ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2026
Institutional positions in ServiceNow, Inc. as of Mar 31, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,212
- −76 vs. Q4 2025
- Shares held
- 864.4M
- +79.4M (+10.1%) vs. Q4 2025
- Total value
- $90.5B
- −$30.0B (−24.9%) vs. Q4 2025
- New holders
- 296
- 1,042 more added
- Sold out
- 372
- 744 more reduced
37 institutions that held it in Q4 2025 haven't filed for Q1 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2026
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Catalyst Financial Partners LLC | 8,380 | $876.1K | 0.10% | +1,667+24.8% | Added |
| Legacy Wealth Management, LLC | 8,368 | $874.9K | 0.25% | +8,368 | New |
| Qtron Investments LLC | 8,325 | $870.4K | 0.12% | +5+0.1% | Added |
| Rothschild Investment LLC | 8,295 | $867.2K | 0.05% | +2,131+34.6% | Added |
| Capital Performance Advisors LLP | 8,277 | $865.4K | 0.06% | +4,326+109.5% | Added |
| Connecticut Wealth Management, LLC | 8,248 | $862.3K | 0.04% | −20.0% | Reduced |
| Viawealth, LLC | 8,247 | $862.2K | 0.48% | +8,247 | New |
| Strategic Investment Advisors | 8,210 | $858.4K | 0.06% | +4,341+112.2% | Added |
| Alliance Wealth Advisors, LLC | 8,188 | $856.1K | 0.19% | −881−9.7% | Reduced |
| Prosperity Consulting Group, LLC | 8,179 | $855.1K | 0.04% | +2,439+42.5% | Added |
| Summit Wealth Group LLC | 8,146 | $851.7K | 0.09% | +1,177+16.9% | Added |
| Ticino Wealth | 7,353 | $851.2K | 0.30% | +1,399+23.5% | Added |
| Pinnacle Wealth Management Advisory Group, LLC | 8,112 | $848.1K | 0.06% | +844+11.6% | Added |
| Sowell Financial Services LLC | 8,105 | $847.4K | 0.03% | +1,609+24.8% | Added |
| Salvus Wealth Management, LLC | 8,064 | $843.1K | 0.49% | +3,974+97.2% | Added |
| Ellevest, Inc. | 8,045 | $841.1K | 0.12% | +1,914+31.2% | Added |
| Intrust Bank NA | 8,034 | $840.0K | 0.07% | −658−7.6% | Reduced |
| Taylor Hoffman Capital Management LLC | 8,033 | $839.9K | 0.26% | −237−2.9% | Reduced |
| TritonPoint Partners, LLC | 8,033 | $839.9K | 0.31% | +5,145+178.2% | Added |
| Sunstone Asset Management, L.P. | 8,030 | $839.5K | 0.99% | +730+10.0% | Added |
| Visionary Wealth Advisors | 8,025 | $839.0K | 0.04% | +435+5.7% | Added |
| Clarkston Capital Partners, LLC | 8,002 | $836.6K | 0.06% | +8,002 | New |
| ArrowMark Colorado Holdings LLC | 8,000 | $836.4K | 0.02% | +8,000 | New |
| Harvest Fund Management Co., Ltd | 8,000 | $836.0K | 0.04% | −490−5.8% | Reduced |
| Mitsubishi UFJ Asset Management (UK) Ltd. | 8,000 | $836.0K | 0.43% | +8,000 | New |
| Fluent Financial, LLC | 9,335 | $831.4K | 0.30% | +9,335 | New |
| Aries Wealth Management | 7,936 | $829.7K | 0.18% | +7,936 | New |
| Talon Private Wealth, LLC | 7,927 | $828.8K | 0.11% | +7,927 | New |
| Dakota Wealth Management | 7,901 | $826.1K | 0.02% | −43,124−84.5% | Reduced |
| Scharf Investments, LLC | 7,842 | $819.9K | 0.03% | +7,842 | New |
| SageView Advisory Group, LLC | 7,818 | $817.4K | 0.03% | +2,429+45.1% | Added |
| Sym Financial Corp | 7,793 | $814.8K | 0.08% | +1,599+25.8% | Added |
| Acumen Wealth Advisors, LLC | 7,779 | $813.3K | 0.22% | +7,724+14,043.6% | Added |
| Guardian Partners Inc. | 7,756 | $813.2K | 0.07% | +7,756 | New |
| Northbridge Financial Group, LLC | 9,043 | $805.4K | 0.35% | +1,737+23.8% | Added |
| Morangie Management LLC | 7,686 | $803.6K | 0.74% | +582+8.2% | Added |
| Delta Investment Management, LLC | 7,682 | $803.2K | 0.14% | +1,390+22.1% | Added |
| PCM Encore, LLC | 7,647 | $799.5K | 0.16% | +769+11.2% | Added |
| Larson Financial Group LLC | 7,644 | $799.2K | 0.03% | +3,798+98.8% | Added |
| Stenger Family Office, LLC | 7,636 | $798.3K | 0.14% | −485−6.0% | Reduced |
| Cane Capital Partners, LLC | 7,636 | $798.3K | 0.35% | +3,652+91.7% | Added |
| Brady Martz Wealth Solutions, LLC | 7,613 | $795.9K | 0.14% | +1,734+29.5% | Added |
| GW&K Investment Management, LLC | 7,506 | $785.0K | 0.01% | −92,370−92.5% | Reduced |
| Haverford Trust Co | 7,505 | $784.6K | 0.01% | −265−3.4% | Reduced |
| Figure 8 Investment Strategies LLC | 7,488 | $782.9K | 0.76% | +7,488 | New |
| Dearborn Partners LLC | 7,482 | $782.2K | 0.04% | +3,765+101.3% | Added |
| Symphony Financial, Ltd. Co. | 7,469 | $782.0K | 0.10% | +1,628+27.9% | Added |
| Field & Main Bank | 7,450 | $778.9K | 0.23% | −2,920−28.2% | Reduced |
| Legacy Advisors, LLC | 7,414 | $775.2K | 0.09% | −586−7.3% | Reduced |
| Pure Financial Advisors, Inc. | 7,383 | $771.9K | 0.01% | +1,422+23.9% | Added |
| Westpac Banking Corp | 7,368 | $770.3K | 0.05% | +318+4.5% | Added |
| Sky Investment Group LLC | 7,360 | $769.5K | 0.13% | +7,360 | New |
| Partners Capital Investment Group, LLP | 7,345 | $767.9K | 0.03% | −11,820−61.7% | Reduced |
| Procyon Private Wealth Partners, LLC | 7,343 | $767.7K | 0.04% | −8,672−54.1% | Reduced |
| Walser Wealth Management Company, A Ltd Liability Co | 7,297 | $762.8K | 0.34% | +5,432+291.3% | Added |
| Wealthspire Advisors, LLC | 7,285 | $761.6K | 0.01% | −8,944−55.1% | Reduced |
| SFM, LLC | 7,217 | $754.5K | 0.46% | +279+4.0% | Added |
| Belpointe Asset Management LLC | 7,212 | $754.0K | 0.03% | −835,790−99.1% | Reduced |
| Sierra Capital LLC | 7,193 | $752.0K | 0.08% | +878+13.9% | Added |
| Canandaigua National Trust Co of Florida | 7,171 | $749.7K | 0.60% | +7,171 | New |
| Indivisible Partners | 7,154 | $748.0K | 0.07% | −229−3.1% | Reduced |
| Waddell & Associates, LLC | 7,114 | $743.8K | 0.04% | +3,659+105.9% | Added |
| Axxcess Wealth Management, LLC | 7,099 | $742.2K | 0.02% | +3,731+110.8% | Added |
| Legacy Capital Group California, Inc. | 7,089 | $741.2K | 0.28% | +7,089 | New |
| Caldwell Investment Management Ltd. | 7,000 | $735.7K | 0.29% | 00.0% | Unchanged |
| Caerus Investment Advisors, LLC | 7,030 | $735.0K | 0.31% | +3,515+100.0% | Added |
| Supplemental Annuity Collective Trust of NJ | 7,024 | $734.4K | 0.21% | +7,024 | New |
| Blue Line Capital, LLC | 7,016 | $733.5K | 0.83% | +7,016 | New |
| Investment Partners Asset Management, Inc. | 7,010 | $732.9K | 0.45% | +7,010 | New |
| Wealth High Governance Capital Ltda | 7,003 | $732.2K | 0.22% | +7,003 | New |
| Wealthedge Investment Advisors, LLC | 6,999 | $731.7K | 0.27% | +6,999 | New |
| Interchange Capital Partners, LLC | 1,741 | $730.5K | 0.24% | −3,654−67.7% | Reduced |
| Perpetual Ltd | 6,970 | $728.7K | 0.01% | −396−5.4% | Reduced |
| City National Bank of Florida | 6,945 | $726.1K | 0.43% | +4,753+216.8% | Added |
| Probity Advisors, Inc. | 6,938 | $725.4K | 0.11% | +1,285+22.7% | Added |
| Wellspring Financial Advisors, LLC | 6,909 | $722.3K | 0.05% | +4,644+205.0% | Added |
| Fairfield, Bush & Co. | 6,905 | $721.9K | 0.40% | −168−2.4% | Reduced |
| Hohimer Wealth Management, LLC | 6,904 | $721.8K | 0.09% | +6,904 | New |
| Eschler Asset Management LLP | 6,900 | $721.4K | 0.72% | +6,900 | New |
| Lighthouse Investment Partners, LLC | 6,858 | $717.0K | 0.03% | +1,160+20.4% | Added |
| Livforsakringsbolaget Skandia, Omsesidigt | 6,845 | $715.6K | 0.03% | 00.0% | Unchanged |
| Opal Wealth Advisors, LLC | 6,820 | $713.0K | 0.16% | +6,820 | New |
| Alesco Advisors LLC | 6,816 | $712.6K | 0.02% | +6,816 | New |
| Aviso Wealth Management | 6,770 | $707.8K | 0.32% | +998+17.3% | Added |
| Chiron Capital Management, LLC | 6,755 | $706.2K | 0.72% | +6,755 | New |
| Principal Street Partners, LLC | 6,754 | $706.1K | 0.12% | +1,934+40.1% | Added |
| Odyssey Capital Advisors, Inc. | 6,752 | $705.9K | 0.63% | +1,026+17.9% | Added |
| Sound View Wealth Advisors Group, LLC | 6,722 | $702.8K | 0.05% | −153−2.2% | Reduced |
| Synergy Financial Group, LTD | 6,711 | $701.6K | 0.53% | +96+1.5% | Added |
| Knightsbridge Asset Management, LLC | 6,710 | $701.5K | 0.09% | +2,540+60.9% | Added |
| Forefront Wealth Partners, LLC | 6,706 | $701.1K | 0.29% | +2,451+57.6% | Added |
| Legacy Financial Advisors, Inc. | 6,682 | $698.6K | 0.10% | −5,997−47.3% | Reduced |
| Dumont & Blake Investment Advisors LLC | 6,680 | $698.4K | 0.17% | +6,680 | New |
| Aviso Financial Inc. | 6,663 | $696.6K | 0.02% | −4,257−39.0% | Reduced |
| Hilltop Holdings Inc. | 6,639 | $694.1K | 0.06% | −13,393−66.9% | Reduced |
| Ashton Thomas Securities, LLC | 6,605 | $692.5K | 0.09% | +269+4.2% | Added |
| Baader Bank INC | 7,380 | $690.3K | 0.07% | −3,548−32.5% | Reduced |
| Orrstown Financial Services Inc | 6,579 | $687.8K | 0.12% | +843+14.7% | Added |
| Milestone Asset Management, LLC | 6,573 | $687.2K | 0.13% | +2,028+44.6% | Added |
| AAFMAA Wealth Management & Trust LLC | 6,511 | $680.7K | 0.26% | −2,631−28.8% | Reduced |