ServiceNow, Inc.

NOW

Exchange: NYSE
Industry: Services-Prepackaged Software
SEC CIK: 0001373715

SEC filings (opens in a new tab)

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q3 2026

Institutional positions in ServiceNow, Inc. as of Sep 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Q3 2026 data is still coming in (13F filing deadline: Nov 16, 2026), so these numbers are incomplete.

Institutional holders: 7; +1 vs. Q2 2026
Shares held: 74.5K; +41.6K (+126.3%) vs. Q2 2026
Total value: $9.99M; +$6.72M (+205.4%) vs. Q2 2026
New holders: 2; 2 more added
Sold out: 1; 2 more reduced

2,239 institutions that held it in Q2 2026 haven't filed for Q3 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2026: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holders

Value held

Institutions holding NOW and their total value by quarter
Quarter	Holders	Value
Q2 2026	2,245	$83.7B
Q1 2026	2,213	$90.5B
Q4 2025	2,326	$138.5B
Q3 2025	2,249	$164.4B
Q2 2025	2,298	$187.2B
Q1 2025	2,167	$145.0B
Q4 2024	2,262	$194.6B
Q3 2024	1,945	$162.8B
Q2 2024	1,879	$142.1B
Q1 2024	1,823	$136.7B
Q4 2023	1,756	$127.2B
Q3 2023	1,565	$100.5B
Q2 2023	1,503	$101.5B
Q1 2023	1,410	$83.9B
Q4 2022	1,360	$69.7B
Q3 2022	1,321	$67.4B
Q2 2022	1,378	$85.1B
Q1 2022	1,407	$98.5B
Q4 2021	1,415	$113.9B
Q3 2021	1,334	$109.0B
Q2 2021	1,273	$95.3B
Q1 2021	1,266	$86.5B

Institutions, Q3 2026

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2026.

Institutions holding NOW in Q3 2026
Institution	Shares	Value	% of portfolio	Change in shares	Action
First Financial Bank - Trust Division	41,124	$5.51M	0.40%	+41,124	New
Doliver Advisors, LP	18,445	$2.47M	0.54%	+1,055+6.1%	Added
Noble Wealth Management PBC	10,910	$1.46M	0.67%	−150−1.4%	Reduced
Defender Capital, LLC.	2,000	$268.0K	0.08%	+2,000	New
Coastline Trust Co	929	$124.5K	0.01%	−944−50.4%	Reduced
Roxbury Financial LLC	657	$88.0K	0.07%	+557+557.0%	Added
Hickory Point Bank & Trust	485	$65.0K	0.04%	00.0%	Unchanged
Montecito Bank & Trust	0	$0	0.00%	−2,040−100.0%	Sold out
BlackRock, Inc.	–	–	–	–	Not filed
Vanguard Capital Management LLC	–	–	–	–	Not filed
State Street Corp	–	–	–	–	Not filed
Morgan Stanley	–	–	–	–	Not filed
Vanguard Portfolio Management LLC	–	–	–	–	Not filed
Geode Capital Management, LLC	–	–	–	–	Not filed
UBS Asset Management Americas Inc	–	–	–	–	Not filed
Price T Rowe Associates Inc	–	–	–	–	Not filed
JPMorgan Chase & Co	–	–	–	–	Not filed
Norges Bank	–	–	–	–	Not filed
FMR LLC	–	–	–	–	Not filed
Northern Trust Corp	–	–	–	–	Not filed
Goldman Sachs Group Inc	–	–	–	–	Not filed
Amundi	–	–	–	–	Not filed
Charles Schwab Investment Management Inc	–	–	–	–	Not filed
Fisher Asset Management, LLC	–	–	–	–	Not filed
Pictet Asset Management Holding SA	–	–	–	–	Not filed
Bank of New York Mellon Corp	–	–	–	–	Not filed
Victory Capital Management Inc	–	–	–	–	Not filed
Ameriprise Financial Inc	–	–	–	–	Not filed
Barclays PLC	–	–	–	–	Not filed
Legal & General Group Plc	–	–	–	–	Not filed
Bank of America Corp	–	–	–	–	Not filed
National Bank of Canada	–	–	–	–	Not filed
Swedbank AB	–	–	–	–	Not filed
Deutsche Bank AG	–	–	–	–	Not filed
Vanguard Fiduciary Trust Co	–	–	–	–	Not filed
SG Americas Securities, LLC	–	–	–	–	Not filed
Royal Bank of Canada	–	–	–	–	Not filed
Polen Capital Management LLC	–	–	–	–	Not filed
UBS Group AG	–	–	–	–	Not filed
Invesco Ltd.	–	–	–	–	Not filed
Arrowstreet Capital, Limited Partnership	–	–	–	–	Not filed
Wells Fargo & Company	–	–	–	–	Not filed
Bank of Montreal	–	–	–	–	Not filed
AQR Capital Management LLC	–	–	–	–	Not filed
Susquehanna International Group, LLP	–	–	–	–	Not filed
Nordea Investment Management AB	–	–	–	–	Not filed
Citadel Advisors LLC	–	–	–	–	Not filed
BNP PARIBAS ASSET MANAGEMENT Holding S.A.	–	–	–	–	Not filed
Employees Provident Fund Board	–	–	–	–	Not filed
Nuveen, LLC	–	–	–	–	Not filed
Marex Group plc	–	–	–	–	Not filed
HSBC Holdings PLC	–	–	–	–	Not filed
BNP Paribas Arbitrage, SA	–	–	–	–	Not filed
American Century Companies Inc	–	–	–	–	Not filed
Clearbridge Investments, LLC	–	–	–	–	Not filed
Swiss National Bank	–	–	–	–	Not filed
Mitsubishi UFJ Kokusai Asset Management Co., Ltd.	–	–	–	–	Not filed
Millennium Management LLC	–	–	–	–	Not filed
National Pension Service	–	–	–	–	Not filed
Schroder Investment Management Group	–	–	–	–	Not filed
Capital International Investors	–	–	–	–	Not filed
Citigroup Inc	–	–	–	–	Not filed
Westfield Capital Management Co LP	–	–	–	–	Not filed
Sumitomo Mitsui Trust Holdings, Inc.	–	–	–	–	Not filed
WELLCOME TRUST LTD (THE) as trustee of the WELLCOME TRUST	–	–	–	–	Not filed
Blair William & Co	–	–	–	–	Not filed
Vanguard Global Advisers, LLC	–	–	–	–	Not filed
Balyasny Asset Management LLC	–	–	–	–	Not filed
Alliancebernstein L.P.	–	–	–	–	Not filed
Bank of Nova Scotia	–	–	–	–	Not filed
Canada Pension Plan Investment Board	–	–	–	–	Not filed
Envestnet Asset Management Inc	–	–	–	–	Not filed
Stifel Financial Corp	–	–	–	–	Not filed
LPL Financial LLC	–	–	–	–	Not filed
Franklin Resources Inc	–	–	–	–	Not filed
Raymond James Financial Inc	–	–	–	–	Not filed
Vanguard Asset Management, Ltd	–	–	–	–	Not filed
Jane Street Group, LLC	–	–	–	–	Not filed
Eurizon Capital SGR S.p.A.	–	–	–	–	Not filed
Principal Financial Group Inc	–	–	–	–	Not filed
DnB Asset Management AS	–	–	–	–	Not filed
Nomura Asset Management International Inc.	–	–	–	–	Not filed
Saturna Capital CORP	–	–	–	–	Not filed
Cantor Fitzgerald, L. P.	–	–	–	–	Not filed
California Public Employees Retirement System	–	–	–	–	Not filed
Assenagon Asset Management S.A.	–	–	–	–	Not filed
Fayez Sarofim & Co	–	–	–	–	Not filed
Rhumbline Advisers	–	–	–	–	Not filed
Loring Wolcott & Coolidge Fiduciary Advisors LLP	–	–	–	–	Not filed
Jones Financial Companies LLLP	–	–	–	–	Not filed
Squarepoint Ops LLC	–	–	–	–	Not filed
Polar Capital Holdings Plc	–	–	–	–	Not filed
Toroso Investments, LLC	–	–	–	–	Not filed
California State Teachers Retirement System	–	–	–	–	Not filed
Menora Mivtachim Holdings Ltd.	–	–	–	–	Not filed
William Blair Investment Management, LLC	–	–	–	–	Not filed
Jupiter Topco LLC	–	–	–	–	Not filed
Dimensional Fund Advisors LP	–	–	–	–	Not filed
Standard Life Aberdeen plc	–	–	–	–	Not filed
Russell Investments Group, Ltd.	–	–	–	–	Not filed