Harley-Davidson, Inc.
HOG- Exchange
- NYSE
- Industry
- Motorcycles, Bicycles & Parts
- SEC CIK
- 0000793952
In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.
13F holders, Q4 2024
Institutional positions in Harley-Davidson, Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 410
- −6 vs. Q3 2024
- Shares held
- 116.2M
- +145.6K (+0.1%) vs. Q3 2024
- Total value
- $3.50B
- −$967.1M (−21.6%) vs. Q3 2024
- New holders
- 67
- 93 more added
- Sold out
- 73
- 163 more reduced
5 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 441 | $2.66B |
| Q1 2026 | 400 | $2.16B |
| Q4 2025 | 390 | $2.22B |
| Q3 2025 | 404 | $2.88B |
| Q2 2025 | 397 | $2.53B |
| Q1 2025 | 392 | $2.85B |
| Q4 2024 | 410 | $3.50B |
| Q3 2024 | 421 | $4.50B |
| Q2 2024 | 412 | $3.85B |
| Q1 2024 | 413 | $5.01B |
| Q4 2023 | 421 | $4.28B |
| Q3 2023 | 416 | $3.77B |
| Q2 2023 | 431 | $4.14B |
| Q1 2023 | 438 | $4.65B |
| Q4 2022 | 450 | $5.24B |
| Q3 2022 | 415 | $4.31B |
| Q2 2022 | 404 | $4.01B |
| Q1 2022 | 425 | $5.12B |
| Q4 2021 | 429 | $5.23B |
| Q3 2021 | 413 | $5.07B |
| Q2 2021 | 449 | $6.56B |
| Q1 2021 | 421 | $5.49B |
Institutions, Q4 2024
Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q3 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| First United Bank Trust | 460 | $13.9K | 0.01% | −100−17.9% | Reduced |
| Future Financial Wealth Managment LLC | 453 | $13.6K | 0.01% | +3+0.7% | Added |
| Farmers & Merchants Investments Inc | 445 | $13.4K | 0.00% | 00.0% | Unchanged |
| Rise Advisors, LLC | 437 | $13.2K | 0.01% | +2+0.5% | Added |
| Moisand Fitzgerald Tamayo, LLC | 415 | $12.5K | 0.00% | 00.0% | Unchanged |
| Luken Investment Analytics, LLC | 412 | $12.4K | 0.01% | 00.0% | Unchanged |
| Hazlett, Burt & Watson, Inc. | 402 | $12.0K | 0.01% | +402 | New |
| Lindbrook Capital, LLC | 398 | $12.0K | 0.00% | −175−30.5% | Reduced |
| Proequities, Inc. | 424 | $12.0K | 0.00% | −23−5.1% | Reduced |
| Front Row Advisors LLC | 380 | $11.4K | 0.00% | 00.0% | Unchanged |
| Hexagon Capital Partners LLC | 359 | $10.8K | 0.00% | −128−26.3% | Reduced |
| North Star Investment Management Corp. | 340 | $10.2K | 0.00% | 00.0% | Unchanged |
| Assetmark, Inc | 340 | $10.2K | 0.00% | +314+1,207.7% | Added |
| RE Dickinson Investment Advisors, LLC | 322 | $9.70K | 0.01% | +122+61.0% | Added |
| PFS Partners, LLC | 300 | $9.04K | 0.00% | 00.0% | Unchanged |
| New England Capital Financial Advisors LLC | 297 | $8.96K | 0.00% | +1+0.3% | Added |
| WFA Asset Management Corp | 294 | $8.86K | 0.00% | +1+0.3% | Added |
| Fortis Group Advisors, LLC | 290 | $8.74K | 0.00% | 00.0% | Unchanged |
| Cape Investment Advisory, Inc. | 288 | $8.68K | 0.00% | 00.0% | Unchanged |
| Winch Advisory Services, LLC | 286 | $8.61K | 0.00% | −128−30.9% | Reduced |
| Arlington Trust Co LLC | 278 | $8.38K | 0.00% | 00.0% | Unchanged |
| Bryn Mawr Trust Co | 273 | $8.22K | 0.00% | 00.0% | Unchanged |
| First Command Advisory Services, Inc. | 268 | $8.07K | 0.00% | 00.0% | Unchanged |
| JFS Wealth Advisors, LLC | 267 | $8.04K | 0.00% | +4+1.5% | Added |
| Barrett & Company, Inc. | 256 | $7.71K | 0.00% | 00.0% | Unchanged |
| Exchange Traded Concepts, LLC | 256 | $7.71K | 0.00% | +157+158.6% | Added |
| Lee Danner & Bass Inc | 250 | $7.53K | 0.00% | +250 | New |
| Bradley & Co. Private Wealth Management, LLC | 250 | $7.53K | 0.00% | +250 | New |
| Fedenia Advisers LLC | 250 | $7.53K | 0.00% | +250 | New |
| Quarry LP | 249 | $7.50K | 0.00% | +249 | New |
| Private Trust Co NA | 236 | $7.11K | 0.00% | 00.0% | Unchanged |
| Strategic Investment Solutions, Inc. | 233 | $7.03K | 0.00% | +1+0.4% | Added |
| Ci Investments Inc. | 222 | $7.00K | 0.00% | −1,473−86.9% | Reduced |
| Bruce G. Allen Investments, LLC | 229 | $6.90K | 0.01% | −3−1.3% | Reduced |
| Bank of New Hampshire | 212 | $6.39K | 0.00% | −500−70.2% | Reduced |
| Trust Co of Vermont | 200 | $6.03K | 0.00% | 00.0% | Unchanged |
| GHP Investment Advisors, Inc. | 200 | $6.03K | 0.00% | 00.0% | Unchanged |
| HHM Wealth Advisors, LLC | 200 | $6.03K | 0.00% | 00.0% | Unchanged |
| Community Bank, N.A. | 200 | $6.03K | 0.00% | 00.0% | Unchanged |
| Prudent Man Investment Management, Inc. | 200 | $6.03K | 0.00% | +200 | New |
| Peoples Bank | 200 | $6.02K | 0.00% | +200 | New |
| Amundi | 201 | $5.81K | 0.00% | +201 | New |
| McIlrath & Eck, LLC | 192 | $5.79K | 0.00% | 00.0% | Unchanged |
| Richardson Capital Management LLC | 183 | $5.52K | 0.00% | +1+0.5% | Added |
| Oliver Lagore Vanvalin Investment Group | 181 | $5.45K | 0.00% | 00.0% | Unchanged |
| Spire Wealth Management | 170 | $5.12K | 0.00% | −745−81.4% | Reduced |
| Global Trust Asset Management, LLC | 166 | $5.00K | 0.00% | 00.0% | Unchanged |
| Boyd Watterson Asset Management LLC | 154 | $4.64K | 0.00% | 00.0% | Unchanged |
| Cypress Capital Management LLC (WY) | 150 | $4.52K | 0.01% | 00.0% | Unchanged |
| Investment Research & Advisory Group, Inc. | 135 | $4.07K | 0.00% | +1+0.7% | Added |
| EverSource Wealth Advisors, LLC | 134 | $4.04K | 0.00% | +11+8.9% | Added |
| Horrell Capital Management, Inc. | 147 | $4.00K | 0.00% | 00.0% | Unchanged |
| Hantz Financial Services, Inc. | 117 | $4.00K | 0.00% | 00.0% | Unchanged |
| Wingate Wealth Advisors, Inc. | 132 | $3.98K | 0.00% | +132 | New |
| DiNuzzo Private Wealth, Inc. | 127 | $3.84K | 0.00% | −1−0.8% | Reduced |
| Motco | 120 | $3.62K | 0.00% | 00.0% | Unchanged |
| Transcendent Capital Group LLC | 118 | $3.56K | 0.00% | 00.0% | Unchanged |
| Nelson, Van Denburg & Campbell Wealth Management Group, LLC | 118 | $3.56K | 0.00% | 00.0% | Unchanged |
| Massmutual Trust Co FSB | 113 | $3.40K | 0.00% | −5−4.2% | Reduced |
| Fortitude Family Office, LLC | 107 | $3.22K | 0.00% | 00.0% | Unchanged |
| Clearstead Advisors, LLC | 107 | $3.22K | 0.00% | +7+7.0% | Added |
| Bell Investment Advisors, Inc | 105 | $3.16K | 0.00% | −9−7.9% | Reduced |
| WPG Advisers, LLC | 105 | $3.16K | 0.00% | +105 | New |
| Key Financial Inc | 104 | $3.13K | 0.00% | 00.0% | Unchanged |
| Whipplewood Advisors, LLC | 104 | $3.13K | 0.00% | +104 | New |
| Danske Bank A/S | 100 | $3.01K | 0.00% | −1,000−90.9% | Reduced |
| Washington Trust Co | 100 | $3.01K | 0.00% | 00.0% | Unchanged |
| CoreFirst Bank & Trust | 100 | $3.01K | 0.00% | 00.0% | Unchanged |
| Lavaca Capital LLC | 100 | $3.01K | 0.00% | +100 | New |
| Centricity Wealth Management, LLC | 100 | $3.01K | 0.00% | +100 | New |
| Colonial Trust Co | 94 | $2.83K | 0.00% | +94 | New |
| WR Wealth Planners, LLC | 89 | $2.68K | 0.00% | +1+1.1% | Added |
| Sound Income Strategies, LLC | 80 | $2.41K | 0.00% | 00.0% | Unchanged |
| Bartlett & Co. Wealth Management LLC | 80 | $2.41K | 0.00% | 00.0% | Unchanged |
| Manchester Capital Management LLC | 74 | $2.23K | 0.00% | −14−15.9% | Reduced |
| Global Wealth Strategies & Associates | 70 | $2.11K | 0.00% | 00.0% | Unchanged |
| Red Tortoise LLC | 68 | $2.05K | 0.00% | 00.0% | Unchanged |
| Hemington Wealth Management | 88 | $2.00K | 0.00% | +5+6.0% | Added |
| Addison Advisors LLC | 59 | $1.78K | 0.00% | −3−4.8% | Reduced |
| WealthCollab, LLC | 54 | $1.63K | 0.00% | 00.0% | Unchanged |
| Glass Jacobson Investment Advisors llc | 50 | $1.51K | 0.00% | 00.0% | Unchanged |
| TD Private Client Wealth LLC | 50 | $1.51K | 0.00% | +5+11.1% | Added |
| City State Bank | 40 | $1.21K | 0.00% | 00.0% | Unchanged |
| Bank of Jackson Hole Trust | 40 | $1.21K | 0.00% | +40 | New |
| Kieckhefer Group LLC | 40 | $1.21K | 0.00% | +40 | New |
| Cullen/Frost Bankers, Inc. | 38 | $1.15K | 0.00% | +38 | New |
| Sunbelt Securities, Inc. | 38 | $1.13K | 0.00% | 00.0% | Unchanged |
| Darwin Advisors, LLC | 37 | $1.11K | 0.00% | 00.0% | Unchanged |
| Grove Bank & Trust | 35 | $1.05K | 0.00% | 00.0% | Unchanged |
| Atlantic Edge Private Wealth Management, LLC | 33 | $995 | 0.00% | 00.0% | Unchanged |
| Thompson Investment Management, Inc. | 33 | $994 | 0.00% | +33 | New |
| Truvestments Capital LLC | 31 | $935 | 0.00% | 00.0% | Unchanged |
| Sachetta, LLC | 30 | $904 | 0.00% | −35−53.8% | Reduced |
| Versant Capital Management, Inc | 27 | $814 | 0.00% | −18−40.0% | Reduced |
| SJS Investment Consulting Inc. | 26 | $784 | 0.00% | −8−23.5% | Reduced |
| Asset Dedication, LLC | 26 | $784 | 0.00% | 00.0% | Unchanged |
| MV Capital Management, Inc. | 21 | $633 | 0.00% | −32−60.4% | Reduced |
| TFC Financial Management | 21 | $633 | 0.00% | 00.0% | Unchanged |
| Mather Group, LLC. | 21 | $633 | 0.00% | 00.0% | Unchanged |
| Hoey Investments, Inc | 20 | $603 | 0.00% | 00.0% | Unchanged |