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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q1 2026

Institutional positions in ServiceNow, Inc. as of Mar 31, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
2,213
−76 vs. Q4 2025
Shares held
864.4M
+79.4M (+10.1%) vs. Q4 2025
Total value
$90.5B
−$30.0B (−24.9%) vs. Q4 2025
New holders
296
1,043 more added
Sold out
372
744 more reduced

37 institutions that held it in Q4 2025 haven't filed for Q1 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2026: 2,213 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,244 institutions
Value heldQ1 2026: $90.5B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,244$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q1 2026

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2025.

Institutions holding NOW in Q1 2026
InstitutionSharesValue% of portfolioChange in sharesAction
Stone House Investment Management, LLC1$1050.00%−60−98.4%Reduced
Curio Wealth, LLC1$1050.00%−49−98.0%Reduced
Halbert Hargrove Global Advisors, LLC1$1500.00%−1−50.0%Reduced
3 Factor Indexing, LLC4$4190.00%+4New
Rosenberg Matthew Hamilton5$5230.00%−15−75.0%Reduced
NorthAvenue LLC5$5230.00%−5−50.0%Reduced
Seneschal Advisors, LLC5$5230.00%00.0%Unchanged
Breakwater Investment Management5$5230.00%+5New
Global Wealth Strategies & Associates7$7320.00%+7New
Lloyd Advisory Services, LLC.8$8360.00%−302−97.4%Reduced
Kingdom Financial Group LLC.8$8360.00%+8New
IMG Wealth Management, Inc.9$9410.00%−331−97.4%Reduced
DecisionPoint Financial, LLC10$1.05K0.00%00.0%Unchanged
Clear Investment Research, LLC10$1.05K0.00%+10New
MBM Wealth Consultants, LLC10$1.05K0.00%+10New
Capital & Planning, LLC10$1.05K0.00%+10New
Davis Capital Management14$1.46K0.00%+9+180.0%Added
WestEnd Advisors, LLC15$1.57K0.00%00.0%Unchanged
Crews Bank & Trust15$1.57K0.00%00.0%Unchanged
Basepoint Wealth LLC15$1.57K0.00%00.0%Unchanged
True Link Financial Advisors, LLC15$1.57K0.00%+15New
Marshall Investment Management, LLC15$1.57K0.00%+15New
POM Investment Strategies, LLC16$1.67K0.00%−204−92.7%Reduced
PayPay Securities Corp18$1.74K0.06%−5−21.7%Reduced
Aspect Partners, LLC20$2.09K0.00%−175−89.7%Reduced
Purpose Unlimited Inc.20$2.09K0.00%−55−73.3%Reduced
Global Trust Asset Management, LLC20$2.09K0.00%00.0%Unchanged
Raelipskie Partnership20$2.09K0.00%+20New
Bullock Wealth Management Group23$2.39K0.00%−4,216−99.5%Reduced
CBIZ Investment Advisory Services, LLC23$2.40K0.00%−137−85.6%Reduced
Bellevue Asset Management, LLC25$2.61K0.00%00.0%Unchanged
Imprint Wealth LLC25$2.61K0.01%−35−58.3%Reduced
Delos Wealth Advisors, LLC25$2.61K0.00%00.0%Unchanged
Kennebec Savings Bank25$2.61K0.00%00.0%Unchanged
Mascoma Wealth Management LLC25$2.61K0.00%+13+108.3%Added
Gill Capital Partners, LLC25$2.61K0.00%+25New
Scarborough Advisors, LLC28$2.93K0.00%+3+12.0%Added
Signature Resources Capital Management, LLC30$3.14K0.00%+5+20.0%Added
Redwood Park Advisors LLC30$3.14K0.00%−10−25.0%Reduced
Abound Financial, LLC30$3.14K0.00%00.0%Unchanged
Chung Wu Investment Group, LLC30$3.14K0.00%00.0%Unchanged
MPWM Advisory Solutions, LLC30$3.14K0.00%00.0%Unchanged
Washington Trust Advisors, Inc.34$3.56K0.00%−349−91.1%Reduced
Union Savings Bank35$3.66K0.00%−1,125−97.0%Reduced
Financial Network Wealth Advisors LLC35$3.66K0.00%−345−90.8%Reduced
Old Point Trust & Financial Services N A35$3.66K0.00%00.0%Unchanged
Jackson, Grant Investment Advisers, Inc.35$3.66K0.00%00.0%Unchanged
Cetera Trust Company, N.A35$3.66K0.00%00.0%Unchanged
Your Advocates Ltd., LLP35$3.66K0.00%+10+40.0%Added
Clayton Financial Group LLC40$4.18K0.00%−55−57.9%Reduced
Tradewinds Capital Management, LLC40$4.18K0.00%00.0%Unchanged
Tower View Investment Management & Research LLC40$4.18K0.00%00.0%Unchanged
Hager Investment Management Services, LLC40$4.18K0.00%00.0%Unchanged
IMA Wealth, Inc.40$4.18K0.00%+30+300.0%Added
ZRC Wealth Management, LLC41$4.29K0.00%+21+105.0%Added
Caitlin John, LLC43$4.50K0.00%−12−21.8%Reduced
Holos Integrated Wealth LLC45$4.53K0.00%+45New
Investors Portfolio Services LLC54$4.69K0.00%+54New
HighMark Wealth Management LLC45$4.70K0.00%00.0%Unchanged
Align Financial, LLC45$4.71K0.00%−45,146−99.9%Reduced
Sunrise Financial Services, LLC45$4.71K0.00%00.0%Unchanged
Godfrey Financial Associates, Inc.45$4.71K0.00%+5+12.5%Added
Corsicana & Co.6$4.78K0.00%−24−80.0%Reduced
Kerr Financial Planning Corp55$4.99K0.01%−6−9.8%Reduced
Capital Analysts, LLC40$5.00K0.00%−55−57.9%Reduced
Strengthening Families & Communities, LLC50$5.23K0.00%−230−82.1%Reduced
Pacific Center for Financial Services50$5.23K0.00%+40+400.0%Added
Berkshire Capital Holdings Inc50$5.23K0.00%00.0%Unchanged
Estabrook Capital Management50$5.23K0.00%00.0%Unchanged
Beaird Harris Wealth Management, LLC50$5.23K0.00%00.0%Unchanged
Gilpin Wealth Management, LLC50$5.23K0.00%00.0%Unchanged
Rialto Wealth Management, LLC53$5.54K0.00%+36+211.8%Added
VSM Wealth Advisory, LLC55$5.75K0.00%00.0%Unchanged
McGuire Capital Advisors Inc56$5.86K0.00%−22−28.2%Reduced
S&T Bank57$5.96K0.00%+37+185.0%Added
Cranbrook Wealth Management, LLC59$6.14K0.00%00.0%Unchanged
Olistico Wealth, LLC60$6.27K0.00%00.0%Unchanged
Burk Holdings LLC60$6.27K0.00%+60New
Quest 10 Wealth Builders, Inc.65$6.80K0.01%−5−7.1%Reduced
Virginia Estate & Retirement Planning Advisors Inc.65$6.80K0.03%+65New
Clal Insurance Enterprises Holdings Ltd65$7.00K0.00%−5−7.1%Reduced
USA Financial Portformulas Corp67$7.00K0.00%+12+21.8%Added
Quaker Wealth Management, LLC68$7.11K0.00%−144−67.9%Reduced
Clark Wealth Partners69$7.21K0.00%−37−34.9%Reduced
Copia Wealth Management70$7.32K0.01%−80−53.3%Reduced
Altshuler Shaham Ltd71$7.42K0.00%−15−17.4%Reduced
Bayban75$7.84K0.01%+55+275.0%Added
Benson Wealth Management INC75$7.84K0.01%+75New
Operose Advisors LLC76$7.95K0.00%+56+280.0%Added
Coston, McIsaac & Partners85$8.00K0.00%00.0%Unchanged
Key Capital Management, INC79$8.26K0.01%+29+58.0%Added
Frazier Financial Advisors, LLC79$8.30K0.00%+79New
Torren Management, LLC80$8.36K0.00%−160−66.7%Reduced
HHM Wealth Advisors, LLC80$8.36K0.00%00.0%Unchanged
Osbon Capital Management LLC80$8.36K0.01%00.0%Unchanged
Front Row Advisors LLC81$8.47K0.00%+81New
Richardson Capital Management LLC85$8.89K0.00%+85New
Mark Sheptoff Financial Planning, LLC100$9.20K0.00%00.0%Unchanged
NVWM, LLC90$9.41K0.00%−5,134−98.3%Reduced
Battery Global Advisors, LLC90$9.41K0.01%−3,940−97.8%Reduced