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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q3 2025

Institutional positions in ServiceNow, Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
2,249
−9 vs. Q2 2025
Shares held
179.7M
+22.7K (0.0%) vs. Q2 2025
Total value
$164.4B
−$20.1B (−10.9%) vs. Q2 2025
New holders
186
1,038 more added
Sold out
195
740 more reduced

40 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2025: 2,249 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,244 institutions
Value heldQ3 2025: $164.4B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,244$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q3 2025

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2025.

Institutions holding NOW in Q3 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Vanguard Group Inc20,210,924$18.6B0.28%+315,861+1.6%Added
BlackRock, Inc.19,182,102$17.7B0.31%+691,098+3.7%Added
State Street Corp9,454,699$8.70B0.30%+131,080+1.4%Added
JPMorgan Chase & Co7,902,643$7.27B0.46%+1,290,172+19.5%Added
Price T Rowe Associates Inc6,878,445$6.33B0.68%−486,948−6.6%Reduced
Morgan Stanley5,218,804$4.80B0.29%+6,167+0.1%Added
Geode Capital Management, LLC4,657,653$4.27B0.27%+83,090+1.8%Added
FMR LLC3,491,895$3.21B0.17%−1,069,218−23.4%Reduced
UBS Asset Management Americas Inc2,709,104$2.49B0.54%−321,087−10.6%Reduced
Wellington Management Group LLP2,287,300$2.10B0.37%+118,060+5.4%Added
Jennison Associates LLC2,218,627$2.04B1.19%−158,087−6.7%Reduced
Northern Trust Corp2,199,074$2.02B0.26%−1,949−0.1%Reduced
Franklin Resources Inc2,184,540$2.01B0.50%−339,396−13.4%Reduced
Nuveen, LLC2,153,509$1.98B0.52%−146,209−6.4%Reduced
Capital International Investors2,095,555$1.93B0.31%−341,397−14.0%Reduced
Bank of America Corp2,043,795$1.88B0.14%−1,304,002−39.0%Reduced
Alliancebernstein L.P.1,830,033$1.68B0.53%−80,045−4.2%Reduced
Fisher Asset Management, LLC1,656,022$1.52B0.55%+19,734+1.2%Added
Bank of New York Mellon Corp1,573,528$1.45B0.26%+7,043+0.4%Added
Charles Schwab Investment Management Inc1,437,977$1.32B0.21%+56,342+4.1%Added
Bank of Montreal1,433,350$1.32B0.58%+3,573+0.2%Added
Amundi1,444,101$1.32B0.42%−165,047−10.3%Reduced
DZ BANK AG Deutsche Zentral Genossenschafts Bank, Frankfurt am Main1,407,132$1.29B1.17%−172,462−10.9%Reduced
Deutsche Bank AG1,383,933$1.27B0.43%+98,115+7.6%Added
Goldman Sachs Group Inc1,371,071$1.26B0.18%+277,937+25.4%Added
Edgewood Management LLC1,369,106$1.26B4.46%−129,660−8.7%Reduced
Legal & General Group Plc1,360,815$1.25B0.28%+24,343+1.8%Added
Royal Bank of Canada1,326,654$1.22B0.22%+72,442+5.8%Added
Invesco Ltd.1,310,448$1.21B0.19%−461,717−26.1%Reduced
Sands Capital Management, LLC1,246,277$1.15B3.16%−162,056−11.5%Reduced
Barclays PLC1,150,186$1.06B0.39%−44,932−3.8%Reduced
Polen Capital Management LLC1,124,076$1.03B3.36%−52,819−4.5%Reduced
Ameriprise Financial Inc998,198$918.4M0.21%+34,044+3.5%Added
Brown Advisory Inc994,732$915.5M1.19%−60,489−5.7%Reduced
Nordea Investment Management AB963,077$886.1M0.78%+66,955+7.5%Added
Wells Fargo & Company904,139$832.1M0.17%+49,766+5.8%Added
Janus Henderson Group PLC886,858$816.1M0.37%+47,448+5.7%Added
Swedbank AB800,150$736.4M0.75%+44,297+5.9%Added
Winslow Capital Management, LLC759,853$699.3M2.31%+145,477+23.7%Added
UBS Group AG750,112$690.3M0.13%−27,216−3.5%Reduced
Capital Research Global Investors732,819$674.4M0.13%−229,347−23.8%Reduced
Victory Capital Management Inc1,033,496$630.9M0.40%+341,037+49.3%Added
Daiwa Securities Group Inc.678,415$624.3M2.11%+149,116+28.2%Added
Clearbridge Investments, LLC655,191$603.0M0.45%+47,636+7.8%Added
HSBC Holdings PLC655,595$602.8M0.36%+65,675+11.1%Added
Parnassus Investments638,266$587.4M1.36%+1,272+0.2%Added
Sustainable Growth Advisers, LP627,543$577.5M3.38%−19,323−3.0%Reduced
Swiss National Bank597,100$549.5M0.32%−29,500−4.7%Reduced
Envestnet Asset Management Inc592,046$544.8M0.16%−1,838−0.3%Reduced
Voya Investment Management LLC586,795$539.2M0.54%−83,094−12.4%Reduced
Pictet Asset Management Holding SA538,300$495.4M0.48%+190,968+55.0%Added
Sumitomo Mitsui Trust Holdings, Inc.534,957$492.3M0.28%+39,674+8.0%Added
Bessemer Group Inc516,247$475.1M0.73%−13,747−2.6%Reduced
Mitsubishi UFJ Kokusai Asset Management Co., Ltd.474,335$436.5M0.31%+23,486+5.2%Added
Axiom Investors LLC472,979$435.3M3.21%+147,224+45.2%Added
Neuberger Berman Group LLC460,728$424.0M0.31%+6,287+1.4%Added
AXA Investment Managers S.A.460,561$423.8M1.14%+460,561New
Schroder Investment Management Group454,252$418.0M0.33%+34,237+8.2%Added
WELLCOME TRUST LTD (THE) as trustee of the WELLCOME TRUST450,000$414.1M4.51%00.0%Unchanged
Alphinity Investment Management Pty Ltd446,844$411.2M4.01%−199,853−30.9%Reduced
Employees Provident Fund Board441,588$406.4M3.26%+96,006+27.8%Added
American Century Companies Inc440,577$405.5M0.21%+46,316+11.7%Added
DekaBank Deutsche Girozentrale416,444$391.4M0.66%00.0%Unchanged
Stockbridge Partners LLC419,795$386.3M7.47%+206,478+96.8%Added
National Pension Service412,519$379.6M0.29%+9,707+2.4%Added
California Public Employees Retirement System410,694$378.0M0.23%+62,346+17.9%Added
Raymond James Financial Inc409,424$376.8M0.12%+364+0.1%Added
Blair William & Co399,081$367.3M0.98%+71,293+21.7%Added
SEI Investments Co396,517$364.9M0.39%+26,241+7.1%Added
Ensign Peak Advisors, Inc383,124$352.6M0.58%+16,895+4.6%Added
Stifel Financial Corp382,563$352.1M0.32%+1,517+0.4%Added
TCW Group Inc374,576$344.7M2.89%−8,966−2.3%Reduced
William Blair Investment Management, LLC374,010$344.2M0.89%+23,441+6.7%Added
AQR Capital Management LLC372,789$343.1M0.22%−116,556−23.8%Reduced
Rhumbline Advisers371,591$342.0M0.27%−4,183−1.1%Reduced
Fayez Sarofim & Co367,247$341.6M0.79%+27,976+8.2%Added
Mariner, LLC369,488$340.1M0.44%+11,671+3.3%Added
Canada Pension Plan Investment Board365,087$336.0M0.24%+66,369+22.2%Added
Russell Investments Group, Ltd.359,216$331.2M0.38%+18,387+5.4%Added
Principal Financial Group Inc350,728$322.8M0.16%+28,509+8.8%Added
Massachusetts Financial Services Co338,577$311.6M0.10%−420,456−55.4%Reduced
BNP PARIBAS ASSET MANAGEMENT Holding S.A.337,841$310.5M0.80%+204,116+152.6%Added
Holocene Advisors, LP334,790$308.1M0.71%+259,790+346.4%Added
Dimensional Fund Advisors LP326,046$300.1M0.06%+16,543+5.3%Added
LPL Financial LLC323,348$297.6M0.09%+48,988+17.9%Added
California State Teachers Retirement System320,521$295.0M0.30%−1,163−0.4%Reduced
Loring Wolcott & Coolidge Fiduciary Advisors LLP313,215$294.2M2.58%+11,931+4.0%Added
Thrivent Financial for Lutherans316,319$291.1M0.57%+19,608+6.6%Added
Natixis Advisors, L.P.307,119$282.6M0.41%−30,052−8.9%Reduced
Bridgewater Associates, LP301,993$277.9M1.09%+106,419+54.4%Added
CI Private Wealth, LLC302,657$276.5M0.44%−28,920−8.7%Reduced
Tiger Global Management LLCSuperinvestorTiger Global Management300,000$276.1M0.85%00.0%Unchanged
Standard Life Aberdeen plc286,926$264.4M0.42%+22,622+8.6%Added
Hyperion Asset Management Ltd281,641$259.2M7.23%−8,652−3.0%Reduced
Ci Investments Inc.277,348$255.2M0.93%−39,232−12.4%Reduced
Universal- Beteiligungs- und Servicegesellschaft mbH273,855$252.0M0.42%+40,336+17.3%Added
Citigroup Inc272,556$250.8M0.17%−103,596−27.5%Reduced
Mirae Asset Global ETFs Holdings Ltd.269,379$250.2M0.40%+57,423+27.1%Added
Allspring Global Investments Holdings, LLC264,106$241.0M0.39%+939+0.4%Added
Westfield Capital Management Co LP260,002$239.3M1.00%−38,274−12.8%Reduced