ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2026
Institutional positions in ServiceNow, Inc. as of Mar 31, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,212
- −76 vs. Q4 2025
- Shares held
- 864.4M
- +79.4M (+10.1%) vs. Q4 2025
- Total value
- $90.5B
- −$30.0B (−24.9%) vs. Q4 2025
- New holders
- 296
- 1,042 more added
- Sold out
- 372
- 744 more reduced
37 institutions that held it in Q4 2025 haven't filed for Q1 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2026
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Acima Private Wealth, LLC | 14,785 | $1.55M | 0.49% | 00.0% | Unchanged |
| SkyOak Wealth, LLC | 14,775 | $1.54M | 0.28% | +1,230+9.1% | Added |
| Flagship Harbor Advisors, LLC | 14,734 | $1.54M | 0.07% | +1,739+13.4% | Added |
| Valeo Financial Advisors, LLC | 14,666 | $1.53M | 0.04% | −587−3.8% | Reduced |
| Umpqua Bank | 14,622 | $1.53M | 0.44% | +1,311+9.8% | Added |
| SBI Okasan Asset Management Co.Ltd. | 14,550 | $1.53M | 0.06% | −2,100−12.6% | Reduced |
| Intact Investment Management Inc. | 14,530 | $1.52M | 0.04% | +2,265+18.5% | Added |
| Bridgefront Capital, LLC | 14,472 | $1.51M | 0.38% | +4,451+44.4% | Added |
| Waterloo Capital, L.P. | 14,460 | $1.51M | 0.11% | −5,635−28.0% | Reduced |
| Machina Capital S.A.S. | 14,439 | $1.51M | 0.30% | +11,303+360.4% | Added |
| AXS Investments LLC | 14,372 | $1.50M | 0.61% | −1,698−10.6% | Reduced |
| Spartan Wealth Advisory Services LLC | 14,306 | $1.50M | 0.13% | +14,306 | New |
| Jamison Private Wealth Management, Inc. | 14,303 | $1.50M | 0.18% | −110−0.8% | Reduced |
| Sendero Wealth Management, LLC | 14,221 | $1.49M | 0.16% | +4,555+47.1% | Added |
| Mount Yale Investment Advisors, LLC | 14,219 | $1.49M | 0.04% | +7,330+106.4% | Added |
| Grant Private Wealth Management Inc | 14,165 | $1.48M | 0.79% | +1,945+15.9% | Added |
| Angeles Wealth Management, LLC | 14,018 | $1.47M | 0.08% | +5,006+55.5% | Added |
| Foyston, Gordon, & Payne Inc | 14,000 | $1.46M | 0.34% | +14,000 | New |
| Bull Harbor Capital LLC | 13,999 | $1.46M | 0.39% | +13,999 | New |
| Altus Wealth Group LLC | 13,996 | $1.46M | 0.60% | −68−0.5% | Reduced |
| Investment Insight Wealth Management, LLC | 13,935 | $1.46M | 1.57% | −150−1.1% | Reduced |
| Frec Markets, Inc. | 13,871 | $1.45M | 0.25% | +7,982+135.5% | Added |
| Circle Wealth Management, LLC | 13,712 | $1.43M | 0.02% | −3,646−21.0% | Reduced |
| Pitcairn Wealth Advisors LLC | 9,336 | $1.43M | 0.13% | −1,796−16.1% | Reduced |
| VestGen Advisors, LLC | 16,062 | $1.43M | 0.04% | −21,816−57.6% | Reduced |
| Knights of Columbus Asset Advisors LLC | 13,607 | $1.42M | 0.08% | +6,722+97.6% | Added |
| Bank Hapoalim BM | 13,523 | $1.41M | 0.22% | −1,030−7.1% | Reduced |
| Premier Path Wealth Partners, LLC | 13,501 | $1.41M | 0.18% | +4,416+48.6% | Added |
| RMB Capital Management, LLC | 13,442 | $1.41M | 0.03% | +180+1.4% | Added |
| SeaCrest Wealth Management, LLC | 13,421 | $1.40M | 0.15% | −2,506−15.7% | Reduced |
| Asset Dedication, LLC | 13,421 | $1.40M | 0.10% | −611−4.4% | Reduced |
| Granite Islands Private Wealth, LLC | 13,507 | $1.40M | 1.29% | +467+3.6% | Added |
| Turtle Creek Wealth Advisors, LLC | 13,262 | $1.39M | 0.10% | −1,306−9.0% | Reduced |
| NorthCrest Asset Manangement, LLC | 13,584 | $1.39M | 0.04% | −3,747−21.6% | Reduced |
| U.S. Capital Wealth Advisors, LLC | 13,241 | $1.38M | 0.03% | +4,152+45.7% | Added |
| Guided Capital Wealth Management, LLC | 13,150 | $1.37M | 0.91% | +1,048+8.7% | Added |
| Legacy Wealth Asset Management, LLC | 13,149 | $1.37M | 0.33% | +1,539+13.3% | Added |
| Malaga Cove Capital, LLC | 13,086 | $1.37M | 0.49% | +5,546+73.6% | Added |
| Lineweaver Wealth Advisors, LLC | 13,062 | $1.37M | 0.18% | +2,194+20.2% | Added |
| Portfolio Design Labs, LLC | 13,047 | $1.36M | 0.24% | +4,959+61.3% | Added |
| CDC Financial, Inc. | 13,000 | $1.36M | 1.13% | +13,000 | New |
| Wealth High Governance Asset Management Ltda. | 12,997 | $1.36M | 0.21% | +12,997 | New |
| Boothbay Fund Management, LLC | 12,963 | $1.36M | 0.03% | +9,551+279.9% | Added |
| Everhart Financial Group, Inc. | 12,960 | $1.35M | 0.12% | +2,929+29.2% | Added |
| Profund Advisors LLC | 12,952 | $1.35M | 0.05% | −3,502−21.3% | Reduced |
| Three Seasons Wealth, LLC | 12,948 | $1.35M | 0.52% | +5,547+74.9% | Added |
| Intellectus Partners, LLC | 12,876 | $1.35M | 0.27% | +5,986+86.9% | Added |
| Steel Peak Wealth Management LLC | 12,875 | $1.35M | 0.04% | +4,805+59.5% | Added |
| 1st Source Bank | 12,805 | $1.34M | 0.07% | +12,805 | New |
| Savant Capital, LLC | 12,786 | $1.34M | 0.01% | +3,094+31.9% | Added |
| Romano Brothers and Company | 12,760 | $1.33M | 0.15% | +375+3.0% | Added |
| Cito Capital Group, LLC | 12,700 | $1.33M | 0.41% | +7,085+126.2% | Added |
| Bey-Douglas LLC | 12,688 | $1.33M | 1.16% | +12,688 | New |
| Douglass Winthrop Advisors, LLC | 12,605 | $1.32M | 0.02% | +2,760+28.0% | Added |
| Stoneridge Investment Partners LLC | 12,597 | $1.32M | 0.95% | +6,432+104.3% | Added |
| Diversified Management Inc | 12,578 | $1.32M | 0.23% | +78+0.6% | Added |
| M Holdings Securities, Inc. | 14,205 | $1.31M | 0.09% | +14,205 | New |
| Zions Bancorporation, National Association | 12,554 | $1.31M | 0.08% | −2,282−15.4% | Reduced |
| Callahan Advisors, LLC | 12,522 | $1.31M | 0.11% | −6,920−35.6% | Reduced |
| Kentucky Farm Bureau Mutual Insurance Co | 12,500 | $1.31M | 0.40% | 00.0% | Unchanged |
| Evelyn Partners Investment Management Services Ltd | 12,490 | $1.31M | 0.15% | +2,206+21.5% | Added |
| Aaron Wealth Advisors | 12,484 | $1.31M | 0.08% | +4,905+64.7% | Added |
| Brooktree Capital Management | 12,481 | $1.30M | 1.03% | +12,481 | New |
| Great Valley Advisor Group, Inc. | 12,473 | $1.30M | 0.02% | −6,763−35.2% | Reduced |
| Sentinel Dome Partners, LLC | 12,450 | $1.30M | 1.24% | −1,800−12.6% | Reduced |
| Syon Capital LLC | 12,442 | $1.30M | 0.07% | +2,613+26.6% | Added |
| Moody National Bank Trust Division | 12,435 | $1.30M | 0.12% | +1,538+14.1% | Added |
| DSG Capital Advisors, LLC | 12,415 | $1.30M | 0.21% | −8,290−40.0% | Reduced |
| Stablepoint Partners, LLC | 12,400 | $1.30M | 0.19% | +4,622+59.4% | Added |
| Moneta Group Investment Advisors LLC | 12,348 | $1.29M | 0.01% | +724+6.2% | Added |
| Sagespring Wealth Partners, LLC | 12,334 | $1.29M | 0.02% | +2,802+29.4% | Added |
| Lockheed Martin Investment Management Co | 12,332 | $1.29M | 0.05% | +3,827+45.0% | Added |
| Avantax Planning Partners, Inc. | 12,298 | $1.29M | 0.04% | +4,053+49.2% | Added |
| Bryn Mawr Trust Co | 12,228 | $1.28M | 0.03% | −4,321−26.1% | Reduced |
| Thoroughbred Financial Services, LLC | 12,199 | $1.27M | 0.08% | +307+2.6% | Added |
| Waterway Wealth Management, LLC | 12,191 | $1.27M | 0.28% | +12,191 | New |
| Capital Group Investment Management Pte. Ltd. | 12,172 | $1.27M | 0.22% | −15,449−55.9% | Reduced |
| RDA Financial Network | 12,166 | $1.27M | 0.32% | +1,715+16.4% | Added |
| Regions Financial Corp | 12,151 | $1.27M | 0.01% | −14,217−53.9% | Reduced |
| Dara Capital US, Inc. | 12,108 | $1.27M | 1.20% | +523+4.5% | Added |
| EverSource Wealth Advisors, LLC | 12,076 | $1.26M | 0.04% | +1,467+13.8% | Added |
| Ally Financial Inc. | 12,000 | $1.25M | 0.16% | +12,000 | New |
| Mfg Wealth Management, Inc. | 11,945 | $1.25M | 1.04% | +11,945 | New |
| Bay Rivers Group | 11,910 | $1.25M | 0.52% | −1,895−13.7% | Reduced |
| Navalign, LLC | 11,720 | $1.23M | 0.31% | +11,650+16,642.9% | Added |
| Waterfront Wealth Inc. | 11,657 | $1.22M | 0.22% | +11,657 | New |
| Convergence Financial, LLC | 11,653 | $1.22M | 0.13% | −127−1.1% | Reduced |
| Kampmann Melissa S. | 11,605 | $1.21M | 0.97% | +3,155+37.3% | Added |
| Transcend Wealth Collective, LLC | 11,577 | $1.21M | 0.10% | +1,873+19.3% | Added |
| Silvant Capital Management LLC | 11,558 | $1.21M | 0.04% | +1,032+9.8% | Added |
| AlphaCore Capital LLC | 11,548 | $1.21M | 0.03% | −615−5.1% | Reduced |
| Evolve Private Wealth, LLC | 11,483 | $1.20M | 0.06% | +3,361+41.4% | Added |
| Canopy Partners, LLC | 11,476 | $1.20M | 0.41% | +271+2.4% | Added |
| Pekao Towarzystwo Funduszy Inwestycyjnych S.A. | 11,448 | $1.20M | 0.89% | +1,153+11.2% | Added |
| Trust Asset Management LLC | 11,435 | $1.20M | 0.09% | 00.0% | Unchanged |
| RiverPark Advisors, LLC | 11,415 | $1.19M | 0.43% | +567+5.2% | Added |
| Central Trust Co | 11,401 | $1.19M | 0.02% | +1,519+15.4% | Added |
| Kirtland Hills Capital Management, LLC | 11,416 | $1.18M | 0.37% | +2,426+27.0% | Added |
| Alamar Capital Management, LLC | 11,240 | $1.18M | 0.72% | −10,995−49.4% | Reduced |
| Gryphon Financial Partners LLC | 11,236 | $1.17M | 0.12% | +781+7.5% | Added |