ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2026
Institutional positions in ServiceNow, Inc. as of Mar 31, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,212
- −76 vs. Q4 2025
- Shares held
- 864.4M
- +79.4M (+10.1%) vs. Q4 2025
- Total value
- $90.5B
- −$30.0B (−24.9%) vs. Q4 2025
- New holders
- 296
- 1,042 more added
- Sold out
- 372
- 744 more reduced
37 institutions that held it in Q4 2025 haven't filed for Q1 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2026
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Resurgent Financial Advisors LLC | 11,177 | $1.17M | 0.43% | +11,177 | New |
| GeoWealth Management, LLC | 11,167 | $1.17M | 0.04% | −533−4.6% | Reduced |
| Guerra Pan Advisors, LLC | 11,112 | $1.16M | 0.72% | −58−0.5% | Reduced |
| Tiaa-Cref Individual & Institutional Services, LLC | 11,071 | $1.16M | 0.00% | +11,071 | New |
| Frank, Rimerman Advisors LLC | 11,039 | $1.15M | 0.08% | −6,900−38.5% | Reduced |
| Formidable Asset Management, LLC | 11,025 | $1.15M | 0.18% | +6,912+168.1% | Added |
| Sovereign's Capital Management, LLC | 10,966 | $1.15M | 0.84% | +10,966 | New |
| Insigneo Advisory Services, LLC | 10,840 | $1.13M | 0.08% | −442−3.9% | Reduced |
| Argentarii, LLC | 10,794 | $1.13M | 0.39% | −281−2.5% | Reduced |
| Signature Wealth Management Group | 10,716 | $1.12M | 0.43% | +390+3.8% | Added |
| Silver Oak Securities, Inc | 10,689 | $1.12M | 0.08% | +3,543+49.6% | Added |
| Prelude Capital Management, LLC | 10,644 | $1.11M | 0.09% | +7,333+221.5% | Added |
| MWA Asset Management | 10,631 | $1.11M | 0.61% | +2,670+33.5% | Added |
| Williams Jones Wealth Management, LLC. | 10,615 | $1.11M | 0.01% | −2,475−18.9% | Reduced |
| Bayesian Capital Management, LP | 10,600 | $1.11M | 1.35% | +10,600 | New |
| Leelyn Smith, LLC | 10,466 | $1.09M | 0.15% | −3,878−27.0% | Reduced |
| Northern Financial Advisors Inc | 10,455 | $1.09M | 0.80% | +5,378+105.9% | Added |
| Chicago Partners Investment Group LLC | 10,600 | $1.09M | 0.02% | +1,003+10.5% | Added |
| Foundations Investment Advisors, LLC | 10,376 | $1.08M | 0.01% | +5,236+101.9% | Added |
| National Asset Management, Inc. | 10,327 | $1.08M | 0.07% | −3,308−24.3% | Reduced |
| Journey Strategic Wealth LLC | 10,358 | $1.08M | 0.03% | +3,167+44.0% | Added |
| Trivant Custom Portfolio Group, LLC | 10,352 | $1.08M | 0.59% | +5,217+101.6% | Added |
| Money Concepts Capital Corp | 10,325 | $1.08M | 0.06% | +1,493+16.9% | Added |
| Regal Investment Advisors LLC | 10,286 | $1.08M | 0.06% | +3,660+55.2% | Added |
| Central Bank & Trust Co | 10,259 | $1.07M | 0.17% | +514+5.3% | Added |
| PEAK6 LLC | 10,214 | $1.07M | 0.03% | +7,138+232.1% | Added |
| Greykasell Wealth Strategies, Inc. | 10,210 | $1.07M | 0.43% | −950−8.5% | Reduced |
| Krilogy Financial LLC | 11,060 | $1.07M | 0.03% | +3,447+45.3% | Added |
| Tiaa Trust, National Association | 10,164 | $1.06M | 0.06% | −178,240−94.6% | Reduced |
| Centaurus Financial, Inc. | 10,124 | $1.06M | 0.05% | +4,305+74.0% | Added |
| Brown Financial Advisors | 10,116 | $1.06M | 0.40% | +2,297+29.4% | Added |
| Bridge Generations Wealth Management LLC | 10,110 | $1.06M | 0.61% | +2,405+31.2% | Added |
| NDWM LLC | 10,104 | $1.06M | 0.69% | −1,640−14.0% | Reduced |
| Aspire Private Capital, LLC | 10,096 | $1.06M | 0.24% | +616+6.5% | Added |
| Fulton Bank, N.A. | 10,081 | $1.05M | 0.04% | −1,466−12.7% | Reduced |
| Palumbo Wealth Management LLC | 10,075 | $1.05M | 0.26% | +363+3.7% | Added |
| Triumph Capital Management | 10,041 | $1.05M | 0.21% | +9,266+1,195.6% | Added |
| Meridian Wealth Management, LLC | 10,019 | $1.05M | 0.04% | −7,170−41.7% | Reduced |
| Bowen Hanes & Co Inc | 10,000 | $1.05M | 0.03% | −4,250−29.8% | Reduced |
| Cohen Klingenstein LLC | 10,000 | $1.05M | 0.03% | 00.0% | Unchanged |
| EPG Wealth Management LLC | 9,999 | $1.05M | 0.28% | +349+3.6% | Added |
| Wealth Enhancement Trust Services, Inc. | 9,972 | $1.04M | 0.13% | −1,023−9.3% | Reduced |
| GraniteShares Advisors LLC | 9,957 | $1.04M | 0.75% | +868+9.6% | Added |
| Massar Capital Management, LP | 9,945 | $1.04M | 0.21% | +4,595+85.9% | Added |
| Cigna Investments Inc | 9,921 | $1.04M | 0.16% | −69−0.7% | Reduced |
| BFSG, LLC | 9,863 | $1.03M | 0.10% | +9,823+24,557.5% | Added |
| Wedmont Private Capital | 10,566 | $1.03M | 0.03% | −3,058−22.4% | Reduced |
| Altfest L J & Co Inc | 9,776 | $1.02M | 0.11% | +9,776 | New |
| Willner & Heller, LLC | 9,770 | $1.02M | 0.76% | +4,850+98.6% | Added |
| Magnetar Financial LLC | 9,706 | $1.02M | 0.01% | +5,494+130.4% | Added |
| Sunbelt Securities, Inc. | 9,710 | $1.02M | 0.06% | +3,444+55.0% | Added |
| Fred Alger Management, LLC | 9,697 | $1.01M | 0.00% | −608−5.9% | Reduced |
| Mengis Capital Management, Inc. | 9,686 | $1.01M | 0.17% | +9,686 | New |
| Ausdal Financial Partners, Inc. | 9,576 | $1.00M | 0.04% | +3,114+48.2% | Added |
| Commons Capital, LLC | 9,551 | $998.6K | 0.83% | +761+8.7% | Added |
| TCG Advisory Services, LLC | 9,495 | $992.7K | 0.02% | −10,853−53.3% | Reduced |
| Ponta Wealth Partners, LLC | 9,489 | $992.1K | 0.80% | −474−4.8% | Reduced |
| VELA Investment Management, LLC | 9,468 | $989.9K | 0.26% | +1,873+24.7% | Added |
| Savvy Advisors, Inc. | 9,416 | $984.4K | 0.03% | −616−6.1% | Reduced |
| Freemont Management S.A. | 9,400 | $982.8K | 0.18% | −1,100−10.5% | Reduced |
| Sawgrass Asset Management LLC | 9,390 | $981.7K | 0.15% | −44,000−82.4% | Reduced |
| Valmark Advisers, Inc. | 9,382 | $980.9K | 0.01% | +57+0.6% | Added |
| Redmond Asset Management, LLC | 9,380 | $980.7K | 0.27% | +655+7.5% | Added |
| Raleigh Capital Management Inc. | 9,362 | $978.7K | 0.34% | +3,033+47.9% | Added |
| Mutual Advisors, LLC | 9,360 | $978.6K | 0.02% | −5,449−36.8% | Reduced |
| Avidian Wealth Solutions, LLC | 9,336 | $976.1K | 0.03% | +7,301+358.8% | Added |
| Kingswood Wealth Advisors, LLC | 9,333 | $975.8K | 0.05% | +1,296+16.1% | Added |
| Sovran Advisors, LLC | 10,923 | $964.6K | 0.08% | +1,811+19.9% | Added |
| Essential Partners LLC | 9,201 | $962.0K | 0.32% | −2,494−21.3% | Reduced |
| Werba Rubin Papier Wealth Management | 9,169 | $958.6K | 0.13% | +563+6.5% | Added |
| Sentinus, LLC | 9,154 | $957.1K | 0.09% | +7,130+352.3% | Added |
| Dynasty Wealth Management, LLC | 9,080 | $949.3K | 0.01% | −255−2.7% | Reduced |
| Disciplined Investors, L.L.C. | 9,066 | $947.9K | 0.56% | +9,066 | New |
| Marex Group plc | 9,065 | $947.7K | 0.01% | +5,916+187.9% | Added |
| Naviter Wealth, LLC | 9,030 | $944.1K | 0.12% | −759−7.8% | Reduced |
| Cullinan Associates Inc | 9,000 | $941.0K | 0.08% | 00.0% | Unchanged |
| Bowie Capital Management, LLC | 8,999 | $940.8K | 0.04% | +4,394+95.4% | Added |
| United Advisor Group, LLC | 8,970 | $937.8K | 0.12% | +6,124+215.2% | Added |
| TD Private Client Wealth LLC | 8,872 | $927.6K | 0.02% | +539+6.5% | Added |
| Rothschild Capital Partners, LLC | 8,857 | $926.0K | 0.23% | +8,857 | New |
| Hoey Investments, Inc | 8,811 | $921.2K | 0.14% | −1,065−10.8% | Reduced |
| Mathes Company, Inc. | 8,800 | $920.0K | 0.34% | +6,100+225.9% | Added |
| First Bank & Trust | 8,796 | $919.6K | 0.15% | −11,005−55.6% | Reduced |
| Unique Wealth Strategies, LLC | 8,795 | $919.5K | 0.38% | +8,795 | New |
| Mangrove Partners | 8,783 | $918.3K | 0.07% | +8,783 | New |
| Carr Financial Group Corp | 8,690 | $908.5K | 0.24% | +1,445+19.9% | Added |
| Integrated Advisors Network LLC | 8,678 | $907.3K | 0.05% | +2,942+51.3% | Added |
| Grove Bank & Trust | 8,647 | $904.0K | 0.10% | −1,751−16.8% | Reduced |
| Permanent Capital Management, LP | 10,180 | $899.0K | 0.14% | +8,425+480.1% | Added |
| WSFS Capital Management, LLC | 8,598 | $898.9K | 0.04% | −5,759−40.1% | Reduced |
| Wealth Alliance | 8,592 | $898.3K | 0.09% | +3,467+67.6% | Added |
| CNB Bank | 8,587 | $897.8K | 0.38% | −1,262−12.8% | Reduced |
| Karras Company, Inc. | 8,567 | $895.7K | 0.91% | +8,567 | New |
| Bank of New Hampshire | 8,523 | $891.1K | 0.20% | −752−8.1% | Reduced |
| Trust Point Inc. | 8,517 | $890.5K | 0.08% | +160+1.9% | Added |
| Means Investment Co., Inc. | 8,497 | $888.4K | 0.08% | −82−1.0% | Reduced |
| WealthCare Investment Partners, LLC | 8,620 | $888.4K | 0.25% | 00.0% | Unchanged |
| Lord & Richards Wealth Management, LLC | 8,491 | $887.7K | 0.78% | +655+8.4% | Added |
| Kera Capital Partners, Inc. | 8,488 | $887.4K | 0.11% | +4,616+119.2% | Added |
| Miller Capital Partners, Inc. | 8,450 | $883.4K | 0.43% | +3,115+58.4% | Added |