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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 5 sales; 2,255 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

Holders of 5% or more of NOW

Holders whose latest Schedule 13D or 13G filing reports 5% or more of ServiceNow, Inc., largest stake first. The change is against the holder's previous filing.

Holders of 5% or more of NOW
HolderLatest formStakeChangeFirst filedLatest filingFiling
BlackRock, Inc.13G/A8.90%18.3M shares–Feb 5, 20251 filingFeb 5, 2025SEC
Vanguard Capital Management LLC13G7.49%78.4M sharesNewApr 30, 20261 filingApr 30, 2026SEC

Stakes are as of each holder's latest filing. Holders whose last filing was in the old format (before December 18, 2024) have no stake on record and are not listed, and after an acquisition or delisting holders usually stop filing.

13D and 13G filings

15 Schedule 13D and 13G filings on ServiceNow, Inc., newest first, including old-format filings without a stake.

Schedule 13D and 13G filings on NOW
Filed (ET)FilerFormStakeChangeEvent dateFiling
Apr 30, 20261:07 PM ETVanguard Capital Management LLC13G7.49%78.4M sharesNewMar 31, 2026SEC
Mar 27, 20261:03 PM ETVanguard Group Inc13G/A0.00%0 shares–Below 5%Mar 13, 2026SEC
Feb 5, 20251:23 PM ETBlackRock, Inc.13G/A8.90%18.3M shares–Dec 31, 2024SEC
Feb 14, 2024Price T Rowe Associates Inc13G/AOld format–––SEC
Feb 13, 2024Vanguard Group Inc13G/AOld format–––SEC
Jan 26, 202411:49 AM ETBlackRock Inc.13G/AOld format–––SEC
Feb 14, 2023Price T Rowe Associates Inc13G/AOld format–––SEC
Feb 9, 2023Vanguard Group Inc13G/AOld format–––SEC
Jan 30, 20234:03 PM ETBlackRock Inc.13G/AOld format–––SEC
Feb 14, 2022Price T Rowe Associates Inc13G/AOld format–––SEC
Feb 10, 2022Vanguard Group Inc13G/AOld format–––SEC
Feb 2, 20227:18 PM ETBlackRock Inc.13G/AOld format–––SEC
Feb 16, 2021Price T Rowe Associates Inc13G/AOld format–––SEC
Feb 10, 2021Vanguard Group Inc13G/AOld format–––SEC
Feb 1, 20218:23 AM ETBlackRock Inc.13G/AOld format–––SEC

Form 144: proposed insider sales

237 notices from officers, directors and other affiliates planning to sell ServiceNow, Inc. shares, newest first.

Form 144 notices for NOW
Filed (ET)SellerShares to sellMarket valuePlanned saleBrokerFiling
Nov 9, 20269:47 AM ETCanney Jacqueline POfficer1.29K$131.1KNov 9, 202610b5-1Fidelity Brokerage Services LLCSEC
Aug 31, 20263:56 PM ETFipps PaulOfficer2.03K$300.8KAug 31, 2026Fidelity Brokerage Services LLCSEC
Aug 28, 20269:46 AM ETCanney Jacqueline POfficer7.85K$1.08MAug 28, 202610b5-1Fidelity Brokerage Services LLCSEC
Aug 27, 20264:10 PM ETPaul Edward ChamberlainDirector2.70K$365.9KAug 27, 2026Morgan Stanley Smith Barney LLC Executive Financial ServicesSEC
May 28, 202611:15 AM ETBriggs TeresaDirector1.59K$173.4KMay 28, 2026Fidelity Brokerage Services LLCSEC
May 18, 202610:34 AM ETFipps PaulOfficer1.05K$103.2KMay 18, 202610b5-1Fidelity Brokerage Services LLCSEC
May 14, 20264:24 PM ETPaul ChamberlainDirector3.00K$261.1KMay 14, 202610b5-1Morgan Stanley Smith Barney LLC Executive Financial ServicesSEC
May 14, 202612:17 PM ETSands Anita MDirector16.4K$1.48MMay 14, 2026Fidelity Brokerage Services LLCSEC
May 8, 202610:02 AM ETFipps PaulOfficer151$13.7KMay 8, 202610b5-1Fidelity Brokerage Services LLCSEC
May 7, 202612:48 PM ETTzitzon NicholasOfficer18.0K$1.70MMay 7, 2026Fidelity Brokerage Services LLCSEC
Apr 24, 20263:54 PM ETCanney Jacqueline POfficer8.93K$799.9KApr 24, 2026Fidelity Brokerage Services LLCSEC
Feb 23, 202610:07 AM ETFipps PaulOfficer3.70K$376.1KFeb 23, 202610b5-1Fidelity Brokerage Services LLCSEC
Feb 18, 202612:52 PM ETFipps PaulOfficer9.64K$1.02MFeb 18, 202610b5-1Fidelity Brokerage Services LLCSEC
Feb 12, 20264:30 PM ETPaul ChamberlainDirector1.20K$120.7KFeb 12, 202610b5-1Morgan Stanley Smith Barney LLC Executive Financial ServicesSEC
Dec 5, 202512:00 PM ETMastantuono GinaOfficer415$352.8KDec 5, 202510b5-1Fidelity Brokerage Services LLCSEC
Nov 28, 20251:39 PM ETJackson LawrenceDirector265$214.7KNov 28, 2025Fidelity Brokerage Services LLCSEC
Nov 28, 20251:18 PM ETPaul Edward ChamberlainDirector600$481.6KNov 28, 202510b5-1Morgan Stanley Smith Barney LLC Executive Financial ServicesSEC
Nov 28, 202511:03 AM ETMastantuono GinaOfficer417$336.9KNov 28, 202510b5-1Fidelity Brokerage Services LLCSEC
Nov 18, 20254:01 PM ETFipps PaulOfficer305$249.4KNov 18, 2025Fidelity Brokerage Services LLCSEC
Nov 18, 202511:54 AM ETElmer Russell SOfficer81$67.0KNov 18, 202510b5-1Fidelity Brokerage Services LLCSEC
Nov 18, 202510:50 AM ETTzitzon NicholasOfficer522$431.7KNov 18, 202510b5-1Fidelity Brokerage Services LLCSEC
Nov 18, 202510:05 AM ETCanney Jacqueline POfficer94$77.7KNov 18, 202510b5-1Fidelity Brokerage Services LLCSEC
Nov 17, 202511:23 AM ETCanney Jacqueline POfficer145$122.8KNov 17, 202510b5-1Fidelity Brokerage Services LLCSEC
Nov 17, 202510:47 AM ETElmer Russell SOfficer110$93.2KNov 17, 202510b5-1Fidelity Brokerage Services LLCSEC
Nov 13, 202510:00 AM ETElmer Russell SOfficer62$52.8KNov 13, 202510b5-1Fidelity Brokerage Services LLCSEC

Showing the latest 25. See the NOW notices from the last 12 months