ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2026
Institutional positions in ServiceNow, Inc. as of Mar 31, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,212
- −76 vs. Q4 2025
- Shares held
- 864.4M
- +79.4M (+10.1%) vs. Q4 2025
- Total value
- $90.5B
- −$30.0B (−24.9%) vs. Q4 2025
- New holders
- 296
- 1,042 more added
- Sold out
- 372
- 744 more reduced
37 institutions that held it in Q4 2025 haven't filed for Q1 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2026
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| WD Rutherford LLC | 19,198 | $2.01M | 0.89% | −444−2.3% | Reduced |
| Patriot Financial Group Insurance Agency, LLC | 19,180 | $2.01M | 0.11% | +11,173+139.5% | Added |
| Mattson Financial Services, LLC | 19,114 | $2.00M | 0.48% | +3,749+24.4% | Added |
| Rational Advisors LLC | 19,039 | $1.99M | 0.20% | −6,800−26.3% | Reduced |
| Triangle Securities Wealth Management | 19,023 | $1.99M | 0.45% | +9,403+97.7% | Added |
| Prospera Financial Services Inc | 19,004 | $1.99M | 0.03% | +10,780+131.1% | Added |
| Atomi Financial Group, Inc. | 18,996 | $1.99M | 0.06% | +4,546+31.5% | Added |
| Meiji Yasuda Life Insurance Co | 18,919 | $1.98M | 0.07% | −4,456−19.1% | Reduced |
| Left Brain Wealth Management, LLC | 18,890 | $1.97M | 0.78% | −7,030−27.1% | Reduced |
| Tema ETFs LLC | 18,794 | $1.96M | 0.13% | +91+0.5% | Added |
| Range Advisory, LLC | 18,788 | $1.96M | 0.36% | +1,315+7.5% | Added |
| Hancock Whitney Corp | 21,001 | $1.96M | 0.03% | −56,873−73.0% | Reduced |
| Sigma Planning Corp | 18,765 | $1.96M | 0.05% | +2,694+16.8% | Added |
| Eagle Strategies LLC | 18,722 | $1.96M | 0.23% | +6,807+57.1% | Added |
| Canandaigua National Corp | 18,660 | $1.95M | 0.17% | +18,660 | New |
| Algert Global LLC | 18,617 | $1.95M | 0.03% | +18,617 | New |
| Colonial Trust Advisors | 18,567 | $1.94M | 0.15% | −12,040−39.3% | Reduced |
| Alerus Financial NA | 18,564 | $1.94M | 0.10% | −10,648−36.5% | Reduced |
| Retirement Guys Formula LLC | 18,467 | $1.93M | 0.89% | +9,473+105.3% | Added |
| HBW Advisory Services LLC | 18,445 | $1.93M | 0.20% | +6,264+51.4% | Added |
| Meridian Investment Counsel Inc. | 18,412 | $1.92M | 0.46% | +18,412 | New |
| Gallagher Capital Advisors, LLC | 18,405 | $1.92M | 1.36% | −962−5.0% | Reduced |
| Exane Asset Management | 15,947 | $1.92M | 0.39% | −22,053−58.0% | Reduced |
| Ballentine Partners, LLC | 18,340 | $1.92M | 0.03% | +1,234+7.2% | Added |
| Chilton Investment Co LLC | 18,321 | $1.92M | 0.04% | +11,996+189.7% | Added |
| Waldron Private Wealth LLC | 18,310 | $1.91M | 0.07% | +30+0.2% | Added |
| Hobart Private Capital, LLC | 18,188 | $1.90M | 0.37% | +3,758+26.0% | Added |
| Capital Investment Advisors, LLC | 18,174 | $1.90M | 0.03% | −6,645−26.8% | Reduced |
| Castle Rock Wealth Management, LLC | 18,586 | $1.90M | 0.41% | +3,670+24.6% | Added |
| Sculati Wealth Management, LLC | 18,020 | $1.88M | 0.70% | +441+2.5% | Added |
| Greenleaf Trust | 17,960 | $1.88M | 0.02% | −1,461−7.5% | Reduced |
| CWA Asset Management Group, LLC | 17,951 | $1.88M | 0.06% | −2,629−12.8% | Reduced |
| Mather Group, LLC. | 17,926 | $1.87M | 0.02% | +1,435+8.7% | Added |
| Snowden Capital Advisors LLC | 17,907 | $1.87M | 0.05% | −4,543−20.2% | Reduced |
| 180 Wealth Advisors, LLC | 17,810 | $1.86M | 0.21% | +10,469+142.6% | Added |
| Kazazian Asset Management, LLC | 17,800 | $1.86M | 2.03% | +15,800+790.0% | Added |
| Canvas Wealth Advisors, LLC | 17,751 | $1.86M | 0.32% | +4,762+36.7% | Added |
| WCG Wealth Advisors LLC | 17,737 | $1.85M | 0.05% | −9,531−35.0% | Reduced |
| Icon Advisers Inc | 17,620 | $1.84M | 0.43% | 00.0% | Unchanged |
| Quantum Private Wealth, LLC | 17,565 | $1.84M | 0.57% | −302−1.7% | Reduced |
| Loomis Sayles & Co L P | 17,530 | $1.83M | 0.00% | +1,175+7.2% | Added |
| Levin Capital Strategies, L.P. | 17,433 | $1.82M | 0.14% | +17,433 | New |
| PDS Planning, Inc | 17,427 | $1.82M | 0.12% | +9,539+120.9% | Added |
| SBI Securities Co., Ltd. | 17,393 | $1.82M | 0.05% | −2,160−11.0% | Reduced |
| Simmons Bank | 17,334 | $1.81M | 0.12% | +2,739+18.8% | Added |
| Financial Engines Advisors L.L.C. | 17,315 | $1.81M | 0.00% | +434+2.6% | Added |
| Heritage Trust Co | 17,293 | $1.81M | 0.18% | +7,548+77.5% | Added |
| Selective Wealth Management, Inc. | 20,304 | $1.80M | 0.53% | −1,627−7.4% | Reduced |
| Nicolet Bankshares Inc | 17,153 | $1.79M | 0.07% | +14,439+532.0% | Added |
| Texas Yale Capital Corp. | 17,105 | $1.79M | 0.05% | +6,795+65.9% | Added |
| Evoke Wealth, LLC | 17,056 | $1.78M | 0.03% | −5,100−23.0% | Reduced |
| Cunning Capital Partners, LP | 17,025 | $1.78M | 0.91% | 00.0% | Unchanged |
| Sterling Investment Counsel, LLC | 16,940 | $1.77M | 0.50% | +6,710+65.6% | Added |
| Park Place Capital Corp | 16,863 | $1.76M | 0.35% | +4,769+39.4% | Added |
| Lazard Freres Gestion S.A.S. | 16,825 | $1.76M | 0.03% | −1,080−6.0% | Reduced |
| Bluebird Wealth Management LLC | 16,760 | $1.75M | 1.79% | +8,240+96.7% | Added |
| Trust Co of Kansas | 16,543 | $1.73M | 0.96% | −13,389−44.7% | Reduced |
| Gibbs Wealth Management | 16,518 | $1.73M | 0.23% | +6,050+57.8% | Added |
| Dorsey & Whitney Trust CO LLC | 16,489 | $1.72M | 0.09% | +2,009+13.9% | Added |
| Hudson Value Partners, LLC | 16,420 | $1.72M | 0.51% | +9,645+142.4% | Added |
| Princeton Capital Management LLC | 16,377 | $1.71M | 0.47% | +9,586+141.2% | Added |
| BBR Partners, LLC | 16,360 | $1.71M | 0.10% | −200−1.2% | Reduced |
| GM Advisory Group, Inc. | 16,355 | $1.71M | 0.07% | +13,015+389.7% | Added |
| Little House Capital LLC | 16,303 | $1.70M | 0.44% | +5,268+47.7% | Added |
| Cabot Wealth Management Inc | 16,285 | $1.70M | 0.20% | −1,055−6.1% | Reduced |
| Garrett Investment Advisors LLC | 16,267 | $1.70M | 0.13% | +3,245+24.9% | Added |
| KP Management LLC | 16,250 | $1.70M | 0.49% | −5,000−23.5% | Reduced |
| Westshore Wealth, LLC | 16,233 | $1.70M | 0.60% | +128+0.8% | Added |
| Marathon Wealth Advisors LLC | 16,199 | $1.69M | 0.69% | +3,121+23.9% | Added |
| Natural Investments, LLC | 16,193 | $1.69M | 0.42% | −260−1.6% | Reduced |
| Second Line Capital, LLC | 19,049 | $1.68M | 0.32% | +1,963+11.5% | Added |
| Family Capital Trust Co | 16,076 | $1.68M | 0.61% | −2,379−12.9% | Reduced |
| Nippon Life Global Investors Americas, Inc. | 16,070 | $1.68M | 0.08% | −249,630−94.0% | Reduced |
| TownSquare Capital, LLC | 16,060 | $1.68M | 0.38% | +288+1.8% | Added |
| Y.D. More Investments Ltd | 16,000 | $1.67M | 0.07% | −1,750−9.9% | Reduced |
| Doliver Advisors, LP | 15,977 | $1.67M | 0.38% | +3,329+26.3% | Added |
| Benchmark Investment Advisors LLC | 15,850 | $1.66M | 0.96% | +15,850 | New |
| Verdence Capital Advisors LLC | 15,849 | $1.66M | 0.10% | +6,325+66.4% | Added |
| BTC Capital Management, Inc. | 15,840 | $1.66M | 0.11% | +4,247+36.6% | Added |
| Bastion Asset Management Inc. | 15,901 | $1.64M | 0.50% | +15,901 | New |
| OMC Financial Services LTD | 15,643 | $1.64M | 0.63% | −20.0% | Reduced |
| Balyasny Asset Management LLC | 15,612 | $1.63M | 0.00% | −59,424−79.2% | Reduced |
| Principle Wealth Partners LLC | 15,593 | $1.63M | 0.09% | +3,869+33.0% | Added |
| Sargent Investment Group, LLC | 15,558 | $1.63M | 0.21% | +6,545+72.6% | Added |
| International Assets Investment Management, LLC | 15,629 | $1.63M | 0.11% | +8,168+109.5% | Added |
| Ashton Thomas Private Wealth, LLC | 15,371 | $1.61M | 0.04% | +5,836+61.2% | Added |
| Ritholtz Wealth Management | 15,308 | $1.60M | 0.03% | −2,192−12.5% | Reduced |
| Resources Management Corp | 15,290 | $1.60M | 0.21% | +3,575+30.5% | Added |
| Independence Bank of Kentucky | 15,280 | $1.60M | 0.20% | +11,065+262.5% | Added |
| Beaumont Asset Management, L.L.C. | 15,197 | $1.59M | 0.72% | +816+5.7% | Added |
| Clare Market Investments LLC | 15,125 | $1.58M | 0.33% | +15,125 | New |
| Concord Wealth Partners | 15,099 | $1.58M | 0.20% | +5,627+59.4% | Added |
| Guardian Wealth Advisors, LLC | 15,055 | $1.57M | 0.10% | +3,971+35.8% | Added |
| Concord Asset Management, LLC | 15,004 | $1.57M | 0.27% | +5,637+60.2% | Added |
| Alight Capital Management LP | 15,000 | $1.57M | 0.46% | −10,000−40.0% | Reduced |
| American Alpha Advisors, LLC | 15,000 | $1.57M | 0.92% | +5,000+50.0% | Added |
| Signet Financial Management, LLC | 14,987 | $1.57M | 0.18% | +189+1.3% | Added |
| PFG Investments, LLC | 14,858 | $1.55M | 0.07% | +6,174+71.1% | Added |
| Beta Wealth Group, Inc. | 14,855 | $1.55M | 0.64% | +1,105+8.0% | Added |
| SRS Capital Advisors, Inc. | 14,870 | $1.55M | 0.04% | +4,495+43.3% | Added |