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Harley-Davidson, Inc.

HOG
Exchange
NYSE
Industry
Motorcycles, Bicycles & Parts
SEC CIK
0000793952

In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.

13F holders, Q4 2024

Institutional positions in Harley-Davidson, Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
410
−6 vs. Q3 2024
Shares held
116.2M
+145.6K (+0.1%) vs. Q3 2024
Total value
$3.50B
−$967.1M (−21.6%) vs. Q3 2024
New holders
67
93 more added
Sold out
73
163 more reduced

5 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2024: 410 institutions
Q1 2021: 421 institutionsQ2 2021: 449 institutionsQ3 2021: 413 institutionsQ4 2021: 429 institutionsQ1 2022: 425 institutionsQ2 2022: 404 institutionsQ3 2022: 415 institutionsQ4 2022: 450 institutionsQ1 2023: 438 institutionsQ2 2023: 431 institutionsQ3 2023: 416 institutionsQ4 2023: 421 institutionsQ1 2024: 413 institutionsQ2 2024: 412 institutionsQ3 2024: 421 institutionsQ4 2024: 410 institutionsQ1 2025: 392 institutionsQ2 2025: 397 institutionsQ3 2025: 404 institutionsQ4 2025: 390 institutionsQ1 2026: 400 institutionsQ2 2026: 441 institutions
Value heldQ4 2024: $3.50B
Q1 2021: $5.49BQ2 2021: $6.56BQ3 2021: $5.07BQ4 2021: $5.23BQ1 2022: $5.12BQ2 2022: $4.01BQ3 2022: $4.31BQ4 2022: $5.24BQ1 2023: $4.65BQ2 2023: $4.14BQ3 2023: $3.77BQ4 2023: $4.28BQ1 2024: $5.01BQ2 2024: $3.85BQ3 2024: $4.50BQ4 2024: $3.50BQ1 2025: $2.85BQ2 2025: $2.53BQ3 2025: $2.88BQ4 2025: $2.22BQ1 2026: $2.16BQ2 2026: $2.66B
Institutions holding HOG and their total value by quarter
QuarterHoldersValue
Q2 2026441$2.66B
Q1 2026400$2.16B
Q4 2025390$2.22B
Q3 2025404$2.88B
Q2 2025397$2.53B
Q1 2025392$2.85B
Q4 2024410$3.50B
Q3 2024421$4.50B
Q2 2024412$3.85B
Q1 2024413$5.01B
Q4 2023421$4.28B
Q3 2023416$3.77B
Q2 2023431$4.14B
Q1 2023438$4.65B
Q4 2022450$5.24B
Q3 2022415$4.31B
Q2 2022404$4.01B
Q1 2022425$5.12B
Q4 2021429$5.23B
Q3 2021413$5.07B
Q2 2021449$6.56B
Q1 2021421$5.49B

Institutions, Q4 2024

Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q3 2024.

Institutions holding HOG in Q4 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Gabelli Funds LLC53,800$1.62M0.01%00.0%Unchanged
Mirae Asset Global ETFs Holdings Ltd.53,339$1.61M0.00%+9,172+20.8%Added
Comerica Bank52,976$1.60M0.01%−2,608−4.7%Reduced
Lazard Asset Management LLC52,914$1.59M0.00%+10,732+25.4%Added
Treasurer of the State of North Carolina52,062$1.57M0.01%−27,602−34.6%Reduced
Alberta Investment Management Corp52,000$1.57M0.01%00.0%Unchanged
Twelve Points Wealth Management LLC51,717$1.56M0.45%+10,245+24.7%Added
Victory Capital Management Inc51,533$1.55M0.00%+23,922+86.6%Added
Simplex Trading, LLC51,287$1.54M0.04%+51,287New
STRS Ohio51,074$1.54M0.01%+3,801+8.0%Added
Jump Financial, LLC50,700$1.53M0.03%−8,434−14.3%Reduced
Teacher Retirement System of Texas50,126$1.51M0.01%−7,905−13.6%Reduced
Wells Fargo & Company50,066$1.51M0.00%−4,933−9.0%Reduced
Mork Capital Management, LLC50,000$1.51M0.99%00.0%Unchanged
Ameritas Investment Partners, Inc.49,953$1.51M0.05%−1,350−2.6%Reduced
Toronto Dominion Bank49,685$1.50M0.00%−310−0.6%Reduced
LPL Financial LLC46,887$1.41M0.00%−2,824−5.7%Reduced
Arrowstreet Capital, Limited Partnership46,565$1.40M0.00%−1,095,252−95.9%Reduced
State of Tennessee, Treasury Department45,710$1.38M0.00%−1,290−2.7%Reduced
Teachers Retirement System of the State of Kentucky44,206$1.33M0.01%−830−1.8%Reduced
Yousif Capital Management, LLC43,447$1.31M0.01%−2,648−5.7%Reduced
Police & Firemen's Retirement System of New Jersey43,160$1.30M0.01%+43,160New
TD Waterhouse Canada Inc.42,589$1.28M0.01%+2,813+7.1%Added
Villanova Investment Management Co LLC41,544$1.25M1.12%+4,031+10.7%Added
Public Employees Retirement System of Ohio40,670$1.23M0.00%−3,277−7.5%Reduced
Ensign Peak Advisors, Inc39,916$1.20M0.00%00.0%Unchanged
Edgestream Partners, L.P.38,760$1.17M0.05%+38,760New
Commonwealth Equity Services, LLC36,684$1.10M0.00%−1,318−3.5%Reduced
Wealthfront Advisers LLC36,555$1.10M0.00%−677−1.8%Reduced
Arizona State Retirement System36,289$1.09M0.01%−505−1.4%Reduced
Handelsbanken Fonder AB35,323$1.06M0.00%+3,100+9.6%Added
Winton Group Ltd34,719$1.05M0.07%−157,081−81.9%Reduced
Quantinno Capital Management LP34,710$1.05M0.01%−15,765−31.2%Reduced
Susquehanna International Group, LLP33,897$1.02M0.00%−72,123−68.0%Reduced
Louisiana State Employees Retirement System31,800$958.1K0.02%−1,000−3.0%Reduced
TCM Advisors, LLC–$952.1K0.84%––
Intech Investment Management LLC31,011$934.4K0.01%+19,108+160.5%Added
Russell Investments Group, Ltd.30,097$906.8K0.00%−5,242−14.8%Reduced
Zurcher Kantonalbank (Zurich Cantonalbank)29,928$901.7K0.00%+2,888+10.7%Added
Nebula Research & Development LLC27,864$839.5K0.10%+11,193+67.1%Added
Thrivent Financial for Lutherans27,207$820.0K0.00%−867−3.1%Reduced
New Mexico Educational Retirement Board27,200$820.0K0.03%00.0%Unchanged
State of Michigan Retirement System27,161$818.4K0.00%−1,000−3.6%Reduced
SG Americas Securities, LLC26,546$800.0K0.00%+26,546New
J. Goldman & Co LP26,251$790.9K0.03%+26,251New
Vontobel Holding Ltd.26,201$789.4K0.00%+17,086+187.4%Added
Sherbrooke Park Advisers LLC25,988$783.0K0.25%+25,988New
Northwestern Mutual Investment Management Company, LLC25,468$767.4K0.02%−813−3.1%Reduced
Commonwealth of Pennsylvania Public School Empls Retrmt Sys25,309$762.6K0.00%−803−3.1%Reduced
KLP Kapitalforvaltning AS25,000$753.3K0.00%+25,000New
Skylands Capital, LLC24,100$726.1K0.10%+24,100New
Schonfeld Strategic Advisors LLC23,541$709.3K0.00%−15,701−40.0%Reduced
Oregon Public Employees Retirement Fund23,351$703.6K0.01%−800−3.3%Reduced
Advisor Group Holdings, Inc.23,313$702.7K0.00%+793+3.5%Added
Banco Bilbao Vizcaya Argentaria, S.A.23,286$701.3K0.01%−23,025−49.7%Reduced
Creative Planning23,071$695.1K0.00%−1,776−7.1%Reduced
Oppenheimer & Co Inc22,914$690.4K0.01%+22,914New
McDonald Partners LLC22,635$682.0K0.17%−1,095−4.6%Reduced
PDT Partners, LLC21,668$652.9K0.06%−54,492−71.5%Reduced
Landscape Capital Management, L.L.C.21,148$637.2K0.07%−114,429−84.4%Reduced
JustInvest LLC21,109$636.0K0.01%−2,930−12.2%Reduced
RBF Capital, LLC20,000$602.6K0.03%00.0%Unchanged
The PNC Financial Services Group, Inc.19,775$595.8K0.00%−1,149−5.5%Reduced
Natixis Advisors, L.P.19,658$592.0K0.00%−2,998−13.2%Reduced
Stifel Financial Corp19,413$584.9K0.00%−2,580−11.7%Reduced
Centiva Capital, LP18,690$563.1K0.02%−6,299−25.2%Reduced
Bailard, Inc.18,081$544.8K0.01%−517−2.8%Reduced
Kentucky Retirement Systems Insurance Trust Fund7,830$542.0K0.09%+7,830New
CoreCap Advisors, LLC17,896$539.2K0.02%+3,289+22.5%Added
CWM, LLC17,776$536.0K0.00%+75+0.4%Added
Toroso Investments, LLC17,493$527.1K0.00%+5,059+40.7%Added
Axq Capital, LP17,355$522.9K0.24%−167−1.0%Reduced
Pictet Asset Management Holding SA17,252$519.8K0.00%−472−2.7%Reduced
Wolverine Trading, LLC17,487$519.2K0.01%+17,487New
Pathstone Holdings, LLC16,782$505.9K0.00%−2,307−12.1%Reduced
HRT Financial LP16,511$497.0K0.00%+16,511New
Wealth Enhancement Advisory Services, LLC16,235$489.2K0.00%−1,011−5.9%Reduced
Federated Hermes, Inc.16,124$485.8K0.00%+3,051+23.3%Added
Ethic Inc.15,863$477.9K0.01%−2,204−12.2%Reduced
US Bancorp15,316$461.5K0.00%−205−1.3%Reduced
Nomura Holdings Inc15,205$458.1K0.00%+15,205New
Fernwood Investment Management, LLC15,200$458.0K0.16%00.0%Unchanged
CIBC World Markets Inc.15,159$457.0K0.00%+3,943+35.2%Added
Empowered Funds, LLC14,848$447.4K0.01%+20+0.1%Added
Walleye Capital LLC14,268$429.9K0.00%+13,420+1,582.5%Added
Xponance, Inc.14,123$425.5K0.00%+856+6.5%Added
Ferguson Wellman Capital Management, Inc13,914$419.2K0.01%00.0%Unchanged
Mariner, LLC13,872$418.0K0.00%−526−3.7%Reduced
Storebrand Asset Management AS13,246$399.1K0.00%00.0%Unchanged
IMC-Chicago, LLC13,067$393.7K0.01%+13,067New
State of Alaska, Department of Revenue13,068$393.0K0.00%−690−5.0%Reduced
Penserra Capital Management LLC12,862$387.0K0.01%+12,862New
HighTower Advisors, LLC12,729$383.5K0.00%−9,929−43.8%Reduced
Davidson Trust Co12,700$382.7K0.20%00.0%Unchanged
LS Investment Advisors, LLC12,529$377.5K0.06%00.0%Unchanged
Public Employees Retirement Association of Colorado12,465$376.0K0.00%−1,642−11.6%Reduced
Cambridge Investment Research Advisors, Inc.12,449$375.0K0.00%+2,520+25.4%Added
Advisor OS, LLC11,988$361.2K0.04%+11,988New
Deutsche Bank AG11,486$346.1K0.00%+831+7.8%Added
Qsemble Capital Management, LP11,391$343.2K0.05%−190−1.6%Reduced