ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2026
Institutional positions in ServiceNow, Inc. as of Mar 31, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,212
- −76 vs. Q4 2025
- Shares held
- 864.4M
- +79.4M (+10.1%) vs. Q4 2025
- Total value
- $90.5B
- −$30.0B (−24.9%) vs. Q4 2025
- New holders
- 296
- 1,042 more added
- Sold out
- 372
- 744 more reduced
37 institutions that held it in Q4 2025 haven't filed for Q1 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,212 | $90.5B |
| Q4 2025 | 2,325 | $138.5B |
| Q3 2025 | 2,248 | $164.4B |
| Q2 2025 | 2,297 | $187.2B |
| Q1 2025 | 2,166 | $145.0B |
| Q4 2024 | 2,261 | $194.6B |
| Q3 2024 | 1,944 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2026
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Beese Fulmer Investment Management, Inc. | 6,511 | $680.7K | 0.04% | +2,396+58.2% | Added |
| Shay Capital LLC | 6,500 | $679.6K | 0.10% | −8,400−56.4% | Reduced |
| Spirit of America Management Corp | 6,500 | $679.6K | 0.13% | +850+15.0% | Added |
| Argonautica Private Wealth Management, Inc | 6,499 | $679.5K | 0.21% | −41−0.6% | Reduced |
| Paradigm Financial Partners, LLC | 6,493 | $678.8K | 0.12% | −102−1.5% | Reduced |
| Ostrum Asset Management | 6,479 | $677.4K | 0.04% | −132,636−95.3% | Reduced |
| PFG Advisors | 6,465 | $675.9K | 0.03% | −736−10.2% | Reduced |
| Carmel Capital Partners, LLC | 6,398 | $668.9K | 0.24% | +6,398 | New |
| Vertrix Wealth Management, LLC | 6,387 | $667.8K | 0.25% | +6,387 | New |
| Ancora Advisors, LLC | 6,384 | $667.5K | 0.01% | +1,438+29.1% | Added |
| Parcion Private Wealth LLC | 6,357 | $664.6K | 0.04% | +2,837+80.6% | Added |
| Pines Wealth Management, LLC | 6,346 | $663.5K | 0.21% | +4,296+209.6% | Added |
| Bannerstone Capital Management, LLC | 6,342 | $663.1K | 0.69% | −183−2.8% | Reduced |
| Cornerstone Wealth Management, LLC | 6,337 | $662.5K | 0.03% | +4,510+246.9% | Added |
| Horst & Graben Wealth Management LLC | 7,313 | $661.5K | 0.09% | −92−1.2% | Reduced |
| AlphaGrep UK Ltd | 6,294 | $658.0K | 0.19% | +4,623+276.7% | Added |
| Duncan Williams Asset Management, LLC | 6,275 | $656.1K | 0.18% | +6,275 | New |
| Uniting Wealth Partners, LLC | 6,257 | $654.2K | 0.14% | −4,378−41.2% | Reduced |
| WBH Advisory Inc | 6,275 | $652.9K | 0.05% | 00.0% | Unchanged |
| Voya Financial Advisors, Inc. | 6,566 | $652.7K | 0.07% | −1,217−15.6% | Reduced |
| Systematic Alpha Investments, LLC | 6,234 | $651.9K | 0.02% | 00.0% | Unchanged |
| Optas, LLC | 6,233 | $651.7K | 0.10% | +898+16.8% | Added |
| Choate Investment Advisors | 6,215 | $649.8K | 0.01% | +375+6.4% | Added |
| Checchi Capital Advisers, LLC | 6,212 | $649.4K | 0.04% | +530+9.3% | Added |
| Hallmark Capital Management Inc | 6,211 | $649.4K | 0.04% | +2,142+52.6% | Added |
| Real Talk Capital, LLC | 6,176 | $645.7K | 0.61% | +1,347+27.9% | Added |
| Canal Capital Management, LLC | 6,150 | $642.9K | 0.09% | +3,141+104.4% | Added |
| Advyzon Investment Management, LLC | 6,134 | $641.3K | 0.06% | +1,732+39.3% | Added |
| RB Capital Management, LLC | 6,112 | $639.0K | 0.14% | +47+0.8% | Added |
| Fiduciary Family Office, LLC | 6,100 | $637.8K | 0.18% | +1,625+36.3% | Added |
| Mason & Associates Inc | 6,047 | $634.7K | 0.12% | +1,467+32.0% | Added |
| Oxford Asset Management LLP | 6,052 | $632.7K | 0.26% | +4,331+251.7% | Added |
| Meadowbrook Advisors Group, LLC | 6,048 | $632.3K | 0.38% | −397−6.2% | Reduced |
| Emerald Advisers, LLC | 6,034 | $630.9K | 0.02% | +2,964+96.5% | Added |
| Broderick Brian C | 6,000 | $627.3K | 0.12% | 00.0% | Unchanged |
| Ratan Capital Management LP | 6,000 | $627.3K | 0.23% | 00.0% | Unchanged |
| LB Partners LLC | 6,000 | $627.3K | 0.56% | +6,000 | New |
| KPP Advisory Services LLC | 5,995 | $626.8K | 0.09% | +467+8.4% | Added |
| Camden Capital, LLC | 5,954 | $626.6K | 0.04% | +1,597+36.7% | Added |
| Compass Capital Corp | 6,661 | $626.1K | 0.22% | −40−0.6% | Reduced |
| AlTi Global, Inc. | 5,960 | $623.1K | 0.01% | −134−2.2% | Reduced |
| Intesa Sanpaolo Wealth Management | 5,950 | $622.1K | 0.15% | −550−8.5% | Reduced |
| Volterra Technologies LP | 5,911 | $618.0K | 0.44% | +3,897+193.5% | Added |
| Sax Wealth Advisors, LLC | 4,031 | $617.5K | 0.03% | −80−1.9% | Reduced |
| Harvey Capital Management Inc | 5,900 | $616.8K | 0.14% | +5,900 | New |
| Signature Wealth Management Partners, LLC | 5,870 | $613.7K | 0.31% | +1,275+27.7% | Added |
| Fullerton Fund Management Co Ltd. | 5,844 | $611.0K | 0.05% | +269+4.8% | Added |
| Proffitt & Goodson Inc | 5,823 | $608.8K | 0.09% | +5,823 | New |
| LRI Investments, LLC | 5,812 | $607.7K | 0.05% | +2,346+67.7% | Added |
| UMA Financial Services, Inc. | 5,803 | $606.7K | 0.08% | +272+4.9% | Added |
| Cim Investment Mangement Inc | 5,801 | $606.5K | 0.16% | −24−0.4% | Reduced |
| Private Trust Co NA | 5,800 | $606.4K | 0.05% | +1,530+35.8% | Added |
| 17 Capital Partners, LLC | 5,795 | $605.9K | 0.31% | −160−2.7% | Reduced |
| Murphy & Mullick Capital Management Corp | 5,790 | $605.3K | 0.45% | +70+1.2% | Added |
| BSW Wealth Partners | 5,788 | $605.1K | 0.07% | +1,550+36.6% | Added |
| Burney Co | 5,768 | $603.0K | 0.02% | −6,773−54.0% | Reduced |
| Freestone Capital Holdings, LLC | 5,758 | $602.0K | 0.02% | +58+1.0% | Added |
| Cladis Investment Advisory, LLC | 5,695 | $595.4K | 0.33% | +4,170+273.4% | Added |
| Coign Capital Advisors LLC | 5,693 | $595.2K | 0.31% | +2,240+64.9% | Added |
| Wrapmanager Inc | 5,692 | $595.1K | 0.21% | +514+9.9% | Added |
| St. Louis Trust Co | 5,675 | $593.3K | 0.07% | +715+14.4% | Added |
| Carnegie Lake Advisors LLC | 5,670 | $592.8K | 0.24% | +850+17.6% | Added |
| Reflection Asset Management | 5,739 | $591.9K | 0.36% | −2,685−31.9% | Reduced |
| Diversified Enterprises, LLC | 5,653 | $591.0K | 0.03% | +517+10.1% | Added |
| Advisor OS, LLC | 5,635 | $589.1K | 0.04% | −357−6.0% | Reduced |
| Cornerstone Capital, Inc. | 5,630 | $588.6K | 0.06% | −80,000−93.4% | Reduced |
| Abacus Wealth Partners, LLC | 5,628 | $588.4K | 0.05% | +1,363+32.0% | Added |
| Pinnacle Wealth Planning Services, Inc. | 5,627 | $588.3K | 0.06% | +970+20.8% | Added |
| StoneX Group Inc. | 5,619 | $587.0K | 0.03% | −2,879−33.9% | Reduced |
| Penserra Capital Management LLC | 5,624 | $587.0K | 0.01% | +36+0.6% | Added |
| Addison Capital Co | 5,614 | $586.9K | 0.10% | +1,117+24.8% | Added |
| Harfst & Associates, Inc. | 5,610 | $586.5K | 0.10% | −7,200−56.2% | Reduced |
| Daymark Wealth Partners, LLC | 5,605 | $586.0K | 0.02% | +1,399+33.3% | Added |
| L2 Asset Management, LLC | 5,600 | $585.5K | 0.06% | +365+7.0% | Added |
| Evelyn Partners Investment Management LLP | 5,589 | $584.3K | 0.02% | −8,841−61.3% | Reduced |
| Elevated Capital Advisors, LLC | 5,571 | $582.4K | 0.15% | +1,432+34.6% | Added |
| Simplicity Wealth,LLC | 5,558 | $581.1K | 0.03% | +841+17.8% | Added |
| Greenwich Wealth Management LLC | 5,526 | $578.0K | 0.02% | +52+0.9% | Added |
| Legacy Bridge, LLC | 5,525 | $577.6K | 0.22% | −120−2.1% | Reduced |
| Hills Bank & Trust Co | 5,515 | $576.6K | 0.03% | −2,055−27.1% | Reduced |
| Cambria Investment Management, L.P. | 5,510 | $576.1K | 0.03% | +3,027+121.9% | Added |
| Triglav Skladi, D.O.O. | 5,500 | $575.0K | 0.04% | −15,705−74.1% | Reduced |
| WealthPlan Investment Management, LLC | 5,495 | $574.5K | 0.03% | +961+21.2% | Added |
| Potomac Fund Management Inc | 5,494 | $574.4K | 0.02% | +2,743+99.7% | Added |
| Kesler, Norman & Wride, LLC | 5,488 | $573.8K | 0.10% | −1,850−25.2% | Reduced |
| RFG Advisory, LLC | 5,449 | $569.7K | 0.01% | −10,576−66.0% | Reduced |
| Ronald Blue Trust, Inc. | 5,434 | $568.0K | 0.01% | −2,625−32.6% | Reduced |
| Simplify Asset Management Inc. | 5,421 | $566.8K | 0.01% | −508−8.6% | Reduced |
| Flputnam Investment Management Co | 5,402 | $564.8K | 0.01% | +262+5.1% | Added |
| Kennedy Investment Group | 5,385 | $563.0K | 0.22% | +2,035+60.7% | Added |
| Aprio Wealth Management, LLC | 5,362 | $560.6K | 0.03% | +1,058+24.6% | Added |
| Invst, LLC | 5,324 | $556.6K | 0.06% | −743−12.2% | Reduced |
| CX Institutional | 5,298 | $554.0K | 0.02% | −888−14.4% | Reduced |
| 1248 Management, LLC | 5,290 | $553.1K | 0.26% | −1,560−22.8% | Reduced |
| Marble Bar Asset Management LLP | 5,280 | $552.0K | 0.54% | +5,280 | New |
| Oasis Advisors, LLC | 5,278 | $551.8K | 0.11% | +5,278 | New |
| Z3 Capital Partners, LLC | 5,270 | $551.0K | 0.14% | +5,270 | New |
| Paragon Private Wealth Management, LLC | 5,252 | $549.1K | 0.17% | −396−7.0% | Reduced |
| Bank Julius Baer & Co. Ltd, Zurich | 5,241 | $548.0K | 0.00% | −270,914−98.1% | Reduced |
| Bradyco, Inc. | 5,200 | $543.7K | 0.42% | −1,400−21.2% | Reduced |