%Unchanged
DiNuzzo Private Wealth, Inc.127$3.84K0.00%−1−0.8%Reduced
Wingate Wealth Advisors, Inc.132$3.98K0.00%+132New
Horrell Capital Management, Inc.147$4.00K0.00%00.0%Unchanged
Hantz Financial Services, Inc.117$4.00K0.00%00.0%Unchanged
EverSource Wealth Advisors, LLC134$4.04K0.00%+11+8.9%Added
Investment Research & Advisory Group, Inc.135$4.07K0.00%+1+0.7%Added
Cypress Capital Management LLC (WY)150$4.52K0.01%00.0%Unchanged
Boyd Watterson Asset Management LLC154$4.64K0.00%00.0%Unchanged
Global Trust Asset Management, LLC166$5.00K0.00%00.0%Unchanged
Spire Wealth Management170$5.12K0.00%−745−81.4%Reduced
Oliver Lagore Vanvalin Investment Group181$5.45K0.00%00.0%Unchanged
Richardson Capital Management LLC183$5.52K0.00%+1+0.5%Added
McIlrath & Eck, LLC192$5.79K0.00%00.0%Unchanged
Amundi201$5.81K0.00%+201New
Peoples Bank200$6.02K0.00%+200New
Trust Co of Vermont200$6.03K0.00%00.0%Unchanged
GHP Investment Advisors, Inc.200$6.03K0.00%00.0%Unchanged
HHM Wealth Advisors, LLC200$6.03K0.00%00.0%Unchanged
Community Bank, N.A.200$6.03K0.00%00.0%Unchanged
Prudent Man Investment Management, Inc.200$6.03K0.00%+200New
Bank of New Hampshire212$6.39K0.00%−500−70.2%Reduced
Bruce G. Allen Investments, LLC229$6.90K0.01%−3−1.3%Reduced
Ci Investments Inc.222$7.00K0.00%−1,473−86.9%Reduced
Strategic Investment Solutions, Inc.233$7.03K0.00%+1+0.4%Added
Private Trust Co NA236$7.11K0.00%00.0%Unchanged
Quarry LP249$7.50K0.00%+249New
Lee Danner & Bass Inc250$7.53K0.00%+250New
Bradley & Co. Private Wealth Management, LLC250$7.53K0.00%+250New
Fedenia Advisers LLC250$7.53K0.00%+250New
Barrett & Company, Inc.256$7.71K0.00%00.0%Unchanged
Exchange Traded Concepts, LLC256$7.71K0.00%+157+158.6%Added
JFS Wealth Advisors, LLC267$8.04K0.00%+4+1.5%Added
First Command Advisory Services, Inc.268$8.07K0.00%00.0%Unchanged
Bryn Mawr Trust Co273$8.22K0.00%00.0%Unchanged
Arlington Trust Co LLC278$8.38K0.00%00.0%Unchanged
Winch Advisory Services, LLC286$8.61K0.00%−128−30.9%Reduced
Cape Investment Advisory, Inc.288$8.68K0.00%00.0%Unchanged
Fortis Group Advisors, LLC290$8.74K0.00%00.0%Unchanged
WFA Asset Management Corp294$8.86K0.00%+1+0.3%Added
New England Capital Financial Advisors LLC297$8.96K0.00%+1+0.3%Added
PFS Partners, LLC300$9.04K0.00%00.0%Unchanged
RE Dickinson Investment Advisors, LLC322$9.70K0.01%+122+61.0%Added
North Star Investment Management Corp.340$10.2K0.00%00.0%Unchanged
Assetmark, Inc340$10.2K0.00%+314+1,207.7%Added
Hexagon Capital Partners LLC359$10.8K0.00%−128−26.3%Reduced