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Baozun Inc.

BZUN
Exchange
Nasdaq
Industry
Retail-Catalog & Mail-Order Houses
SEC CIK
0001625414

In the last 90 days, Baozun Inc. insiders filed 5 open-market purchases and 0 sales; 69 institutions reported holding it in 13F filings for Q2 2026, worth $35.9M in total; no superinvestor holds it.

13F holders, Q3 2021

Institutional positions in Baozun Inc. as of Sep 30, 2021. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
160
−24 vs. Q2 2021
Shares held
39.2M
−6.50M (−14.2%) vs. Q2 2021
Total value
$674.5M
−$942.1M (−58.3%) vs. Q2 2021
New holders
15
60 more added
Sold out
39
56 more reduced

3 institutions that held it in Q2 2021 haven't filed for Q3 2021 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2021: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting BZUN on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2021: 160 institutions
Q1 2021: 193 institutionsQ2 2021: 187 institutionsQ3 2021: 160 institutionsQ4 2021: 130 institutionsQ1 2022: 115 institutionsQ2 2022: 103 institutionsQ3 2022: 90 institutionsQ4 2022: 93 institutionsQ1 2023: 93 institutionsQ2 2023: 78 institutionsQ3 2023: 75 institutionsQ4 2023: 75 institutionsQ1 2024: 65 institutionsQ2 2024: 67 institutionsQ3 2024: 67 institutionsQ4 2024: 73 institutionsQ1 2025: 65 institutionsQ2 2025: 68 institutionsQ3 2025: 68 institutionsQ4 2025: 70 institutionsQ1 2026: 70 institutionsQ2 2026: 69 institutions
Value heldQ3 2021: $674.5M
Q1 2021: $1.74BQ2 2021: $1.62BQ3 2021: $674.5MQ4 2021: $543.2MQ1 2022: $267.5MQ2 2022: $262.2MQ3 2022: $138.4MQ4 2022: $86.4MQ1 2023: $117.6MQ2 2023: $70.7MQ3 2023: $52.1MQ4 2023: $43.5MQ1 2024: $28.6MQ2 2024: $27.1MQ3 2024: $42.5MQ4 2024: $28.9MQ1 2025: $28.2MQ2 2025: $24.0MQ3 2025: $41.0MQ4 2025: $28.1MQ1 2026: $27.2MQ2 2026: $35.9M
Institutions holding BZUN and their total value by quarter
QuarterHoldersValue
Q2 202669$35.9M
Q1 202670$27.2M
Q4 202570$28.1M
Q3 202568$41.0M
Q2 202568$24.0M
Q1 202565$28.2M
Q4 202473$28.9M
Q3 202467$42.5M
Q2 202467$27.1M
Q1 202465$28.6M
Q4 202375$43.5M
Q3 202375$52.1M
Q2 202378$70.7M
Q1 202393$117.6M
Q4 202293$86.4M
Q3 202290$138.4M
Q2 2022103$262.2M
Q1 2022115$267.5M
Q4 2021130$543.2M
Q3 2021160$674.5M
Q2 2021187$1.62B
Q1 2021193$1.74B

Institutions, Q3 2021

Shares, value and share of portfolio for each institution holding Baozun Inc.; share changes are against Q2 2021.

Institutions holding BZUN in Q3 2021
InstitutionSharesValue% of portfolioChange in sharesAction
Qube Research & Technologies Ltd54,491$955.0K0.01%+54,491New
Allianz Asset Management GmbH61,627$1.08M0.00%−34,700−36.0%Reduced
Barclays PLC65,517$1.15M0.00%+10,890+19.9%Added
Canada Pension Plan Investment Board70,240$1.23M0.00%−3,475−4.7%Reduced
Wells Fargo & Company70,479$1.24M0.00%+56,459+402.7%Added
Susquehanna Fundamental Investments, LLC73,181$1.28M0.02%+44,450+154.7%Added
Fisher Asset Management, LLC80,202$1.41M0.00%−42,153−34.5%Reduced
Bank of New York Mellon Corp80,219$1.41M0.00%−5,542−6.5%Reduced
Great West Life Assurance Co85,200$1.50M0.00%+18,600+27.9%Added
Deutsche Bank AG86,019$1.51M0.00%−2,293−2.6%Reduced
Parametric Portfolio Associates LLC89,531$1.57M0.00%+32,705+57.6%Added
TB Alternative Assets Ltd.100,200$1.76M0.41%+100,200New
Leonteq Securities AG102,352$1.79M0.10%+66,030+181.8%Added
Cubist Systematic Strategies, LLC104,719$1.84M0.02%+103,491+8,427.6%Added
Loomis Sayles & Co L P108,622$1.90M0.00%+72,705+202.4%Added
HSBC Holdings PLC108,683$1.91M0.00%−164,380−60.2%Reduced
Swiss National Bank112,291$1.97M0.00%−900−0.8%Reduced
Intellectus Partners, LLC121,000$2.12M0.51%00.0%Unchanged
DnB Asset Management AS135,924$2.38M0.02%−95,642−41.3%Reduced
Ashmore Group plc140,815$2.47M0.50%+31,887+29.3%Added
BNP Paribas Arbitrage, SA142,080$2.49M0.01%−3,419−2.3%Reduced
Bridgewater Associates, LP143,570$2.52M0.01%+54,420+61.0%Added
Northern Trust Corp158,353$2.78M0.00%−116,929−42.5%Reduced
Sumitomo Mitsui Trust Holdings, Inc.159,283$2.79M0.00%+7,425+4.9%Added
UBS Group AG163,463$2.87M0.00%−19,863−10.8%Reduced
AIA Group Ltd164,045$2.88M0.16%+35,508+27.6%Added
Aviva PLC170,239$2.98M0.01%+86,639+103.6%Added
Andra AP-fonden179,700$3.15M0.06%+31,900+21.6%Added
Artisan Partners Limited Partnership194,397$3.41M0.00%+12,966+7.1%Added
New Silk Road Investment Pte Ltd225,400$3.95M2.57%+83,200+58.5%Added
Mirae Asset Global Investments Co., Ltd.235,241$4.12M0.01%−42,630−15.3%Reduced
Bank of Montreal245,756$4.39M0.00%−6,806−2.7%Reduced
Boothe Investment Group, Inc.259,723$4.44M2.42%+133,543+105.8%Added
Geode Capital Management, LLC255,635$4.45M0.00%+15,675+6.5%Added
Legal & General Group Plc258,193$4.53M0.00%+3,229+1.3%Added
Vanguard Group Inc291,692$5.11M0.00%−1,552,593−84.2%Reduced
Schroder Investment Management Group925,353$5.41M0.01%+630,169+213.5%Added
D. E. Shaw & Co., Inc.322,189$5.65M0.01%+232,361+258.7%Added
Citadel Advisors LLC323,210$5.67M0.01%+105,072+48.2%Added
Susquehanna International Group, LLP333,310$5.84M0.01%+125,894+60.7%Added
Bank of America Corp352,687$6.18M0.00%−68,841−16.3%Reduced
Royal London Asset Management Ltd356,699$6.25M0.03%+153,801+75.8%Added
UBS Asset Management Americas Inc394,477$6.92M0.00%+15,207+4.0%Added
Invesco Ltd.424,442$7.44M0.00%+175,727+70.7%Added
FIL Ltd578,443$10.1M0.01%−3,319,275−85.2%Reduced
Goldman Sachs Group Inc598,688$10.5M0.00%−704,514−54.1%Reduced
Franklin Resources Inc646,588$11.3M0.00%−502,932−43.8%Reduced
Dimensional Fund Advisors LP660,506$11.6M0.00%−18,123−2.7%Reduced
Citigroup Inc838,118$14.7M0.01%−51,198−5.8%Reduced
JPMorgan Chase & Co856,014$15.0M0.00%−281,607−24.8%Reduced
State Street Corp924,248$16.2M0.00%+49,488+5.7%Added
Krane Funds Advisors LLC999,178$17.5M0.36%+405,259+68.2%Added
Linden Advisors LP1,158,700$20.3M0.12%+635,581+121.5%Added
Credit Suisse AG1,489,518$26.1M0.02%+309,603+26.2%Added
Baillie Gifford & Co1,501,340$26.3M0.01%−12,408−0.8%Reduced
Morgan Stanley1,574,661$27.6M0.00%−11,195−0.7%Reduced
Nuveen Asset Management, LLC2,091,738$36.7M0.01%+680,168+48.2%Added
Vontobel Asset Management Inc2,309,026$39.7M0.22%−417,321−15.3%Reduced
BlackRock Inc.2,976,394$52.2M0.00%+125,837+4.4%Added
Federated Hermes, Inc.10,182,088$178.5M0.34%+53,052+0.5%Added
Matthews International Capital Management LLC0$00.00%−1,115,600−100.0%Sold out
Grandeur Peak Global Advisors, LLC0$00.00%−607,276−100.0%Sold out
Norges Bank0$00.00%−483,001−100.0%Sold out
ProShare Advisors LLC0$00.00%−318,375−100.0%Sold out
Nepsis, Inc.0$00.00%−283,285−100.0%Sold out
California Public Employees Retirement System0$00.00%−127,613−100.0%Sold out
Bessemer Group Inc0$00.00%−106,550−100.0%Sold out
Thomas White International Ltd0$00.00%−101,864−100.0%Sold out
Parallax Volatility Advisers, L.P.0$00.00%−53,142−100.0%Sold out
Jane Street Group, LLC0$00.00%−51,758−100.0%Sold out
Belpointe Asset Management LLC0$00.00%−37,600−100.0%Sold out
Point72 Hong Kong Ltd0$00.00%−23,066−100.0%Sold out
Ocean Arete Ltd0$00.00%−19,133−100.0%Sold out
Standard Life Aberdeen plc0$00.00%−10,204−100.0%Sold out
Ameriprise Financial Inc0$00.00%−10,166−100.0%Sold out
Landsberg, Bennett, & Dubbaneh LLC0$00.00%−9,253−100.0%Sold out
Banco Bilbao Vizcaya Argentaria, S.A.0$00.00%−9,339−100.0%Sold out
Prospera Financial Services Inc0$00.00%−9,190−100.0%Sold out
Blair William & Co0$00.00%−8,444−100.0%Sold out
XTX Topco Ltd0$00.00%−7,986−100.0%Sold out
Cambridge Investment Research Advisors, Inc.0$00.00%−7,711−100.0%Sold out
Price T Rowe Associates Inc0$00.00%−7,600−100.0%Sold out
Jump Financial, LLC0$00.00%−6,822−100.0%Sold out
Raymond James Financial Services Advisors, Inc.0$00.00%−6,705−100.0%Sold out
Balyasny Asset Management LLC0$00.00%−6,574−100.0%Sold out
Voya Investment Management LLC0$00.00%−6,448−100.0%Sold out
Cary Street Partner Investment Advisory LLC0$00.00%−5,878−100.0%Sold out
Lazard Asset Management LLC0$00.00%−3,646−100.0%Sold out
FNY Investment Advisers, LLC0$00.00%−3,500−100.0%Sold out
Advisory Services Network, LLC0$00.00%−1,350−100.0%Sold out
Spire Wealth Management0$00.00%−1,000−100.0%Sold out
Exos Asset Management LLC0$00.00%−773−100.0%Sold out
Orion Capital Management LLC0$00.00%−650−100.0%Sold out
FORA Capital, LLC0$00.00%−534−100.0%Sold out
American Portfolios Advisors0$00.00%−127−100.0%Sold out
Toronto Dominion Bank0$00.00%−112−100.0%Sold out
HM Payson & Co0$00.00%−33−100.0%Sold out
Enterprise Financial Services Corp0$00.00%−41−100.0%Sold out
BDO Wealth Advisors, LLC0$00.00%−30−100.0%Sold out
Pictet Asset Management Ltd––––Not filed