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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

Q3 2026 data is still coming in (13F filing deadline: Nov 16, 2026), so these numbers are incomplete.

Q3 2026 vs. Q2 2026

How the institutions holding ServiceNow, Inc. changed between Q2 2026 and Q3 2026.

All holders in Q3 2026All holders in Q2 2026

13F holders of NOW: Q2 2026 compared with Q3 2026
MeasureQ2 2026Of which not filed for Q3 2026Q3 2026Change
Holders2,2452,2397+1
Shares842.8M842.8M74.5K+41.6K (+126.3%)
Value$83.7B$83.7B$9.99M+$6.72M (+205.4%)

2,239 institutions that held it in Q2 2026 haven't filed for Q3 2026 yet. Not filing isn't selling, so the changes leave them out.

New holders (2)

Institutions that held ServiceNow, Inc. at the end of Q3 2026 but not at the end of Q2 2026.

Institutions new to NOW in Q3 2026
InstitutionSharesValue% of portfolio
First Financial Bank - Trust Division41,124$5.51M0.40%
Defender Capital, LLC.2,000$268.0K0.08%

Sold out (1)

Institutions that held ServiceNow, Inc. at the end of Q2 2026 and filed for Q3 2026 without it.

Institutions that sold out of NOW in Q3 2026
InstitutionShares, Q2 2026Value, Q2 2026
Montecito Bank & Trust2,040$202.5K

Not filed for Q3 2026 yet (2,239)

Institutions that held ServiceNow, Inc. at the end of Q2 2026 and haven't filed a 13F for Q3 2026. Not filing isn't selling, so they aren't counted as sold out.

Showing the largest 100 of 2,239 by value.

Institutions holding NOW in Q2 2026 that haven't filed for Q3 2026
InstitutionShares, Q2 2026Value, Q2 2026
BlackRock, Inc.96,057,763$9.54B
Vanguard Capital Management LLC67,351,838$6.69B
State Street Corp49,038,218$4.87B
Morgan Stanley26,630,984$2.64B
Vanguard Portfolio Management LLC25,184,743$2.50B
Geode Capital Management, LLC24,274,498$2.41B
UBS Asset Management Americas Inc16,638,071$1.65B
Price T Rowe Associates Inc16,066,335$1.60B
JPMorgan Chase & Co13,949,279$1.39B
Norges Bank12,458,091$1.24B
FMR LLC11,395,881$1.13B
Northern Trust Corp10,991,523$1.09B
Goldman Sachs Group Inc10,957,837$1.09B
Amundi10,517,264$1.04B
Charles Schwab Investment Management Inc8,080,617$802.2M
Fisher Asset Management, LLC8,018,318$796.1M
Pictet Asset Management Holding SA7,183,047$713.2M
Bank of New York Mellon Corp7,177,406$712.6M
Victory Capital Management Inc7,163,661$711.2M
Ameriprise Financial Inc6,975,128$697.2M
Barclays PLC6,904,348$685.5M
Legal & General Group Plc6,465,436$641.9M
Bank of America Corp6,319,051$627.4M
National Bank of Canada6,234,306$618.9M
Swedbank AB6,061,895$601.8M
Deutsche Bank AG5,994,734$595.2M
Vanguard Fiduciary Trust Co5,925,223$588.3M
SG Americas Securities, LLC5,742,255$570.1M
Royal Bank of Canada5,649,567$560.9M
Polen Capital Management LLC5,370,172$533.2M
UBS Group AG5,321,142$528.3M
Invesco Ltd.5,242,990$520.5M
Arrowstreet Capital, Limited Partnership5,179,669$514.2M
Wells Fargo & Company5,007,309$497.1M
Bank of Montreal4,787,110$475.3M
AQR Capital Management LLC4,823,040$474.2M
Susquehanna International Group, LLP4,718,625$468.5M
Nordea Investment Management AB4,753,633$463.2M
Citadel Advisors LLC4,298,939$426.8M
BNP PARIBAS ASSET MANAGEMENT Holding S.A.4,259,443$422.9M
Employees Provident Fund Board4,172,044$414.2M
Nuveen, LLC4,050,087$402.1M
Marex Group plc3,787,986$376.1M
HSBC Holdings PLC3,515,451$348.5M
BNP Paribas Arbitrage, SA3,502,030$347.7M
American Century Companies Inc3,448,762$342.4M
Clearbridge Investments, LLC3,166,037$314.3M
Swiss National Bank2,950,140$292.9M
Mitsubishi UFJ Kokusai Asset Management Co., Ltd.2,939,190$291.8M
Millennium Management LLC2,818,282$279.8M
National Pension Service2,705,240$268.6M
Schroder Investment Management Group2,573,354$255.5M
Capital International Investors2,473,884$245.6M
Citigroup Inc2,470,429$245.3M
Westfield Capital Management Co LP2,373,711$235.7M
Sumitomo Mitsui Trust Holdings, Inc.2,295,080$227.9M
WELLCOME TRUST LTD (THE) as trustee of the WELLCOME TRUST2,250,000$223.4M
Blair William & Co2,240,030$222.4M
Vanguard Global Advisers, LLC2,225,760$221.0M
Balyasny Asset Management LLC2,223,764$220.8M
Alliancebernstein L.P.2,103,921$220.0M
Bank of Nova Scotia2,148,614$213.4M
Canada Pension Plan Investment Board2,147,619$213.2M
Envestnet Asset Management Inc2,135,278$212.0M
Stifel Financial Corp2,130,971$211.6M
LPL Financial LLC2,087,834$207.3M
Franklin Resources Inc2,063,563$204.9M
Raymond James Financial Inc2,038,412$202.4M
Vanguard Asset Management, Ltd2,021,317$200.7M
Jane Street Group, LLC1,999,258$198.5M
Eurizon Capital SGR S.p.A.1,893,020$188.2M
Principal Financial Group Inc1,890,794$187.7M
DnB Asset Management AS1,876,370$186.3M
Nomura Asset Management International Inc.1,844,968$183.2M
Saturna Capital CORP1,626,465$180.7M
Cantor Fitzgerald, L. P.1,818,953$180.6M
California Public Employees Retirement System1,815,880$180.3M
Assenagon Asset Management S.A.1,811,760$179.9M
Fayez Sarofim & Co1,807,178$179.4M
Rhumbline Advisers1,776,116$176.3M
Loring Wolcott & Coolidge Fiduciary Advisors LLP1,746,805$173.4M
Jones Financial Companies LLLP1,752,152$172.4M
Squarepoint Ops LLC1,726,052$171.4M
Polar Capital Holdings Plc1,694,573$168.2M
Toroso Investments, LLC1,579,428$156.8M
California State Teachers Retirement System1,556,165$154.5M
Menora Mivtachim Holdings Ltd.1,553,600$154.2M
William Blair Investment Management, LLC1,551,192$154.0M
Jupiter Topco LLC1,504,497$149.4M
Dimensional Fund Advisors LP1,472,848$146.2M
Standard Life Aberdeen plc1,472,777$146.2M
Russell Investments Group, Ltd.1,468,379$146.1M
Acadian Asset Management LLC1,468,815$145.8M
Alecta Pensionsforsakring, Omsesidigt1,459,400$144.9M
Universal- Beteiligungs- und Servicegesellschaft mbH1,444,157$144.1M
40 North Management LLC1,435,000$142.5M
Alyeska Investment Group, L.P.1,429,953$142.0M
Ensign Peak Advisors, Inc1,414,141$140.4M
CIBC Bancorp USA Inc.1,394,382$138.7M
Aviva PLC1,394,724$138.5M