ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2026
Institutional positions in ServiceNow, Inc. as of Mar 31, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,212
- −76 vs. Q4 2025
- Shares held
- 864.4M
- +79.4M (+10.1%) vs. Q4 2025
- Total value
- $90.5B
- −$30.0B (−24.9%) vs. Q4 2025
- New holders
- 296
- 1,042 more added
- Sold out
- 372
- 744 more reduced
37 institutions that held it in Q4 2025 haven't filed for Q1 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,212 | $90.5B |
| Q4 2025 | 2,325 | $138.5B |
| Q3 2025 | 2,248 | $164.4B |
| Q2 2025 | 2,297 | $187.2B |
| Q1 2025 | 2,166 | $145.0B |
| Q4 2024 | 2,261 | $194.6B |
| Q3 2024 | 1,944 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2026
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| PW Nova Financial Services LLC | 4,102 | $428.9K | 0.11% | +4,102 | New |
| Versant Capital Management, Inc | 4,095 | $428.1K | 0.04% | +1,515+58.7% | Added |
| Magnus Financial Group LLC | 4,092 | $427.8K | 0.03% | +1,067+35.3% | Added |
| Minot DeBlois Advisors LLC | 4,090 | $427.6K | 0.39% | +355+9.5% | Added |
| Fairscale Capital, LLC | 4,089 | $427.5K | 0.30% | +394+10.7% | Added |
| Catalyst Capital Advisors LLC | 4,080 | $426.6K | 0.01% | +4,080 | New |
| Dynamic Advisor Solutions LLC | 4,070 | $425.5K | 0.01% | +678+20.0% | Added |
| Gables Capital Management Inc. | 4,065 | $425.0K | 0.18% | +4,065 | New |
| Pacific Wealth Strategies Group, Inc. | 4,065 | $425.0K | 0.27% | +1,930+90.4% | Added |
| Empirical Financial Services, LLC d.b.a. Empirical Wealth Management | 4,052 | $423.6K | 0.01% | −5,692−58.4% | Reduced |
| Cross Staff Investments Inc | 4,050 | $423.4K | 0.28% | +300+8.0% | Added |
| Corient IA LLC | 4,040 | $422.4K | 0.40% | −960−19.2% | Reduced |
| Capital Advisors Inc | 4,036 | $422.0K | 0.01% | +41+1.0% | Added |
| waypoint wealth counsel | 4,033 | $421.7K | 0.22% | +338+9.1% | Added |
| Evexia Wealth LLC | 4,721 | $420.5K | 0.12% | +607+14.8% | Added |
| Brookwood Investment Group LLC | 4,015 | $419.8K | 0.05% | −5,677−58.6% | Reduced |
| Alta Advisers Ltd | 4,015 | $419.8K | 0.15% | 00.0% | Unchanged |
| Vienna Asset Management LLC | 4,014 | $419.7K | 0.33% | −9,381−70.0% | Reduced |
| WESPAC Advisors SoCal, LLC | 4,002 | $418.4K | 0.09% | −14,170−78.0% | Reduced |
| Sound Income Strategies, LLC | 4,020 | $418.2K | 0.02% | +520+14.9% | Added |
| Resonant Capital Advisors, LLC | 3,990 | $417.2K | 0.02% | +1,120+39.0% | Added |
| HM Payson & Co | 3,989 | $417.0K | 0.01% | +581+17.0% | Added |
| Glen Eagle Advisors, LLC | 3,979 | $416.0K | 0.06% | −5,116−56.3% | Reduced |
| Inscription Capital, LLC | 3,975 | $415.6K | 0.04% | +1,606+67.8% | Added |
| Wilian Securities, LLC | 3,960 | $414.0K | 1.02% | −355−8.2% | Reduced |
| Stiles Financial Services Inc | 3,940 | $411.9K | 0.13% | +1,015+34.7% | Added |
| CVA Family Office, LLC | 3,920 | $409.8K | 0.04% | +975+33.1% | Added |
| Abundance Wealth Counselors | 3,907 | $408.5K | 0.06% | +3,907 | New |
| Pier 88 Investment Partners LLC | 3,900 | $407.7K | 0.10% | −3,300−45.8% | Reduced |
| Boston Trust Walden Corp | 3,885 | $406.2K | 0.00% | +130+3.5% | Added |
| Valley National Advisers Inc | 3,892 | $406.0K | 0.05% | +62+1.6% | Added |
| McLaughlin Asset Management, Inc. | 3,880 | $405.7K | 0.39% | +35+0.9% | Added |
| GenTrust, LLC | 3,874 | $405.0K | 0.02% | +1,654+74.5% | Added |
| Monetary Management Group Inc | 3,860 | $403.6K | 0.10% | +1,285+49.9% | Added |
| Compass Ion Advisors, LLC | 3,858 | $403.4K | 0.04% | +63+1.7% | Added |
| Sunburst Financial Group, LLC | 3,851 | $402.6K | 0.08% | +2,084+117.9% | Added |
| Allen Capital Group, LLC | 3,850 | $402.5K | 0.04% | −400−9.4% | Reduced |
| Severin Investments, LLC | 3,849 | $402.4K | 0.35% | +3,849 | New |
| Kathmere Capital Management, LLC | 3,834 | $400.8K | 0.02% | +1,282+50.2% | Added |
| Kozak & Associates, Inc. | 4,498 | $400.6K | 0.08% | 00.0% | Unchanged |
| Howard Capital Management Inc. | 3,822 | $399.6K | 0.01% | −3,783−49.7% | Reduced |
| West Family Investments, Inc. | 3,817 | $399.1K | 0.14% | −580−13.2% | Reduced |
| Integrity Wealth Partners, LLC | 3,814 | $398.8K | 0.36% | +3,814 | New |
| Karani Asset Management LLC | 3,804 | $397.7K | 0.35% | +3,804 | New |
| Fi3 FINANCIAL ADVISORS, LLC | 3,802 | $397.5K | 0.11% | +172+4.7% | Added |
| Klingman & Associates, LLC | 3,780 | $395.2K | 0.02% | +1,263+50.2% | Added |
| Centiva Capital, LP | 3,773 | $394.5K | 0.02% | +3,057+427.0% | Added |
| Element Pointe Advisors, LLC | 3,750 | $392.1K | 0.07% | −140−3.6% | Reduced |
| Edentree Asset Management Ltd | 3,750 | $392.1K | 0.12% | 00.0% | Unchanged |
| Oslo Pensjonsforsikring AS | 3,745 | $391.5K | 0.06% | +3,745 | New |
| Keudell/Morrison Wealth Management | 3,738 | $390.8K | 0.08% | +178+5.0% | Added |
| Fortis Group Advisors, LLC | 4,410 | $389.4K | 0.06% | +4,410 | New |
| Kestra Investment Management, LLC | 3,722 | $389.2K | 0.01% | +1,397+60.1% | Added |
| PenderFund Capital Management Ltd. | 3,700 | $386.8K | 0.06% | +3,700 | New |
| Whalen Wealth Management Inc. | 3,700 | $386.8K | 0.21% | +3,700 | New |
| First Growth Capital LLC | 3,718 | $386.8K | 0.35% | +100+2.8% | Added |
| Citizens Business Bank | 3,695 | $386.3K | 0.06% | −30−0.8% | Reduced |
| Nicholas Hoffman & Company, LLC. | 3,690 | $385.8K | 0.01% | +10+0.3% | Added |
| First National Bank of Omaha | 3,675 | $385.8K | 0.01% | −2,590−41.3% | Reduced |
| Red Lighthouse Investment Management, LLC | 3,687 | $385.5K | 0.13% | +3,687 | New |
| Moss Adams Wealth Advisors LLC | 3,684 | $385.1K | 0.03% | +328+9.8% | Added |
| Smithfield Trust Co | 3,678 | $385.0K | 0.02% | −715−16.3% | Reduced |
| Claro Advisors LLC | 3,674 | $384.1K | 0.05% | −832−18.5% | Reduced |
| Fiduciary Alliance LLC | 4,057 | $382.1K | 0.02% | −4,901−54.7% | Reduced |
| Modern Wealth Management, LLC | 3,664 | $381.2K | 0.01% | −12,054−76.7% | Reduced |
| Westside Investment Management, Inc. | 3,715 | $380.7K | 0.06% | +2,000+116.6% | Added |
| Keel Point, LLC | 3,634 | $379.9K | 0.03% | −2,597−41.7% | Reduced |
| Wolverine Asset Management LLC | 3,630 | $379.5K | 0.01% | −20,879−85.2% | Reduced |
| Harel Insurance Investments & Financial Services Ltd. | 3,645 | $379.0K | 0.00% | +392+12.1% | Added |
| Quotient Wealth Partners, LLC | 3,623 | $378.8K | 0.01% | −75−2.0% | Reduced |
| Larry Mathis Financial Planning, LLC | 3,598 | $376.2K | 0.34% | +764+27.0% | Added |
| Chokshi & Queen Wealth Advisors, Inc | 3,585 | $374.8K | 0.20% | −350−8.9% | Reduced |
| Fedenia Advisers LLC | 3,585 | $374.8K | 0.28% | −65−1.8% | Reduced |
| HMS Capital Management, LLC | 3,584 | $374.7K | 0.14% | +619+20.9% | Added |
| Rakuten Securities, Inc. | 3,576 | $373.9K | 0.16% | +768+27.4% | Added |
| First Heartland Consultants, Inc. | 3,572 | $373.5K | 0.03% | +352+10.9% | Added |
| McAdam, LLC | 3,569 | $373.1K | 0.02% | +1,366+62.0% | Added |
| Keebeck Wealth Management, LLC | 3,554 | $371.6K | 0.04% | −986−21.7% | Reduced |
| Fearless Solutions, LLC dba Best Invest | 3,529 | $369.0K | 0.22% | +3,529 | New |
| Northwest Wealth Management, LLC | 3,527 | $368.7K | 0.06% | +1,437+68.8% | Added |
| Confluence Wealth Services, Inc. | 3,505 | $366.4K | 0.01% | +530+17.8% | Added |
| Carnegie Capital Asset Management, LLC | 3,501 | $366.0K | 0.01% | +3,501 | New |
| Lombard Odier Asset Management (USA) Corp | 3,500 | $365.9K | 0.20% | +3,500 | New |
| Leo Wealth, LLC | 3,497 | $365.6K | 0.03% | +3,497 | New |
| Meadowbrook Wealth Management, LLC | 3,485 | $364.4K | 0.48% | +1,730+98.6% | Added |
| Oarsman Capital, Inc. | 3,477 | $363.5K | 0.05% | +115+3.4% | Added |
| Pathfinder Wealth Consulting, Inc. | 3,476 | $363.4K | 0.24% | +266+8.3% | Added |
| MLG Wealth Management DBA Pine Grove Financial Group | 3,475 | $363.3K | 0.04% | +259+8.1% | Added |
| Miller Financial Services LLC | 3,470 | $362.8K | 0.40% | +3,470 | New |
| Hengehold Capital Management LLC | 3,465 | $362.3K | 0.03% | +775+28.8% | Added |
| Defiance ETFs, LLC | 3,457 | $361.4K | 0.01% | +3,457 | New |
| Westwood Wealth Management | 3,425 | $358.1K | 0.14% | +3,425 | New |
| Maripau Wealth Management LLC | 3,420 | $357.6K | 0.16% | +715+26.4% | Added |
| First National Bank Sioux Falls | 3,700 | $356.8K | 0.10% | −10−0.3% | Reduced |
| Atom Investors LP | 3,408 | $356.3K | 0.03% | −12,308−78.3% | Reduced |
| Impact Partnership Wealth, LLC | 3,395 | $354.9K | 0.04% | +3,395 | New |
| Founders Financial Securities LLC | 3,952 | $354.9K | 0.02% | −185−4.5% | Reduced |
| Fieldview Capital Management, LLC | 3,383 | $353.7K | 0.10% | −2,822−45.5% | Reduced |
| CM Wealth Advisors LLC | 3,383 | $353.7K | 0.08% | −802−19.2% | Reduced |
| Hillman Capital Management, Inc. | 3,377 | $353.1K | 0.25% | +3,377 | New |