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Livermore
Livermore
ZHEN

ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q1 2025

Institutional positions in ServiceNow, Inc. as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
2,167
−57 vs. Q4 2024
Shares held
182.3M
+1.90M (+1.1%) vs. Q4 2024
Total value
$145.0B
−$45.9B (−24.0%) vs. Q4 2024
New holders
203
938 more added
Sold out
260
760 more reduced

38 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2025: 2,167 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,244 institutions
Value heldQ1 2025: $145.0B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,244$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q1 2025

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2024.

Institutions holding NOW in Q1 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Westend Capital Management, LLC1$7960.00%−41−97.6%Reduced
Aspect Partners, LLC1$7960.00%00.0%Unchanged
Parkworth Wealth Management, Inc.1$7960.00%00.0%Unchanged
Perritt Capital Management Inc1$7960.00%+1New
Olistico Wealth, LLC1$7960.00%+1New
ROSS\JOHNSON & Associates LLC1$7960.01%+1New
Clear Investment Research, LLC2$1.59K0.00%00.0%Unchanged
Mascoma Wealth Management LLC2$1.59K0.00%00.0%Unchanged
Ruedi Wealth Management, Inc.2$1.59K0.00%00.0%Unchanged
Catherine Avery Investment Management LLC2$1.59K0.00%00.0%Unchanged
Greenline Partners, LLC2$1.59K0.00%+2New
First Command Advisory Services, Inc.2$1.59K0.00%+2New
Eq Wealth Advisors, LLC2$1.59K0.00%+2New
Parvin Asset Management, LLC2$1.59K0.00%+2New
Breakwater Investment Management2$1.59K0.00%00.0%Unchanged
DecisionPoint Financial, LLC2$1.59K0.00%+2New
1620 Investment Advisors, Inc.2$1.92K0.00%00.0%Unchanged
Navigoe, LLC3$2.00K0.00%00.0%Unchanged
Caitong International Asset Management Co., Ltd3$2.39K0.00%−426−99.3%Reduced
Pineridge Advisors LLC3$2.39K0.00%−8−72.7%Reduced
Chesapeake Asset Management LLC3$2.39K0.00%+1+50.0%Added
McIlrath & Eck, LLC3$2.39K0.00%+3New
MorganRosel Wealth Management, LLC3$2.39K0.00%+3New
Marshall Investment Management, LLC3$2.39K0.00%+3New
Halbert Hargrove Global Advisors, LLC3$2.73K0.00%−7−70.0%Reduced
Bear Mountain Capital, Inc.3$2.83K0.00%+3New
Briaud Financial Planning, Inc5$3.00K0.00%00.0%Unchanged
Ogorek Anthony Joseph4$3.00K0.00%+4New
Fourth Dimension Wealth, LLC4$3.19K0.00%−75−94.9%Reduced
WealthTrak Capital Management LLC4$3.19K0.00%−6−60.0%Reduced
Heritage Wealth Advisors4$3.19K0.00%00.0%Unchanged
Anfield Capital Management, LLC4$3.19K0.00%00.0%Unchanged
Morton Brown Family Wealth, LLC4$3.19K0.00%+4New
Bare Financial Services, Inc4$3.19K0.00%+4New
Rialto Wealth Management, LLC4$3.19K0.00%+4New
Bellevue Asset Management, LLC5$3.98K0.00%00.0%Unchanged
Your Advocates Ltd., LLP5$3.98K0.00%00.0%Unchanged
FWL Investment Management, LLC5$3.98K0.00%00.0%Unchanged
Painted Porch Advisors LLC5$3.98K0.00%00.0%Unchanged
Compass Planning Associates Inc5$3.98K0.00%00.0%Unchanged
Legacy Wealth Managment, LLC5$3.98K0.00%00.0%Unchanged
Global Wealth Strategies & Associates5$3.98K0.00%+2+66.7%Added
Altshuler Shaham Ltd5$3.98K0.00%+5New
Sofos Investments, Inc.5$3.98K0.00%+5New
Kennebec Savings Bank5$3.98K0.00%+5New
Nova Wealth Management, Inc.5$3.98K0.00%+5New
Global Trust Asset Management, LLC4$4.03K0.00%−57−93.4%Reduced
PayPay Securities Corp5$4.04K0.23%+1+25.0%Added
TruNorth Capital Management, LLC6$4.78K0.00%00.0%Unchanged
Beaird Harris Wealth Management, LLC6$4.78K0.00%00.0%Unchanged
a16z Perennial Management, L.P.6$4.78K0.00%00.0%Unchanged
Redwood Park Advisors LLC6$4.78K0.00%00.0%Unchanged
Copia Wealth Management6$4.78K0.00%00.0%Unchanged
Blume Capital Management, Inc.6$4.78K0.00%+3+100.0%Added
WestEnd Advisors, LLC6$4.78K0.00%+5+500.0%Added
Abound Financial, LLC6$4.78K0.00%+6New
Hughes Financial Services, LLC6$4.87K0.00%+6New
Winnow Wealth LLC7$5.01K0.00%+2+40.0%Added
Atlas Capital Advisors LLC7$5.57K0.00%−85−92.4%Reduced
Jackson, Grant Investment Advisers, Inc.7$5.57K0.00%00.0%Unchanged
Cetera Trust Company, N.A7$5.57K0.00%00.0%Unchanged
MPWM Advisory Solutions, LLC7$5.57K0.00%00.0%Unchanged
Deseret Mutual Benefit Administrators7$5.57K0.00%+7New
Pandora Wealth, Inc.7$5.57K0.00%+7New
Hager Investment Management Services, LLC8$6.37K0.00%−14−63.6%Reduced
Activest Wealth Management8$6.37K0.00%+7+700.0%Added
Tower View Investment Management & Research LLC8$6.37K0.00%00.0%Unchanged
IAG Wealth Partners, LLC9$7.16K0.00%00.0%Unchanged
POM Investment Strategies, LLC9$7.17K0.01%00.0%Unchanged
Principia Wealth Advisory, LLC9$7.43K0.01%+4+80.0%Added
Berkshire Capital Holdings Inc10$7.96K0.00%00.0%Unchanged
Estabrook Capital Management10$7.96K0.00%00.0%Unchanged
Midwest Capital Advisors, LLC10$7.96K0.00%00.0%Unchanged
First Financial Corp10$7.96K0.00%+5+100.0%Added
TCTC Holdings, LLC10$7.96K0.00%+10New
Pacific Center for Financial Services10$7.96K0.00%00.0%Unchanged
West Paces Advisors Inc.11$8.76K0.00%00.0%Unchanged
Stone House Investment Management, LLC11$8.76K0.00%+11New
Quest 10 Wealth Builders, Inc.11$8.82K0.01%+1+10.0%Added
Cranbrook Wealth Management, LLC12$9.35K0.00%00.0%Unchanged
Cape Investment Advisory, Inc.12$9.55K0.00%00.0%Unchanged
First Pacific Financial13$10.3K0.00%−127−90.7%Reduced
HighMark Wealth Management LLC13$10.3K0.01%00.0%Unchanged
Missouri Trust & Investment Co13$10.3K0.00%00.0%Unchanged
Flaharty Asset Management, LLC13$10.3K0.00%+13New
REAP Financial Group, LLC13$10.3K0.00%+13New
Dogwood Wealth Management LLC13$10.3K0.01%+13New
Christopher J. Hasenberg, Inc13$10.6K0.00%00.0%Unchanged
Cheviot Value Management, LLC11$10.8K0.00%+11New
Creative Financial Designs Inc14$11.1K0.00%−7−33.3%Reduced
JCIC Asset Management Inc.14$11.1K0.00%00.0%Unchanged
Synergy Investment Management, LLC15$11.9K0.00%00.0%Unchanged
Trivant Custom Portfolio Group, LLC15$11.9K0.01%+5+50.0%Added
Atlantic Edge Private Wealth Management, LLC15$11.9K0.00%+15New
City Holding Co16$12.7K0.00%+11+220.0%Added
Stuart Chaussee & Associates, Inc.16$12.7K0.00%00.0%Unchanged
Bellwether Advisors, LLC16$12.7K0.00%00.0%Unchanged
Coston, McIsaac & Partners17$13.0K0.00%00.0%Unchanged
True Wealth Design, LLC17$13.4K0.01%+6+54.5%Added
New Age Alpha Advisors, LLC17$13.5K0.00%00.0%Unchanged