ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2026
Institutional positions in ServiceNow, Inc. as of Mar 31, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,212
- −76 vs. Q4 2025
- Shares held
- 864.4M
- +79.4M (+10.1%) vs. Q4 2025
- Total value
- $90.5B
- −$30.0B (−24.9%) vs. Q4 2025
- New holders
- 296
- 1,042 more added
- Sold out
- 372
- 744 more reduced
37 institutions that held it in Q4 2025 haven't filed for Q1 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,212 | $90.5B |
| Q4 2025 | 2,325 | $138.5B |
| Q3 2025 | 2,248 | $164.4B |
| Q2 2025 | 2,297 | $187.2B |
| Q1 2025 | 2,166 | $145.0B |
| Q4 2024 | 2,261 | $194.6B |
| Q3 2024 | 1,944 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2026
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Buckland Partners Management Co LLC | 5,200 | $543.7K | 0.33% | +1,200+30.0% | Added |
| Directional Asset Management | 5,178 | $541.4K | 0.49% | +5,178 | New |
| American National Bank | 5,176 | $541.1K | 0.05% | −340−6.2% | Reduced |
| LMCG Investments, LLC | 5,169 | $540.4K | 0.03% | −49,365−90.5% | Reduced |
| Secured Retirement Advisors, LLC | 5,168 | $540.3K | 0.31% | +5,168 | New |
| ORG Wealth Partners, LLC | 5,166 | $540.1K | 0.11% | +1,394+37.0% | Added |
| NBT Bank N A | 5,165 | $540.0K | 0.04% | −2,008−28.0% | Reduced |
| American Trust | 5,136 | $537.0K | 0.05% | −111−2.1% | Reduced |
| Triad Wealth Partners, LLC | 5,128 | $536.1K | 0.04% | +1,191+30.3% | Added |
| Beaton Management Co. Inc. | 5,125 | $536.0K | 0.24% | 00.0% | Unchanged |
| First Affirmative Financial Network | 5,118 | $535.1K | 0.21% | +5,118 | New |
| Mayflower Financial Advisors, LLC | 5,097 | $532.9K | 0.06% | −2,337−31.4% | Reduced |
| Argos Wealth Advisors, LLC | 5,083 | $531.4K | 0.15% | +1,506+42.1% | Added |
| Cassaday & Co Wealth Management LLC | 5,064 | $529.4K | 0.01% | +239+5.0% | Added |
| Cove Private Wealth, LLC | 5,055 | $528.5K | 0.12% | +5,055 | New |
| Zullo Investment Group, Inc. | 5,039 | $526.8K | 0.20% | +711+16.4% | Added |
| Evercore Wealth Management, LLC | 5,030 | $525.9K | 0.01% | −825−14.1% | Reduced |
| Postrock Partners LLC | 5,025 | $525.4K | 0.24% | −10−0.2% | Reduced |
| Capula Management Ltd | 5,021 | $524.9K | 0.00% | +3,596+252.4% | Added |
| S Harris Financial Group, LLC | 5,012 | $524.0K | 0.48% | −595−10.6% | Reduced |
| Yarger Wealth Strategies, LLC | 5,004 | $523.2K | 0.21% | +2,378+90.6% | Added |
| Diker Management LLC | 5,000 | $522.8K | 0.47% | 00.0% | Unchanged |
| American Financial Group Inc | 5,000 | $522.8K | 0.19% | +5,000 | New |
| Affiance Financial, LLC | 4,990 | $521.7K | 0.08% | 00.0% | Unchanged |
| Drake & Associates, LLC | 4,983 | $521.0K | 0.10% | −441−8.1% | Reduced |
| Heritage Wealth Management, Inc. | 4,980 | $520.7K | 0.26% | +4,980 | New |
| Baron Wealth Management LLC | 4,968 | $519.4K | 0.16% | +1,298+35.4% | Added |
| Correct Capital Wealth Management | 4,968 | $519.4K | 0.10% | +4,968 | New |
| Harbour Investments, Inc. | 4,963 | $518.9K | 0.01% | +2,495+101.1% | Added |
| Mindset Wealth Management, LLC | 4,949 | $517.4K | 0.14% | −201−3.9% | Reduced |
| Koshinski Asset Management, Inc. | 3,526 | $513.8K | 0.03% | −1,709−32.6% | Reduced |
| Arthur M. Cohen & Associates, LLC | 4,928 | $512.7K | 0.09% | +418+9.3% | Added |
| Parkside Financial Bank & Trust | 4,872 | $509.4K | 0.04% | +707+17.0% | Added |
| Castleview Partners, LLC | 4,862 | $508.3K | 0.26% | +1,780+57.8% | Added |
| GAM Holding AG | 4,859 | $508.0K | 0.04% | −41,494−89.5% | Reduced |
| Integral Investment Advisors, Inc. | 4,835 | $505.5K | 0.13% | +2,890+148.6% | Added |
| Private Wealth Partners, LLC | 4,835 | $505.5K | 0.04% | +4,835 | New |
| Childress Capital Advisors, LLC | 4,828 | $504.8K | 0.09% | +530+12.3% | Added |
| Quadcap Wealth Management, LLC | 4,824 | $504.4K | 0.06% | −131−2.6% | Reduced |
| Worthington Financial Partners, LLC | 4,823 | $504.2K | 0.43% | +4,823 | New |
| Parsons Capital Management Inc | 4,810 | $502.9K | 0.02% | −1,345−21.9% | Reduced |
| Legacy Capital Wealth Partners, LLC | 4,800 | $501.8K | 0.10% | +723+17.7% | Added |
| Ducere Wealth Management LLC | 4,774 | $499.1K | 0.20% | −2,263−32.2% | Reduced |
| nVerses Capital, LLC | 4,769 | $498.6K | 0.45% | +4,769 | New |
| Unique Wealth, LLC | 4,766 | $498.3K | 0.07% | +4,766 | New |
| Tandem Capital Management Corp | 4,760 | $497.7K | 0.25% | +4,760 | New |
| TCI Wealth Advisors, Inc. | 4,754 | $497.0K | 0.03% | +69+1.5% | Added |
| First National Bank of Hutchinson | 4,730 | $494.5K | 0.32% | +4,730 | New |
| Fukoku Mutual Life Insurance Co | 4,705 | $491.9K | 0.03% | 00.0% | Unchanged |
| Heartland Bank & Trust Co | 4,704 | $491.8K | 0.11% | +101+2.2% | Added |
| Schmidt P J Investment Management Inc | 4,696 | $491.0K | 0.08% | +1,466+45.4% | Added |
| Proactive Wealth Strategies LLC | 4,680 | $489.3K | 0.09% | +2,165+86.1% | Added |
| KCM Investment Advisors LLC | 4,648 | $485.9K | 0.02% | −47−1.0% | Reduced |
| Prosperity Financial Group, Inc. | 4,600 | $480.9K | 0.18% | +114+2.5% | Added |
| Power Wealth Management LLC | 4,592 | $480.1K | 0.18% | +241+5.5% | Added |
| International Private Wealth Advisors LLC | 4,576 | $478.4K | 0.29% | +4,576 | New |
| Hamilton Lane Advisors LLC | 4,568 | $477.6K | 0.34% | −6,063−57.0% | Reduced |
| Verus Capital Partners, LLC | 4,540 | $474.7K | 0.03% | +1,205+36.1% | Added |
| Gerber Kawasaki Wealth & Investment Management | 4,526 | $473.2K | 0.02% | +2,614+136.7% | Added |
| AssuredPartners Investment Advisors, LLC | 4,608 | $472.0K | 0.05% | −2,093−31.2% | Reduced |
| Segment Wealth Management, LLC | 4,504 | $470.9K | 0.03% | −101−2.2% | Reduced |
| New Insight Wealth Advisors | 4,500 | $470.5K | 0.17% | −1,495−24.9% | Reduced |
| Wick Capital Partners, LLC | 4,496 | $470.1K | 0.09% | +2,086+86.6% | Added |
| Paladin Wealth, LLC | 4,470 | $467.3K | 0.32% | +391+9.6% | Added |
| Conning Inc. | 4,431 | $463.3K | 0.02% | −1,065−19.4% | Reduced |
| MJP Associates Inc | 4,418 | $461.9K | 0.06% | −281−6.0% | Reduced |
| Golden State Equity Partners | 4,413 | $461.4K | 0.03% | −2,790−38.7% | Reduced |
| Summit Global Investments | 4,412 | $461.0K | 0.03% | −2,373−35.0% | Reduced |
| Payne Capital Management, LLC | 4,390 | $459.0K | 0.14% | 00.0% | Unchanged |
| Impact Investors, Inc | 4,354 | $455.3K | 0.32% | −2,699−38.3% | Reduced |
| Bell Bank | 4,340 | $453.7K | 0.02% | −1,435−24.8% | Reduced |
| Evanson Asset Management, LLC | 4,337 | $453.5K | 0.02% | +204+4.9% | Added |
| Jasper Ridge Partners, L.P. | 4,325 | $452.2K | 0.01% | −636−12.8% | Reduced |
| Essex Financial Services, Inc. | 4,317 | $451.3K | 0.03% | +1,316+43.9% | Added |
| Drive Wealth Management, LLC | 4,315 | $451.2K | 0.10% | −382−8.1% | Reduced |
| Revolve Wealth Partners, LLC | 4,313 | $450.9K | 0.06% | −196−4.3% | Reduced |
| Dudley Capital Management, LLC | 4,300 | $449.6K | 0.20% | −440−9.3% | Reduced |
| RiverGlades Family Offices LLC | 4,300 | $449.6K | 0.26% | +4,300 | New |
| Paces Ferry Wealth Advisors, LLC | 4,292 | $448.7K | 0.19% | +72+1.7% | Added |
| Gateway Wealth Partners, LLC | 4,290 | $448.5K | 0.02% | +4,290 | New |
| Integrity Alliance, LLC. | 4,277 | $447.2K | 0.02% | +757+21.5% | Added |
| Aventura Private Wealth, LLC | 4,268 | $446.2K | 0.16% | −22−0.5% | Reduced |
| Monograph Wealth Advisors, LLC | 4,250 | $444.3K | 0.04% | +4,250 | New |
| Old National Bancorp | 4,245 | $443.8K | 0.01% | +53+1.3% | Added |
| Ambassador Advisors, LLC | 2,729 | $442.9K | 0.07% | −163−5.6% | Reduced |
| HBK Sorce Advisory LLC | 4,849 | $442.1K | 0.01% | −3,121−39.2% | Reduced |
| Stanley-Laman Group, Ltd. | 4,225 | $441.7K | 0.05% | −3,700−46.7% | Reduced |
| Ebert Capital Management Inc. | 4,208 | $439.9K | 0.45% | −122−2.8% | Reduced |
| Gilliland Jeter Wealth Management LLC | 4,185 | $437.5K | 0.13% | −340−7.5% | Reduced |
| Virtue Capital Management, LLC | 4,168 | $437.5K | 0.07% | −1,980−32.2% | Reduced |
| Flow Traders U.S. LLC | 4,173 | $436.0K | 0.01% | +4,173 | New |
| Anchyra Partners LLC | 4,168 | $435.8K | 0.13% | +733+21.3% | Added |
| Clear Creek Financial Management, LLC | 4,151 | $434.0K | 0.03% | +4,151 | New |
| Elgethun Capital Management | 4,150 | $433.9K | 0.07% | 00.0% | Unchanged |
| Renasant Bank | 4,145 | $433.4K | 0.31% | +420+11.3% | Added |
| Quent Capital, LLC | 4,139 | $432.7K | 0.03% | −499−10.8% | Reduced |
| KRS Capital Management, LLC | 4,130 | $431.8K | 0.26% | +95+2.4% | Added |
| Evermay Wealth Management LLC | 4,125 | $431.3K | 0.05% | −822−16.6% | Reduced |
| Meyer Handelman Co | 4,125 | $431.3K | 0.01% | 00.0% | Unchanged |
| DV Trading LLC | 4,119 | $430.6K | 0.04% | +4,119 | New |