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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q1 2025

Institutional positions in ServiceNow, Inc. as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
2,167
−57 vs. Q4 2024
Shares held
182.3M
+1.90M (+1.1%) vs. Q4 2024
Total value
$145.0B
−$45.9B (−24.0%) vs. Q4 2024
New holders
203
938 more added
Sold out
260
760 more reduced

38 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2025: 2,167 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,244 institutions
Value heldQ1 2025: $145.0B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,244$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q1 2025

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2024.

Institutions holding NOW in Q1 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Vanguard Group Inc19,496,992$15.5B0.28%+297,734+1.6%Added
BlackRock, Inc.18,649,174$14.8B0.31%+399,059+2.2%Added
State Street Corp9,169,312$7.30B0.30%+28,546+0.3%Added
Price T Rowe Associates Inc7,666,918$6.10B0.75%−289,006−3.6%Reduced
JPMorgan Chase & Co7,192,895$5.73B0.44%+791,060+12.4%Added
Morgan Stanley5,273,507$4.20B0.30%−149,898−2.8%Reduced
FMR LLC4,519,203$3.60B0.23%−1,359,697−23.1%Reduced
Geode Capital Management, LLC4,486,506$3.56B0.28%+173,935+4.0%Added
Bank of America Corp3,161,107$2.52B0.22%+139,681+4.6%Added
UBS Asset Management Americas Inc2,843,117$2.26B0.58%+188,292+7.1%Added
Franklin Resources Inc2,730,723$2.17B0.63%−119,236−4.2%Reduced
Capital International Investors2,408,624$1.92B0.38%−37,988−1.6%Reduced
Norges Bank2,370,089$1.89B0.26%−85,633−3.5%Reduced
Nuveen, LLC2,282,934$1.82B0.57%+2,282,934New
Northern Trust Corp2,199,534$1.75B0.26%−60,057−2.7%Reduced
Wellington Management Group LLP2,091,279$1.66B0.32%−864,337−29.2%Reduced
Jennison Associates LLC2,012,921$1.60B1.12%−339,190−14.4%Reduced
Alliancebernstein L.P.1,732,686$1.38B0.50%+242,132+16.2%Added
Fisher Asset Management, LLC1,678,634$1.34B0.58%−3,507−0.2%Reduced
Invesco Ltd.1,658,667$1.32B0.25%−62,384−3.6%Reduced
Bank of New York Mellon Corp1,622,430$1.29B0.26%+117,985+7.8%Added
Edgewood Management LLC1,619,830$1.29B4.49%+563,280+53.3%Added
Amundi1,638,927$1.27B0.46%+626,623+61.9%Added
Deutsche Bank AG1,522,141$1.21B0.48%+295,066+24.0%Added
Sands Capital Management, LLC1,457,978$1.16B3.95%+5,723+0.4%Added
Legal & General Group Plc1,406,940$1.12B0.31%+41,409+3.0%Added
Bank of Montreal1,389,615$1.11B0.59%+27,470+2.0%Added
Charles Schwab Investment Management Inc1,351,231$1.08B0.20%+58,309+4.5%Added
Barclays PLC1,284,562$1.02B0.46%+172,984+15.6%Added
Brown Advisory Inc1,277,277$1.02B1.45%−175,460−12.1%Reduced
Goldman Sachs Group Inc1,212,626$965.4M0.18%+262,531+27.6%Added
DZ BANK AG Deutsche Zentral Genossenschafts Bank, Frankfurt am Main1,201,460$956.5M1.11%−628,959−34.4%Reduced
Royal Bank of Canada1,164,058$926.8M0.21%−116,482−9.1%Reduced
Capital Research Global Investors1,097,384$873.7M0.19%−327,295−23.0%Reduced
Massachusetts Financial Services Co971,371$773.3M0.26%−374,957−27.9%Reduced
Ameriprise Financial Inc965,565$766.0M0.21%−83,467−8.0%Reduced
Polen Capital Management LLC949,728$756.1M2.37%−684,867−41.9%Reduced
UBS Group AG938,788$747.4M0.17%+531+0.1%Added
HSBC Holdings PLC878,721$693.8M0.46%+104,238+13.5%Added
Wells Fargo & Company826,394$657.9M0.16%+57,886+7.5%Added
Alphinity Investment Management Pty Ltd763,508$607.9M4.12%+119,743+18.6%Added
Janus Henderson Group PLC755,041$602.3M0.33%−69,684−8.4%Reduced
Nordea Investment Management AB768,127$588.2M0.62%+171,384+28.7%Added
Sustainable Growth Advisers, LP723,457$576.0M3.21%+355,629+96.7%Added
Winslow Capital Management, LLC668,019$531.8M2.12%+145,066+27.7%Added
Parnassus Investments652,908$519.8M1.25%+652,908New
Voya Investment Management LLC626,761$498.6M0.55%−349,609−35.8%Reduced
Qube Research & Technologies Ltd607,082$483.3M0.75%+592,899+4,180.3%Added
Swiss National Bank581,000$462.6M0.33%−900−0.2%Reduced
Tiger Global Management LLCSuperinvestorTiger Global Management579,655$461.5M1.74%00.0%Unchanged
Clearbridge Investments, LLC568,091$452.3M0.40%−55,439−8.9%Reduced
Envestnet Asset Management Inc563,053$448.3M0.14%−27,090−4.6%Reduced
Neuberger Berman Group LLC497,443$396.0M0.33%−5,062−1.0%Reduced
Daiwa Securities Group Inc.493,324$392.8M1.66%+200,554+68.5%Added
Sumitomo Mitsui Trust Holdings, Inc.484,839$386.0M0.27%−28,516−5.6%Reduced
California Public Employees Retirement System478,883$381.3M0.27%+928+0.2%Added
Arrowstreet Capital, Limited Partnership478,615$381.0M0.31%+130,666+37.6%Added
AQR Capital Management LLC473,609$362.6M0.37%+249,101+111.0%Added
Scge Management, L.P.435,000$346.3M9.98%−553,000−56.0%Reduced
Mitsubishi UFJ Kokusai Asset Management Co., Ltd.425,376$338.7M0.31%+55,960+15.1%Added
WELLCOME TRUST LTD (THE) as trustee of the WELLCOME TRUST425,000$338.4M4.23%00.0%Unchanged
BNP Paribas Arbitrage, SA418,126$332.9M0.25%−11,427−2.7%Reduced
Raymond James Financial Inc406,982$324.0M0.12%+35,451+9.5%Added
National Pension Service403,014$320.9M0.31%+19,046+5.0%Added
DekaBank Deutsche Girozentrale410,013$320.1M0.63%−6,431−1.5%Reduced
Stifel Financial Corp385,518$306.9M0.33%−440.0%Reduced
TCW Group Inc385,496$306.9M2.75%−37,422−8.8%Reduced
Rhumbline Advisers377,750$300.7M0.28%+5,499+1.5%Added
Canada Pension Plan Investment Board376,701$299.9M0.29%+84,917+29.1%Added
Citigroup Inc376,249$299.5M0.23%−27,315−6.8%Reduced
Russell Investments Group, Ltd.369,977$294.6M0.40%+50,821+15.9%Added
SEI Investments Co370,050$294.6M0.38%+18,113+5.1%Added
William Blair Investment Management, LLC366,852$292.1M0.82%−37,324−9.2%Reduced
Schroder Investment Management Group362,739$288.8M0.29%−124,163−25.5%Reduced
Allianz Asset Management GmbH340,550$271.1M0.40%+41,028+13.7%Added
Fayez Sarofim & Co337,114$271.0M0.67%+33,488+11.0%Added
Ci Investments Inc.334,398$266.2M1.12%+64,180+23.8%Added
Mariner, LLC327,672$260.9M0.43%+18,035+5.8%Added
Blair William & Co326,111$259.6M0.78%+17,828+5.8%Added
CI Private Wealth, LLC326,017$259.6M0.42%+29,904+10.1%Added
Ensign Peak Advisors, Inc324,012$258.0M0.49%−58,802−15.4%Reduced
Principal Financial Group Inc322,665$256.9M0.14%+28,708+9.8%Added
Westfield Capital Management Co LP320,284$255.0M1.24%+5,241+1.7%Added
California State Teachers Retirement System314,433$250.3M0.31%−1,199−0.4%Reduced
Hyperion Asset Management Ltd312,521$248.8M9.78%+28,815+10.2%Added
Loring Wolcott & Coolidge Fiduciary Advisors LLP303,594$246.7M2.40%+4,022+1.3%Added
Vontobel Holding Ltd.303,316$241.5M0.88%+5,906+2.0%Added
Dimensional Fund Advisors LP300,334$239.1M0.06%+13,154+4.6%Added
Marshall Wace, LLP296,056$235.7M0.31%+163,703+123.7%Added
Allspring Global Investments Holdings, LLC288,912$234.5M0.41%+2,015+0.7%Added
Pictet Asset Management Holding SA293,450$233.6M0.26%+109,454+59.5%Added
Employees Provident Fund Board289,335$230.4M2.62%+121,967+72.9%Added
AustralianSuper Pty Ltd286,879$228.4M1.29%+170+0.1%Added
Standard Life Aberdeen plc287,541$224.8M0.44%−154,005−34.9%Reduced
Natixis Advisors, L.P.279,689$222.7M0.41%−28,276−9.2%Reduced
Thrivent Financial for Lutherans272,692$217.5M0.48%−31,089−10.2%Reduced
Renaissance Technologies LLC272,301$216.8M0.33%+272,301New
Axiom Investors LLC271,502$216.2M2.07%−127,092−31.9%Reduced
Assenagon Asset Management S.A.270,973$215.7M0.38%+27,085+11.1%Added
AXA S.A.261,664$208.3M0.68%−46,375−15.1%Reduced