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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

Q1 2026 vs. Q4 2025

How the institutions holding ServiceNow, Inc. changed between Q4 2025 and Q1 2026.

All holders in Q1 2026All holders in Q4 2025

13F holders of NOW: Q4 2025 compared with Q1 2026
MeasureQ4 2025Of which not filed for Q1 2026Q1 2026Change
Holders2,325372,212−76
Shares902.5M117.5M864.4M+79.4M (+10.1%)
Value$138.5B$18.0B$90.5B−$30.0B (−24.9%)

37 institutions that held it in Q4 2025 haven't filed for Q1 2026 yet. Not filing isn't selling, so the changes leave them out.

New holders (296)

Institutions that held ServiceNow, Inc. at the end of Q1 2026 but not at the end of Q4 2025.

Showing the largest 100 of 296 by value.

Institutions new to NOW in Q1 2026
InstitutionSharesValue% of portfolio
Vanguard Capital Management LLC67,980,219$7.11B0.18%
Vanguard Portfolio Management LLC25,172,570$2.63B0.14%
Vanguard Fiduciary Trust Co6,035,246$631.0M0.16%
Vanguard Global Advisers, LLC2,288,335$239.2M0.13%
Vanguard Asset Management, Ltd1,814,064$189.7M0.16%
Voloridge Investment Management, LLC1,217,910$127.3M0.51%
Akre Capital Management LLCSuperinvestorAkre Capital Management1,096,099$114.6M1.87%
Connor, Clark & Lunn Investment Management Ltd.886,304$92.7M0.21%
Jain Global LLC785,822$82.2M1.05%
Menora Mivtachim Holdings Ltd.731,450$76.5M0.36%
CapitalatWork S.A.622,350$65.1M1.94%
Susquehanna Fundamental Investments, LLC549,755$57.5M2.15%
Vulcan Value Partners, LLC533,817$55.8M1.48%
Vanguard Investments Australia, Ltd.517,920$54.1M0.16%
SEB Asset Management AB484,675$50.7M0.22%
BloombergSen Inc.358,854$37.5M4.20%
CIBC Bancorp USA Inc.343,155$35.9M0.05%
TIAA Wealth Investment Management LLC318,036$33.3M0.25%
Capitolis Liquid Global Markets LLC300,000$31.4M0.20%
Manchester Global Management (UK) Ltd291,000$30.4M4.06%
Zurich Insurance Group Ltd285,590$29.9M0.23%
HMI Capital Management, L.P.249,800$26.1M3.46%
Crossmark Global Holdings, Inc.244,495$25.6M0.38%
Wedbush Fund Advisers, LLC238,372$24.9M2.89%
Grafton Street Partners Management Company, LLC197,676$20.7M12.35%
Optimus Prime Fund Management Co., Ltd.180,300$18.9M1.82%
Aware Super Pty Ltd as trustee of Aware Super171,299$17.9M0.27%
Soros Fund Management LLCSuperinvestorSoros Fund Management154,349$16.1M0.22%
Suncoast Equity Management138,911$14.5M1.74%
Leonteq Securities AG134,801$14.1M0.86%
Kelly Lawrence W & Associates Inc100,125$10.5M2.91%
Sone Capital Management, LLC97,155$10.2M0.85%
Quantitative Investment Management, LLC92,013$9.62M1.00%
Clarity Financial LLC88,465$9.25M1.01%
Osborne Partners Capital Management, LLC87,101$9.11M0.48%
Kranot Hishtalmut Le Morim Ve Gananot Havera Menahelet LTD85,822$8.97M0.59%
Long Corridor Asset Management Ltd80,000$8.36M2.03%
Stonebridge Capital Advisors LLC79,497$8.31M0.58%
RDST Capital LLC76,560$8.00M0.77%
W.G. Shaheen & Associates DBA Whitney & Co76,203$7.97M0.66%
BW Gestao de Investimentos Ltda.72,311$7.56M0.34%
Long Focus Capital Management, LLC70,000$7.32M0.32%
Crosslink Capital Inc67,720$7.08M0.69%
Moran Wealth Management, LLC67,165$7.02M0.22%
General American Investors Co Inc60,000$6.27M0.41%
Barrier Capital Management, LLC59,273$6.20M5.44%
BOCHK Asset Management Ltd53,000$5.54M1.15%
Greystone Financial Group, LLC48,203$5.04M1.43%
Vienna Powszechne Towarzystwo Emerytalne S.A. Vienna Insurance Group48,000$5.02M1.91%
Prevail Innovative Wealth Advisors, LLC45,448$4.75M0.80%
Worm Capital, LLC44,638$4.67M3.57%
Deane Retirement Strategies, Inc.44,308$4.63M1.86%
Brighton Jones LLC42,949$4.49M0.10%
Graybill Bartz & Assoc Ltd41,568$4.35M1.32%
Farallon Capital Management, L.L.C.41,000$4.29M0.03%
Cohen Capital Management, Inc.40,496$4.23M0.66%
Saudi Central Bank38,292$4.00M0.08%
Lane Generational LLC37,535$3.92M3.12%
FORA Capital, LLC37,072$3.87M0.28%
Tejara Capital Ltd36,560$3.82M1.26%
Advent Capital Management35,000$3.66M0.11%
Bell Asset Management Ltd34,552$3.62M1.07%
MN Wealth Advisors, LLC32,533$3.40M1.66%
Caitong International Asset Management Co., Ltd31,188$3.26M0.60%
Asio Capital, LLC30,124$3.15M0.44%
Kranot Hishtalmut Le Morim Tichoniim Havera Menahelet LTD29,178$3.05M0.60%
Buttonwood Financial Advisors Inc.29,155$3.05M1.02%
E Fund Management Co., Ltd.28,691$3.00M0.09%
Beaconlight Capital, LLC28,682$3.00M1.69%
Bulltick Wealth Management, LLC28,259$2.95M0.65%
Sanders Morris Harris LLC27,657$2.89M0.46%
Aigen Investment Management, LP27,569$2.88M0.74%
SFE Investment Counsel26,901$2.81M0.45%
MA Private Wealth25,505$2.67M0.45%
Encore Global Management, LP25,400$2.66M1.85%
Milestones Administradora de Recursos Ltda.23,040$2.41M0.63%
Ironwood Investment Counsel, LLC22,950$2.40M0.35%
Mitchell Capital Management Co22,498$2.35M0.43%
J. Goldman & Co LP22,395$2.34M0.11%
Farringdon Capital, Ltd.21,475$2.25M0.49%
Connable Office Inc21,079$2.20M0.22%
Fagan Associates, Inc.20,728$2.17M0.30%
Telligent Fund, LP20,000$2.09M2.23%
Clear Harbor Asset Management, LLC19,234$2.01M0.14%
Canandaigua National Corp18,660$1.95M0.17%
Algert Global LLC18,617$1.95M0.03%
Meridian Investment Counsel Inc.18,412$1.92M0.46%
Levin Capital Strategies, L.P.17,433$1.82M0.14%
Benchmark Investment Advisors LLC15,850$1.66M0.96%
Bastion Asset Management Inc.15,901$1.64M0.50%
Clare Market Investments LLC15,125$1.58M0.33%
Spartan Wealth Advisory Services LLC14,306$1.50M0.13%
Foyston, Gordon, & Payne Inc14,000$1.46M0.34%
Bull Harbor Capital LLC13,999$1.46M0.39%
CDC Financial, Inc.13,000$1.36M1.13%
Wealth High Governance Asset Management Ltda.12,997$1.36M0.21%
1st Source Bank12,805$1.34M0.07%
Bey-Douglas LLC12,688$1.33M1.16%
M Holdings Securities, Inc.14,205$1.31M0.09%
Brooktree Capital Management12,481$1.30M1.03%

Sold out (372)

Institutions that held ServiceNow, Inc. at the end of Q4 2025 and filed for Q1 2026 without it.

Showing the largest 100 of 372 by value.

Institutions that sold out of NOW in Q1 2026
InstitutionShares, Q4 2025Value, Q4 2025
Two Sigma Advisers, LP3,003,780$460.1M
Parnassus Investments2,304,946$353.1M
Alphinity Investment Management Pty Ltd2,246,957$344.2M
Stockbridge Partners LLC1,897,705$290.7M
Bridgewater Associates, LP1,338,885$205.1M
Axiom Investors LLC1,208,445$185.1M
RGM Capital, LLC1,095,795$167.9M
Massachusetts Financial Services Co1,052,936$161.3M
Life Cycle Investment Partners Ltd875,393$134.1M
Vaughan Nelson Investment Management, L.P.497,731$76.2M
Hudson Bay Capital Management LP465,000$71.2M
Locust Wood Capital Advisers, LLC448,310$68.7M
AustralianSuper Pty Ltd392,547$60.1M
Suvretta Capital Management, LLC389,445$59.7M
Schonfeld Strategic Advisors LLC364,971$55.9M
Alyeska Investment Group, L.P.317,524$48.6M
Meridiem Capital Partners LP252,115$38.6M
Alberta Investment Management Corp173,502$26.6M
Braun Stacey Associates Inc147,225$22.6M
NZS Capital, LLC142,676$21.9M
Visualize Group LP138,870$21.3M
Benchstone Capital Management LP137,591$21.1M
NS Partners Ltd129,022$19.8M
Gemmer Asset Management LLC120,915$18.5M
Titan Investment Solutions Ltd116,670$17.9M
Sora Investors LLC105,711$16.2M
Entropy Technologies, LP96,645$14.8M
IMC-Chicago, LLC83,000$12.7M
Brevan Howard Capital Management LP81,760$12.5M
Glynn Capital Management LLC81,640$12.5M
Virtu Financial LLC79,996$12.3M
Twinbeech Capital LP65,835$10.1M
Slow Capital, Inc.65,626$10.1M
Kentucky Retirement Systems64,880$9.94M
Alkeon Capital Management LLC60,170$9.22M
Oak Ridge Investments LLC59,795$9.16M
Forbes J M & Co LLP54,739$8.39M
Progressive Investment Management Corp51,603$7.91M
Walter Public Investments Inc.51,064$7.82M
Alley Investment Management Company, LLC45,673$7.00M
Goodman Advisory Group, LLC41,342$6.33M
Oxbow Advisors, LLC34,291$5.25M
CFM Wealth Partners LLC32,070$4.91M
Gardner Lewis Asset Management L P30,145$4.62M
Alcosta Capital Management, Inc.29,755$4.56M
MinichMacGregor Wealth Management, LLC27,869$4.27M
Legato Capital Management LLC26,900$4.12M
Codex Capital Asset Management L.L.C.26,550$4.07M
Evolutionary Tree Capital Management, LLC25,950$3.98M
Campbell Capital Management Inc23,540$3.61M
Brasada Capital Management, LP24,091$3.55M
NewSquare Capital LLC22,728$3.48M
Sage Capital Advisors,llc21,097$3.23M
Columbus Hill Capital Management, L.P.20,000$3.06M
HCR Wealth Advisors19,657$3.01M
Credit Industriel Et Commercial18,428$2.82M
Dark Forest Capital Management LP17,912$2.74M
China Universal Asset Management Co., Ltd.16,300$2.50M
Headlands Technologies LLC15,805$2.42M
Great Lakes Retirement, Inc.15,529$2.38M
Hillsdale Investment Management Inc.15,385$2.36M
Graham Capital Management, L.P.14,699$2.25M
Taikang Asset Management (Hong Kong) Co Ltd14,275$2.19M
Genesis Financial Group, LLC13,845$2.12M
Parr McKnight Wealth Management Group, LLC13,267$2.03M
Next Century Growth Investors LLC12,870$1.97M
Pathway Capital Management, LP12,757$1.95M
Weiss Asset Management LP12,705$1.95M
RFG - Bristol Wealth Advisors, LLC12,131$1.86M
L & S Advisors Inc11,975$1.83M
Dockside LLC11,947$1.83M
BIT Capital GmbH11,575$1.77M
Axq Capital, LP11,320$1.73M
Rockline Wealth Management, LLC11,254$1.72M
Mission Creek Capital Partners, Inc.11,250$1.72M
Conscious Wealth Investments, LLC16,691$1.71M
MYDA Advisors LLC11,000$1.69M
Sivia Capital Partners, LLC10,997$1.68M
Reuter James Wealth Management, LLC10,867$1.66M
Alaethes Wealth LLC10,677$1.64M
Teucrium Investment Advisors, LLC10,304$1.58M
RMR Wealth Builders10,226$1.57M
Virtus Investment Advisers, Inc.10,169$1.56M
Highland Capital Management, LLC10,110$1.55M
Formula Growth Ltd10,000$1.53M
PKO Investment Management Joint-Stock Co10,000$1.53M
Polianta Ltd9,800$1.50M
Citizens & Northern Corp9,127$1.40M
Advisory Resource Group8,866$1.36M
Argus Investors' Counsel, Inc.8,671$1.33M
Logan Capital Management Inc8,179$1.25M
Capital Insight Partners, LLC8,405$1.24M
BTG Pactual Asset Management US LLC7,800$1.19M
United Bank7,727$1.18M
Kane Investment Management, Inc.7,675$1.18M
Optimize Financial Inc7,674$1.18M
Keeler Thomas Management LLC7,673$1.18M
Parallax Volatility Advisers, L.P.7,638$1.17M
Nine Masts Capital Ltd7,605$1.17M
Arjuna Capital7,470$1.14M

Not filed for Q1 2026 yet (37)

Institutions that held ServiceNow, Inc. at the end of Q4 2025 and haven't filed a 13F for Q1 2026. Not filing isn't selling, so they aren't counted as sold out.