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Baozun Inc.

BZUN
Exchange
Nasdaq
Industry
Retail-Catalog & Mail-Order Houses
SEC CIK
0001625414

In the last 90 days, Baozun Inc. insiders filed 5 open-market purchases and 0 sales; 69 institutions reported holding it in 13F filings for Q2 2026, worth $35.9M in total; no superinvestor holds it.

13F holders, Q1 2026

Institutional positions in Baozun Inc. as of Mar 31, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
70
0 vs. Q4 2025
Shares held
11.4M
+824.9K (+7.8%) vs. Q4 2025
Total value
$27.2M
−$890.6K (−3.2%) vs. Q4 2025
New holders
9
18 more added
Sold out
9
18 more reduced

Compare with Q4 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting BZUN on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2026: 70 institutions
Q1 2021: 193 institutionsQ2 2021: 187 institutionsQ3 2021: 160 institutionsQ4 2021: 130 institutionsQ1 2022: 115 institutionsQ2 2022: 103 institutionsQ3 2022: 90 institutionsQ4 2022: 93 institutionsQ1 2023: 93 institutionsQ2 2023: 78 institutionsQ3 2023: 75 institutionsQ4 2023: 75 institutionsQ1 2024: 65 institutionsQ2 2024: 67 institutionsQ3 2024: 67 institutionsQ4 2024: 73 institutionsQ1 2025: 65 institutionsQ2 2025: 68 institutionsQ3 2025: 68 institutionsQ4 2025: 70 institutionsQ1 2026: 70 institutionsQ2 2026: 69 institutions
Value heldQ1 2026: $27.2M
Q1 2021: $1.74BQ2 2021: $1.62BQ3 2021: $674.5MQ4 2021: $543.2MQ1 2022: $267.5MQ2 2022: $262.2MQ3 2022: $138.4MQ4 2022: $86.4MQ1 2023: $117.6MQ2 2023: $70.7MQ3 2023: $52.1MQ4 2023: $43.5MQ1 2024: $28.6MQ2 2024: $27.1MQ3 2024: $42.5MQ4 2024: $28.9MQ1 2025: $28.2MQ2 2025: $24.0MQ3 2025: $41.0MQ4 2025: $28.1MQ1 2026: $27.2MQ2 2026: $35.9M
Institutions holding BZUN and their total value by quarter
QuarterHoldersValue
Q2 202669$35.9M
Q1 202670$27.2M
Q4 202570$28.1M
Q3 202568$41.0M
Q2 202568$24.0M
Q1 202565$28.2M
Q4 202473$28.9M
Q3 202467$42.5M
Q2 202467$27.1M
Q1 202465$28.6M
Q4 202375$43.5M
Q3 202375$52.1M
Q2 202378$70.7M
Q1 202393$117.6M
Q4 202293$86.4M
Q3 202290$138.4M
Q2 2022103$262.2M
Q1 2022115$267.5M
Q4 2021130$543.2M
Q3 2021160$674.5M
Q2 2021187$1.62B
Q1 2021193$1.74B

Institutions, Q1 2026

Shares, value and share of portfolio for each institution holding Baozun Inc.; share changes are against Q4 2025.

Institutions holding BZUN in Q1 2026
InstitutionSharesValue% of portfolioChange in sharesAction
Northwestern Mutual Wealth Management Co1$20.00%00.0%Unchanged
Caitong International Asset Management Co., Ltd2$50.00%+2New
Harbor Investment Advisory, LLC4$100.00%00.0%Unchanged
Eurizon Capital SGR S.p.A.45$1080.00%00.0%Unchanged
SWAN Capital LLC47$1120.00%00.0%Unchanged
Essential Investment Partners LLC60$1430.00%00.0%Unchanged
Citigroup Inc61$1460.00%00.0%Unchanged
IMA Wealth, Inc.70$1670.00%−7−9.1%Reduced
Adirondack Trust Co75$1780.00%00.0%Unchanged
EverSource Wealth Advisors, LLC82$1960.00%−26−24.1%Reduced
TD Waterhouse Canada Inc.125$2970.00%+125New
GWM Advisors LLC150$3590.00%−1,081−87.8%Reduced
Compagnie Lombard Odier SCmA200$4780.00%00.0%Unchanged
Federation des caisses Desjardins du Quebec200$4780.00%00.0%Unchanged
SBI Securities Co., Ltd.258$6170.00%+1+0.4%Added
National Bank of Canada275$6600.00%00.0%Unchanged
Wells Fargo & Company725$1.73K0.00%00.0%Unchanged
N.E.W. Advisory Services LLC800$1.91K0.00%00.0%Unchanged
BlackRock, Inc.827$1.98K0.00%00.0%Unchanged
Leonteq Securities AG1,008$2.41K0.00%00.0%Unchanged
Rhumbline Advisers1,366$3.26K0.00%−1,958−58.9%Reduced
North Star Investment Management Corp.2,900$6.93K0.00%00.0%Unchanged
Tower Research Capital LLC (TRC)3,421$8.18K0.00%−262−7.1%Reduced
PFG Investments, LLC10,200$24.4K0.00%00.0%Unchanged
Police & Firemen's Retirement System of New Jersey10,783$25.8K0.00%+10,783New
QRG Capital Management, Inc.10,990$26.3K0.00%−1,112−9.2%Reduced
HRT Financial LP12,258$29.0K0.00%+12,258New
Engineers Gate Manager LP15,346$36.7K0.00%+15,346New
RBF Capital, LLC20,000$47.8K0.00%00.0%Unchanged
IMC-Chicago, LLC22,717$54.3K0.00%+22,717New
New York State Common Retirement Fund23,914$57.2K0.00%00.0%Unchanged
Russell Investments Group, Ltd.28,760$67.3K0.00%00.0%Unchanged
Goldman Sachs Group Inc28,322$67.7K0.00%−62,136−68.7%Reduced
Centiva Capital, LP31,640$75.6K0.00%+31,640New
Geode Capital Management, LLC32,067$76.6K0.00%00.0%Unchanged
Invesco Ltd.32,668$78.1K0.00%−952−2.8%Reduced
Headlands Technologies LLC36,323$86.8K0.01%+11,403+45.8%Added
Cetera Investment Advisers38,238$91.4K0.00%+7,289+23.6%Added
State Street Corp40,395$96.5K0.00%−2,753−6.4%Reduced
Point72 Asset Management, L.P.41,876$100.1K0.00%+18,486+79.0%Added
Quadrature Capital Ltd42,937$102.6K0.00%+23,675+122.9%Added
Jump Financial, LLC45,260$108.2K0.00%−14,065−23.7%Reduced
BNP Paribas Arbitrage, SA45,499$108.7K0.00%+3,732+8.9%Added
Virtu Financial LLC45,904$110.0K0.00%+45,904New
Nano Cap New Millennium Growth Fund L P50,000$119.5K0.11%00.0%Unchanged
Polunin Capital Partners Ltd60,222$153.0K0.04%00.0%Unchanged
Group One Trading, L.P.74,500$178.1K0.01%+61,087+455.4%Added
Millennium Management LLC82,031$196.1K0.00%−62,021−43.1%Reduced
Commonwealth of Pennsylvania Public School Empls Retrmt Sys92,523$221.1K0.00%00.0%Unchanged
Simplex Trading, LLC110,879$265.0K0.01%+107,115+2,845.8%Added
Citadel Advisors LLC111,944$267.5K0.00%+15,701+16.3%Added
XTX Topco Ltd112,535$269.0K0.00%+30,172+36.6%Added
Marex Group plc119,224$284.9K0.00%−11,550−8.8%Reduced
Gsa Capital Partners LLP131,745$315.0K0.02%−103,968−44.1%Reduced
UBS Group AG155,091$370.7K0.00%−63,446−29.0%Reduced
JPMorgan Chase & Co185,082$433.1K0.00%+1,826+1.0%Added
Jane Street Group, LLC188,852$451.4K0.00%+134,429+247.0%Added
Qube Research & Technologies Ltd195,596$467.5K0.00%+19,692+11.2%Added
Renaissance Technologies LLC196,016$468.5K0.00%−34,228−14.9%Reduced
Susquehanna International Group, LLP217,953$520.9K0.00%−19,316−8.1%Reduced
D. E. Shaw & Co., Inc.269,491$644.1K0.00%+132,735+97.1%Added
Arrowstreet Capital, Limited Partnership378,772$905.3K0.00%−72,521−16.1%Reduced
AIA Group Ltd399,018$953.7K0.01%00.0%Unchanged
First Beijing Investment Ltd444,328$1.06M0.05%+444,328New
Morgan Stanley534,010$1.28M0.00%−48,839−8.4%Reduced
Marshall Wace, LLP548,415$1.31M0.00%+201,651+58.2%Added
Dimensional Fund Advisors LP593,669$1.42M0.00%+18,067+3.1%Added
Two Sigma Investments, LP963,515$2.30M0.00%+856,936+804.0%Added
Acadian Asset Management LLC2,116,457$5.04M0.01%+1,493+0.1%Added
Schroder Investment Management Group2,414,558$5.77M0.00%00.0%Unchanged
Two Sigma Advisers, LP0$00.00%−614,522−100.0%Sold out
Walleye Capital LLC0$00.00%−151,151−100.0%Sold out
Bank of America Corp0$00.00%−112,830−100.0%Sold out
Vestmark Advisory Solutions, Inc.0$00.00%−12,024−100.0%Sold out
Two Sigma Securities, LLC0$00.00%−11,422−100.0%Sold out
Advisor Group Holdings, Inc.0$00.00%−950−100.0%Sold out
Royal Bank of Canada0$00.00%−192−100.0%Sold out
CWM, LLC0$00.00%−350−100.0%Sold out
Rockefeller Capital Management L.P.0$00.00%−50−100.0%Sold out